Abstract
The purpose of this study is to make suggestions for online tourism marketing by finding domestic individual tourists’ behavior and patterns in their online tourism information usage throughout the stages of travel activities. A questionnaire survey was conducted from May 10 to 17, 2017, to domestic who traveled within a recent year. A total of 441 copies were analysed. The travel stages were classified into pre, on-site, post, and tourism information resources also did into marketer-, consumer-, neutral-oriented based on characteristics of information provider. The characteristics of online tourist information were derived from analyzing the difference of tourists motivation to use online tourism information, reliability of information source and satisfaction using the cross-tabulation analysis and ANOVA. The results of this study can be expected to provide specific information and practical values in terms of domestic online tourism marketing.
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