Online Shopping In India Research Articles

Consumer Behavior on Online Shopping in India

Consumer Behavior on Online Shopping in India

An Empirical Study on Consumer Trust in Online Shopping in Punjab

Online shopping in India is an emerging trend for marketers for promoting their merchandise in a wide geographical area using the Internet. India acquired 283.8 million Internet users by 2016. India is now the third largest Internet user after the U.S. and China. Lack of trust is the biggest obstacle to the success of online shopping. The present study focused upon the relationship of trust antecedents with consumer trust and consumer trust with online shopping activities with the help of a cross-sectional survey conducted in Punjab. Structural equation modeling (SEM) was used to achieve the results of this research. The results revealed that knowledge and privacy protection did not have a significant relationship with consumer trust. The results revealed that security protection, perceived risk, and perceived benefits are very important antecedents for building trust among the consumers towards online shopping. Consumer trust was found to have a significant relationship with online shopping activities. Finally, some useful implications have been offered for the marketers at the end.

Developing an e-lifestyle instrument for online shoppers in India: a confirmatory factor analytic approach

The purpose of this paper is to develop, refine and validate an e-lifestyle instrument for Indian online shoppers. Notably, in the internet era that we live in, it is absolutely imperative to understand, innovate and research the electronic lifestyles of Indians. Presently, online shopping in India is showing rapid growth and marketers are still trying to unravel and understand the lifestyles of online shoppers for purpose of segmentation, targeting and promotions. Be that as it may, Indian research scenario lacks an appropriate scale for such requirements, consequently shaping the basis of this study. Beyond refining and validating an e-lifestyle instrument, this study could provide marketers with insights on how to integrate e-lifestyles of the online shopper into marketing strategies. Altogether, the study is a significant beginning towards constructing a well-defined and more holistic image of factors influencing the Indian online shopper lifestyles.

Understanding barriers and drivers to online shopping: an emerging economy case

The purpose of this paper is to empirically analyse the barriers and drivers towards online shopping in India. Data was collected from 410 online shoppers from the North Indian States of India. The results of the study reveal significant relation of security and privacy protection measure, time performance, ease of use, website design, ease of understanding, perceived risk, delivery procedures, the risk of losing personal and financial information, technology ignorance factor, and Lack of touch and feel with Intention to buy. This is one of the initial studies dealing with barriers and drivers to online shopping and their relation with the intention to shop online. Items like slow internet speed, inapt query handling and intention to buy with cash-on-delivery have also been included into the study. This paper builds the foundations for researchers to extend online retailing research in developing countries like India where switch over to internet shopping is much later than developing countries.

A Meta-Model Implementation with Tabu Search Technique to Determine the Buying Pattern of Online Customers

Customers shopping pattern depends on features like demography, psychology, culture etc. Observing factors that affect online shopping behavior helps in classifying customers and devising proper marketing strategy. In this paper a metamodel was proposed to classify Indian online shoppers based on their online shopping pattern. Here 163 observations with 14 attributes related to online shopping data were gathered through a questionnaire. Online shopping overhead was relatively reduced by removing irrelevant features from the dataset by using Greedy Stepwise search and Tabu search. This reduced set of shopping data is applied to RBF classifier to correctly predict customer shopping trends. Results were evaluated using some vital performance metrics to determine classification efficiency. The proposed model using Tabu Search was inferred to be more performance driven since the classification accuracy with Tabu search was 88.35% while the error rate was reduced to 0.0786. The model development time was found to be just 1.23 sec with Tabu search. The Mathews Coefficient was determined to be 0.774 with Tabu search. The proposed work can also be extended to classify other real time data sets. Classification accuracy may further be enhanced by adding physiographic and cultural inputs to the proposed classifier.

Customer satisfaction using website functionality, perceived usability and perceived usefulness towards online shopping in India

The purpose of this research is to understand and analyze the role of perceived usability and perceived usefulness influencing customer satisfaction towards online shopping in India. Findings of the study reveal that website functionality has a significant and positive impact on perceived usability. Additionally, perceived usefulness and perceived usability has a positive impact on customer satisfaction. The scale has been extended to include satisfaction with the ‘Cash-on-delivery’ mode of payment being adopted by Asian countries. This paper builds a foundation for researchers to extend online retailing research in developing countries where the switch over to Internet shopping is more of a recent phenomenon as compared to its adoption by developed countries.

THE FUTURE OF ONLINE SHOPPING IN INDIA. A Study of Punjab and Haryana States of India.

31May 2016 THE FUTURE OF ONLINE SHOPPING IN INDIA. A Study of Punjab and Haryana States of India. Rahul Kumar. Research Scholar, PTU, Jalandhar.

Electronic Retailing: A Review of Determinants of 'Online Shopping Intentions’ in India

Background/Objectives: This research is conducted in order to understand the various determinants of ‘online shopping’ and ‘online purchase intentions’ of shoppers. Methods/Statistical Analysis: The paper adopts an in-depth literature review, with regard to the determinants of online purchase published since last 36 years. The reviews accommodate papers published on online shopping in both Indian as well as Global context. This also tries to capture how the determinants of online shopping in India are different from the global context. Findings: The outcomes of the paper revealed that, the electronic retailer must consider various determinants of online shopping like shopping orientation, trust, prior online purchase experience, ease of use, price, convenience, effortless shopping, perceived risk, privacy and security features to design their product offering for their customers. The findings of the research provide some insights for the electronic retailers to formulate and implement various strategies to increase their shopper base and bill size. Applications/ Improvements: Finally, the paper has presented a summary of the determinants of online purchasing both in Indian and global context to improve their online shopping intentions.

Consumer's Perception of Website Service Quality: An Empirical Study

ABSTRACTWith the increasing penetration of the Internet, service quality has become one of the key areas of concern for online shopping sites. Website service quality has become a vital factor in making e-commerce successful because comparing the features of products in the online environment is easier, practically free of cost, and saves on time in comparison to conventional offline markets. To empirically explore the critical factors that determine perceptions of the service quality of online shopping sites, researchers adopted the eTailQ scale suggested by Wolfinbarger and Gilly (2003). Web layout, web info, customer service, fulfillment, and privacy emerged as the critical factors affecting website service quality. Findings of the study are expected to provide valuable insights to academicians in better conceptualizing the constructs and also help marketing practitioners in fine-tuning their strategies by addressing the peculiar needs of the Indian online shoppers.

An Empirical Study of Key Parameters that Impact Purchase Decisions of Consumers Who Use E-Commerce Websites for Online Shopping in India

Electronic Commerce has experienced a rapid growth all over the world during the last few years. It is a new modern-day business technique by which businesses and consumers buy and sell goods and services through an electronic media. It has not only helped in increasing the speed of service delivery but also helped in reducing the cost factors also. It addresses all the issues from the view points of all the stakeholders i.e. organizations, merchants and consumers in a very efficient manner. This mode of commerce is destined to be the future of shopping in the entire universe as the leading e-commerce companies such as Snapdeal, Alibaba, Jabong, Flipkart, Amazon, Ebay are paving the way towards the growth and development of this concept. Most of the companies have now started running their on-line portals for also selling their branded products and specialized services through internet. As per Internet and Mobile Association of India, the domestic digital commerce market is expected to register a much higher growth in the coming years because of better internet penetration, increase in trust level and pricing advantage. As such, it has become important for all the stakeholders to know more and more about the e-attitude of the consumers, triggering an idea of conducting an extensive study on e-commerce shopping in India.This study investigated the preference of buyers to gather information through internet in comparison to the information provided by the branded companies. This study has observed that the present day consumers are more efficient and expert in collecting information through internet and they believe less on the information provided by the branded companies before taking a final decision on purchasing the required products. Using Multiple Regression Model, Means Comparison Analysis and Demographic Details, the study gave decent business insights into the Indian online consumer’s cognitive decision making. This study concludes by observing that consumers gain more experience through the use of internet and get the better information than just relying on the information provided by the advertising of the same products and services by the brick and mortar companies.

Exploring Service Quality Perceptions of Online Shoppers: Evidence from India

With emergence and evolution of Internet, shopping has added another trajectory which has got acceptance and has been adopted by shoppers not only in developed countries but also in emerging economies. It is crucial to understand, explore and advance service quality dimension associated with online shopping, that too from the shoppers perspective, since a consistent growth has been witnessed in the online space which suggests that this new space has been well accepted by shoppers and they are willing to explore it further. Of late, e-retailing and its various dimensions have been an area of research for academia as well as for practitioners. The present study endeavors to understand and explore service quality perceptions of Indian online shoppers. Effort is made to find out whether or not the perceived e-service quality lead to shoppers intention to shop online. This research utilizes various frameworks, particularly the framework E-S-QUAL developed by Parasuraman, Zeithaml, and Malhotra (2005) to understand the said phenomenon. It covers 106 online shoppers perception towards e-service quality of different e-retailers, currently operational in India. At the end, research and managerial implications are discussed.

Examining Factors that Affect Consumer Online Shopping Behavior: A Review Based Study

Online shopping in India is an emerging trend for marketers to promote their merchandise in wide geographical area using internet. In 2012, E-Commerce revenue was US$ 1.6 billion but it is expected to be US$ 8.8 billion by 2016.It speaks about the success of e-commerce. Trust is an important dimension in the success of online shopping. The present study focuses on critical review of consumer behavior towards online shopping through extensive literature survey. The finding reveals that knowledge, privacy, security, perceived risk and perceived benefits are very important factors for the consumer’s behavior towards online shopping. Winning trust is the primary condition for enduring success in e- commerce. Finally, some useful implications have been offered to the marketers at the end.

Analysing the Growing Trend of Online Shopping in India

The paper focuses on the various aspects of Online Shopping Growth trend in India and the status of ecommerce sector in India. About the Status of E-commerce in India and Focuses on this Changing Shopping Used in India Shopping That This Deployment Would Be a nawab addition researchers and Academicians And also Promised Useful Veory for Practice Oness, Advertisers And Enrollments It also highlights The major issue Relaid to E- Marketing.

A STUDY OF ONLINE PURCHASE BEHAVIOUR OF CUSTOMERS IN INDIA

The recent growth of e-commerce and the consumer's increasing interest in purchasing over the net have significantly changed the landscape of Indian retail market. Today customers are inclined to accept the changes and keep their eyes on the benefits they can obtain from online retailers. The recent example of changing consumer purchase pattern is the flipkart's 'Big Billion day' Sale. The growth in online sales can be partially attributed to the Internet's advantages of providing large amounts of information quickly and inexpensively and its growing accessibility. Yet, to reach its full potential, business owners who use ecommerce as a distribution channel need a clearer understanding of who buys online, what they buy online, why they buy online, and how the non-Internet buyer can be transformed into an online buyer in order to increase online sale. The purpose of this study is to understand and analyze the factors effecting online purchase decisions of Indian customer. The paper attempts to identify the determinants of online purchase intentions of youths in Indian context. Based on extensive literature review, factors effecting online purchase intentions, antecedents of service quality and consumer attitudes were identified and a structured-non-disguised questionnaire was prepared. The data was collected through survey of 200 students of graduation and post-graduation courses in Bareilly region of Uttar Pradesh. The questionnaire contained questions about consumer demographics, security and privacy concerns, technological familiarity, past online shopping experiences and intentions to buy various types of products through internet in future. The findings of the study indicate that customer online purchase intentions are significantly related to their gender, education, age, security concern, technological familiarity, and past online purchase frequency. Consumer buying behavior is also affected by product type, purchase frequency and expensiveness. Their purchase decisions are also found to be related with the online retailer's services like return, refund and delivery services. The framework of the research enhances understanding of the factors affecting customer online shopping behaviour, helps in profiling typical Indian online shoppers and may help e-marketers developing more specific marketing strategies to increase e-commerce sales.

A Study about Impact of Customer Characteristics on Online Purchase Behavior in Indian Context

The recent growth of e-commerce and the consumer’s increasing interest in purchasing over the net have significantly changed the landscape of Indian retail market. Today customers are inclined to accept the changes and keep their eyes on the benefits they can obtain from online retailers. The recent example of changing consumer purchase pattern is the flipkart’s ‘Big Billion day’ Sale. The growth in online sales can be partially attributed to the Internet’s advantages of providing large amounts of information quickly and inexpensively and it’s growing accessibility. Yet, to reach its full potential, business owners who use ecommerce as a distribution channel need a clearer understanding of who buys online, what they buy online, why they buy online and how the non-Internet buyer can be transformed into an online buyer in order to increase online sales. The purpose of this study is to understand and analyze the factors effecting online purchase decisions of Indian customer. The paper attempts to identify the determinants of online purchase intentions of youths in Indian context. Based on extensive literature review, factors effecting online purchase intentions, antecedents of service quality and consumer attitudes were identified and a structured-non-disguised questionnaire was prepared. The data was collected through survey of 200 students of graduation and post-graduation courses in Moradabad region of Uttar Pradesh. The questionnaire contained questions about consumer demographics, security and privacy concerns, technological familiarity, past online shopping experiences and intentions to buy various types of products through internet in future. The findings of the study indicate that customer online purchase intentions are significantly related to their gender, education, age, security concern, technological familiarity and past online purchase frequency. Consumer buying behavior is also affected by product type, purchase frequency and expensiveness. Their purchase decisions are also found to be related with the online retailer’s services like return, refund and delivery services. The framework of the research enhances understanding of the factors affecting customer online shopping behaviour, helps in profiling typical Indian online shoppers and may help e-marketers developing more specific marketing strategies to increase e-commerce sales.

Cultural Differences and Common Regional Challenges for e-Commerce in Asia-Pacific Region

Taking in consideration that the rapid growth using online services last few years becomes more necessary all over the world and on the other side since the internet revolution, it seemed important and useful for all online both sellers and buyers the online shopping. This review starts will cultural and regional challenges in Asia-Pacific Region by examining issues, which are relevant to sites, targeted to China and Chinese-speaking audiences, design principles as well as examination of the differences between the cultures of Asia-Pacific; continuing will issues and influences of e-commerce and online shopping in India for the last few years. Finally, how CRM is becoming the next goal of e-commerce for both smaller and larger organizations is discussing by which it will satisfy customers and increase company sales.

A study on the impact of consumer risk perception and innovativeness on online shopping in India

Purpose – The purpose of this paper is to develop and empirically test a conceptual model to establish how consumer innovativeness can be used as a variable to positively influence online retailing adoption intention both directly and reducing consumer perceived risk (PR). Design/methodology/approach – The literature concerning personal innovativeness toward information technology and major components of PR have been systematically reviewed to develop a conceptual model. The impact of innovativeness and PR on online shopping adoption intention has been empirically validated by structural equation modeling using a sample of 433 internet users in India. Findings – Results reveals consumer innovativeness as a key construct to improve online retail adoption intention both directly and by its effective role in reducing consumer risk perception of using internet channel for making purchase of physical goods. Originality/value – There is a lack of studies which connect consumer innovativeness and PR in the online retailing context especially in Indian scenario. The results expand one’s knowledge on this relationship, propounding interesting empirical evidence of the model among current and potential online shoppers.

A Study on Trust in Online Shopping of Youth in Pune City: A Factor Analysis

Lack of trust on online shopping has been conceived as the basic barrier to the adoption of online hopping. In recent times online shopping in India is on rise. Although it is less than 1% of total retail sales by different formats of retailing. The current study is done by the researchers to understand the role of different trust components on youth of Pune in their online shopping. To study the same, factor analysis as research tool has been employed. The findings of the study are that Integrity & Familiarity are the major components of trust impacts online shoppers while Benevolence & Predictability components of trust are to be found in the non shoppers.

Factors Influencing Online Shopping During Diwali Festival 2014: Case Study of Flipkart and Amazon.In

ABSTRACT The Indian retail sector is witnessing a dramatic change because of changing mindset of the urban consumers. These consumers are spoilt for choices and are presented not only with different products and brands but also with diverse retailer formats such as departmental stores, specialty stores, and online shopping platforms. The prospect of online shopping is increasing in India because of many factors such as increased Internet literacy, perceived usefulness, ease of use, increased number of working women, entry from the global and local participants, and the increased visibility of online players, to name a few. E-tailing is the process of selling retail goods using the internet. The Indian e-tailing sector has matured enough to deal with the rapid transformations from the era of offline to online platform to be used by the consumers and addresses the challenges faced in this process. The paper examines the growth and opportunities in the Indian e-tailing sector by focusing on the current and future wave of the two big giant e-tailers in India, namely Flipkart and Amazon.in. The purpose of this research is to understand the positive and negative factors influencing the online shopping in India during the festive season. It also aims to explore the role of online shopping festival in driving the shopping explosion from consumer's perspective. The study is basically to understand the strategies adopted by Flipkart and Amazon.in to capitalize on the festive season 2014 to keep their consumers captivated and thereby increase their profits dramatically. KEYWORDS: E-tailing, Flipkart, Amazon.in, Diwali festive season, Strategies, online platform, consumer's perception. INTRODUCTION Thus in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle. - Yasuhiro Fukushima, founder, Enix When the internet first came into public use, it was hailed as liberation from conformity, a floating world ruled by passion, creativity, innovation and freedom of information. And then it was hijacked, first by advertising and then by commerce. Internet is rapidly becoming the main platform of communication and convenience of doing business. It has transformed the majority's everyday social and professional lives (Evans & Wurster, 1997) by becoming an integral part of their day to day lives be it for networking, sharing experiences, chatting, online purchases, making online investments, making payments or for banking online. In the era of globalization, the Internet is being used by the consumer to provide not only the global reach with ease of access but also to enhance interaction, and to communicate effectively in a cost efficient manner (Pyle, 1996; Jones & Visayasarthy, 1998). It enhances multiple other activities like collecting market research data, promoting services, increasing visibility, and handling supply chain to promote an extremely rich and flexible new retail channel (Doherty & Ellis-Chadwick, 1999). The impact of the Internet revolution greatly affected on businesses and the society due to which its usage has increased multifold over the past few years in India. According to an Indian online landscape study (Juxt, 2010), the number of active Internet users in India stands at 65 million, recording a 28% rise from 51 million last year. The study also revealed that India has 61 million 'regular' users with 46 million urban and 16 million rural users. E-tailing is a subset of e-commerce, which encapsulates all commerce conducted via the Internet (Turban, 2007). It includes sale of product and merchandise and does not include sale of services viz. railway tickets, airlines tickets, job portals, etc. Slowly the concept of e-tail alternatives is evolving in larger numbers across the globe. E-tailing becomes a viable business model when it efficiently generates demand, sources various products and goods from vendors, and delivers effectively them to the end consumers. …

ONLINE SHOPPING AND FOLKLORE - A REVIEW: WITH SPECIAL REFERENCE TO INDIA

The purpose of this research paper is to classify factors affecting the online shopping in India. The weighty growth of online shopping is noticeable in India. More and more consumer is transferring to online shopping rather than traditional buying methods. Many myths and misconceptions emerge in India regarding online shopping. Every new thing, when it is not cleared by all the people properly, it is only a nightmare. Online shopping is intricate in nature. As we know the number of online transactions have been increased, but it is still under the dark room. Government and E-commerce companies should take necessary steps for reducing the level of misconceptions and myths of online shopping in India. This research paper’s purpose is to identifying ‘How’ the companies can be able to overcome these fake information regarding online shopping. Also improve company’s sales figure, for the upliftment of company as well as an Indian economy.