Abstract
31May 2016 THE FUTURE OF ONLINE SHOPPING IN INDIA. A Study of Punjab and Haryana States of India. Rahul Kumar. Research Scholar, PTU, Jalandhar.
Highlights
It has been more than a decade since business-to-consumer E-commerce first evolved
Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behaviour in cyberspace
Along with the development of E-retailing, researchers continue to explain Econsumers’ behaviour from different perspectives. Many of their studies have posited new emergent factors or assumptions that are based on the traditional models of consumer behaviour, and examine their validity in the Internet context
Summary
Analysis and Interpretation:The following table has broadly analysed the survey questions. The data collected has given some interesting findings. It has provided the information about the buying behaviour of the consumers through online mode but has help the online sellers how to improve in web stores’ selling strategies which help full to increase sell and reduce cost. The findings can be useful for taking strategic marketing decisions to capture the huge Indian retail market through e-stores
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