Online Presence Research Articles

Digilite Content Management System Digital Library Lite

Digital library is a system that organizes and provides access to digital information content. Unlike conventional publishing, which has physical content like books, journals, and journals, digital publishing offers content in electronic format that can be accessed through a computer or other device connected to the internet. It allows users to search, download, and create various types of content, such as e-books, articles, videos, and more, from various sources. In the rapidly evolving digital era, effective and efficient content management is crucial for organizations, businesses, and individuals who want to build online presence. Content Management Systems (CMS) are a useful tool for creating, editing, and distributing content on the web without technical knowledge about coding. CMS provides user-friendly tools, allowing users to easily use text, images, videos, and other elements in their sites. Web-based digital library is a platform that uses CMS to create and distribute content without requiring technical knowledge. Users can search, download, and create digital content from various sources connected to the internet. CMS also provides a user-friendly interface and allows users to manage content efficiently, making it an ideal solution for various web publishing needs, from personal blogs to large business portals. Digital library is designed for ease of use and infrastructure, avoiding various issues. It can help create a modern, literate culture and contribute to the development of a more efficient and user-friendly system.

‘Dear guest, pay for your language’. How accommodation rating and ownership effect language presence on the Online Linguistic Landscape

Abstract The present paper draws on the concept of Online Linguistic Landscape (Kallen, Ní Dhonnacha & Wade, 2020) to explore code preference on hospitality websites at international tourist destinations. The analysis of a purpose-made database comprising the websites of all 254 accommodation establishments in Palma (Mallorca, Spain) reveals that although major tourist markets condition code presence on websites, the wide array of languages displayed does not correspond to the narrower catalogue of visiting nationalities. Beyond the strictly informative, websites have become effective promotion and sales tools, and marketability derived from vogue associations may mean that a language is listed on a website, even when other, more frequent guest languages are not. The scant online presence of Catalan, the autochthonous language of Mallorca, illustrates how, in mass tourism environments, minority languages are at the crossroads of succumbing to the demands of the market or submitting to processes of commodification of uncertain outcome.

Social media (self-)governance? A mixed-method study on the content and drivers of work-related social media use

While practitioners question whether employees’ work-related social media use is a blessing or curse, few scholars have studied the content of employees’ social media posts. Moreover, organizations increasingly regulate employees’ online presence through social media governance tools, but research on their effectiveness is lacking. With an online survey among 502 Belgian employees, we quantitatively examined how social media governance affects employees’ online branding behavior. Additionally, we asked participants to share a recent work-related social media post with us, and explain why they posted it. Quantitative findings indicate that employees’ branding behavior on social media is mostly driven by their identification and relationship with their organization. Regarding the influence of social media governance, guidelines and rewards affect branding behavior positively, while a ban and punishments can have a destructive impact through reactance. When we qualitatively zoom in on employees’ work-related posts, these are mainly positive, organization-related and used for organizational promotion.

Differences between Doctors of Dental Medicine and Doctors of Medicine Awareness of Their Online Image and Perception Concerns: a Quantitative Cross-Sectional Study.

Healthcare professionals (HCPs), including doctors of dental medicine (DMDs) and doctors of medicine (MDs), use social networking sites (SNSs) for personal and professional purposes. This study aims to: (i) explore DMDs and MDs awareness of their online presence, (ii) examine how frequently and for what reasons DMDs and MDs monitor their online images, (iii) determine the prevalence of finding inaccurate, incomplete, or unprofessional information about themselves, examine that experience, and investigate actions performed regarding unprofessional or embarrassing posted material, (iv) assess concerns about their own SNSs usage and the content they post. A cross-sectional study was conducted among DMDs and MDs in Croatia using a questionnaire. Out of 1,013 participants, 753 were active SNS users. Facebook (91.6%) and Instagram (63.1%) were the predominant SNSs used. DMDs exhibited a significantly higher inclination to utilize SNSs for professional purposes than MDs. Both groups reported a high level of proficiency in using Facebook (M=3.2, SD=0.827) and Instagram (M=2.44, SD=1.162). Approximately 55.4% of the participants repored monitoring their online presence, typically once a year or less frequently. DMDs emphasized the completeness of posted information more than MDs (U=25,623.0, p=0.001). Their highest level of concern pertained to confidentiality breaches and inaccurate medical and dental information. There are similar results for MDs and DMDs for finding erroneous information posted on SNSs. This study offers insights into HCPs' online presence, and their concerns regarding SNS usage. It underscores the significance of e-professionalism, and provides recommendations for maintaining a positive online presence while mitigating potential risks.

REPRODUCTIVE HEALTH IN TRANS AND GENDER DIVERSE PATIENTS: Mind the gap: a nationwide audit of LGBTQ+ inclusion in fertility care providers in the United Kingdom.

We describe a first-of-its-kind audit of LGBTQ+ inclusivity in fertility care providers across the United Kingdom. Despite efforts being made to improve LGBTQ+ inclusion in fertility care, our results paint a picture of widespread gaps in clinical and cultural expertise alongside significant barriers to LGBTQ+ inclusion. LGBTQ+ patients comprise one of the fastest-growing user demographics in fertility care, yet they remain under-represented in fertility research, practice, and discourse. Existing studies have revealed significant systemic barriers, including cisheteronormativity, discrimination, and gaps in clinical expertise. In this article, we present a checklist of measures that clinics can take to improve LGBTQ+ inclusion in fertility care, co-created with members of the LGBTQ+ community. This checklist focuses on three key areas: cultural competence, clinical considerations, and online presence. The cultural competence criteria encompass inclusive communication practices, a broad understanding of LGBTQ+ healthcare needs, and knowledge of treatment options suitable for LGBTQ+ individuals. Clinical considerations include awareness of alternative examination and gamete collection techniques for transgender and gender diverse patients, the existence of specific clinical pathways for LGBTQ+ patients, and sensitivity to the psychological aspects of fertility care unique to this demographic. The online presence criteria evaluate provider websites for the use of inclusive language and the availability of LGBTQ+-relevant information. The checklist was used as the foundation for an audit of fertility care providers across the UK in early 2024. Our audit identified a widespread lack of LGBTQ+ inclusion, particularly for transgender and gender diverse patients, highlighting deficiencies in clinical knowledge and cultural competence. Our work calls attention to the need for further efforts to understand the barriers to inclusive and competent LGBTQ+ fertility care from both healthcare provider and patient perspectives.

DIBS*: Crafting a Treasured Niche

In January 2022, Siddharth Pande, the founder and owner of DIBS*, a new creative branding studio providing design solutions based in Delhi, was trying to identify an appropriate strategic position for his business in an overcrowded market. Digital spaces have turned business outcomes significantly, especially after the outbreak of the COVID-19 pandemic and the resultant mobility restrictions. Digital agencies experienced plenty of new opportunities as all traditional and new-age businesses were competing to improve their online presence and humanize their brands to connect with their customers. This also gave birth to a plethora of digital brand consulting agencies which offered differentiated services at varying price points. In the design industry that relied on a star system where agencies struggled to make any headway, how could DIBS* craft a treasured niche?

Use of Hashtags by Two Canadian Public Libraries: A Comparative Review

This research presents a comparative review of hashtags in tweets posted by the two large Canadian public libraries, Edmonton Public Library (EPL) and Calgary Public Library (CPL), serving communities in the Province of Alberta. The descriptive statistics reveals variation between the two libraries in the number and types of hashtags. Both the libraries used a number of hashtags that had libraries’ names including initialism to contribute to their visibility, and local airport codes or the respective city names to establish their explicit and implicit associations with their geographical area of operations. The paper contributes to literature on the use of hashtags particularly in the context of Canadian public libraries. It will provide evidence-driven insights to other libraries on ways to create hashtags to strengthen their online presence, and digitally share information and promote events, programs and services.

Analysis of The Implementation of Online Presence System at PT X

Analysis of The Implementation of Online Presence System at PT X

Digital Marketing Strategies and their Impact on Consumer Behavior

The advent of digital marketing has greatly altered customer behavior by altering the way in which companies communicate with their target audiences. The effects of different digital marketing methods on customer actions are discussed in this article. Content marketing, social media marketing, SEO, email marketing, and influencer marketing are some of the key tactics that are addressed. Research shows that these tactics increase customer involvement, familiarity with the brand, and ultimately, sales. The goal of content marketing is to increase customer trust and loyalty by providing them with high-quality, relevant material. In order to increase brand awareness and customer engagement, social media marketers use sites like Twitter, Instagram, and Facebook to build tailored and interactive campaigns. With search engine optimization (SEO), companies may increase their online presence and more effectively reach their target audience. One of the most effective ways to reach out to customers, build rapport, and increase sales is through email marketing. Influencer marketing leverages preexisting trust networks to sell items in a genuine way by teaming up with people who have large online followings. Not only do these tactics affect the whole buyer experience, from awareness to post-purchase assessment, but they also significantly affect consumers' views and preferences. The study highlights the need of comprehending customer behavior and psychology in order to customize digital marketing campaigns successfully. It also stresses how important it is for companies to keep up with new technology and trends if they want to be competitive. Businesses may improve marketing strategies, get insights into consumer preferences, and boost customer happiness by employing data analytics. The report finds that the most effective way to influence customer behavior and achieve corporate goals is through an integrated approach that combines numerous digital marketing methods.

Pilot Study on Enhanced Detection of Cues over Malicious Sites Using Data Balancing on the Random Forest Ensemble

The digital revolution frontiers have rippled across society today – with various web content shared online for users as they seek to promote monetization and asset exchange, with clients constantly seeking improved alternatives at lowered costs to meet their value demands. From item upgrades to their replacement, businesses are poised with retention strategies to help curb the challenge of customer attrition. The birth of smartphones has proliferated feats such as mobility, ease of accessibility, and portability – which, in turn, have continued to ease their rise in adoption, exposing user device vulnerability as they are quite susceptible to phishing. With users classified as more susceptible than others due to online presence and personality traits, studies have sought to reveal lures/cues as exploited by adversaries to enhance phishing success and classify web content as genuine and malicious. Our study explores the tree-based Random Forest to effectively identify phishing cues via sentiment analysis on phishing website datasets as scrapped from user accounts on social network sites. The dataset is scrapped via Python Google Scrapper and divided into train/test subsets to effectively classify contents as genuine or malicious with data balancing and feature selection techniques. With Random Forest as the machine learning of choice, the result shows the ensemble yields a prediction accuracy of 97 percent with an F1-score of 98.19% that effectively correctly classified 2089 instances with 85 incorrectly classified instances for the test-dataset.

Employee Branding Thru Social Media

Developing a distinct Employer brand sets an Employer apart from its rivals and other companies competing for the same talent pool. Most businesses now utilize internet media significantly in the field of brand development. Branding is a marketing term that is applied to organizations, which are seen as goods with distinct characteristics. Jobseekers collect information from organizations’ online platforms as well as informal feedback from other stakeholders. The investigation includes not only their online presence and how they are portrayed, but also the degree of engagement of their activities in various social media platforms (e.g. Face book, YouTube, LinkedIn, Twitter). Although the research that mostly focused on The analysis includes not only their online presence and how these businesses are presented, but also the level of interactivity of their activities in various social media (e.g., Facebook, YouTube, LinkedIn, and Twitter), as well as a description of the Measurement Model Assessment, social media factor with all items displayed. Fit Indices for SMM Model (CFI)

Evaluating the Effectiveness of Social Media Posts by SWH Sellers: An Empirical Analysis

The purpose of this research is to determine whether or not the social media postings that vendors of solar water heaters (SWH) generate are efficient in advertising their goods and connecting with prospective buyers. In light of the growing dependence on social media for marketing purposes, it is essential to have a solid grasp of the sorts of postings that are most likely to connect with audiences in order to optimise marketing tactics. The purpose of this research is to examine a variety of postings from a number of different vendors, with a particular emphasis on metrics such as engagement rates, reach, and conversion rates. The purpose of this research is to determine which aspects correlate to better levels of engagement and sales by analysing a variety of post forms, content kinds, and promotional techniques. The results will give insights into best practices for social media marketing within the solar water heater business. These insights will assist sellers in refining their tactics to improve their online presence and boost client acquisition.

Digital Marketing and its Impact on Start UPS

Startups in the modern business world confront new and different obstacles and possibilitiesevery day, with digital marketing emerging as a game-changer. The significance of online advertising foryoung businesses, with special emphasis on its effects on expansion, brand awareness, and consumerparticipation. Social media marketing, content marketing, search engine optimization (SEO), emailmarketing, and pay-per-click advertising are just few of the many strategies and approaches that fall underthe umbrella of digital marketing. Startups may now compete more successfully in already saturatedsectors with the help of these digital tools for establishing a strong online presence. Startups may reachtheir intended audience more cheaply with digital marketing. Digital marketing helps businesses to makethe most of their limited resources, as opposed to more conventional forms of advertising that oftenneed significant financial outlays. Using data-driven insights, social media interactions, and appealingcontent, startups may better target their marketing to the interests of their target demographic.

THE ESSENCE OF GOODWILL IN DISCLOSING THE INTANGIBLE VALUE OF BUSINESS IN THE CONTEXT OF DIGITAL TRANSFORMATION

The intangible component of business value is increasing, yet remains inadequately disclosed in financial reporting. Current accounting standards have not fully developed the tools and methodologies for its comprehensive recognition, measurement, assessment, and full disclosure in reports. Discussions on the essence of goodwill have long been ongoing, and it's evident that this category extends beyond accounting and financial reporting. Digital transformation enhances the interest of researchers, scholars, and practitioners in the essence of goodwill, emphasizing the necessity to consider it as a means of disclosing the intangible value of business in modern conditions.The methodological basis of the conducted research includes methods of analysis, synthesis, historical conceptual review, comparison, logical generalization, grouping, abstraction, and a systematic approach.Studying the history of the development of the goodwill concept allowed identifying the main stages of its formation as an object of accounting, reporting, and management. An in-depth critical analysis of definitions supplemented economic, legal, and accounting approaches to understanding the essence of goodwill with new ones, such as marketing, branding, value, emotional, quantitative, and systemic. The developed classification allows considering all aspects of goodwill manifestation and the views of various assessment subjects on its essence and role in disclosing the intangible value of the business. It is proposed to define goodwill as the intangible value of a business reflecting its reputation, brand, customer loyalty, intellectual property, innovative and technological capabilities, digital user experience, online presence, and a set of other unique intangible assets, which together contribute to the sustainable growth of the company's market value and create competitive advantages, enabling adaptation to changes in the era of digital transformation.Goodwill is a category that exists not only in consolidated reporting, as it characterizes the intangible components of business value and requires appropriate recognition and management.

Enhancing digital marketing of MSMEs through comprehensive photography training in Hendrosari Village, Gresik

MSMEs in Hendrosari Village have been struggling with digital marketing due to a lack of expertise in creating compelling visual content, which has led to poor online visibility and stagnating sales. Additionally, these businesses face challenges in keeping up with ever-evolving digital trends, limited access to affordable digital tools, and insufficient training opportunities, further hampering their ability to compete in a growing online marketplace. An extensive photography training program was launched, aimed at equipping 15 MSMEs in Hendrosari Village, the target groups of this service initiative, with essential skills in lighting, composition, and post-processing techniques. This program aims to enhance their visual content creation capabilities, helping them improve their online presence and market competitiveness. The program combined theoretical lessons with hands-on practice, allowing participants to immediately apply what they learned. The community service team conducted observations and interviews before and after the training to assess changes in product photo quality and the impact on sales. The average photo quality assessment score increased from 3 to 4.5. In addition, some participants reported a 15 percent increase in income after learning new photography techniques. Based on the evaluation process, it shows that the photography training has strong potential to improve the competitiveness of MSMEs in Hendrosari village, which can inspire similar programs in other areas.

Enhancing small and medium-sized businesses through digitalization

SMEs play an important role in all developed and developing countries contributing highly to employment, new business ideas, and the economy. However, owing to various challenges related to the modern digital environment and various limitations in terms of financial and technical capacities as well as digital literacy, there are numerous challenges that SMEs experience in improving their businesses’ performances through effective use of digital technologies. This research aims to examine the adopted trends of SMEs from Slovenia in the deployment of digital technology, the challenges they encounter, and the support they require in their digital evolution. Reacted firms mainly utilize traditional vehicles such as websites and teamwork platforms for online communication and presence. Nevertheless, utilization of such sophisticated digital tools as blockchain is still quite scarce because they are considered challenging to implement and applicable to a narrow range of industries. Variance analysis identifies differences in digitalization challenges between small, micro, and medium enterprises. Small companies confront greater financial constraints and require tailored support compared to larger SMEs, with a focus on improving employee digital competencies. While digitalization brings benefits like elevated processes and remote working, SMEs still struggle with differentiation and cultural changes.

Analyzing User Satisfaction of the SMP Negeri 1 Sungai Lilin Website Using the End User Computing Satisfaction (EUCS) Method

Education plays a central role in society, with schools serving as crucial institutions in providing access to relevant information for all stakeholders. With advancements in technology, many schools have established an online presence through their websites. SMP Negeri 1 Sungai Lilin is one such school that provides various information related to school activities on its website. However, overall user engagement and feedback, particularly from students, have been limited, and the level of user satisfaction remains unknown. This study aims to analyze the user satisfaction of the school website using a quantitative descriptive approach to test specific hypotheses. Data were collected from 250 respondents selected through purposive sampling, conducted at SMP Negeri 1 Sungai Lilin between February and April 2024. The End User Computing Satisfaction (EUCS) method was employed to assess user satisfaction and the influencing factors. EUCS evaluates satisfaction based on five parameters: content, accuracy, format, ease of use, and timeliness. Data analysis was conducted using multiple linear regression and classical assumption tests, processed with SPSS version 23. Initial validity and reliability tests revealed inadequacies, but subsequent tests confirmed that all instruments were valid and reliable. The results confirm that all research hypotheses are accepted. The F-test results indicate that the regression coefficients of content, accuracy, format, ease of use, and timeliness significantly affect user satisfaction (sig < 0.05). The T-test results further reveal that each variable positively influences user satisfaction individually (sig < 0.05). An R Square value of 0.297 suggests that 29.7% of user satisfaction is explained by the variables of content, accuracy, format, ease of use, and timeliness, indicating a weak relationship, while the remaining 70.3% is influenced by other factors not included in this study. The findings indicate that respondents generally exhibit low levels of satisfaction when using the SMP Negeri 1 Sungai Lilin website, as evidenced by the influence of content, accuracy, format, ease of use, and timeliness on user satisfaction.

Determinants of online apparel mass customization: a decade in review

PurposeMass customization is a production process that allows consumers to customize products from an array of options to suit their preferences and needs and benefit from large-scale production efficiencies. In recent years, several apparel retailers have integrated customization into their online presence. While the benefits of online apparel mass customization (OAMC) are apparent, factors that determine the usage of the process are many. Therefore, it is important to explore these factors and understand the relationships between them and the impact on the intention to use OAMC.Design/methodology/approachA review of studies published in the last decade was conducted through the Scopus, Web of Science and JSTOR databases in September 2023. Peer-reviewed research articles published in the English language were included. These studies were carried out in the United States of America, Canada, Korea and China and addressed motivations and antecedents of OAMC technology.FindingsThe data were extracted, and the findings were synthesized. The review process enabled us to examine several theories and determinants of OAMC. The latter were categorized into the following themes: “consumer personality and psychology”, “consumer perceptions”, “consumer behaviour determinants” and “process, experience and product”. The influence of consumer personality traits, psychogenic needs, characteristics and other facilitating conditions emerged through the review.Originality/valueThe purpose of this paper is to study the various determinants of OAMC and thereby provide valuable information to businesses in OAMC domains to improve customized processes, understand consumers' motivations and develop marketing strategies that improve overall satisfaction with OAMC.

Contemporary Branding Strategies for Higher Education

“Brand” is a term relating to organizational activities designed to synthesize and manage various complementary elements, such as visual identity, online presence, and reputation, in order to create a tangible sense of value to which people can make emotional attachments. “Higher education” refers to universities and other similar organizations that offer qualifications at degree level and above, and it represents the upper-most level of formal education in most countries. “Students” in this context are individuals attending university to study degree-level qualifications at bachelor’s, master’s, and doctorate levels.

Room with a viewership: visibility work & Twitch.tv in the domestic context

ABSTRACT This paper argues for the domestic worksites of marginalized game streamers as a crucial site for understanding the politics of visibility work on platforms. Twitch.tv stands out as Amazon’s world-leading platform for live video entertainment. Through ethnographic interactions with Twitch creators (n = 12), I clarify the challenges marginalized individuals face in livestreaming’s platformization of game cultures. While streaming provides opportunities for creative self-expression and shields against hostile gaming communities, it also relocates streamers’ precarities before audiences to the sensitive enclaves of domestic space. Consequently, Twitch streamers must delicately balance self-presentation and discretion due to the looming threat of over-exposure in a historically unfriendly gaming culture. By exploring these dual experiences from the standpoint of vulnerable creators, this paper offers insights into the intricate strategies of visibility management in social media work. It also contributes to the ongoing discourse on the construction of online presence, extending into feminist theories of domestic work and the social reproduction of online game environments.