Online Presence Research Articles

Enhancing small and medium-sized businesses through digitalization

SMEs play an important role in all developed and developing countries contributing highly to employment, new business ideas, and the economy. However, owing to various challenges related to the modern digital environment and various limitations in terms of financial and technical capacities as well as digital literacy, there are numerous challenges that SMEs experience in improving their businesses’ performances through effective use of digital technologies. This research aims to examine the adopted trends of SMEs from Slovenia in the deployment of digital technology, the challenges they encounter, and the support they require in their digital evolution. Reacted firms mainly utilize traditional vehicles such as websites and teamwork platforms for online communication and presence. Nevertheless, utilization of such sophisticated digital tools as blockchain is still quite scarce because they are considered challenging to implement and applicable to a narrow range of industries. Variance analysis identifies differences in digitalization challenges between small, micro, and medium enterprises. Small companies confront greater financial constraints and require tailored support compared to larger SMEs, with a focus on improving employee digital competencies. While digitalization brings benefits like elevated processes and remote working, SMEs still struggle with differentiation and cultural changes.

Analyzing User Satisfaction of the SMP Negeri 1 Sungai Lilin Website Using the End User Computing Satisfaction (EUCS) Method

Education plays a central role in society, with schools serving as crucial institutions in providing access to relevant information for all stakeholders. With advancements in technology, many schools have established an online presence through their websites. SMP Negeri 1 Sungai Lilin is one such school that provides various information related to school activities on its website. However, overall user engagement and feedback, particularly from students, have been limited, and the level of user satisfaction remains unknown. This study aims to analyze the user satisfaction of the school website using a quantitative descriptive approach to test specific hypotheses. Data were collected from 250 respondents selected through purposive sampling, conducted at SMP Negeri 1 Sungai Lilin between February and April 2024. The End User Computing Satisfaction (EUCS) method was employed to assess user satisfaction and the influencing factors. EUCS evaluates satisfaction based on five parameters: content, accuracy, format, ease of use, and timeliness. Data analysis was conducted using multiple linear regression and classical assumption tests, processed with SPSS version 23. Initial validity and reliability tests revealed inadequacies, but subsequent tests confirmed that all instruments were valid and reliable. The results confirm that all research hypotheses are accepted. The F-test results indicate that the regression coefficients of content, accuracy, format, ease of use, and timeliness significantly affect user satisfaction (sig < 0.05). The T-test results further reveal that each variable positively influences user satisfaction individually (sig < 0.05). An R Square value of 0.297 suggests that 29.7% of user satisfaction is explained by the variables of content, accuracy, format, ease of use, and timeliness, indicating a weak relationship, while the remaining 70.3% is influenced by other factors not included in this study. The findings indicate that respondents generally exhibit low levels of satisfaction when using the SMP Negeri 1 Sungai Lilin website, as evidenced by the influence of content, accuracy, format, ease of use, and timeliness on user satisfaction.

Determinants of online apparel mass customization: a decade in review

PurposeMass customization is a production process that allows consumers to customize products from an array of options to suit their preferences and needs and benefit from large-scale production efficiencies. In recent years, several apparel retailers have integrated customization into their online presence. While the benefits of online apparel mass customization (OAMC) are apparent, factors that determine the usage of the process are many. Therefore, it is important to explore these factors and understand the relationships between them and the impact on the intention to use OAMC.Design/methodology/approachA review of studies published in the last decade was conducted through the Scopus, Web of Science and JSTOR databases in September 2023. Peer-reviewed research articles published in the English language were included. These studies were carried out in the United States of America, Canada, Korea and China and addressed motivations and antecedents of OAMC technology.FindingsThe data were extracted, and the findings were synthesized. The review process enabled us to examine several theories and determinants of OAMC. The latter were categorized into the following themes: “consumer personality and psychology”, “consumer perceptions”, “consumer behaviour determinants” and “process, experience and product”. The influence of consumer personality traits, psychogenic needs, characteristics and other facilitating conditions emerged through the review.Originality/valueThe purpose of this paper is to study the various determinants of OAMC and thereby provide valuable information to businesses in OAMC domains to improve customized processes, understand consumers' motivations and develop marketing strategies that improve overall satisfaction with OAMC.

Contemporary Branding Strategies for Higher Education

“Brand” is a term relating to organizational activities designed to synthesize and manage various complementary elements, such as visual identity, online presence, and reputation, in order to create a tangible sense of value to which people can make emotional attachments. “Higher education” refers to universities and other similar organizations that offer qualifications at degree level and above, and it represents the upper-most level of formal education in most countries. “Students” in this context are individuals attending university to study degree-level qualifications at bachelor’s, master’s, and doctorate levels.

Room with a viewership: visibility work & Twitch.tv in the domestic context

ABSTRACT This paper argues for the domestic worksites of marginalized game streamers as a crucial site for understanding the politics of visibility work on platforms. Twitch.tv stands out as Amazon’s world-leading platform for live video entertainment. Through ethnographic interactions with Twitch creators (n = 12), I clarify the challenges marginalized individuals face in livestreaming’s platformization of game cultures. While streaming provides opportunities for creative self-expression and shields against hostile gaming communities, it also relocates streamers’ precarities before audiences to the sensitive enclaves of domestic space. Consequently, Twitch streamers must delicately balance self-presentation and discretion due to the looming threat of over-exposure in a historically unfriendly gaming culture. By exploring these dual experiences from the standpoint of vulnerable creators, this paper offers insights into the intricate strategies of visibility management in social media work. It also contributes to the ongoing discourse on the construction of online presence, extending into feminist theories of domestic work and the social reproduction of online game environments.

Global misinformation trends: Commonalities and differences in topics, sources of falsehoods, and deception strategies across eight countries

In a quantitative content analysis of 3,154 debunking articles from 23 fact-checking organizations, this study examines global misinformation trends and regional nuances across eight countries in Europe and Latin America (UK, DE, PT, SP, AR, BR, CL, and VZ). It strives to elucidate commonalities and differences based on political and media system indicators. Notably, countries with a substantial online presence of far-right parties avoid disclosing (fake) ordinary accounts to evade engaging in inauthentic coordinated actions. While entirely fabricated stories are infrequent, they stand out in Brazil and Spain, the two countries with higher political polarization. Despite variations, aggregated forms of fabrication (invented, manipulated, imposter, or decontextualized content) are more prominent in Latin America due to high social media use for news and low reliance on public media. Conversely, in Europe, countries are more impacted by misleading (cherry-picked, exaggerated, and twisted) information.

Galactic transmissions from tantra bros, pu$$y priestesses, red-pilled starseeds, and ayahuasca girls: Decoding the pedagogies of conspiritual life coaching

The COVID-19 pandemic spurred the growth of online wellness influencers who promote products and treatments to address spiritual distress by incorporating conspiracy theories into their messaging. In this article we investigate the rise of the “conspiritual life coach,” a subset of wellness influencers that emerged during the pandemic. We analyze their pedagogical approaches, illustrating how they exploit the ambiguity of life coaching as a therapeutic or organizational tool to promote disinformation and establish authority. Drawing on almost a year of netnographic research into the online presence of prominent coaches (Aubrey Marcus, JP Sears, Teal Swan, Kaia Ra, and others), we identify five pedagogical strategies that characterize their messaging. These coaches (1) focus on bodily purity and body fascism, (2) reinforce gender binaries, (3) exploit client trauma, (4) appropriate Indigeneity and perpetuate coloniality, and (5) commercialize spirituality through "enlightened" goods and services. We argue that these strategies work together to enact a curriculum of spiritual bypassing that serves as the main driving force of conspiritual life coaching, which we discuss in the final section of this article.

In-person learning during the pandemic: Student take-up and school-level effects of remote and hybrid instruction on student outcomes

While studies have examined the effects of schools offering in-person learning during the pandemic, this study provides analysis of student enrollment decisions (remote versus in-person) in response to schools providing in-person learning opportunities. In Connecticut during the 2020-21 school year, we find that student take-up of in-person learning opportunities was low with students on average enrolled in-person for only half of the days offered, and take-up was even lower in schools with larger shares of disadvantaged students. The provision of in-person learning opportunities has been previously shown to mitigate pandemic learning losses. By exploiting data on actual enrollment, we show that the protective benefits of in-person learning are twice as large as previously estimated once we account for the low rates of student take-up. Finally, we provide evidence suggesting that a key mechanism behind the benefits of in-person learning is alleviating the burden faced by schools and teachers in delivering remote education. First, we show that the benefits to individual students of their in-person learning are substantially smaller than the overall benefits a student receives from their school average level of in-person enrollment. Second, we show that a combination of remote and in-person learning (hybrid) with a full-time on-line presence of students when at home was worse than hybrid learning with students never or only partially online. This second finding is consistent with qualitative evidence showing that teachers found hybrid learning especially challenging when having to manage both in-person and remote students for the entire class period.

Assessing the Feasibility Study of XYZ Company’s New Supermarket Branch in Menteng, Central Jakarta

XYZ Company plans to expand into Jakarta’s supermarket market, leveraging Indonesia’s growth in the food and beverage industries. With a population of 273 million in 2024, urbanization, a rising middle class, and evolving consumer behaviours drive sector growth. XYZ Company, with over 40 successful stores in Bali and Lombok, aims to enter Jakarta’s competitive retail market, dominated by players like Hero Supermarket and Carrefour. This feasibility study uses a mixed-methods approach, including interviews, surveys, financial reports, and market analyses. Financial metrics such as Net Present Value (NPV), Internal Rate of Return (IRR), and payback period indicate the project’s viability, with costs estimated at Rp. 22,858,000,000.00. Marketing analysis, using SWOT, TOWS, and Porter’s Five Forces, reveals opportunities for differentiation through premium product offerings and food courts, enhancing customer experience and foot traffic. Significant opportunities for XYZ Company to differentiate include leveraging the growing middle class and diverse consumer preferences. Integrating food courts within supermarkets, a strategy used by competitors like Transmart Carrefour and Grand Lucky Supermarket, can significantly enhance customer experience. Focusing on premium products and readyto-eat meals can attract a broader customer base. Strategic recommendations involve selecting high-traffic locations, expanding the online presence, and adopting sustainable practices to control costs and appeal to environmentally conscious consumers. The study emphasizes adapting to market trends and maintaining financial prudence for long-term profitability. In conclusion, the feasibility study offers a comprehensive analysis of XYZ Company’s proposed expansion into Jakarta. By focusing on strategic market entry, financial planning, and risk management, XYZ Company can successfully establish its presence in Jakarta’s competitive retail market, ensuring sustainable growth and profitability.

Design and Development of an Emailing Management System: System Modeling

Developing a software platform that effectively handles email communication is the main goal of creating an email management system. Given the growing importance of electronic communication in various fields, its relevance in today's landscape cannot be overstated. This system encompasses a variety of features designed to streamline the process of sending, monitoring, and organizing emails with the utmost efficiency. Whether it's used for marketing, customer relationship management (CRM), outreach efforts, or internal communication within companies, it offers a comprehensive set of tools to facilitate these tasks seamlessly. Building and maintaining strong customer relationships, generating leads, promoting products or services, and improving an organization's online presence all depend on the presence of a well-designed email management system. In addition, intelligent email management serves to strengthen online reputation and ensure compliance with legal privacy standards. The goal of this effort is to create, refine, and optimize a comprehensive email management system tailored to an organization's unique requirements. Goals include improving the effectiveness of email campaigns, optimizing the successful delivery of messages, complying with privacy regulations, and providing a user-friendly interface. In this work, we will focus on the modeling of the system. UML modeling language is employed to clearly illustrate both static and dynamic aspects of the system, encompassing class, use case, activity, and sequence diagrams. To enhance the tangibility of the proposed solution, we developed four user interface prototypes.

Optimizing Online Channels: Exploring the Interplay of E-Commerce in Customer Journey of Smartphone & Gadget Retail

The rise of e-commerce has transformed the global retail industry, including the smartphone and gadget sector. In Indonesia, while online shopping has become more popular due to its convenience, smartphone brands still face challenges. Despite the growth of online platforms, many customers prefer shopping in physical stores, especially after the pandemic. This research aims to understand what drives consumers to shop online for smartphones and gadgets, and to offer insights and strategies for both smartphone manufacturers and e-commerce platforms to boost their online presence and attract more customers. The study addresses key questions about consumer behavior: What motivates people to buy smartphones and gadgets online rather than in-store? How do they perceive their online shopping experience, and what factors affect their satisfaction? What obstacles do they face when shopping online, and how do they overcome them? How do they react to personalized marketing and recommendations? And what drives their loyalty and repeat purchases in the online market? By using the Customer Decision Journey, Marketing Technology, and Porter’s Five Forces analysis, the research identifies important factors like delivery, promotions, store information, and ease of finding product details. The study will provide actionable business solutions and recommendations to help smartphone manufacturers and e-commerce platforms tackle challenges and improve their online market strategies.

NÂNG CAO VAI TRÒ CỦA THƯ VIỆN TRONG PHÁT TRIỂN ĐẠI HỌC TOÀN DIỆN: MỘT ĐÁNH GIÁ TỪ TIÊU CHÍ XẾP HẠNG

This study focuses on exploring and analyzing the key roles of the library for a university through university ranking index, an important determinant of the success and reputation of higher education institutions globally. By evaluating the roles, missions and services provided by the library, the study identifies specific factors by which the library can influence rankings through supporting research and publication activities. This research utilizes real-life examples from leading universities to generalize important trends, while also highlighting the opportunities and challenges libraries face in contributing to the comprehensive success of a higher education institution. Analysis of surveys and models has demonstrated that libraries not only significantly enhance the online presence index of universities but also act as a major driving force behind research and educational activities. Finally, the study suggests the need for coordination between faculties, departments, and the library, emphasizing the necessity of policies that enhance the library's impact to maximize its role. This includes establishing policies that allow the library to play a central role in supporting research and teaching. Libraries should be empowered and resourced to actively participate in the development of research projects and training programs, while also providing consulting services and support for teaching, research, and publication for faculty and students. Keywords: Library; university ranking; research support; visibility.

Company Profile Application Design as Promotional Media Using Laravel

Keratip Design, a design agency specializing in creative services such as graphic design, encounters intense competition in the expanding design market. Presently, corporations depend on social media as a means of promotion. However, the outcomes could be more optimal. Moreover, Keratip Design encounters challenges in engaging with prospective customers, impeding the company's capacity to establish robust connections with potential clients. In order to address these problems, it is imperative to create and construct a contemporary, engaging, and appealing company profile application utilizing Laravel as the development framework. By utilizing Laravel as the underlying framework for constructing the company profile application, Kereatif Design can enhance the program's performance, bolster its security measures, and facilitate future expansion of its functionality. The app will allow Keratip Design to effectively showcase its portfolio, outline its design services, and furnish clients with the company's contact information in an immersive and dynamic manner. This project aims to develop a corporate profile application utilizing Laravel as a promotional instrument for Keratip Design. By utilizing this program, Keratip Design aims to enhance its online presence, attract prospective consumers, and improve user experience. This study's results can significantly enhance a company's visibility, enhance company reporting, foster more substantial engagement with potential consumers, and enhance presentations.

Bilingual Neural Machine Translation From English To Yoruba Using A Transformer Model

The necessity for language translation in Nigeria arises from its linguistic diversity, facilitating effective communication and understanding across communities. Yoruba, considered a language with limited resources, has potential for greater online presence. This research proposes a neural machine translation model using a transformer architecture to convert English text into Yoruba text. While previous studies have addressed this area, challenges such as vanishing gradients, translation accuracy, and computational efficiency for longer sequences persist. This research proposes to address these limitations by employing a transformer- based model, which has demonstrated efficacy in overcoming issues associated with Recurrent Neural Networks (RNNs). Unlike RNNs, transformers utilize attention mechanisms to establish comprehensive connections between input and output, improving translation quality and computational efficiency.

The Role of Websites in Promoting Wine Tourism: An Evaluation of Romanian Wineries

While aspiring to become internationally valued producers of high-quality wines, certain Romanian wineries recently turned towards wine tourism. Given the increasing role of smart devices and online-based information in holiday selection and planning, the main objective of the paper is to evaluate the online presence, informational content and effectiveness of Romanian wineries’ websites for the promotion of wine tourism. This evaluation comprised 53 features tested in previous research and organized into four categories: main website characteristics, wine tourism, marketing, and education. Based on content analysis conducted on 154 websites of wineries identified in all Romanian regions, scores were computed and, subsequently, wineries were classified, mapped, and evaluated. The findings show that certain basic features are overall available, while exclusive features that could positively influence tourist preferences and experiences are insufficient in terms of design, education, and marketing characteristics. Less than 50% of the analysed websites inform about wine tasting activities, less than 35% specify visiting hours, and less than 20% mention tourist amenities. The websites that indicate other local wineries, allied industries or tourist attractions represent exceptions. This study underlines the importance of leveraging digital tools within the marketing strategy of wineries and the need to enhance networking among regional stakeholders as prerequisite for sustainable development.

Review of Policies and Practices to Prevent Technology-Facilitated Child Sexual Abuse Within Youth-Serving Organizations in the United States

ABSTRACT Technology-facilitated child sexual abuse (TF-CSA), or child sexual abuse that occurs online or through electronic communication, is a preventable public health problem that can be addressed within youth-serving organizations (YSOs). This study is a review of a purposive sample of organizational policies and practices designed to prevent TF-CSA collected from 13 national and local YSOs in the United States. Documents were coded to identify practices to prevent TF-CSA related to YSO activities or YSO staff, volunteers, or participants. Qualitative analysis indicated that YSOs included seven common practices to prevent TF-CSA in their documents. These practices included transparent electronic communication between youth and YSO staff; codes of conduct and online behavior agreements related to youth; monitoring the YSO’s online presence; parental controls for youth online activity; safety behaviors for online activity for staff, parents, and youth; parent and youth trainings for youth online engagement and prevention of TF-CSA; and practices to address staff policy violations. Most prevention practices documented by YSOs identified in this study are consistent with emerging literature on TF-CSA prevention. Key gaps include protections for youth from groups inequitably burdened by TF-CSA and evaluation of the implementation and effectiveness of practices in preventing TF-CSA across settings and populations.

Social Media in times of change: a three-period analysis of sentiment and engagement on the romanian ministry of education's online presence

Introduction: This research investigates the role of social media in institutional communication, with a focus on its effectiveness in engaging stakeholders within the educational sector. It analyzes the impact of digital transformation on public institutions, focusing on how governments' strategic communication during the COVID-19 pandemic, the adoption of digital platforms, and Facebook's role in Romanian public administration demonstrate social media's capabilities. It highlights the effectiveness of social media in spreading information, engaging public sentiment, and enhancing communication strategies during crises. Additionally, it addresses the challenges of combating misinformation and underscores the importance of developing tailored communication strategies. Methodology: The study investigates the engagement of the Romanian Ministry of Education on social media, especially Facebook, during the pre-pandemic, pandemic, and post-pandemic periods. It aims to discern shifts in communication strategies and public engagement by analyzing posting frequency, engagement rates, sentiment analysis, and reaction types, employing tools like Fanpagekarma and RStudio for data collection and analysis. Results: The analysis indicates an uptick in post frequency by the Ministry of Education during the pandemic, with sentiment analysis revealing a consistently positive tone. This suggests a strategic shift towards more optimistic messaging. Engagement rates showed considerable variation pre-pandemic but stabilized during and after the pandemic, indicating effective content resonance with the audience. Conclusions: The study underscores the significant role of social media in crisis communication, evidenced by increased engagement and strategic positive messaging. It recommends institutions continue utilizing social media for flexible communication strategies, suggesting that a balance of optimistic messaging with transparent discussions about challenges can boost public trust and engagement, aiding in the development of a well-informed and resilient society.

The Role of Artificial Intelligence in Social Media Marketing and Its Sustainable Prospects

Technology is rapidly evolving, and we are constantly exposed to new and inventive solutions. Artificial intelligence is a rapidly developing technology that has the potential to revolutionize the world through intelligent machines. So artificial intelligence is surrounds us. A computer or robot operated by a computer can perform human-like skills like reasoning, discovering meaning, generalizing, and learning through experience. Social media marketing promotes firms and their protection services to their target audience, empowering people, small enterprises, and major corporations to monitor, evaluate, and optimize their online presence. This study aims to analyze the impact of artificial intelligence on social media marketing and its future prospects. The study relies on secondary data analysis to provide empirical support. This study explores the application of artificial intelligence in social media marketing. This paper provides a framework for understanding the usage of artificial intelligence in social media marketing and the tools available.

ASTROMARG

ABSTRACT— The ASTROMARG research organization website outlines the detailed specifications and requirements for the development of a dynamic and feature- rich web platform. It defines the functional and non-functional requirements, user interfaces, and system behaviour necessary to create a user-friendly, informative, and secure online presence for the ASTROMARG research organization. This platform aims to serve as a comprehensive online resource for client and visitors, offering valuable information about the ASTROMARG’s services, facilitating virtual consultations, and providing a seamless e-commerce experience. INDEX TEARMS –Astrology, Numerology, Vastu Shastra .

BLUEMERCURY-WEBSITE

Abstract: In the ever-evolving digital realm, cosmetic websites represent a pivotal intersection of consumer behavior, brand identity, and online engagement. This comprehensive study delves deep into the multifaceted landscape of cosmetic websites, offering an in-depth analysis of their evolution, user experience strategies, and brand engagement tactics. Through an extensive review of existing literature, this research illuminates the intricate interplay between user interface design, content presentation, and interactive features, unraveling their profound influence on consumer perceptions and behaviors. By examining case studies and empirical data, it seeks to unveil the underlying trends that shape the online presence of cosmetic brands, shedding light on effective strategies for capturing audience attention, fostering trust, and driving conversion. Drawing upon a diverse range of methodologies, including quantitative analysis, qualitative research, and comparative studies, this investigation strives to provide a nuanced understanding of the digital marketing landscape within the cosmetics industry. It identifies emerging patterns, challenges, and opportunities inherent in cosmetic website development and optimization, offering practical insights and actionable recommendations for industry practitioners .