Online Presence Research Articles

Belongingness:The Keystone of Student Development in Evolving Educational Environments

Based on the literature review and analysis of survey responses from Babson College students’ changing sense of belongingness before, after, and during the COVID-19 pandemic, this study investigates the influence of belongingness on students in educational environments. The findings reveal that, despite the barriers posed by remote learning, there are effective approaches to mitigate these impacts, such as shorter lectures, facilitated discussions, and maintaining a strong online presence. Moreover, the personal narratives from students during this unprecedented time offer perspectives on the varying degrees of belongingness experienced across different educational stages and modalities. This research underscores the nature of belongingness and its critical role in fostering an inclusive, supportive academic environment, highlighting the need for innovative teaching strategies to preserve student engagement and belonging. In the end, this paper calls for further research into pedagogical practices that can enhance a sense of belonging in both physical and virtual classrooms, which is always evolving.

The Evolution of Real Estate: Digital Marketing's Influence

Digital marketing has become an essential trend for real estate firms in India, driven by improved network infrastructure and the widespread use of smart phones. This research examines the various digital marketing strategies employed by real estate companies and evaluates their effectiveness. With potential clients increasingly conducting their own research online, digital marketing has become a vital component of overall marketing efforts. Enhancing brand image and facilitating efficient customer communication are imperative for real estate organizations, and this requires fortifying their online presence on search engines, corporate websites, and social media platforms. Digital marketing, particularly through social media platforms, has a significant influence on the real estate industry, just like it does on many other sectors. In today's real estate marketing, websites, Face book, Integra, and YouTube have become indispensable resources. There is little study that focuses especially on social media management within India's real estate business, despite the fact that economic growth and population increase are the driving forces behind Indonesia's real estate market. Major segments in the real estate market include land, residential, commercial, and industrial properties, as well as real estate investment trusts, undeveloped land, and vacation homes. In the fiercely competitive real estate landscape, agents must do more than merely acquire a license—they need to embrace the digital innovations reshaping property transactions. Integrating digital marketing fully into real estate services is imperative. To meet the increasing demand for sustainability, real estate firms must develop digital expertise and skills to deliver impactful and efficient digital marketing solutions.

Digital Disruption in Indian Retail: Trends, Opportunities, And Challenges

This research paper examines the significant growth and transformation of the Indian Retail Industry, now ranked as the fifth-largest globally. This expansion is driven by rising incomes, shifting middle-class lifestyles, and improved digital connectivity. In this competitive environment, Indian consumers increasingly demand personalized and exceptional services. Digital transformation is identified as a key success factor, enabling retailers to adapt to changing customer behaviors. The surge in online shopping, propelled by smartphone usage, has reshaped the consumer-retailer dynamic, necessitating robust online presences and investments in data analytics for better customer insights. Transparency in supply chains and real-time inventory management have become essential for effective retail operations. The paper highlights key digital transformation trends, such as digitized in-store experiences and workforce empowerment, while acknowledging challenges like change management, skill shortages, and data security risks. Retailers are advised to implement change management strategies, develop talent acquisition plans, and invest in cybersecurity to ensure sustainable growth.

Impact of inbound marketing on Consoagro junior company of the State University of Londrina

This work addressed the transition of Consoagro Empresa Júnior to Inbound Marketing in 2021, 2022, and 2023, highlighting the growing relevance of agricultural innovation and communication strategies. The adoption of Inbound Marketing was motivated by the need to acquire a strategy that would strengthen Consoagro's brand presence in the digital environment and assist in the passive acquisition of clients. With the general objective of analyzing the impacts of this transition, a quantitative approach was employed, using Consoagro as a case study. The methodology included document analysis and impact assessment over the years using Excel data spreadsheets and statistical analysis using the ANOVA and Tukey test in R software. After analyzing the results, it was possible to identify that the strategy not only strengthened Consoagro's online presence but also contributed to the promotion of digital agriculture. Facing challenges such as increasing market competition and the lack of prospecting, the company turned these difficulties into strategic opportunities, using the production of interesting and relevant content to attract and engage its audience effectively. In summary, this study highlighted the importance of innovation as an essential catalyst for facing contemporary challenges in the agricultural context. By integrating Inbound Marketing as part of a broader strategy of growth and adaptation, Consoagro not only improved its visibility and operational efficiency but also established a successful model for other junior companies in the agricultural sector seeking to differentiate and thrive in a competitive and dynamic environment.

Beyond influence: unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures

Purpose This paper aims to the intricate relationship between digital influencers (DIs) and their followers, aiming to develop a comprehensive framework that explains how influence works in the digital world. It focuses on understanding the cultural aspects that shape these relationships in today’s global and digital marketplace. Design/methodology/approach This study employs a holistic methodology, intertwining historical, cultural and theoretical insights to decode the DI phenomenon. Applying a Grounded Theory approach, this paper coded articles into categories, developed abstract concepts and refined them through cycles of literature collection and analysis that allowed identifing gaps in the Influencer Marketing field. This comprehensive review and inductive analysis of globalization, mediated communication and digital interactions aim to unravel the intricacies of digital and virtual influence. This paper’s theoretical development advances propositions that dissect the facets influencing digital adoption, usage, interest and value perception, leading to a detailed model of digital influence grounded in both theory and real-world examples. Findings This research uncovers the significant impact DIs have, driven by global connections and the way we communicate in the digital age. Historical context situates DIs within the broader narrative of mediated persuasive communication. A preliminary typology of DIs and influence contexts forms the foundation for further exploration. Research limitations/implications This study enhances the discussion around DIs by considering the influence of technology and culture together. It draws from the thoughts of leading thinkers on how technology connects us, providing a strong foundation for future studies. Practical implications As digital influence and the surrounding technology continue to change, it’s important to think critically about these trends. This research offers valuable insights for businesses looking to navigate the digital landscape effectively, helping them make better strategic decisions about their online presence. Originality/value This study breaks new ground by offering a detailed categorization of DIs and proposing a fresh way to understand their role. It links important ideas from the past about persuasion through media to the current state of digital influence, offering insights into how digital trends might affect communication strategies.

Girlcore: the Right Way to be Female? Examining the Effect of Choice Feminism on What it Means to be a 'Woman' through the Language and Trends of Tiktok

Since the beginning of the 2010s and the advent of what many call the fourth wave of feminism, “choice feminism” has accounted for an increasingly large segment of people who call themselves “feminists”. This movement can widely be observed through commentary on femininity on social media such as TikTok and women choose to use the platform. Since the rise of TikTok in 2020 many different trends and debates have appeared in relation to what it means to be a “girl” or “woman”, and these instances can be observed and analysed to ask a larger question of what being female and identifying as such means in the modern era and years to come. In a world more and more defined by our online presence and the use of social media, there is a landscape in which there is increasing desire to market oneself. In using micro-labels, micro-labels here referring to the hyper-specific aesthetic or identity related categories that have risen in popularity over the last couple years on social media (Sojit Pejcha, 2023), we transform ourselves from human beings to concepts. This process seems to be specifically taken up by women who exercise their “choice” to objectify themselves in a radical new way; something that I argue is much more comfortable than having to deal with the true acceptance of the human experience and what it means to be a woman.

05 The experience of youth on the waitlist for gender-affirming care in Manitoba

Abstract Background Waitlist times are often two years for youth to be seen for initial assessment for gender-affirming hormone therapy in Manitoba, Canada. It is well known that transgender youth awaiting hormone therapy have high rates of mental health challenges, including depression, anxiety, and suicidal ideation. Accessing care that is affirming and supportive, including primary care and counselling, can also be a challenge. Objectives The purpose of this study was to understand the experiences of youth and their caregivers on the waitlist for the Winnipeg, Manitoba-based Gender Diversity Affirmation and Action for Youth (GDAAY) clinic, the provincial transgender health clinic. Specifically, we were interested in what community based resources youth were accessing, mental health impacts, and suggestions for improvements. Design/Methods Qualitative, semi-structured interviews were conducted. Youth aged 14-17 years on the waitlist for 12-24 months for gender-affirming hormone therapy assessment and their caregivers were recruited. Separate interviews were conducted for youth and their caregivers. All interviews were virtual, recorded, and transcribed prior to thematic analysis. Results Youth (n=8) and caregivers (n=9) described barriers to supported transition. The first theme, “In a Black Hole” describes frustration and disappointment with the lack of regular ongoing communications from GDAAY. It also extends to the mental health challenges faced by youth and caregivers alike. Anxiety and self-harm were consistently described, with caregivers volunteering more information on self-harm and suicidality than youth. Youth described dysphoria and two youth found alternative providers for hormone therapy while on the waitlist. Our second theme, “Structural Transphobia”, describes the attitudinal, technological, physical, and architectural barriers faced by the participants. For example, one caregiver described a hospital admission for suicide attempt during which the hospital bracelet displayed the wrong gender, the wrong name, contributing to frequent mis-gendering. Frustration with the inability to change the name and gender marker in provincial charting systems was similarly of concern. Our final theme, “Manitoba: An Information Desert” describes the systemic barriers faced including lack of knowledgeable providers and reliable information within the province. Youth and caregivers described concerns with identifying primary care and councilors that understood challenges specific to transgender youth. Conclusion Although delays in gender-affirming therapy were noted, youth socially transitioned and accessed existing resources. However, mental health concerns persisted and participants felt frustrated and unsupported during their extensive wait times. Improved experiences may be achieved by additional communication from the clinic, hands-on assistance with accessing relevant resources, and an improved online presence. Potential competing interests Funding was obtained by a resident research small grant from the University of Manitoba. A similar abstract was submitted to CPEG but it focuses on a new intervention of a phone call from social work when a youth is added to the waitlist.

Participatory Community Learning to Develop a Digital Market Management System for Community Enterprises and Stable Occupation Groups Nam Phrik Kaeng Krua Khanong, Song Khanong Subdistrict, Sam Phran District, Nakhon Pathom Province

Background and Aim: Digital Marketing Management is critical for successfully promoting products and services in the digital age. It allows businesses to reach a larger audience, interact with customers in real-time, and tailor strategies based on data insights to boost growth and brand awareness. This study investigates the digital marketing practices of the Song Khanong Occupation Group in Prik Kaeng Krua Khanong, Nakhon Pathom Province, aiming to enhance customer engagement, brand awareness, and sales outcomes by focusing on Generation Z and Baby Boomers. Materials and Methods: A mixed-methods approach was utilized, combining surveys of 200 community members on digital media usage, content preferences, brand perception, and customer satisfaction, along with interviews with key stakeholders about marketing strategies. Data analysis involved calculating mean scores to assess satisfaction with digital marketing elements. Results: Results showed high satisfaction among Generation Z, with Facebook as the preferred platform (mean score: 4.86). Infographics and videos received the highest scores (4.93 and 4.80, respectively), while Baby Boomers valued brand aesthetics (overall score: 4.77). Tools like Chatbots and QR Codes enhanced user experience significantly. Conclusion: The study underscores the need for effective digital marketing strategies in community enterprises to boost engagement and brand recognition. High satisfaction levels indicate that tailored content and a robust online presence are essential for customer retention. Future efforts should focus on continuous improvement and leveraging technology for better communication, enabling sustainable growth for community enterprises in Song Khanong.

Disclosure of mandatory and voluntary nutrition labelling information across major online food retailers in the USA.

Nutrition labelling is mandatory on food products in retail stores, but compliance in the rapidly expanding online setting remains unclear. We assessed mandatory and voluntary labelling information across major U.S. online retailers. Between January and August 2022, we evaluated a representative basket of sixty food and beverage items across eight product categories of ten major retailers. We evaluated online presence, accessibility and legibility of four mandatory elements - Nutrition Facts, ingredients, allergen statements and percent juice for fruit drinks - and presence of seven voluntary elements - nutrient content claims, health/qualified health claims, ingredient claims, structure-function claims, additive claims, front-of-package nutrient profiling symbols and other marketing claims. Major online food retailers in the USA. N/A. On average, each mandatory element was present, accessible and legible for only 35·1 % of items, varying modestly by element (from 38·3 % for ingredients lists to 31·5 % for Nutrition Facts) but widely by retailer (6·6-86·3 %). Voluntary elements were present for 45·8 % of items, ranging from 83·7 % for marketing claims to 2·0 % for structure-function claims. Findings were generally consistent across the eight product categories. Voluntary elements were more frequently present than accessible and legible mandatory elements for six of ten retailers and seven of eight product categories. Mandatory nutrition label elements are not commonly present, accessible and legible in online retail settings and are less consistently present than marketing elements. Coordinated industry and regulatory actions may be needed to ensure consumers can access mandatory nutrition information to make healthy and safe food choices online.

Inclusive Trade Through Online Presence

ABSTRACTAdvances in information and communication technology (ICT) have reduced trade costs providing enterprises greater opportunity to access international markets. Using the World Bank's enterprise survey data covering more than 180 000 enterprises from 154 countries, we examine whether online presence contributes to inclusiveness by helping firms that traditionally struggle to enter export markets do so. We find that being online is associated with an increase in the probability of exporting by an average of 8 percentage points and with an increase in the level of a firm's exports by about 37%. We also find supporting evidence that online presence is linked with an increase in the likelihood of foreign market entry for enterprises owned and managed by women, firms with a majority female workforce, small and medium‐sized enterprises, firms from lower income countries and developing regions of the world and firms in the services sector. These results have accounted for possible endogeneity of online presence, self‐selection into exporting and industry and country‐year heterogeneity. They suggest that measures to promote digitalization and improve the business environment can offer effective ways of fostering more inclusive trade.

Investigating the Narrative of Trinity: 9NFTMANIA, Premium Domain, COREDAOVIP

The trinity of 9NFTMANIA, Premium Domain, and CoreDAO VIP represents a unique, interconnected ecosystem within the blockchain and digital asset landscape. Each platform plays a specialized role—9NFTMANIA as a creator and marketplace for NFTs, Premium Domain as a promoter of digital assets and brands through premium domains, and CoreDAO VIP as a decentralized liquidity pool management system ensuring price stability for its native tokens. Together, they offer a comprehensive approach to innovation, community engagement, and value creation in the digital space.9NFTMANIA (9nftmania.com) is at the forefront of the NFT revolution, empowering artists, creators, and collectors by offering a platform to mint, showcase, and trade NFTs. It supports the metaverse by enabling the creation of unique digital assets, contributing to a growing marketplace of digital collectibles and interactive experiences.Premium Domain (premiumdomain.space) specializes in promoting and selling premium domain names, providing a crucial branding solution for businesses and individuals looking to establish a powerful online presence. With a focus on high-value digital real estate, Premium Domain amplifies the visibility and marketability of brands in a competitive digital environment.CoreDAO VIP (coredao.vip) focuses on maintaining price stability through its distributed liquidity pool management system. With a limited supply of 100,000 tokens, CoreDAO VIP attracts investors by offering scarcity-driven value while providing decentralized governance via its DAO. CoreDAO VIP tokens are listed on four decentralized exchanges (DEXs), providing liquidity and flexibility for token holders.Together, these platforms create a synergistic environment that fosters innovation, enhances digital ownership, and offers unique investment opportunities. The alliance combines the power of NFTs, premium branding, and DeFi liquidity management, making it an attractive proposition for creators, businesses, and investors seeking sustainable growth in the digital asset ecosystem.

‘Mindfulness for modern life’: The blending of Orientalism and neoliberal self-care strategies in the branding of Rituals

This article interrogates the conflation of neoliberal imperatives to self-care and Orientalist fascination with Eastern spirituality in the branding of Rituals, the Dutch self-care and cosmetics brand. Focusing on the brand’s online presence as well as its self-presentation through its flagship store, the article contextualises the Ritual’s calls for mindfulness, gratitude and positivity within the neoliberal ‘psychological turn’. At the same time, it demonstrates how the brand mobilises Orientalist and neocolonial discourses to incite its consumers to exercise emotional self-control and self-care. Neocolonial and neoliberal narratives in the branding of Rituals serve to portray the brand as the site of pleasure, quiet and calm, disguising its exigency for female labour and depoliticising the issue of global inequalities.

Exploring the digital gray zone of online medicinal markets emerging from search

AbstractThis explorative study investigates the emergence of gray zone markets from search engines amidst the global expansion of online markets. With the analytical approach of infrastructural inversion, we examine how the search infrastructure constructs access to a gray zone market including both authorized online pharmacies and unauthorized vendors. Using Sweden and Google Search as a case, we explore the online presence of three products (vitamin D, paracetamol, and Viagra), through search engine result page analysis, web crawling, and network analysis. Infrastructural inversion unveils the typically invisible mechanisms of search engines, considering user queries, algorithmic priorities, SEO practices, and pharmacy regulations. We find gray zones only emerge in searches for erectile disfunction medicinal products and information, where unauthorized vendors successfully competed for visibility in search engine rankings. A complex web of conditions can steer consumers toward gray zone markets, complicating the access to safe and regulated medicinal products. This can expose individuals to risks associated with unverified medicinal products, but also challenges the integrity of the online health information infrastructure.

THE IMPACT OF E-COMMERCE ON SMALL BUSINESS

The article provides a review of scientific literature in order to generalize the methodology for defining the concept of "electronic commerce". The main trends in the field of e-commerce in small business are characterized. The data on the development of the e-commerce market are analyzed and the following is emphasized: in the number of purchases from mobile devices has increased; creation and widespread use of social media pages is a key factor in the development of e-commerce by entrepreneurs. The advantages and disadvantages of using electronic commerce by small businesses are systematized. In given article authors shine a problem an analysis he shift toward online transactions and digital platforms has been accelerated to adapt to the changing business landscape. Through the review of scientific literature, a comprehensive understanding of e-commerce's impact on small businesses has been highlighted. The article has delved into the main trends shaping the e-commerce landscape for small businesses, emphasizing the significant increase in purchases made through mobile devices. This trend underscores the importance of having a mobile-friendly online presence for entrepreneurs to effectively reach their target audience. E-commerce is a tool through which firms can attain competitive advantage. Therefore it is interesting to further explore how firms exactly go about implementing e-commerce systems, and which path firms take from e-commerce idea generation up to realization of e-commerce success.To comprehensively understand the impact of e-commerce on small businesses, it is crucial to conduct a multiple case studies analysis using a qualitative research design. Small businesses experience challenges before, when, and after integrating e-commerce into their operational structures internally and externally, such as perceiving the technology as an unnecessary business cost, lack of resources to fund e-commerce infrastructure, and absence of managerial support to adopting a radical approach to innovation and growth of the business. The analysis of the impacts of e-commerce on small businesses helps to determine the opportunities and challenges in the business operation process.

Factors Affecting Intention to Make Purchasing Through E-Commerce in Indonesia

Electronic commerce, or "e-commerce," is the term used to describe all sales and purchases made using electronic media, mostly websites and applications. With the growth of digital interactions, it is more important than ever to understand the subtleties of e-commerce purchasings. With an emphasis on Indonesia, where online purchase is becoming more and more popular, this study attempts to pinpoint the critical factors that affect customers' decision to interact with e-commerce platforms. This study looks at the variables impacting customer behaviour in the platforms using a quantitative research methodology. The results, which cover social risk, financial risk, product risk, and social impact, are important components. When it comes to purchasing, trust is an important consideration, especially in a market where worries about online fraud are prevalent. Furthermore, studies show that an easy-to-use interface increases the probability that customers will make a purchase since it promotes trust and contentment. The variety of products offered and the allure of pricing packages impact customer decisions as well, highlighting the necessity for e-commerce suppliers to adopt a holistic strategy. The research provides an overview of Indonesia's e-commerce scene and makes suggestions for merchants looking to improve consumer happiness and build a strong online presence

СУЧАСНІ МЕТОДИ ІНТЕРНЕТ-ПРОСУВАННЯ НА РИНКУ ДВЕРЕЙ

This article highlights current strategies and effective methods of promoting products in the door market via the Internet in the competitive struggle for sales markets. Analyzing a highly competitive industry, the authors examine various aspects of an effective online presence to increase store traffic and sales. The article focuses on the analysis and comparison of various modern methods of Internet promotion in the context of the door market, with an emphasis on determining the most effective approaches to their application, in particular, such as: social networks, search engine optimization, e-commerce, video marketing, cooperation with influencers, retargeting, content -marketing and adaptive web design. The authors examine each of these methods in detail, evaluating their cost, complexity of setup, and potential effectiveness for different target audiences. Special attention is paid to analyzing the needs of different market segments, such as: young professionals, married couples, older generations, eco-conscious buyers, developers, owners of commercial premises and real estate investors. The article examines exactly how strategies can help increase competitiveness and effectively attract the attention of the target audience. The authors emphasize the importance of a comprehensive approach and individual targeting of each segment, taking into account their unique needs and preferences. The article also includes recommendations for the optimal combination of various Internet marketing methods to maximize the effectiveness of marketing efforts in the door market. Conclusions and proposals are based on a deep analysis of modern trends in digital marketing, as well as on the experience of the author team in this field. The article contains practical recommendations for companies specializing in the sale of doors, which seek to successfully market their products via the Internet. In particular, modern trends and innovative approaches for optimizing electronic business in the field of door production and their implementation are considered. This work can be useful for marketers, door manufacturers, and anyone interested in developing effective Internet marketing strategies in specific markets.

Governance of Village-Owned Enterprises in Promoting Economic Growth

background: The governance of Village-Owned Enterprises (BUMDes) plays a critical role in fostering sustainable development in rural areas. Specific background: This research explores the governance practices of BUMDes Kerto Emas, emphasizing the principles of transparency, cooperation, participation, and inclusiveness. Knowledge gap: Previous studies have not sufficiently examined how sustainable practices are implemented within the operational framework of BUMDes, especially concerning product management and website functionality. Aims: This study aims to assess the current governance indicators applied in BUMDes Kerto Emas, particularly regarding sustainability and the integration of digital platforms. Results: The findings reveal that while BUMDes Kerto Emas has made significant strides in governance, challenges remain in achieving sustainability, particularly in the underutilization of digital platforms for product display. Novelty: This study introduces a new perspective by linking sustainable business development with the need for improved online presence in village-owned enterprises. Implications: The research suggests that enhancing product offerings and optimizing digital platforms are essential for achieving long-term sustainability, providing a framework for improving governance in similar rural enterprises. Highlights : Governance principles must focus on transparency and cooperation for sustainable BUMDes operations. Digital platforms play a crucial role in enhancing product visibility and sustainability. Continuous evaluation is needed to optimize governance for long-term sustainability. Keywords: Governance, BUMDes, Sustainability, Participation, Digitalization

CP2-2 Develop your online presence and foster connections: tips for using social media as a medical oncologist

CP2-2 Develop your online presence and foster connections: tips for using social media as a medical oncologist

100 Jahre im Dazwischen. Ein- und Ausblicke in die Arbeit kulturwissenschaftlich-volkskundlicher Landesstellen

Regional centres for cultural and folklore studies in Germany are regionally and nationally networked institutions and are organised in different ways. They research, document, advise and communicate topics of everyday culture. They act in the in-between, as an interface between academia and the public. Their work primarily involves the transfer of knowledge into cultural practice and the exchange of knowledge with universities, specialised societies, museums and civil society institutions. To mark the centenary of the Regional Centre for Everyday Culture in Stuttgart, this article looks back at its past and considers the challenges and opportunities of the future. These include new needs and requirements for counselling in the context of intangible cultural heritage, but also with regard to new mediation formats, online presence and the digital availability of collections and archives. As a further challenge in times of scarce resources and public funding, the work and self-image of the regional centres must also be increasingly aligned with the expectations of the funding bodies and the public.

Defending Against Modern Web Attacks: Strategies for Safeguarding User Identities and Data

Abstract: Organizations must adopt a comprehensive approach to safeguard user identities and sensitive data in the face of increasingly sophisticated web-based attacks. This article presents a multi-faceted strategy for defending against modern web threats, addressing key aspects such as phishing prevention, secure authentication mechanisms, protection against cross-site scripting (XSS) and cross-site request forgery (CSRF) attacks, browser and endpoint security, web application security best practices, and the implementation of a Zero Trust security model. By examining the current landscape of web-based threats and providing actionable recommendations, this article aims to empower organizations with the knowledge and tools necessary to combat evolving cyber threats effectively. The proposed defensive measures encompass user awareness and education, robust technical controls, secure coding practices, and adopting technologies such as multi-factor authentication, biometric authentication, web application firewalls, and browser isolation techniques. Additionally, the article emphasizes the importance of a proactive approach to incident response and threat intelligence, enabling organizations to swiftly detect, contain, and mitigate web-based attacks. By implementing these strategies, organizations can significantly enhance their resilience against modern web threats, safeguarding user identities, protecting sensitive data, and maintaining a secure online presence in an increasingly hostile digital environment