Online Media Platforms Research Articles

Effect of online video infotainment on audience attention

Based on the attention economy theory, this study used the regression analysis method to analyse the effect of online video information entertainment on audience attention’s breadth, depth, engagement, and validity. The empirical research results show that highly positive and negative emotions significantly impact the audience’s attention in infotainment. We found that content storytelling, star characters, soft news themes, and sensational headlines have a significant positive effect. From the perspective of online video and media platforms, time fragmentation significantly impacts the audience’s attention positively and negatively. The diversification of presentation methods, the number of labels, and authoritative media have significant positive effects, whereas the number of topics has a significant negative impact.

Fake News as Disruptive Media: A Digital Age Challenge in Nigeria

The Nigerian media space is flooded with fake news, which has become the bane of digital journalism in today’s world. This is occasioned by the emergence of online media platforms and news blogs in Nigeria that appears to have created a situation where everyone can lay claim to being a ‘digital journalist’ and spreads news stories that get circulated instantaneously whether factual or not. This study uses case analysis, and historicocritical methods to examine purposively selected fake news cases disseminated on social media that concern socio-political, socio-economic, and socio-cultural themes about Nigerians or Nigeria posted between 2017 and 2021. We found that fake news is rife in Nigeria and is increasingly becoming a sub-culture among the people. The article recommends a reorientation of Nigerians to do more critical thinking and to improve their digital media literacy in order not to fall prey to purveyors of fake news.

Enhancing Branding Strategies of Culinary Micro and Small Enterprises through Online Media: A Community Service Approach


 
 
 
 
 
 The marketing and product development of Micro and Small Enterprises (UMK) greatly rely on effective branding strategies. However, the utilization of online media for branding purposes is often lacking among MSE entrepreneurs. This community service initiative aimed to enhance the understanding and proficiency of UMK culinary product branding implementation in Karanganyar District, Karanganyar Regency, Central Java. The methodology involved short training and mentoring sessions for MSEs, focusing on three culinary business units, to design and develop marketing platforms through online media. The outcome of this activity demonstrated a significant improvement in MSEs' ability to leverage online media for branding their business products, as evidenced by the creation of various platforms such as e-commerce, Instagram, and TikTok. Implementing effective branding strategies through online media platforms has empowered MSEs to achieve optimal competitiveness in their respective culinary businesses. This study offers valuable insights and implications for researchers and professionals worldwide, highlighting the potential of online media in enhancing branding efforts for Micro and Small Enterprises in the culinary industry.
 Highlight:
 
 Community service enhances UMK entrepreneurs' understanding and implementation of branding through online media.
 Increased proficiency in utilizing platforms like e-commerce, Instagram, and TikTok.
 Optimal competitiveness and business development in the culinary industry.
 
 Keyword:
 Branding, Micro and Small Enterprises (UMK), Online Media, Culinary Products, Community Service
 
 
 
 
 

THE GOVERNMENT OF SAMARINDA CITY’S EFFORTS IN DISSEMINATING LOCAL REGULATIONS

This research examines the Local Government of Samarinda City’s methods to promote regional regulations in the current fast-paced and digital era. The long-term objective of this study is to provide an analysis of the practices employed by the Local Government of Samarinda City, utilizing the perspective of the Fourth Industrial Revolution as a reference for policymaking. The specific target to be achieved in this research is to provide input to the Local Government of Samarinda City on promoting regional regulations that have a tangible impact on the community living in the Fourth Industrial Revolution era. This research adopts a qualitative approach involving analyzing and describing the collected data. The findings of this study indicate that the Samarinda City Government has employed various online media platforms to disseminate its regional regulations.

KARTINI FROM ALOR: EMERGING THE DISCOURSE OF TEACHER'S PROFESSIONAL IDENTITY IN KICK ANDY AND KUMPARAN

Education is commonly perceived as the process of having systematic instruction from educators for better living quality, and sometimes, it means higher lifetime earnings. Teachers play an important role in educating the next generation. The Indonesian talk show “Kick Andy” and the news portal “Kumparan” released on Youtube, show a message on education. These programs narrate the story of an early-childhood-education teacher from a remote area in Nusa Tenggara Timur. Both programs illustrate a woman’s struggle to obtain an education opportunity and provide access to education among the children in her village. The data was collected with an interview method. Data were available on television and online media platform. This study employs a framework by Sara Mills’s critical discourse in a combination of the teacher’s professional development theory to rectify how mass media portrays a female teacher who lives in a marginal area. Based on the collected data in Ibusm State, on the one hand, this study finds that the media still depicts women as submissive and oppressed figures who should serve the family and country. On the other hand, it is found that women are empowered to rise from adversity, which is also reinforced by a strong teacher’s professional identity in a teacher’s self.

‘Just kidding?’ – an exploratory audience study into the ways Flemish youth with a minoritized ethnic identity make sense of ethnic humor and the politics of offense

Abstract Recently, ethnic humor (targeting ethnoreligious identities) is increasingly questioned in European and Western countries, sparking controversy on online and traditional media platforms. Absent from the mediated and academic debate are the opinions from targeted subjects of the joke. This qualitative audience study aims to add to critical humor scholarship by providing insight into how targeted groups make sense of disputes of offense. We interviewed 35 participants (ages 15–24) with a minoritized ethnic identity (mostly a Moroccan or Turkish diasporic background) and religious identity (all identified as Muslim) on how they negotiate offensive (ethnic) humor. Moreover, we asked participants to reflect on the politics of offense (i.e. the power relations underlying the process of publicly claiming offense) and the role media play in the discussion of offended feelings in relation to (ethnic) humor. A thematic analysis of three focus groups indicates how participants’ negotiations were always influenced by contextual factors and tied to their identities, both on a sociopolitical and personal level. Further, participants were highly conscious about their minoritized position in debates on offensive ethnic humor and how this relates to societal power inequalities. As such, they recognized how the politics of offense regarding ethnic humor highlight boundaries between social groups.

Factors influencing the effects of the Starlink Satellite Project on the internet service provider market in Thailand

This quantitative study explores the impact of the Starlink project on the internet service provider market in Thailand. A convenience sampling technique was used to recruit 617 participants, who completed an online questionnaire. The study examined several independent variables, including demographic factors, such as gender, age, education, status and income, and user behaviour, such as devices used for internet access, time spent online and social media platforms used. Binary regression was used to analyse the data. The results showed that the Starlink project had a significant impact on the competitive structure of the internet service provider market in Thailand. This impact was influenced by factors such as age, education, income, internet duration, mobile internet use, Facebook and TikTok. The study recommends that businesses develop effective strategies to meet the needs and expectations of their customers. Organisations with internet access have the opportunity to collect data to develop new products, which can give them a competitive edge. It is important to maintain a competitive environment to prevent artificially low collection rates or exorbitant prices due to collusion or tacit pricing agreements.

Factors Determining Online Activities and Technology Use Among Older Adults in Thailand

In the digital era, the use of technological tools and platforms has become increasingly prevalent among people, including older adults, for various daily activities such as social interactions, online payments or shopping, entertainment, and information seeking. The prudent use of technology by older adults provides several benefits, allowing them to undertake useful or convenient activities easily. Moreover, older adults with functional and up-to-date technological skills have better employment prospects, enabling them to remain financially independent, economically active, and contribute to the national economy. This study investigates whether demographic factors and internet-related behaviour influence online activities among older adults in Thailand. Data were collected through an online survey, and discriminant analysis was utilised to evaluate the hypothesis. The study’s findings suggest that gender, education, career, income, time spent online, online media platforms, and preferred online content can predict older citizens’ online activities but not marital status. Therefore, to ensure older Thai citizens remain active, well-informed, and connected, this study recommends increasing education, improving the appeal and reliability of digital news and information, and providing income support for older adults.

Emerging Regulations on Content Moderation and Misinformation Policies of Online Media Platforms: Accommodating the Duty of Care into Intermediary Liability Models

AbstractDisinformation, hate speech and political polarization are evident problems of the growing relevance of information and communication technologies (ICTs) in current societies. To address these issues, decision-makers and regulators worldwide discuss the role of digital platforms in content moderation and in curtailing harmful content produced by third parties. However, intermediary liability rules require a balance that avoids the risks arising from the circulation at scale of harmful content and the risks of censorship if excessive burdens force content providers to adopt a risk-averse posture in content moderation. This piece examines the trend of altering intermediary liability models to include ‘duty of care’ provisions, describing three models in Europe, North America and South America. We discuss how these models are being modified to include greater monitoring and takedown burdens on internet content providers. We conclude with a word of caution regarding this balance between censorship and freedom of expression.

The Digital Age: Transforming Jordanian Traditional Newspapers through Online Media in Information Dissemination

The advent of the digital age has brought about a significant transformation for conventional newspapers, and this trend is also evident in Jordanian publications. This research investigates the influence of the adoption of the impact of digital media on conventional media outlets. in Jordan with regards to the dissemination of information. This research examines the implications of the transforming process on availability, accuracy, interactive features, and accomplish of knowledge. The results underscore a notable shift in Jordanian traditional newspapers as they embrace online media platforms. These newspapers have acknowledged the significance of establishing an online presence and have enthusiastically adopted committed internet pages and social network accounts to distribute information to a wider range of readers. This transition has led to improved accessibility, enabling viewers to easily read news At any given moment and irrespective of geographical constraints. The digital shift has posed challenges for traditional media in Jordan, despite the myriad advantages it offers. Key concerns include the ability to adapt to evolving consumption habits, optimizing one's digital presence, and maintaining journalistic integrity amidst heightened competition. The advent of the digital age has brought about significant changes to the landscape of Jordanian traditional newspapers, primarily due to their adoption of online media platforms for the purpose of disseminating information. The aforementioned transition has led to enhanced availability, instantaneous dissemination of information, and heightened levels of engagement. Nevertheless, it is imperative to continuously adapt in order to effectively tackle the obstacles presented by the digital environment and guarantee the sustained generation of news articles of superior quality in Jordan.

Exploring the Relationship between Social Media Marketing and Consumer Brand Switching Decision

The current study emphasized the correlation between consumer decisions and social media marketing (SMM) regarding switching brands within a certain sector. As per the study, social media advertising is the most important factor for firms to raise brand recognition. Businesses may efficiently encourage their items on online platforms while grabbing consumers' attention. To perform the study effectively, the author, in this case, included previous research in the literature review. The significance of brand switching, engagement, electronic word of mouth (e-WOM), and advertising is addressed in this study as it relates to SMM and customer-based brand-switching decisions. Online or social media platforms now play a critical role in determining customer views and preferences, giving businesses previously unheard-of chances to interact with their target market. The study sheds light on how these social media interactions impact customer brand loyalty and brand-switching decisions. The study, based on quantitative analysis of consumer and engagement metrics from social media to meet our goals, offers a more inclusive knowledge of the overall link amid the factors that were found. Findings show a favourable correlation between the activity of social media and loyalty to the brand among consumers. Social media users that interact with a brand more regularly have higher brand loyalty, lowering the likelihood of transferring brands. e-WOM also significantly impacts how people choose which brands to buy. Brand loyalty is considerably increased by positive e-WOM spread via social media platforms, and the chance of brand switching is decreased. Additionally, the study explores how different advertising formats and strategies alter consumer perceptions, which has influenced their brand loyalty and switching behaviour over the years. This is done on the topic of brand switching by customers. In conclusion, the current study offers important new perspectives on how social media marketing is developing and how it affects brand choice.

Special issue of applied cognitive psychology: Rethinking cognition in a digital environment

AbstractThe digital environment has become increasingly pervasive in our lives, and as a result, may be profoundly impacting our cognitive processes. This special issue of Applied Cognitive Psychology brings together a collection of articles adopting a variety of methodological approaches and applied settings to examine how human cognition transforms in the context of digital environments. Some articles take a functional approach, examining how people use digital media as memory technology in relatively naturalistic contexts. Others adopt experimental methods to examine how basic cognitive processes such as memory and metacognition transform when embedded in digital activities such as Internet search or digital storage. Still others examine how design features of online media platforms shape how content from those different platforms are recalled. In all cases, the studies in this issue indicate how the integration of “onboard” cognitive resources with digital technologies transforms the nature and capacity of human cognition.

KAGN:knowledge-powered attention and graph convolutional networks for social media rumor detection

Rumor posts have received substantial attention with the rapid development of online and social media platforms. The automatic detection of rumor from posts has emerged as a major concern for the general public, the government, and social media platforms. Most existing methods focus on the linguistic and semantic aspects of posts content, while ignoring knowledge entities and concepts hidden within the article which facilitate rumor detection. To address these limitations, in this paper, we propose a novel end-to-end attention and graph-based neural network model (KAGN), which incorporates external knowledge from the knowledge graphs to detect rumor. Specifically, given the post's sparse and ambiguous semantics, we identify entity mentions in the post’s content and link them to entities and concepts in the knowledge graphs, which serve as complementary semantic information for the post text. To effectively inject external knowledge into textual representations, we develop a knowledge-aware attention mechanism to fuse local knowledge. Additionally, we construct a graph consisting of posts texts, entities, and concepts, which is fed to graph convolutional networks to explore long-range knowledge through graph structure. Our proposed model can therefore detect rumor by combining semantic-level and knowledge-level representations of posts. Extensive experiments on four publicly available real-world datasets show that KAGN outperforms or is comparable to other state-of-the-art methods, and also validate the effectiveness of knowledge.

COVID-19 Communication and Media: The First Pandemic of the Digital Age

This issue of American Behavioral Scientist marshals case studies of online media platforms such as Zoom, YouTube, and Twitter and digital hardware systems such as virtual reality technology to assess the often unexpected interactions between the pandemic and digital technologies. The issue leads with a case study of Zoom to examine the largely successful efforts which Zoom made in the wake of the pandemic to resolve unanticipated privacy and security problems afflicting the suddenly ubiquitous and indispensable platform. Subsequently, the issue charts the growing tensions between competing proprietary and open-source institutional logics during the pandemic. In the next section, articles consider the spread of covid-related information on YouTube and news outlets to take a comparative angle of vision both internationally and in terms of the dynamics of media production and reception in different cultural and societal environments. Variation is also key to the articles in the last section where research focuses on persistent digital usage gaps. Here the articles touch on the socioeconomic factors driving differentiated knowledge about the pandemic, as well as the relatively low uptake of digital technologies among older adults in housing facilities. Finally, we also learn about the effect of the social isolation and anxieties of the pandemic on the uptake of a new form of digital hardware, virtual reality equipment. To conclude this discussion of media during the first pandemic of the digital age, the issue closes with an eye to visualizations tools needed for the future. These contributions take the measure of how the pandemic intersected with digitized communications and media in varied and, at times, unequal ways, as well as lessons applicable to future crises.

Performa Badan Amil Zakat selama Pandemi COVID-19, Ada yang Berbeda: Kilasan dari BAZNAS Sinjai Sulawesi Selatan

Covid-19 pandemic creates the climate change of work in various sector, one of them is National Amil Zakat Agency (BAZNAS). This research aims to disclose the performance of BAZNAS during the pandemic. This research was conducted in the National Amil Zakat Agency (BAZNAS) office in Sinjai Regency. This type of research was qualitative with a case study method. The data collection method used was observation, interviews and documentation. The informant this research consisted of two people the executive of BAZNAS Sinjai and three people of Muzakki. The result of this research demonstrates that BAZNAS conducts the zakat pick-up service and maximizes the performance through online services within paying and collecting of zakat, infaq, and shadaqah for the Covid-19 pandemic age. In addition, strategies of campaign and communication to society is undertaken by utilizing online media platforms such as Whatsapp, Facebook, and Twitter. Over the pandemic age. The use of the platform and online service over the pandemic age actually increases the receipt of zakat, infaq, and shadaqah in BAZNAS Sinjai

Analysis of social media’s online expression strategy for social hot spots based on the perspective of mass communication - Take “Bilibili” as an example

With the rapid development of information technology on the Internet and the establishment of new online media platforms, it has played a great role in the delivery of information and the reception of content. The new media have profoundly influenced people’s lives in terms of the way they communicate, the construction of ideas and the execution of processes. This has not only enriched the ways in which news is disseminated, but has also opened up wider avenues and channels for news reporting. Since 2009, Bilibili has grown into a representative domestic secondary platform which is a high-density group of young internet users. The development and dissemination of social events that cater to the moods and emotions of young people can also serve to moderate cultural tensions to some extent, but, if used poorly, can be counterproductive. It is important to pay attention to the issue of culture, both to prevent pan-entertainment and to achieve cultural identity. In the face of online public opinion, government news media should change their previous negative attitude and adopt new and timely methods of response. The correct way to guide public opinion in hot events is a problem that the news media has to face and urgently needs to solve.

Clickbait Post Detection using NLP for Sustainable Content

Clickbait is a significant problem on online media platforms. It misleads users and manipulates their engagement. A user who clicks on a clickbait link may be taken to a website full of ads, or that requires them to pay for something. The goal of this project is to create a system that can recognize clickbait posts so that user can access only to sustainable content. The system will analyze data using natural language processing (NLP) and machine learning techniques. NLP pre-processing techniques, such as tokenization, lemmatization, and stemming, will be utilized to extract essential elements from the headlines. These features will subsequently be used to train a machine learning model, specifically a supervised classifier, to distinguish between clickbait and non-clickbait news headlines. The project will explore a range of algorithms and techniques, including popular text representation models such as TF-IDF or word embeddings, as well as classifier models like logistic regression or random forests. The model will be evaluated using a variety of metrics, such as Accuracy, Precision, Recall, and F1 score. By making it easier for users to identify clickbait, the system can help to reduce the amount of time and money wasted on this type of content.

Sentiment Analysis for Fake News Detection in Online Media Networks: A survey, fusion techniques and quality metrics

The development of Online media sites in recent years has led to the spread of content sharing like commercial advertisements, political news, celebrity news, and so on. Various social media applications, such as Facebook, Instagram, and Twitter, have been impacted by fake news. Due to the easier access and rapid expansion of data through online media platforms, distinguishing between fake and real data has become difficult. The massive volume of news transmitted over online media portals makes manual verification impractical, which has prompted the development and deployment of automated methods for detecting fake news. Given the clear dangers of misleading and deception, fake news study has seen an increase in efforts that employ machine learning approaches, and sentiment analysis. In this study, we review the many implementations of sentiment analysis and machine learning methodologies in the fake news detection, as well as the most pressing difficulties and future research prospects.

The symbiotic development of Fandom and online media platforms in the era of new media

The symbiotic development of Fandom and online media platforms in the era of new media

Perubahan Strategi Teroris Selama Masa Pandemi Covid-19

The Covid-19 pandemic has changed all aspects of people's social life. This is exploited by terrorists by changing their strategy by adapting to new patterns of community life with the aim of reaffirming their existence. The purpose of this study is to analyze changes in terrorist strategies during the Covid-19 pandemic. This study uses a qualitative method with a literature study approach. The results of the study show that during the Covid-19 pandemic, terrorists changed their strategy by using the internet more in their activities.. The internet has been used as a medium for spreading radicalism and terrorism. Terrorist groups use the internet for propaganda, recruitment and financing. Propaganda with internet media is carried out by terrorist groups in two ways, namely Official propaganda and Unofficial propaganda which is carried out through five online media platforms namely Twitter, Facebook, Tumblr, YouTube and the world wide web. Propaganda activities carried out are used as the first step in the recruitment process which will then be followed by a personal approach to potential terrorists. Apart from being a media for propaganda and recruitment, the internet is also used as a medium for funding such as cryptocurrencies, virtual currency, crowdfunding, fundraising, and social media networks which make traces of transactions difficult to detect and trace by security forces.