Factors influencing the effects of the Starlink Satellite Project on the internet service provider market in Thailand

Abstract

This quantitative study explores the impact of the Starlink project on the internet service provider market in Thailand. A convenience sampling technique was used to recruit 617 participants, who completed an online questionnaire. The study examined several independent variables, including demographic factors, such as gender, age, education, status and income, and user behaviour, such as devices used for internet access, time spent online and social media platforms used. Binary regression was used to analyse the data. The results showed that the Starlink project had a significant impact on the competitive structure of the internet service provider market in Thailand. This impact was influenced by factors such as age, education, income, internet duration, mobile internet use, Facebook and TikTok. The study recommends that businesses develop effective strategies to meet the needs and expectations of their customers. Organisations with internet access have the opportunity to collect data to develop new products, which can give them a competitive edge. It is important to maintain a competitive environment to prevent artificially low collection rates or exorbitant prices due to collusion or tacit pricing agreements.