Online Magazine Research Articles

Digital marketing in hotel industry

Digital marketing is the promotion of products or brands through online. In recent days the demand of digital marketing in hotels has become increasingly high with Social Media Marketing (SMM) which works with social networking sites and Search Engine Optimization (SEO) making the website to appear in search results with advertisement on Google and online magazines by search engine marketing (SEM), video marketing through you tube and websites are types of digital marketing. Searching hotels through online by computers and mobile with the hotel websites is the new trend of digital marketing and it makes the possibilities to enhance the local search on hotels by giving required content, User profiles, managing citations and in search results. The aim is to study the role of digital marketing in hotel industry. This article is also focused to identify which type of digital marketing will work best with hotel industry.

Cafébabel and ‘Génération Bataclan’: Cosmopolitan identities and/as constructive European news

The attack on the Bataclan Theatre in Paris in November 2015 arguably targeted a transnational community of youths able to move and convene freely; as such, it was an attack on the liberal and cosmopolitan core of the European project. Cafébabel (cafebabel.com), a multilingual current affairs online magazine co-funded by the European Union, is intricately linked to this project. This article consequently investigates how Cafébabel, in the aftermath of the attack, appropriated the notion of ‘Génération Bataclan’ from a front page of Libération and how this may be seen as a constructive intervention in the relations between terrorism and journalism in Europe. Cafëbabel’s coverage was, it will be argued, linked to efforts to reflect and/or construct a generational and transnational ‘cosmopolitan identity’ within journalistic practices that largely can be called participatory. Following this, the article consequently argues for seeing Cafébabel’s coverage as instances of constructive news as participation in the European project, which is related to how the outlet perceives the news by national legacy media as un-constructive (conflict, scepticism, nationalism, sensationalism, etc.). In analysing a sample of articles from Cafébabel following the Paris attacks, the article consequently employs a theoretical foundation that merges elements from writings applying three distinct concepts, namely, constructive journalism, journalism as practice and cosmopolitanism.

Image and text relations in ISIS materials and the new relations established through recontextualisation in online media

This study takes a systemic functional multimodal social semiotic approach to the analysis and discussion of image and text relations in two sets of data. First, patterns of contextualisation of images and text in the online magazines Dabiq and Rumiyah produced by the Islamic extremist organisation which refers to itself as Islamic State (referred to here as ISIS) are examined. The second data set consists of a sample of texts from Western online news and blog sites which include recontextualisations of images found in the first data set. A sample of examples of the use and re-use of images is discussed in order to identify patterns of similarity and difference when images and text are recontextualised. It is argued that the ISIS material tends to foreground the interpersonal metafunction in combination with the textual metafunction (i.e. the stance towards the content and the organisation of the message for this purpose), while the other data set tends to foreground the ideational metafunction (the participants, processes and circumstances of what is being reported). These inferences indicate that further exploration of a larger data set is worth pursuing. Such studies would provide deeper insights helping to distinguish between online material which supports terrorism and that which opposes it, as well as facilitating the further development of multimodal social semiotic approaches to image and text relations.

Make disruptive technological change happen - The case of additive manufacturing

Disruptive technological change can contribute to a more abundant world. However, potentially disruptive technologies often struggle to significantly influence practice. One prominent example is additive manufacturing (AM). Although AM is often regarded as the next great technological revolution in waiting, it has not yet established itself on a large scale in many fields of application. We investigate the reasons behind those challenges by looking at the various fields in which AM is applied and relating them to the specific challenges AM faces, as well as the opportunities it offers in those fields. Our findings rely on a multi-perspective technology foresight process that is based on a discourse analytic approach and that comprises data tomography covering the biggest German-language online magazine on AM and qualitative interview data collected from a range of AM stakeholders. The findings provide an empirically well-founded evaluation and explanation of the link between the challenges and opportunities offered by AM and the extent to which this disruptive technology is leveraged in specific fields. The findings prompt recommendations on how new potentially disruptive technologies can foster abundance in traditional, well established market economies based on the example of the well-developed but traditional market economy of Austria.

THE EXPRESSION OF THREAT IN JIHADIST PROPAGANDA

This study investigates the expression of threat in jihadist propaganda from a semantico-pragmatic perspective. The analysis was conducted on the two official online magazines published by Daesh: the English Dabiq , and the French Dar al-Islam . Since the two magazines address two different readerships, it was hypothesised that differences in the way threat is expressed would be identified. The combination of both qualitative and quantitative approaches has allowed us to examine quantitative results in a more detailed way and, therefore, to obtain more solid results. This study revealed that the two magazines differ in the way threat is verbalised.

Digital Marketing Suggestions for Luxury Brands

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온라인 잡지의 편집 유형에 따른 독자 태도의 차이에 대한 연구

온라인 잡지의 편집 유형에 따른 독자 태도의 차이에 대한 연구

“We’re a movement”: crowdfunding, journalism, and feminism

As media organizations struggle to remain financially viable, and layoffs become more common, crowdfunding has been championed as one way for journalists to finance new ventures and create work outside of mainstream media. There is a growing body of research that is starting to critically examine the relationship between journalism and crowdfunding. This research, however, has tended to look at journalism as a whole, rather than specific genres. The purpose of this paper is to look at how crowdfunding is being used to create feminist online magazines, online spaces, and freelance journalism to tell stories about women, or aimed at a female-identified audience. It argues that beyond simply wanting to write and produce content the hope is to create change and often the crowdfunding campaigns are positioned as trying to create a “community” and/or a “movement.” This article uses a political economic framework, drawing on the concept of structuration, to analyze how these crowdfunding campaigns are being used to push back against, and open up, mainstream dialogues of what it means to be a woman or female-identified, as well as create safe and open spaces for these conversations.

The Language of New Terrorism: Differences in Psychological Dimensions of Communication in Dabiq and Inspire

We investigate differences in the psychological aspects underpinning Western mobilisation of two terrorist groups by analysing their English-language propaganda. Based on a computerised analysis of the language used in two English-language online magazines circulated by Islamic State of Iraq and Syria (ISIS) and al-Qaeda (i.e., Dabiq and Inspire), we found significant differences in their language—the ISIS’ language being higher in authoritarianism and its level of religiousness. In a follow-up experimental study, we found that being high in religiousness and authoritarianism predicts more positive attitudes towards the language used by ISIS, but not towards the language used by al-Qaeda. The results suggest that ISIS’ propaganda may be more effective in mobilising individuals who are more authoritarian and more focused on religion than that of al-Qaeda. These findings are consistent with the behaviour observed in recent homegrown terrorist attacks in the United States and Europe.

Has ISIS Gone Hollywood? Visual Strategies and Images of Destruction in ISIS’s Magazines Dabiq and Rumiyah

Images of the destruction of world heritage and videos of human executions carried out by the Islamic State (ISIS, IS, ISIL) have been widely disseminated through social media and by ISIS itself in order to draw attention to its cause. However, the content of the ISIS on-line magazines Dabiq and Rumiyah published by the ISIS official media center al-Hayat has rarely been discussed outside the specialized circles of war and counterterrorist experts. This paper focuses on the visual identity of these magazines by analyzing cover pages and selected lead images of feature articles in an attempt to answer the following questions: What kind of visual identity is created in these publications and how successful are they as examples of modern visual propaganda addressing a Western audience? Visual referencing to horror and action movie posters, broadcasting graphics and art photography creates a varied visual environment while the abundance of visual content and the professional quality of the graphic design strive to be on a par with the production standards and visual communication strategies found in Western news publications. A deeper analysis shows that the visual content, while allying with the ISIS general message, shows a high degree of misunderstanding of Western modernity resulting in an inconsistent, hybrid and hit-and-miss product.

Особенности развития сетевых журналов для детей в контексте массовой коммуникации

Особенности развития сетевых журналов для детей в контексте массовой коммуникации

What are the Suitable Instructional Strategy and Media for Student Learning Styles in Middle Schools ?

This study aims to find out what instructional strategy and media more properly based on learning styles in middle schools. For this purpose, 307 students of 7th to 9th grade from three middle schools were the respondents. Index Learning Styles was used to know the student learning styles based on Felder-Silverman learning styles. The students were also asked with the questions to know what instructional strategy and media they like much. The results show instructional strategies that could be applicated in middle schools are; question and answer methods, student presentations, games and simulations, lectures, problem solving based learning, role playing, and panel discussions. Instructional media that could be applicated are; pictures, graphics, videos, simulations, online group learning, newspapers, chatting/messenger, powerpoint slides, computer animations, book/e-book, magazines, audio recorded, and email. This is than checked off with the combinations of student learning style to get the most suitable one.

Digital Pygmalion: the symbolic and visual construction of the feminine in CoverDoll online magazine

This study aims to question and problematize the construction of gendered meanings and visual codes in the digital context. Rooted in the theoretical framework of cyberfemism, it analyzes the visual and linguistic content of CoverDoll, a monthly e-zine thematically devoted to sex dolls. The Pygmalion myth is proposed as the symbolic framework of CoverDoll, since the linguistic and pictorial devices that support a simulated subjectivity seem to reproduce its main backdrop: the feminine is constructed as alterity and a product of male desire. The analysis of CoverDoll’s portfolio and fictional discourses suggests the persistence of symbolic and aesthetical conventions despite technological ruptures. The operating mechanisms in the tradition of painting described by John Berger seem resiliently translated into the visual construction of the feminine in CoverDoll: the portrayed feminine figure addresses a masculine voyeur which is absent from the picture. The camera replaces the mirror as a symbolic device of the projected female’s narcissism, as the multiple references to the camera in the fictional discourses forge the idea of female vanity. The images displayed overall eroticize and objectify the artificial female bodies. The fictional narratives mobilize and intertwine a set of stereotypes that associate femininity with futility, seduction and caring.

When Quitting Feels Like Giving Up: Self-Signaling in Retention Choice

While recent research has demonstrated that consumers sometimes choose options to construct and communicate their identity, these findings have generally focused on the symbolic content of the option, and have largely ignored the structural aspects of the choice and self. This article investigates two structural properties that may affect the motivation to self-signal, and thereby influence choice. First, self-concept clarity - the extent to which someone feels clear and certain about who they are - is a structural aspect of the self-concept that can affect a consumer’s motivation to self-signal. Second, how a choice is structured - to retain versus to acquire the same good - triggers different levels of focus on identity attributions, even when the content of the choice (i.e. the item itself) is fixed. We propose that low self-concept clarity (versus high self-concept clarity) will increase a consumer’s relative preference for options that facilitate positive self-attributions, and that these effects will be strongest when the choice is framed as a retention (versus acquisition) decision. We examine these proposals in the increasingly important context of the decision to continue or forgo a service that is currently not being consumed (e.g. continuing to pay for an unused online magazine subscription), and conclude with a discussion of the theoretical and managerial implications of these findings.

Gender-based harassment in cyberspace. The case of Pikara magazine

The internet has brought about a radical change in the way people communicate and relate to each other. Widespread use of this new system of communication has resulted in a shift in conventional attitudes in human relations. Some of its features are anonymity, virality or disinhibition, which in turn determine norms of interaction. This paper offers an analysis of gender-based harassment on the internet, using the case of Pikara Magazine (a Spanish feminist electronic magazine). The comments posted on this online magazine during 2015 have been analysed from a qualitative perspective (using grounded theory methodology), focusing on discovering the major discursive categories related to harassment behaviours, as well as the different strategies of response and resistance. The categories identified make up a system to be contrasted on future analysis. Finally, different ways of tackling this phenomenon through the social work discipline are also considered.

The Re-designing of Business Education through Web Tools: From Universities Web-radio to On-line Magazines

Traditional teaching methods should be redesigned and renewed by consulting all those involved in the learning process: students, teachers, institutions, companies, in order to create a network whose aim is to exchange and transfer knowledge. The criteria used to choose a distance learning course program, should also be applied to building the right network to reach pre-determined goals. In both cases, we have a classroom- real or virtual- and it is only when we step outside the usual learning environment, that we can increase learning opportunities, by stimulating and motivating learners in a new way. Stepping out from a traditional classroom environment results in an open mind regarding the world of work , especially in the field of Business Education. New ,innovative and creative web 2.0 tools, such as university web-radios and on-line magazines could offer this opportunity by modifying teaching methods as could being part of the above-mentioned network . Moreover, both tools are user-friendly, cheap and quite simple to put into practice and manage. As there was little data available regarding Italian university web-radios and national academic magazines, we decided to carry out our own research. Little research had been previously carried out in this area.In this paper, we refer to WayOut a pilot project aimed at developing an entrepreneurial mindset by, engaging students in an interesting learning environment in order to make them capable of managing their life project, of reaching specific goals and subsequently of being able to take advantage of opportunities, which arise. Our aim is to encourage interaction between universities and businesses by removing the barriers between the internal and the external environment, thus making reciprocal knowledge transfer easier: from the company to the university and from university to the company.

The evolution of news and media website design: trend analysis of rich media, social sharing, and ad placements

News and Media websites have evolved over time, with increasing complexity in their design, content, and monetization strategy. In this study we examined and reported the trends of rich media (images and video), social sharing (newer and older social media), and ad placements (display ads and native ads) for eight high-ranked news and media websites in four categories: online television news (CNN, FoxNews), online newspapers (LA Times, NY Times), online magazines (Wired, Forbes), and technology blogs (TechCrunch, TheNextWeb) over the course of 10 years.

Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans

In three studies, the authors show that Americans and South Koreans react differently to environmental advertising campaigns featuring assertive messages that threaten autonomous freedoms. The findings uphold their hypothesis that cultural differences determine whether consumers will show reactance to assertive advertising campaigns. Study 1 demonstrates that Americans are less receptive to an assertive recycling message using imperatives such as should, must, and ought and more receptive to a nonassertive message using could, might, and worth. South Koreans do not show the reactance response. Study 2, an energy-saving campaign, conceptually replicates the findings and further shows that perceived threat to freedom mediates the effects. Study 3 uses a realistic setting (i.e., online magazine) to further support the hypothesis that cultural differences affect attitudes toward assertive messages, but adds perceived politeness as an underlying second mediator.

Popular Science Articles for Chemistry Teaching

The presented paper reviews popular science articles (these articles are published in online magazine “The Teacher”) as one of the methods of chemistry teaching. It describes which didactic principles they are in line with and how this type of articles can be used in order to kindle the interest of pupils, students and generally, the readers of other specialties, in chemistry. The articles review the main topics of inorganic/organic chemistry, biochemistry and ecological chemistry in a simple and entertaining manner. A part of the articles is about household chemistry. Chemical topics are related to poetry, literature, history of chemistry or simply, to fun news. The paper delineates the structure of popular science articles and the features of engaging students. It also reviews the teachers' and students' interview results about the usage of popular science articles in chemistry teaching process. The aforementioned pedagogical study revealed that the popular science articles contain useful information not only for the students of other specialties, but also for future biologists and ecologists (having chemistry as a mandatory subject at their universities). The articles are effectively used by teachers on chemistry lessons to kindle students' interest in this subject. DOI: http://dx.doi.org/10.17807/orbital.v9i3.960

PERKEMBANGAN BAHASA ARAB MODERN DALAM PERSPEKTIF SINTAKSIS DAN SEMANTIK PADA MAJALAH ALJAZEERA

This study aimed to investigate the modern Arabic language used by Aljazeera online. It focused on the analysis of the development of meaning and language structure. The object of this research is Aljazeera online magazine in the form of lexical, grammatical and contextual meaning analysis, and syntactic research in the form of phrase, clause and verbal analysis. The theory of this research was al-Nazhariyyah al-Siyaqiyyah or contextual theory developed by J.R Firth. This research used a library research using two approaches, namely the sociolinguistic and lexicostatistic approaches. The primary source of this research was Aljazeera online magazine. This study revealed that the modern Arabic language used by Aljazeera magazine had undergone much development in meaning and structure and the development of science and technology had also a great influence on the development of its vocabulary in various fields such as politics, economy and science and technology.