Online Game Service Research Articles

Online Game Service Providers Responbilities for Damages Sufficiented to Consumer

<em><span lang="EN-AU">The purpose of this study is to find out and explain how the responsibility of online game service providers is for losses suffered by consumers and legal settlements carried out. Consumer protection is a term used to describe legal protection given to consumers in their efforts to meet their needs from things that can harm the consumers themselves. The problem that will be examined and analyzed in this research is how the responsibility of online game service providers to Law No. 8 of 1999 concerning Consumer Protection. This study uses a normative legal approach method in the form of a statutory and conceptual approach by using primary legal materials, namely laws and secondary legal materials, namely books and journals related to the discussion. The responsibilities of providers of online game services regarding Law No. 8 of 1999 Concerning Consumer Protection include the presence of responsibilities that are responsible for administrative and criminal responsibility, and there is civil responsibility for online game providers which is contained in Article 19 of the Law on Crime Protection. and Consuimein those who have Tangguing are responsible for damages for damages, Tangguing are responsible for compensation for damages for violations and Tangguing are responsible for compensation for losses for consumers. Based on this, the existence of defective goods and/or services is not the only basis for accountability for the provider of online game services. This means that the responsibilities of the provider of online game services cover all the disadvantages that consumers experience. And article 4 of the Consumer Protection Act explains the rights and beliefs of consumers. The results of the research show that the providers of online game services can answer their mistakes by paying compensation or deliberations to reach consensus</span></em>

To Whale or Not to Whale: Repeated Purchase Behavior Paid Players in Genshin Impact

Online games are a means of entertainment for people of all ages and can be easily accessed by anyone. Games or online games that are becoming a trend today are socially interactive video games. These online games invite friends, family, and others to join and participate in ongoing games. This study investigates factors influencing repurchase decisions and intentions among online game players, Genshin Impact, in DKI Jakarta. A quantitative research method was employed, utilizing Partial Least Square with SmartPLS software, and a sample of 500 respondents was analyzed. The variables examined include online game service, game authenticity, social influence, facilitating online conditions, hedonic motivations, price value, habit, repurchase intention, and repurchase decision. The findings reveal that game authenticity, facilitating online conditions, and habit positively influence repurchase intention, while online game services negatively affect it. However, social influence, hedonic motivation, and price value do not significantly impact repurchase intention. In terms of repurchase decisions, facilitating online conditions, hedonic motivation, price value, and repurchase intention have a positive influence, whereas social influence and habit exert a negative effect. Online game services and game authenticity do not significantly influence repurchase decisions. The study also found that repurchase intention mediates the positive impact of game authenticity, facilitating online conditions and habits on repurchase decisions, and the negative impact of online game service on repurchase decisions. However, it does not mediate the effects of social influence, hedonic motivation, and price value on repurchase decisions.

Measures to Promote Creative and Safe Online Games for Children and Youth Through a Collaboration Network

Nowadays, children and youth have easy access to online games. Inappropriate online gaming can be harmful to young people. As a result, the purpose of this research study is to study the situation of online games and online gaming among children and youth, and to create a network of collaboration in order to develop measures to promote creative and safe online games for youth through research and development (R&D). The findings revealed that Thai children and youth play more online games, and Thailand still has legal restrictions on online game services. The measures to promote creative and safe online games for children and youth are based on the principle of "controlling and promoting", which consists of (1) controlling the manufacturing process; (2) controlling the process of providing online game services; (3) surveillance and supervision (4) promoting the production of creative and safe games; (5) promoting secure gaming online. The implementation of measures requires mechanisms at both the policy and operational levels; It should be implemented in a network affiliate manner to promote the products and services of creative and safe online games for young people.

A Bot Approach-Based Capacity Testing Automation for Online Video Games

Online games are a type of computer game that can be accessed using the internet network and played with other players to play the same game. With the advance in online game development, game developers are required to develop games that can be played by many players in one game, especially in the capacity of an online game server. Those needs can be achieved by utilizing bots. However, previous works only conducted bot-based testing for testing network capabilities. In this research, those works will be extended further ftotesting the capacity of a game server. The result of this research suggests that bot approach testing can simulate real players adequately. Other than that, the bot approach also can be scalable. However, the result also suggests that the bot approach still has some limitations as bots cannot simulate the dynamics shown by real players. Special attention is also needed towards clients utilized for executing the bots for them to be scalable.

Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

The games as a service model have enabled game developers to reach worldwide audiences and regard games as services rather than products, opening up new avenues to establish value propositions. Freemium–premium gaming models of value co-creation have been studied in the past. Fostering the conversion of free users to premium subscribers and retaining those premium users are critical objectives for premium service providers. It is critical to effectively enable value co-creation through appropriate value propositions when the logic shifts from products to services such as depicted in the service-dominant logic. Since value propositions are the cornerstone of value, they must include insights about the customer's preferences, capabilities, and expectations, which can be gathered through the customer's value co-creation activities. Furthermore, little is known about the value realization that is assessed after using premium gaming services. The current study, which builds on the conceptual foundations of S-D logic, intends to investigate the gaming players' in-game co-creation experiences in the premium gaming setting through value co-creation activities. The model was tested using structural equation modeling (SEM)-based partial least based on survey data collected from 346 online gamers who used in-game premium services. The findings indicate that superior functionality, competition, sociability, personalization, and self-indulgence all have a substantial impact on players' desire to co-create with gaming service providers. Furthermore, the data revealed a significant outcome of value realization, which is appraised based on the premium gaming players' co-creation experience aspects. The findings of study 1 were further validated through qualitative intuitions to ensure the robustness of the valuable key insights, which confirms that different premium gaming motivations are necessary to enhance the value co-creation ties and gamer's overall co-creation experience positively. To improve premium players' co-creation experiences, online game service providers should route co-creation media into premium gaming settings.

Opportunistic innovation in the age of digital services

AbstractThis study is about competitive dynamics surrounding opportunistic innovation in the digital supply chain (i.e., on‐line gaming, multi‐media broadcasting, etc.). When a digital service firm falls short of delivering required services, consumers look for alternative service offerings. For competing firms, potential demand is created suddenly, and they are compelled to innovate to capture this opportunity. This innovation response occurs in reaction to a service failure, and we call it opportunistic innovation. We characterize opportunistic innovation as being situational and temporal—the opportunity is created by the failure of another firm, and it is taken up by the fast‐responding firms. The goal of this study is to develop a theory of opportunistic innovation and empirically examine its presence and associated constructs. We have compiled the daily usage‐and‐update history of 460 online gaming services between 2014 and 2017 and their 58 major service failure events. Our results confirm the temporal and situational characteristics of opportunistic innovation. Firms with alternative services quickly introduce innovation to the market shortly after a service failure when the readiness for convertibility at competing firms is high. In addition, results suggest that opportunistic innovation is constrained by the resource congestion on the supplier side in the digital supply chain.

Enhance the latency of mobile cloud gaming system

The Mobile Cloud Gaming (MCG) is a large network that comprises Cloud Computing and wireless network services. It is a network that provides online gaming services to mobile users. This paper proposes a model to enhance the existing MCG model by introducing Mobile Cloud Cloudlet Gaming (MCCG) system to provide better gaming service to the mobile users by reducing the transmission latency by placing Cloudlet as an intermediate between main cloud and mobile nodes. Besides that, the mobile nodes within the transmission area of cloudlet can form ad hoc network to share data among the devices when the cloudlet has reached its maximum capacity. Clustered Destination-Sequenced Distance Vector (c-DSDV) protocol is also introduced in this paper work to further reduce the transmission delay between the ad-hoc cloudlet and mobile nodes. Besides reducing latency, the model also could reduce congestion and enable low-end mobile devices to join MCG services.

GAMIFIKASI DAN KORELASINYA DENGAN MINAT MENGUNJUNGI ULANG PADA MARKETPLACE “X”

How people enjoy games, especially online games, is seen as an opportunity to attract visitors, in this case marketplace visitors. In contrast to offline stores where visitor traffic can be increased through various gimmicks, events, and so on. One of the efforts that the marketplace can make to increase visitor traffic is through the provision of online game services. The fun, addictive nature of the game has made market participants interested in incorporating game elements into a business that is not related to games. This became known as gamification. Marketplace X is one of the marketplaces that provides gamification game services. With repeated visitors accessing the gamification, it is hoped that the marketing efforts of Marketplace X will be exposed to users. This study intends to determine whether there is a relationship between gamification and the interest in revisiting the marketplace. This study uses quantitative research methods supported by SPSS data processing tools to test hypotheses. The data collection technique uses a purposive sampling technique in which the respondents are those who have played gamification in marketplace X and are domiciled in the city of Bandung. The results show that the gamification offered by Marketplace X is considered good by respondents and respondents have a high intention to revisit the marketplace in the future. In addition, there is a fairly strong correlation between gamification and re-visit intention. Therefore, Marketplace X needs to manage its gamification well to attract repeat visits, which is one way to marketing its products. Keywords: gamification, online games, marketplace, re-visit intention

Contained: Using Multiplayer Online Games to Quantify Success of Collaborative Group Behavior

Every day, millions of people gather on online game servers to collaborate in real time toward shared goals. What may seem like frivolous activity may, when investigated more closely, provide revolutionary opportunities to advance the science of teamwork. Teamwork is an important part of modern society, however, collaboration between people is often made difficult due to differing ideals, opinions, and personality types. We leverage a popular self-hosted multiplayer online game environment to design a framework for developing and deploying tasks that elicit different kinds of teamwork. We propose to use these to capture fine-scale details of individual and group performance across environments. The game in which we implement this system, Minecraft, is ideal because it is heavily modifiable and already enjoys a vast user base of surprising gender, age, and ethnic diversity. We heavily modify the game in order to introduce new mechanics that facilitate collaboration, monitor activity, and manipulate group composition, all to provide the groundwork for deeper quantitative insights into effective teams.

Use of online game services in the study of programming languages

Use of online game services in the study of programming languages

Genre matters in determining success factors for online game service

Purpose: The purpose of this study is to highlight the importance of the game genres for identifying an online game’s success factors. Design/methodology/approach: In this study, perceived enjoyment, ease of use and quality were suggested for probable success factors of online game service and then research model was developed to identify which factors are related with gamers’ satisfaction and continuance intention. The model was tested on three major genres of online game service, role playing game (RPG), real time strategy (RTS), and first person shooter (FPS), respectively. Findings: The results showed that different online game genres were impacted differently by each element of perceived quality. The findings of this study highlight the importance of the game genres for discovering success factors of online game service. Research limitations/implications: Data used in this study may not be representative of the population of online game users because the data were gathered only in South Korea. If the future study can replicate the results with the data from other countries, it can contribute more practically to the online game market. Originality/value: This study contributes to both online game literature and genre theory by examining the relationships between success factors and satisfaction across various game genres. The empirical test results, which are meaningful not only for researchers but also for online game service providers, give evidence that each genre has different success factors.

Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games

To successfully operate online games, gaming companies are introducing the systematic customer relationship management model. Particularly, churn analysis is one of the most important issues, because preventing a customer from churning is often more cost-efficient than acquiring a new customer. Churn prediction models should, thus, consider maximizing not only accuracy but also the expected profit derived from the churn prevention. We, thus, propose a churn prediction method for optimizing profit consisting of two main steps: first, selecting prediction target, second, tuning threshold of the model. In online games, the distribution of a user's customer lifetime value is very biased that a few users contribute to most of the sales, and most of the churners are no-paying users. Consequently, it is cost-effective to focus on churn prediction to loyal customers who have sufficient benefits. Furthermore, it is more profitable to adjust the threshold of the prediction model so that the expected profit is maximized rather than maximizing the accuracy. We applied the proposed method to real-world online game service, Aion, one of the most popular online games in South Korea, and then show that our method has more cost-effectiveness than the prediction model for total users when the campaign cost and the conversion rate are considered.

미성년자의 게임비용 결제와 환불에 관한 법률문제

Limitation on maximum transaction amount or restriction on transaction with a specific person (minor) with regard to the use of online game service and the purchase of an item in order to protect minors indicates that it is an action of accepting exceptions for the principle of private autonomy such as the liberty of contract, and deliberation is necessary for the need of restriction or the degree and range of restriction because it may be evaluated as a serious offense against the dominant principle of the Civil Act if its legal rationality is not recognized.<BR> In this study, it was examined how a legislative conflict between the protection system of a person with limited legal ability under the Civil Act, principle of private autonomy, and other acts related to each game industry which are applied when a party to a transaction is a minor was interpreted and mediated. With regard to identifying whether the person who made an actual payment is a minor among the legal issues related to the payment for game usage by a minor, it is practically difficult to distinguish such fact, but it is necessary for a service provider to bear the duty to take certain cautions by technically verifying the user based on a person registered or monitoring an abnormal transaction pattern. In terms of applying the regulation on a person with limited legal ability under the Civil Act to a minor’s act of making a payment while using an online game, it was confirmed that it was necessary to consider the distinct characteristics of non-facing transaction, which is different from general off-line transaction, when applying the right of revocation for a reason of no approval from the legal representative for the protection of a person with limited legal ability, its effect, and the opponent protection system, etc. Most of all, if a minor cancels the act of using an online game, it is unrealistic to specify the existing profit and it is also difficult to consider that any property value remains, so there is no profit to return. It was considered that such distinct characteristics are also applied to the game service provider who is the other party to a transaction with the minor, and it was necessary to interpret differently for the application of the existing system by considering such fact.

Digital Protectionism in South Korea -Cases from Online Game Industry, Ride-Sharing Platform, and Location Data-

본고의 목적은 국내 온라인 게임 산업, 라이드 셰어링 플랫폼 서비스 그리고 구글의 위치정보 반출 요청 사례를 통해 디지털 보호무역주의의 양상을 고찰하는 것에 있다. 사례 분석을 통해 아직 학문적으로나 정책적으로 규정되어지지 않은 보호무역주의의 개념 규정에 기여하고자 한다. 그리고 본고는 디지털 보호무역주의를 설명하기 위한 과정에서 국제정치경제학의 이론적 발전도 꾀할 수 있을 것으로 기대한다. 본고는 세서비스 산업 사례―온라인 게임 서비스 산업, 모빌리티 서비스 산업, 위치정보 제공 서비스 산업―를 디지털보호무역주의의 탐색적 관점에서 선정한다. 사례 분석을 통해, 디지털 보호무역주의에서의 새로운 행위자의 등장, 행위자 다양성 증대, 사회문화적 요인의 중요성, 인과관계의 복합성이 발견되었으며, 이는 국제정치경제학 이론의 재접근 혹은 새로운 관점 개발의 필요성을 부여하고 있다.This study aims to examine cases on digital protectionism in South Korea. Due to the ever increasing size of digital economy, digital trade in national economies is gaining more and more importance. And yet, digital protectionism has been barely discussed among scholars of (international) political economy. The communities of policy-makers and the field of international political economy alike lacks consensus as to the definition of digital protectionism, let alone significant efforts to when, how, and when digital protectionism emerges. Three cases are particularly highlighted to fill the gap, including the online game service industry, ride-sharing platform service industry, and location-based data service industry. The case analysis is purposed to be exploratory and thus does not intend to systematically test theoretical propositions made in the present study. Findings from the case analysis pose challenges to or call for the revisitation on theories in the field of international political economy because of new actors, factors, and added causal complexities observed in the cases of digital protectionism.

Motivations and Behaviors of Young People in Playing Online Games

This article studies the motivations and behaviors of young people for playing online games. In this article, the authors used the quantitative methods research methodology to collect young people' game intention information. A survey was conducted to collect responses related to game behavior questions were completed by 82 college students. The discovery was that to a certain extent, personality traits can predict game behaviors. Individual factor, game feature factor, and social factor can affect players' game motivations. The results of this study are not only offering perspective into players' game motivations and behaviors from a different culture but also providing a good reference for game developers to design their future online game systems and services.

Perancangan Sistem Filtering Akses Website Dengan Menerapkan Otorisasi LDAP Grup Pada Proxy Server

Improper use of the internet could negatively impact on users, especially students. This is because a lot of their time is spent just to access websites and online game services providers or friendship website known as social media, even used to access and download images or videos that fall into the category of pornography. Therefore, it needs a system that can be used to restrict access to the internet usage in the campus area, with the aim to overcome the problems that occur with the better. This study was undertaken to design a system that can be used to restrict user access to the website address which is intended to implement the system of filtering access to websites on the Proxy Server, as well as a way to authorize users based on the type of account that is used to access the Internet using a mechanism classification account based group on Lightweight Directory Access Protocol. If his account common types, then the user will not be able to access the game's website, social media, and even pornography. However, if his account special types, such as its example is a lecturer, then the user can access all websites except websites that contain pornography. So that the system is built is expected to reduce the use of the Internet that is not useful, especially campus environment, and the use of internet facilities can be beneficial to both for teaching and learning environment of the campus.

Handling online service recovery: Effects of perceived justice on online games

This study examines online service recovery influenced by the relative effects of four dimensions of justice (distributive, procedural, interpersonal, and informational) on consumer attitudinal reactions (satisfaction and trust) and their subsequent effects on behavioral intentions (e-WOM and repurchase intention) in online games. A web-based survey of Taiwan Internet forums was used to collect data and yielded 265 valid responses. Structure equation modeling was conducted to assess the proposed relationships. Results revealed that all four dimensions influenced satisfaction and trust, with distributive justice producing the strongest relative effect in the online game context. As expected, positive perceptions of online service recovery efforts not only left customers satisfied and trusting, but also generated positive e-WOM about their service experiences as well as encouraged them to continue the service. An important contribution of this study for service recovery concerns the differential effects of perceived justice on post-recovery trust that is vital in forming loyalty behaviors in the online game context. Trust is a fundamental principle not only for establishing online exchange relationships but also for establishing trust relationships after online service failures. The results have the potential to design better marketing strategies for online game service recovery.

Crime Scene Reconstruction: Online Gold Farming Network Analysis

Many online games have their own ecosystems, where players can purchase in-game assets using game money. Players can obtain game money through active participation or “real money trading” through official channels: converting real money into game money. The unofficial market for real money trading gave rise to gold farming groups (GFGs), a phenomenon with serious impact in the cyber and real worlds. GFGs in massively multiplayer online role-playing games (MMORPGs) are some of the most interesting underground cyber economies because of the massive nature of the game. To detect GFGs, there have been various studies using behavioral traits. However, they can only detect gold farmers, not entire GFGs with internal hierarchies. Even worse, GFGs continuously develop techniques to hide, such as forming front organizations, concealing cyber-money, and changing trade patterns when online game service providers ban GFGs. In this paper, we analyze the characteristics of the ecosystem of a large-scale MMORPG, and devise a method for detecting GFGs. We build a graph that characterizes virtual economy transactions, and trace abnormal trades and activities. We derive features from the trading graph and physical networks used by GFGs to identify them in their entirety. Using their structure, we provide recommendations to defend effectively against GFGs while not affecting the existing virtual ecosystem.

온라인 게임 서버의 데이터연동 방식에 대한 연구

온라인 게임 개발을 위해서는 서버 개발 기술이 중요하다. 왜냐하면 사용자들이 게임을 진행하는 클라이언트가 서버에 종속적으로 구현되기 때문이다. 본 연구는 서버 개발 기술 중 서버가 데이터를 데이터베이스에 저장하고 불러오는 데이터연동 방식을 연구하였다. 서버의 데이터 연동은 장소에 관계없이 게임을 이어서 진행할 수 있는 온라인게임의 특성 때문에 매우 중요한 사항이다. 본 논문에서는 여러 데이터연동 방식을 정의와 함께 제안하며 분류하였다. 제안된 방식들을 사례를 통해 평가하였다. 본 연구를 통해 향후 온라인 게임 서버의 개발 시에 게임의 특징에 맞는 데이터연동 방식을 선택할 수 있을 것으로 기대된다.

Online Gamers' Preferences for Online Game Charging Mechanisms

Online games construct a virtual world where gamers can explore and experience various exciting environments. However, studies on gamer behavior rarely investigated the relationships between motivations and spending for online games. Understanding these relationships helps online game service providers manage gamers' motivations and develop better revenue models. This study investigated the relationships between one core motivation for playing online games—exploration motivation—and online gamers' willingness to spend for online games. Analytical results indicated that exploration motivation is positively related to gamer willingness to pay monthly access fees for playing online games, and is negatively related to gamer intention to buy or to bid for virtual items. The implications are discussed and suggestions to game service providers are offered.