Online Donations Research Articles

Strategi Komunikasi Media Sosial untuk Mendorong Partisipasi Khalayak pada Situs Online kitabisa.com

The development and widespread use of internet technology has changed the way people communicate in everyday life. The most important indicator of this transformation is the emergence of new communication devices with internet technology called "digital communication devices" (Werbin 2012). Facebook, Twitter, Instagram, and similar social networks that are used online and virtual platforms such as web sites, microblogs, are new communication tools that are used as transformations of existing communication tools such as printed communication devices (journals, newspapers, etc. ), visual (television, cinema, etc.) and audio (radio) communication devices. The transformation is also followed by the way we donate, namely the transition from the offline system (directly giving to the mosque or orphanage) to the online donation system. One of the crowdfunding platforms (online donations) in Indonesia is Kitabisa.com. Lots of excess donations online, but the proliferation of online fraud makes the public (prospective donors) reluctant to participate in this program. So there needs to be a communication strategy between fund raisers and prospective donors to encourage public participation. This study used descriptive qualitative method. Techniques for collecting data with in-depth observation interviews and document checking. The interview was conducted by interviewing the Kitabisa.com party as the party that built the donation and fundraising site for initiatives, campaigns and social programs that had the motto "Let's work together to build Indonesia!". Data analysis was performed using data analysis of Miles and Huberman. Message element theory in social media and participation theory is used in this study which discusses how message elements in a social media / donation site. To increase audience participation in fundraising through online sites, Kitabisa.com by uploading content that contains storytelling and video formats in each campaign that will be done on social media. Update campaigns, progress reports from each campaign, photos in the form of proof of activity are also regularly displayed on the website. This is done consistently to maintain the quality of the campaign and maintain public trust and participation.

The Role of Interdependent Self-Construal in Increasing Donation Behavioral Intention: Underlying Processing Mechanism of Impression Motives

This study examines how individuals may engage with online donation behaviors by comparing two donation conditions: a public context and a private context. The study findings suggest that interdependent self-construal is likely to play a role in promoting donation behavior when individuals consider making a donation on a Facebook page. Furthermore, this study showed that impression outcome expectancy is the underlying mechanism mediating the effect of interdependent self-construal on willingness to donate, moderated by the donation contexts (public context: Facebook vs. private context: e-mail). This outcome suggests that high levels of interdependent self-construal alone do not prompt individuals to give, but that understanding the advertising medium and its interaction with underlying impression-outcome motives does so prompt individuals.

Fundraising in the Digital Era: Legitimacy, Social Network, and Political Ties Matter in China

Development in information technology enables nonprofit organizations to reach more potential donors in a fast and affordable way. To help nonprofits form evidence-based strategies that suit the digital era, we conducted a study on a random sample of 400 Chinese foundations, investigating to what extent organizational legitimacy, network, and political ties influence their ability to attract donation. Results show that in terms of legitimacy, comparing to the past, organizations need to disclose additional information beyond what is required by the government to foster a trusting relationship. In terms of network, online networking can not only bring in online donations but also potentially increase offline donations. In terms of political ties, implicit political ties are beneficial to the organization, whereas explicit political ties may have negative influences.

The backfire effect of default amounts on donation behavior in online donation platform

The backfire effect of default amounts on donation behavior in online donation platform

Improving Fundraising Efficiency in Small and Medium Sized Non-profit Organizations Using Online Solutions

ABSTRACT Although Switzerland enjoys a mature e-commerce sector and online marketing with widespread use of social media, large Swiss nonprofit organizations (NPOs) still adopt mainly off-line marketing and mass marketing strategies to support their fund-raising efforts. Mass marketing techniques are expensive and require a large financial investment, which Swiss small and medium-sized organizations cannot afford. The high cost of adopting these conventional fund-raising strategies greatly affects small NPOs, who lack funds to run their social and humanitarian projects. If instead NPOs focused on more cost-efficient marketing strategies, they could improve the sustainability of their fund-raising campaigns. Taking an explorative approach, this study first surveys Swiss donors to understand and quantify their behaviors. Second, it conducts qualitative interviews with NPOs to provide insights into their fund-raising strategies. Finally, it concludes with a set of practical suggestions for small and medium-sized NPOs to build specific capabilities to collect online donations more efficiently.

A Data-Driven Framework for Monitoring and Improving Organ Donation Awareness among Minorities Using Optimal Social Network Intervention

Purpose Increasing the number of organ donors can greatly enhance organ transplantation, but past health interventions have been ineffective in generating both large-scale and sustainable change, particularly among minorities. We propose to monitor and improve awareness by using a data-driven framework that employs social media to track social markers of awareness and deliver optimized social network interventions (SNI) to targeted audiences. Methods We monitored social markers of awareness across the US over a 1-year period using Twitter and examined their association using real data of organ donor registries. We delivered social network interventions on Facebook with and without optimized awareness content (i.e., educational content with a link to online donation registration) to low-income Hispanics in Los Angeles over a 1-month period, and measured daily number of impressions (i.e., exposure) and clicks (i.e., engagement) among the target audience. Results Social markers of awareness are associated with donation registration (r = .36, p Conclusion Our results suggest that our framework can provide a real-time characterization of organ donation awareness and its disparities, while effectively delivering tailored intervention to minority communities. Our framework has the potential to create large-scale, sustainable interventions capable of raising awareness and effectively mitigating disparities in organ donation.

#GivingTuesday 2018 hits record $380 million mark

Fundraising totals from #GivingTuesday 2018 hit record highs, according to preliminary calculations, with U.S.‐based individuals, civic coalitions, nonprofit organizations, schools and businesses bringing in over $380 million in online donations to benefit a broad range of causes.

2018 Combined Federal Campaign kicks off with new online donation system

The U.S. Office of Personnel Management has launched the 2018 Combined Federal Campaign season, which runs from Sept. 10 through Jan. 11, 2019. According to the agency, the 2018 CFC season will feature an enhanced CFC Online Donation System that will increase transparency and help ensure that the contributions made by federal, postal and military personnel and retirees can reach the people who need help the most.

1K4Cancer Breaks the Silence: A Crowd-Funding Campaign by Sebeccly Cancer Care

Amount raised: The 1K4Cancer campaign raised a total of $18,099. Background and context: Poverty, chronicity of spending, paying out-of-pocket for health care needs, and the prohibitive cost of cancer drugs are some of the reasons cancer patients don't start or complete treatment. Over 90% of Nigerian cancer patients pay for healthcare expenses out-of-pocket; putting a heavy strain on their finances and those of their caregivers. Sebeccly is a cancer charity that enables cancer care access to indigent cancer patients through several fundraising modalities, one of which is the 1K4Cancer. The campaign is a cancer drug fund and crowd fundraiser that appeals for a minimum donation worth $2.50. Launched in October 2012 (for 3 months), and relaunched in March 2018, 1K4Cancer provides treatment aid to breast cancer patients. Aim: To raise funds and provide access to cancer care to indigent breast cancer patients. Strategy/Tactics: The 1K4Cancer campaign reaches out to individuals/organizations by leveraging on social media, relationship management with donors and several 1K4Cancer ambassadors to engage networks to raise funds to support cancer treatment and screening services. This strategy has an online and offline component, with the offline driving the online component. Program process: The 1K4Cancer runs under 7 broad categories: Community events: Focus on advocacy and education on cancer prevention and early detection. Health talks and the 1K4Cancer appeal are delivered during community outreaches. Online community engagements: partnerships with online blogs and influencers to promote the campaign were secured. The social media community was engaged in heartwarming messages and call-to-action statements to support indigent cancer patients. Media partnership: partnerships with online and traditional media houses were secured. The 1K4Cancer message was published on several eminent blogs. Relationship management with donors: past and prospective donors were engaged to promote the campaign. 1K4Cancer remains transparent and accountable through an online monthly newsletter. Donation collection: donations were made through online bank transfer and Sebeccly's online donation platforms. Volunteers: recruitment of 1K4Cancer volunteers who helped to promote and create more awareness about the campaign offline. Partnerships with hospitals: the beneficiaries of the campaign receive cancer care at Lagos University Teaching Hospital, and Lagos State University Teaching Hospital. Costs and returns: $2715 has been spent on online adverts, branding materials, creatives, publications, administrative charges, and logistics. Total returns so far: $15,384. What was learned: Leveraging on goodwill, accountability, the Internet, and a compelling story are necessary ingredients to a crowd-funding campaign. The 1K4Cancer is an innovative crowd-funding campaign that relieves the financial burden of cancer patients and help achieve access to quality cancer care.

Online Donation Experiences, Donation Awareness, and Intention of Future Donation Among Teenagers in South Korea

Younger generations have become less likely to donate than older generations. Online fundraising might be a solution to encourage young donors. This study examines the mediating effects of online donation on the donation awareness of teenagers, as well as the pathway from online donation to an intention to donate in the future. Using data collected from 287 teenagers through an online survey, the study found that online donation experience has positive effects on the frequency of future donation, mediated by donation awareness. These results suggest that nonprofit organizations should consider online donation platforms to be important fundraising mechanisms in encouraging young donors. Future research is need in order to develop the theoretical models of online donation as well as investigate the applicability of the models, especially for young generations.

Intention to donate via social network sites (SNSs)

PurposeThe purpose of this paper is to explore the differences in the external factors influencing intention to donate via social network sites (SNSs), and the online donation knowledge and awareness effect on the willingness to donate via SNS in the future between Malaysian and South Korean users.Design/methodology/approachIn total, 288 samples’ data obtained from online survey using the snowball technique were analyzed through using cross-tabulation with χ2 tests and multiple regression analysis.FindingsThe results show that there is no significant difference between those countries regarding the online donation knowledge and awareness. However, the online donation knowledge and awareness significantly affect the willingness to donate via SNSs for South Korean, but not for Malaysian. As for Malaysian, the results reveal that only SNS features factor does significantly influence the attitude toward online donations. As for South Korean, the charity project and internet technology features factor significantly influence the attitude toward online donations. The attitude toward online donations of both countries influences on their intention to donate via SNS.Research limitations/implicationsThe sample was gathered from certain regions in Malaysia and South Korea, and had slightly unbalanced characteristics (i.e. age), limiting the generalizability to the general population of both countries.Practical implicationsThe findings suggest that non-profit organizations should consider the culture context in planning their future SNS donation program and focus on how to deal with the internet issues (e.g. trust, security), SNS features and charity project. As for Malaysian, promoting the internet and online donation awareness should be the priority before engaging in SNS donation program.Originality/valueWhilst research on culture context in donation area is plentiful, the area of SNS donation remains underexplored. This paper offers an in-depth understanding of what influences SNS donation related to the identified culture context.

The impact of online financial disclosure and donations in nonprofits

ABSTRACTDecreased public confidence and trust in the nonprofit sector has fueled increased calls for transparency. In response, federal regulators and watchdog organizations have recommended that nonprofits voluntarily disclose their financial information on their own public websites. Despite the potential benefits of enhanced public confidence and trust, improved donor decision making, and increased donations, many nonprofit organizations have not adopted the recommended disclosure practices. We investigate the disclosure practices of 3,217 nonprofits and find that voluntary web disclosure of the IRS Form 990 is strongly correlated to donations, independent of other variables such as age, size, and fundraising expenditures. Further, fundraising is also clearly related to the performance indicators shown in the 990 disclosures, particularly the program ratio of program expenditures to total expenditures. This is true on a general level and when specifically compared to other nonprofits within particular sectors. As a result, nonprofits should seriously consider voluntarily posting their Form 990 results on their websites when it reflects favorably and strive to improve their financial performance if online disclosure would reflect poorly on the organization.

Investigating antecedents and their consequences of usability in online donations: the case of university students' community services programs

Investigating antecedents and their consequences of usability in online donations: the case of university students' community services programs

Investigating antecedents and their consequences of usability in online donations: the case of university students' community services programs

This research aims to investigate the main antecedents of the usability of electronic donation of non-profit organisation (NPO) website (aesthetics, information quality and creditability) and its consequences (trust, satisfaction and loyalty). To collect the data, we used online means of donations as part of community service programs implemented by universities within the Jordanian education sector. We asked students from Middle East universities, located in Jordan, to navigate a NPO website (King Hussein Cancer Foundation (KHCF)) and then we provided them with $15 incentives to donate. We found that aesthetics of non-profit website, information quality and credibility had positive impact on the usability of electronic donation for non-profit website. Furthermore, we found that the usability of electronic donation of NPO website had positive impact on donors' trust and satisfaction of the website. In turn, we found that donors' trust and satisfaction had significant effect on students' electronic loyalty.

Responsibility Beyond the Grave: Technological Mediation of Collective Moral Agency in Online Commemorative Environments

Online platforms of donations in memoriam are technologies of commemoration that mediate a responsible mode of being in the world. They construct death as empowering for the deceased, and they open up new opportunities for collaborative action to emerge. By relying on existing conceptualizations of post-mortem personhood and technologically mediated agency, this article considers the socio-technical construction of the commemorative platform, MuchLoved, an online tribute charity; it focuses on its interaction design for online donations in memoriam. Through specific design options, MuchLoved stirs a distinctive form of distributed agency with a collective and moral character. This accomplishment of collective moral agency through technological mediations might redefine the space of symbolic immortality and change the human condition in relation with death.

Get board buy‐in on software expenditures by showing impact

New fundraising and donor management systems are increasingly sophisticated and now offer a “one‐stop‐shop” solution that handles email and peer‐to‐peer campaigns, online donation processing, website optimization, events coordination, year‐round donor communications and more. But it doesn't come cheap, and nonprofit executives are often hesitant to bring a request to their boards for thousands of dollars in new expenditures that can be hard to understand for those not technically oriented.

Resources

Nonprofit Business AdvisorVolume 2017, Issue 335 p. 9-9 Resources Resources First published: 21 July 2017 https://doi.org/10.1002/nba.30350Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Abstract Foundation Center webinar explores online donation programs Charityhowto.com webinar gives primer on federal grants Webinar looks at major gift ‘magic’ Volume2017, Issue335August 2017Pages 9-9 RelatedInformation

Research on impact factors for online donation behavior of bank customer

Donation in various service channels of financial institutions helps people in need and makes great impact on social charity. The purpose of this paper is to analyze impact factors of donation behavior by customers of financial businesses.Before, the questionnaires of this research were designed, interviews with customers were conducted first for the purpose of constructing effective questionnaires. Then, questionnaires were answered by 205 bank customers. Correlation analysis, chi-square and Bayesian Network were used to test consumers' online donation. Correlation is used to described the degree of income and online donation. Meanwhile, chi-square tests and conditional probability are used to test whether there is a significant association between trust, online donation and donation fields. The findings are that the correlation between the average income and online donation as well as an underlying relationship between trust and online donation. Besides that, trust, brand image as well as average income of customer provide an explanation for their charity behavior and explores the role of key factors that influence on donation fields. There is a clear theoretical as well as practical understanding of online donation of bank customers and the effect of donation fields.

No evidence that a range of artificial monitoring cues influence online donations to charity in an MTurk sample.

Monitoring cues, such as an image of a face or pair of eyes, have been found to increase prosocial behaviour in several studies. However, other studies have found little or no support for this effect. Here, we examined whether monitoring cues affect online donations to charity while manipulating the emotion displayed, the number of watchers and the cue type. We also include as statistical controls a range of likely covariates of prosocial behaviour. Using the crowdsourcing Internet marketplace, Amazon Mechanical Turk (MTurk), 1535 participants completed our survey and were given the opportunity to donate to charity while being shown an image prime. None of the monitoring primes we tested had a significant effect on charitable giving. By contrast, the control variables of culture, age, sex and previous charity giving frequency did predict donations. This work supports the importance of cultural differences and enduring individual differences in prosocial behaviour and shows that a range of artificial monitoring cues do not reliably boost online charity donation on MTurk.

Factors influencing intention to donate via social network site (SNS): From Asian’s perspective

This study examined whether external factors, which are charity project, charity organization, Internet technology features and social network site (SNS) features influence people’s general attitude towards online donation and their intention to donate via SNS. An online survey was conducted based on the framework of factors influencing the intention to donate via SNS that was adapted from the literature review. Data from 258 respondents were used for analysis. Structural equation modelling was used to test the research model and hypotheses. The results indicated that the Internet technology features factor significantly contributes in influencing people’s general attitude towards online donation, and general attitude positively influences people’s intention to donate via SNSs. The full mediation effect of the general attitude towards online donation on the relationship between Internet technology features and intention to donate via SNS was found. However, charity project, charity organization, and SNS features were not significant factors in influencing people’s intention to donate via SNSs. The sample was limited to some Asian countries (preliminary Malaysia and South Korea). Thus, the results cannot be generalized to other countries. The findings suggest that non-profit organizations should focus on how to deal with the Internet issues, especially pertaining to security and privacy. Therefore, a mechanism for gaining donors’ trust to use the Internet, particularly in doing online transaction must be considered.