Abstract
New fundraising and donor management systems are increasingly sophisticated and now offer a “one‐stop‐shop” solution that handles email and peer‐to‐peer campaigns, online donation processing, website optimization, events coordination, year‐round donor communications and more. But it doesn't come cheap, and nonprofit executives are often hesitant to bring a request to their boards for thousands of dollars in new expenditures that can be hard to understand for those not technically oriented.
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