Online Booking Platforms Research Articles

Innovations and practices in hospitality management

Intensification of competition and transformation of consumer tastes have determined the constant need for innovations in hospitality management. Companies are constantly looking for new ways to improve the quality of services, reduce costs, and create a segment of regular customers. The optimal combination of technological innovations, customer loyalty management algorithm and online booking platforms in the field of hospitality allow you to build a strategy of competitive advantages and ensure sustainable development. The materials of the presented research are aimed at identifying the impact of technological innovations on the level of customer service and, as a result, an opportunity to influence their loyalty. The concept of integration of the main elements of innovation in management and marketing is proposed, based on the analysis of modern trends and the effectiveness of using online booking platforms in the field of hospitality. The proposed hypothesis is based on several key aspects. The fundamental factors that affect changes in the hospitality sector are due to intensifying competition and the transformation of consumer tastes. In addition, an integral part of successful management in the s hospitality sector is the constant implementation of innovations in management, which allows companies to adapt in accordance with the transformation of the external environment. Effective management of communications with customers has consisted in the optimal combination of technological innovations and algorithms for managing customer loyalty. The proposed hypothesis clearly indicates that the research is aimed at the practical application of the results to improve management and ensure sustainable development in the hospitality sector.

Role of Technological Advancements on Customer Satisfaction in Japan’s Hospitality

Purpose: The aim of the study was to analyze the role of technological advancements on customer satisfaction in Japan’s hospitality. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Technological advancements have significantly enhanced customer satisfaction in Japan’s hospitality industry by improving service efficiency, personalization, and overall guest experience. Innovations such as AI-driven customer service robots, automated check-in systems, and smart hotel rooms equipped with IoT devices offer convenience and seamless interactions for guests. These technologies reduce waiting times, streamline operations, and allow for personalized services, such as customized room settings and tailored recommendations, increasing guest satisfaction. Unique Contribution to Theory, Practice and Policy: Technology acceptance model (TAM), service quality model (SERVQUAL) & expectancy-confirmation theory (ECT) may be used to anchor future studies on the role of technological advancements on customer satisfaction in Japan’s hospitality. Hospitality businesses should adopt integrated management systems that combine customer relationship management (CRM), property management systems (PMS), and online booking platforms. Industry regulators should promote standards for technology integration in the hospitality sector.

Peran Travel Consultant dalam Penjualan Tiket Perjalanan dalam Negeri di Anta Express

The tourism industry in Indonesia has experienced significant growth, particularly following the post-COVID-19 recovery and the rise of the creative economy. As the sector rebounds, travel agencies play a crucial role in facilitating domestic ticket sales and travel packages. Traditional travel agencies, such as PT Anta Express Tour & Travel, face competition from online booking platforms, which calls for a study on the unique value offered by travel consultants in enhancing customer experiences and the sales process. This study aims to explore the role of travel consultants at PT Anta Express Tour & Travel in domestic travel ticket sales. Using a qualitative research approach, data was gathered through direct observation, semi-structured interviews, and a review of relevant literature. The findings highlight four key roles played by travel consultants: providing personalized advice and recommendations, managing bookings, resolving issues, and delivering customer service. Additionally, three main reasons were identified for why customers still prefer using travel consultants: convenience, access to exclusive offers, and ongoing support during the trip. The study concludes that travel agencies can maintain their competitiveness by focusing on personalized services that appeal to specific customer segments, particularly those who value professional advice and human interaction in their travel planning. Therefore, traditional and online booking channels can coexist in the future, serving different market needs.

Technological Adoption and Innovative Work Behavior in the Hotel Industry: A Case of Five Selected Hotels in Kampala City, Uganda

The study examined Technological Adoption and Innovative Work Behavior in the Hotel Industry, a Case of Five Selected Hotels in Kampala City, Uganda. The study mainly focused on three specific objectives: To examine the relationship between Property Management Systems and Innovative Work Behavior; to assess the relationship between Mobile Applications and Innovative Work Behavior and to analyze the relationship between Online Booking Platforms and Innovative Work Behavior in selected hotels in Kampala City. The cross-sectional research design employed both qualitative and quantitative data collection techniques. Krejcie and Morgan Sample Size Determination Table was used to select a sample size of 291 participants / respondents from a population of the selected hotels and 233 questionnaires collected for analysis. Data was examined using both descriptive and inferential statistics, including ANOVA, Pearson correlation, and model summaries for regression analysis. The findings show a positive and significant correlation between technological adoption and innovative work behavior (r=.853, P<0.05). This reveals that the integration of property management systems, mobile applications, and online booking platforms significantly influence innovative work behavior by improving efficiency, facilitating collaboration, encouraging adaptive problem-solving, and promoting a culture of continuous improvement. These technologies create an environment where staff are better equipped to focus on creative solutions and respond dynamically to emerging challenges. The research concludes that improving Property Management Systems (PMS) and fostering innovative work behavior in hotels are interconnected goals that drive operational excellence and guest satisfaction; mobile applications are a powerful driver of innovative work behavior in hotels and Online Booking Platforms significantly impact innovative work behavior in hotels by streamlining operations, enhancing data utilization, and encouraging experimentation. The study recommended that hotels should use PMS automation features to handle routine tasks such as guest check-ins/outs, invoicing, and housekeeping assignments. This reduces manual work and frees up staff time for more innovative activities. The study also recommends that hotel should select mobile apps that align with its operational needs and guest service goals, focus on apps that enhance efficiency, data utilization, and guest interaction.

Racial discrimination in online booking: how profile pictures affect host behaviors and platform actions

ABSTRACT Research has shown that racial discrimination is detrimental to the ethnic minorities in accommodation and hospitality sectors. However, whether racial discrimination happens during the stage of online booking before check-in remains unclear. Leveraging a natural experiment of the anti-discrimination policy implemented on Airbnb and face recognition techniques to identify the racial information of hosts and guests, this study reveals that racism from hosts against ethnic guests indeed exists during the stage of online booking. The results indicate that the monthly proportion of ethnic guests increases 5% after the launch of anti-discrimination policy. We also find that discrimination exists between ethnic hosts and ethnic guests, which was not documented in previous studies. Moreover, the anti-discrimination policy in relieving racism plays a bigger role among hosts with severe racial discrimination. These findings are critical for online booking platforms to set anti-discrimination policies.

LE VOYAGE D’AFFAIRES – ENJEUX ACTUELS ET FUTURS DANS UNE PERSPECTIVE DIDACTIQUE (BUSINESS TRAVEL – CURRENT AND FUTURE STAKES FROM A DIDACTIC PERSPECTIVE)

In the context of the changes caused by scientific and technical progress, taking into account the demands of speed, promptness, immediate response, attention to details, efficiency, creativity and performance that international business entails, the health crisis of 2020 but also the possible occurrences of other crises of any kind, in recent years there have been changes in the organization and running of the gainful activity and professional travel, which has led to the evolution of the tourist discourse and its themes, to technological and linguistic innovations. In terms of business travel, new internet-connected workspaces have emerged that allow today’s business people to track business, intervene in real-time and continuously participate in transactions from the very first moment of the trip. Also, organizing and planning a trip involves accessing online booking platforms and selecting an extensive range of suitable accommodations or restaurants. In this paper, we will show that, in foreign language courses for business, the use of authentic print and online media documents that present the new realities, in addition to the units dedicated to business trips in textbooks published in the last 20 years, can contribute to updating and expanding the horizons and skills of the students from the Faculty of Economic Sciences, diversifying the contents, means and methods of learning, enriching the vocabulary, to a better understanding of the current economic context.

The role of digital transformation in business and its impact on sustainable development goals (sdgs) in the tourism sector

Objective: The objective of this paper is to examine the role of digital transformation in enhancing sustainability within the tourism industry and its impact on achieving the Sustainable Development Goals (SDGs). The study aims to analyze how digital technologies can foster economic growth, social inclusivity, and environmental responsibility, thereby contributing to a more sustainable and resilient tourism sector. Method: The research employs a comprehensive literature review methodology, drawing on case studies, industry reports, and empirical evidence. Key areas of focus include the integration of digital tools in tourism operations, such as online booking platforms, customer relationship management systems, data analytics, and Internet of Things (IoT) applications. The study also explores the application of augmented reality (AR), virtual reality (VR), blockchain technology, and smart destination management in promoting sustainable tourism practices. Results: The findings indicate that digital transformation significantly enhances operational efficiency, customer experience, and overall competitiveness in the tourism industry. Digital technologies enable data-driven decision-making, efficient resource management, and real-time monitoring of environmental impacts. The integration of digital platforms promotes eco-friendly practices, supports financial inclusion through digital payments, and facilitates stakeholder engagement. Moreover, virtual tourism and AR/VR technologies provide immersive experiences that reduce the environmental impact of physical travel while educating tourists about conservation and sustainability. Conclusions: Digital transformation is a powerful tool for advancing sustainability in the tourism sector. By leveraging digital technologies, businesses can align their operations with the SDGs, promoting responsible consumption, reducing environmental impact, and fostering inclusive economic growth. The study underscores the importance of a balanced approach where digital transformation drives economic benefits while ensuring social and environmental responsibility. Collaboration among stakeholders, including businesses, governments, and local communities, is essential for creating a sustainable and resilient tourism industry. The ongoing commitment to innovation and responsible practices will play a pivotal role in shaping a sustainable future for the tourism sector.

The Concepts of Shariah-Compliance for Hotel Reservation in Malaysia: A Review

Hotels have started implementing Shariah Compliant Hotel (SCH) practices due to increasing demand for Shariah Compliant services and facilities from Muslim travellers. Basic principles and attributes of SCH concepts were designed and developed, however, current room reservations especially in online booking platforms that support SCH concepts were not widely practised. This study aims to review previous studies on SCH practices and propose the concept of SCH reservations toward online booking platforms. This study has identified several issues and challenges, including issues on SCH concepts and characteristics and/or attributes, issues on the perceptions and behaviours toward SCH implementation, and issues on how SCH is being implemented. Besides that, this study also finds that the key aspects of SCH research are divided into 4 main aspects; design and development of the SCH concept, characteristics and attribution, the SCH implementation, assessment of SCH implementation, and customer/tourist perceptions and behaviour toward SCH implementations. This study also suggests the concept of integrating SCH concepts into the current online booking platform, via having 4 processes; improving the current online booking platform database design, improving the process of applying SCH practices, validating hotel’s applications, and integrating and viewing SCH in online booking platform.

Digital Innovations and Market Dynamics of Tourism Businesses in Turkey

This research explores the intricate relationship between digital innovations and market dynamics within the Turkish tourism businesses. Employing a qualitative approach, data were gathered through in-depth interviews with key stakeholders, including representatives from tourism agencies, hoteliers, tour operators, and technology providers. Thematic analysis of the data revealed several key findings. Firstly, digital innovations have enabled tourism businesses to enhance customer engagement and deliver personalized experiences, leveraging social media, online booking platforms, and mobile applications. Secondly, technology adoption has led to improved operational efficiency and cost reduction through automation and optimization of various processes. Thirdly, digital platforms have facilitated market expansion and global reach, enabling businesses to tap into new markets and attract international tourists. However, challenges such as digital literacy, data privacy concerns, and the need for government support remain prevalent. Collaboration between the public and private sectors is crucial in driving digital transformation and fostering sustainable growth in the Turkish tourism industry. While the qualitative nature of this study limits generalizability, future research endeavors could explore longitudinal trends, conduct comparative studies across regions, and investigate the role of emerging technologies. Overall, this study contributes to a deeper understanding of the impact of digital innovations on the Turkish tourism sector and provides valuable insights for academia, industry practitioners, and policymakers alike.

Online Room Booking System for HotelVilla18

ABSTRACT: The hospitality industry has undergone a significant transformation with the advent of online booking platforms, reshaping the way travelers search for and book hotel accommodations. This research paper investigates the role of hotel booking web development in enhancing user experience and business efficiency within the hospitality sector. The study focuses on evaluating the user interface, usability, real-time availability, pricing transparency, secure payment processing, and booking management systems of hotel booking websites or applications. A mixed-method approach is employed, combining quantitative analysis of user behavior and system performance metrics with qualitative insights from user surveys, interviews with industry experts, and case studies of successful booking platforms. The findings contribute to understanding best practices, user preferences, technological advancements, and business strategies in hotel booking web development. The outcomes of this study are valuable for hoteliers, web developers, policymakers, and researchers aiming to optimize the online booking experience, drive customer satisfaction, and achieve business success in the digital era. Keywords– Online Room Booking, Hotel Reservation System, Instant Hotel Booking, Secure Hotel Booking.

Exploring The Influence Of Technology On Travel Experiences: Digital Evolution In Tourism

The purpose of this study is to conduct a complete examination of the existing literature in order to investigate the impact that digital improvements in the tourism sector have had on the experiences that tourists have throughout their holidays. Examining the presence of online booking platforms, the incorporation of virtual and augmented reality technologies, and the application of Internet of Things (IoT) in well-known tourist sites are the primary focuses of this investigation. Through the utilization of a systematic approach to the assessment of literature, this study investigates the advancements that have been made both internationally and in Indonesia with regard to the digitalization of the tourism industry.It is clear from the findings that these aspects significantly enhance the travel experiences of tourists by making it easier for them to access amenities, facilitating more immersive interactions, and enhancing the connectivity of available facilities. On the other hand, there are still ongoing challenges that need to be addressed. These challenges include the requirement for improved regulations and a more comprehensive implementation of technology into tourism infrastructure.

Sentiment Analysis: a Comparative Study of Online Booking Platforms Used for Spa Tourism in Northern Oltenia, Romania

Abstract: Purchasing a tourist package for a specific tourist destination has become extremely easy and transparent through the diversity and continuously upgraded online booking platforms. Their content provides information through the reviews among tourists and hospitality managers, being, at the same time, opened Big Data for researchers or policymakers. Mining the reviews of two global platforms (Booking and TripAdvisor) and a national one (Turistinfo) the study aims to an-alyze the tourists’ sentiments and emotions experienced in a balneary destination such as Northern Oltenia, Romania. The research addresses the overarching question of whether positive sentiments dominate in destinations led by spa tourism, and consequently, which emotions are definers? For this purpose, 10,945 online reviews, from 2018 to 2020 for 248 accommodation units of the studied area were collected and processed in Statistical Package for the Social Sciences (SPSS 17.0) and Geographical Information System (GIS). The key findings indicate that most travelers are satisfied with tourist destinations, sustained by the dominance of positive sentiments (82%) asso-ciated with a high rating score (8.9) and ‘joy’ and ‘trust’ emotions. Mostly positive sentiments are linked to the quality of five- and four-star accommodation units, but also to the intimacy of the small family’s business, the spatial framing in the landscape, and the friendship of the hosts. At the same time, the repulsive aspects draw attention to some problems of the state of the indoor or outdoor environment and the price-quality ratio. The research demonstrates the effectiveness of leveraging electronic word of mouth as a valuable resource for stakeholders in the tourism in-dustry. This approach enables a swift and sustainable assessment of tourist satisfaction, providing valuable insights for accommodation service providers to make informed decisions.

The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement

Digital technologies have signified audiovisual (vs. textual) cues for customers on online booking platforms (e.g., Airbnb and hotels). Predicating on the current literature, this study investigates the influencers' audiovisual attractiveness, customer-influencer interaction, and their consequent customer behavioral engagement using three experimental studies. This research involved an analysis using IBM SPSS 28.0, which included independent sample t-test and One-way ANOVA. Additionally, moderation analysis was conducted using the PROCESS macro model 4. In order, Study 1 reveals that influencers' audiovisual attractiveness at high (vs. low) significantly and directly manipulate customer engagement. In Study 2, using Process Model 4, customer-influencer interaction significantly mediates the relationships between influencers' audiovisual attractiveness and customer behavioral engagement. Last, Study 3 incorporates the moderation of influencers' audiovisual expertise between customer-influencer interaction and customer behavioral engagement. The two-way between-subjects analysis anchors that when influencers’ audiovisual expertise is high (vs. low), and customers having good (vs. bad) interactions, it engenders higher effects on customer behavioral engagement. The findings add to the literature on consumer engagement on booking platforms and underscore the potency of audiovisual attractiveness to engage customers. We also acknowledge the shortcomings and provide recommendations for future studies.

Digital Transformation in Tourism: Exploring the Impact of Technology on Travel Experiences

This research investigates the influence of digital transformation in tourism on tourists' travel experiences through systematic literature analysis. The main focus is on the availability of online booking platforms, the integration of virtual reality and augmented reality technology, and the adoption of the Internet of Things (IoT) in tourist destinations. A systematic literature review method was used to investigate global developments and the situation in Indonesia in the context of tourism digitalization. The results of the analysis show that these factors contribute positively to tourists' travel experience, by providing easier access, more immersive experiences, and more connected facilities. However, challenges and obstacles remain, including the need for better regulation and more thorough integration of technology in tourism infrastructure.

A Study On Impact Of E-Marketing And Social Media On Small Scale Businesses And Hotel Industry Growth

In the rapidly evolving landscape of business, the advent of electronic marketing (e-marketing) and the widespread influence of social media have transformed the dynamics of small-scale businesses and the hotel industry. In the hotel industry, the impact of e-marketing and social media is profound. Small-scale hotels, often overshadowed by larger chains, can leverage these digital tools to level the playing field. Online booking platforms, responsive websites, and targeted online advertising enable smaller hotels to compete on a global scale. This study delves into the multifaceted impact of e-marketing and social media on the growth and sustainability of small-scale businesses, with a specific focus on the hotel industry.

Patient-initiated video consultations: A qualitative study on reasons for patient-booking in Danish general practice.

This qualitative study explores when and why patients book video consultations through an online booking platform within the context of Danish general practice and how the technology affects patients' use of this consultation type. We conducted thirteen semi-structured interviews with patients from the same general practice who were experienced users of video consultations scheduled through the clinic's online booking platform. Interviews were analysed using thematic analysis and drawing on actor-network theory and Bruno Latour's concept of technical mediation as an analytical framework. We introduce the concept of "hybrid patients," highlighting how values tied to video consultation that motivates patients to book them emerge through technical mediation in the network between patients, general practitioners (GPs) or practice staff, and the video technology. We identified three emerging values: efficiency, control and diminished presence. Video consultation affords efficient consultations that save patients' time. It mediates patients' sense of control when they experience certainty concerning their health issues. Video consultation mediates diminished presence that increases relational distance. However, it simultaneously allows for efficiency and emotional distance between patients and their GP, and between patients and their health issues. When initiating the use of video consultation, the patient plays an active and conscious role in adjusting to the mediated values (efficiency, control and diminished presence) linked to this form of consultation. These emerging values are context-specific, and patients employ them based on their individual requirements. Patients trust their GPs to prevent severe or vulnerable topics from being discussed in a video consultation.

BIG DATA ANALYTICS OF THE COVID-19 IMPACT ON ONLINE LODGING REVIEWS

We used a lodging platform’s big data to investigate the factors that were associated with consumers’ reviews during the pandemic. A univariate analysis and fixed effects model analysis were conducted on an unbalanced panel dataset of 84,915 listings in Los Angeles and 16,143 listings in San Francisco over 21 months. Results showed that review ratings were higher for more COVID-19 cases, super host, and instantly bookable; however, negative associations were found with price, number of reviews, and host listing numbers. The profound implications brought by COVID-19 required online booking platforms to seek ways to improve customer satisfaction to survive. The key was to understand the new needs and requirements for travelers during COVID-19.

Effects of service providers’ self-disclosure on booking platforms on consumers’ trust, hesitation, and booking intentions: moderating role of social media influencers

ABSTRACT This study aims to examine the relationship between service providers’ self-disclosure on hotel booking platforms (i.e. Booking.com and TripAdvisor) and consumers’ trust, hesitation, and booking intentions. The study also investigates the mediating effects of trust and hesitation on booking intentions and the moderating role of social media influencers (SMIs) on these relationships. Data analysis of 418 respondents found that service providers’ self-disclosure significantly affects consumers’ trust and hesitation, which in turn impacts their booking intentions. The results also showed that trust and hesitation both mediate the relationship between self-disclosure and booking intentions, with trust decreasing hesitation. Additionally, the study found that SMIs significantly strengthen the effect on consumers’ trust and weaken hesitation through self-disclosure. These findings contribute to our understanding of trust, service management, and consumer behavior, and have implications for online booking platforms. The study also acknowledges its limitations and suggests areas for future research.

Research on the structure model of competitive factors of tourism information systems influencing socio-economic environmental performing arts industry in Anhui province based on SmartPLS analysis method

With the development of technology, tourism information systems are playing an important role in facilitating travel and enhancing tourist experiences. These systems include online booking platforms, mobile applications, virtual tour guides, and information centers that allow tourists to store destinations accommodation and provide valuable information about events and cultural experiences. The purpose of this study is to understand how socio-economic factors affect travel decisions and how the tourism information system takes advantage of technology so that tourists have valuable information and services can be provided. Looking for this relationship, the study enhances tourist experiences, helping local economies, and it wants to identify opportunities to promote sustainable practices that meet both tourist preferences and the needs of local communities. In the Anhui region of China, the study uses a survey method to gather data from 300 visitors at popular tourist destinations such as Zhiyuan Temple, Tunxi Ancient Street, Huangshan's granite peaks and twisted pines, and Wancuilou Museum. The data is analyzed using structural equation modelling (SEM). Convenience sampling, a non-probability sampling technique, is the foundation of this study. In the fictitious study's results, the effect of socio-economic factors on tourists' travel decisions, the importance of a tourism information system in enriching travel experiences, and the ability of tourism information systems to support local economies and promote sustainable practices can be included. In addition, tourism information systems can offer valuable contactless solutions for tourists, and there may be opportunities to use technologies such as virtual reality and agnate reality for immersive destination previews. The study offers perceptions on the variables that entertainers and artists should consider to maintain their system in the market and enhance the province's overall tourism offering. The research gap needs to be filled is how to improve the current models of Anhui province's tourism information system factors to better prepare visitors for consumer behavior. In addition to giving a more thorough understanding of consumer behavior and government policies regarding the technology used in the tourism information system, the research findings may serve to increase the overall quality of the tourism industry.

Media Tourism and (COVID)-19: An Empirical Investigation of The Impact of (COVID)-19 on the Scottish Tourism Industry

The growth of Scotland???s creative industries within the last decade has resulted in a significant rise in media tourism, a subsector of cultural tourism that focuses on tourism inspired by media such as novels, films, and television series. In March 2020 when Scotland???s tourism and hospitality industry would typically be preparing to welcome visitors, the nation went into a national lockdown due to mounting concerns over the rapidly spreading coronavirus (SARS-CoV-2). This “black swan event” brought Scotland???s tourism industry to a complete halt with government-mandated cessation of international travel, stay-at-home orders, and the closure of non-essential businesses going into effect. By drawing on qualitative interviews with Scotland-based tour operators and international travel bloggers, as well as examining the strategies of heritage and conservation charities and national tourism bodies this article explores how media tourism, as a main form of tourism in Scotland, was restructured during the pandemic. From these data, the authors consider three phases of the 2020 season beginning with an initial lockdown, which evolved into a stalled seasonal start and concluded with a truncated summer season. This article highlights the challenges presented to those in the industry and how these challenges were mitigated through the use of digital platforms from the creation of “virtual tours” and using social media for a “top of mind” marketing approach to the use of online booking platforms for track and trace and measuring visitor numbers. It then turns to explore the different strategies adopted to create a sustainable tourism model for reopening. In looking to the future of Scotland???s tourism industry, the article concludes with what the expectations are for the industry and recommendations for sustaining the industry in a postcoronavirus climate.