Digital Transformation in Tourism: Exploring the Impact of Technology on Travel Experiences

Abstract

This research investigates the influence of digital transformation in tourism on tourists' travel experiences through systematic literature analysis. The main focus is on the availability of online booking platforms, the integration of virtual reality and augmented reality technology, and the adoption of the Internet of Things (IoT) in tourist destinations. A systematic literature review method was used to investigate global developments and the situation in Indonesia in the context of tourism digitalization. The results of the analysis show that these factors contribute positively to tourists' travel experience, by providing easier access, more immersive experiences, and more connected facilities. However, challenges and obstacles remain, including the need for better regulation and more thorough integration of technology in tourism infrastructure.