The rheological characteristics under steady shear flow of dispersions of pigment in a mid-litho oil varnish have been examined. Using a Weissenberg rheogonio-meter the influence of pigment concentration and dispersion temperature on flow behaviour have been examined in some detail. Data have been examined in terms of the initial peak stresses and of the equilibrium stresses encountered. By taking the ratio of these two as a measure of thixotropy it would appear that thixotropy goes through a maximum with increasing pigment concentration. The results also indicate that particle/particle interaction controls flow up to the point at which a peak stress occurs. Thereafter the flocculation/deflocculation process predominates.
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