Off-line Stores Research Articles

Analysis of Switching Behavior from Cash Payment Method to Use of Mobile Payment in Offline Store

Analysis of Switching Behavior from Cash Payment Method to Use of Mobile Payment in Offline Store

On the Development Trend of Contemporary Tide Play Space Design—Taking Nanjing Bubble Mart Offline Stores as an Example

On the Development Trend of Contemporary Tide Play Space Design—Taking Nanjing Bubble Mart Offline Stores as an Example

Effects of Online and Offline Stores on Apparel Brand Performance

The rise and continued expansion of online stores have prompted traditional fashion retailers to contemplate omnichannel strategies. Traditional physical stores have their own unique value, and online-only brands must consider whether it is worthwhile to establish an offline location. This article will investigate whether establishing a physical and an online store is advantageous for the brand. This research paper uses a systematic review and document screening as its methodology. The findings of this study indicate that opening both offline and online stores is likely advantageous for brands, such as in terms of increasing sales and boosting brand recognition. This assumes that the newly opened offline and online stores are of high quality and customer centric. The investment allocation between the two types of stores needs to be determined based on the market position of each brand. There is no simple answer to the question of whether the brand should invest more money in online or offline stores. For the long-term success of brands, omnichannel marketing is recommended.

The Influence of Store Atmosphere and Product Price on Impulse Buying at Offline Store

Currently, many business people take advantage of technology by selling their products online to minimize the costs incurred for doing business through the marketplace. However, this does not reduce and affect the growth of the retail or offline store business. Thus, retail stores must build a good store atmosphere at affordable prices so that consumers make impulse purchases. This study aims to analyze the effect of store atmosphere and product prices on impulse buying at the Miniso offline store in Tunjungan Plaza Surabaya. This study uses a quantitative approach and uses multiple linear regression analysis techniques. The population in this study were Miniso consumers at Tunjungan Plaza Surabaya. The sampling technique used is a non-probability side with a purposive sampling type. Data collection through questionnaires was distributed to 100 respondents. The data were processed using SPSS 29. The conclusion from the results of this study showed that a partially stored atmosphere did not affect impulsive purchases (0,547 > 1,984 and a significance of 0,586 > 0,05). However, product prices have a partial effect on impulsive purchases (2,803 > 1,984 and 0,006 significantly<0.05). Simultaneously, store atmosphere and product prices affect impulse buying (8,073 > 3,090 and a significance of 0,001 <0,05).

The Research on the Influence of Luckin Coffee Advertisements upon Chinese University Students’ Consumer Behaviors

Luckin Coffee is a recently emerging beverage brand on the Chinese mainland that is well-liked for its affordable but high-quality offerings. The target market for this brand is young people due to its brand positioning as professional, stylish, and youthful. Luckin Coffee sets up plenty of off-line stores and also develops its online business through WeChat applet. It uses a variety of advertising techniques to advertise their products. Concentration is placed on both the choice of the endorser and the location of the advertisement placement. The impact of the promotional approach on students' purchasing decisions in schools is the main topic of this essay. In order to discover the answer, quantitative research is done on university students, who are thought of as a representative of the youth group. The outcome shows that raw coconut latte, which has been heavily promoted through advertisements, is selected by the respondents as the top product. Meanwhile, celebrity endorsement has a significant impact on how people view products.

The Impact of Price and Promotion towards Purchase Decision of Fast Fashion Brand in Offline Store

Since the COVID-19 pandemic, online shopping itself has become more popular, especially in fashion. Hopefully, the following research results can help solve the factors that influence buyers' decisions in fashion offline stores so that they can be a reference in an attempt to deal with the current situation. This research was conducted to analyze the impact of price and promotion on purchase decisions of fast fashion brands in offline stores mediated by brand image. This research is classified as quantitative research and SmartPLS will be used to calculate the statistical data. The population of this research is unknown and by purposive sampling method, the research sample is defined as fast fashion customers in offline stores in the past six months who live in West Surabaya with a total of 102 respondents who fulfilled the criteria through an online questionnaire collection based on 5-point Likert scale measurement. The result shows that price does not significantly affect purchase decisions. Meanwhile, promotion has a significant effect on purchase decisions. Brand image as the mediator also has a significant effect on purchase decisions. Brand image mediates price and promotion significantly towards purchase decisions.

IMPACT OF E-STORES ON OFFLINE STORES (A study with special reference to Pattambi Town)

IMPACT OF E-STORES ON OFFLINE STORES (A study with special reference to Pattambi Town)

Research on the Transformation Strategy from Traditional Off-line Retail Stores to New "Internet+" Convenience Stores

Research on the Transformation Strategy from Traditional Off-line Retail Stores to New "Internet+" Convenience Stores

Friend or Foe? Examining Local Service Sharing between Offline Stores and E-Tailers

Friend or Foe? Examining Local Service Sharing between Offline Stores and E-Tailers

Peculiarities for Selecting Offline Store Suppliers

Peculiarities for Selecting Offline Store Suppliers

Analysis of the Attributes That Affect the Preference of Consumers Towards Hajj and Umrah Offline Store in Bontang City

The fashion business has vastly grown and has created a high demand for some consumers in Bontang. The increased number of fashion stores has also changed some business strategies applied by B&B Collection store. One of the strategies is market development by opening a new store of Hajj and Umrah products that could create positive retribution to some of the new competitors. This is a great opportunity instead of opening clothing branch stores only. This study examined consumers’ preferences towards attributes of the Hajj and Umrah store in Bontang. The study conducted a quantitative-descriptive analysis of conjoint analysis. Previous studies and surveys stated that there are four attributes of Hajj and Umrah stores, which are customer service, the store’s facility, the store’s atmosphere, and its lighting mode. Each attribute has two levels and sixteen stimuli which were analyzed by SPSS 24. There were 100 respondents out of 177,722 people in Bontang City. Purposive sampling was applied. The consumers prefered full costumer service and a coffee shop with a developed assortment display. In addition, general lighting was highly preferred. The most critical attribute was customer service, followed by the store facility, the store atmosphere, and the lighting mode.
 Keywords: offline store attributes, consumers preference, conjoint analysis, Hajj and Umroh product

ANALYSIS OF THE EFFECT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) AND BRAND TRUST ON CUSTOMER SATISFACTION AND LOYALTY IN PIXY COSMETIC PRODUCTS

The purpose of this study was to study the Analysis of the Effects Electronic Customer Relationship Management (E-CRM) and Brand Trust to Customer Satisfaction and Loyalty to Pixy Cosmetic Brand. by measuring indicators that influence the variables of E-CRM, Brand Trust, Customer Satisfaction and Loyalty. This research uses descriptive research design using survey methods. Sampling uses certain criteria where respondents have known Pixy Cosmetics products from Key Opinion Leader and have bought Pixy Cosmetic Products via E-commerce and Offline store as well, at least 1 time in as a sampling technique. This study discusses using the structural equation model (structural equation modeling) - Lisrel to discuss the significance of the overall model relationship and predetermined pathways. The findings show that the E-CRM variable is positive and significant towards Customer Satisfaction, the Brand Trust is positive and significant towards Customer Satisfaction, and Customer Satisfaction is positive and significant towards the Loyalty.

Business Design and Feasibility of Puru Kambera Muslim Fashion Offline Store Establishment

Puru Kambera is a creative business that sells women’s Muslim fashion products. It has been established since 2017 in Bandung through an online sales. The survey states that fashion is on the second-highest rank out of 16 creative industry subsectors in Indonesia. Along with Bandung that has known as a creative city and center of fashion. Based on this condition, the company decided to establish Puru Kambera offline store. In this paper, business design and feasibility analysis are performed to find out whether the establishment of the offline store is feasible to run. The business design will be projected for 5 years with MARR value of 9.40%. While the feasibility analysis is performed based on market, technical, and financial aspects. The feasibility calculation result show NPV of IDR 356,595,609, IRR in 35%, and PBP for 3.428 years, it can be concluded that Puru Kambera offline store establishment is feasible. Furthermore, sensitivity analysis is also performed to find out the business conditions if there are some undesirable changes occur. The sensitivity analysis result shows that Puru Kambera offline store establishment is sensitive in increase of product cost at 8.20%, decrease of selling price at 5.61%, and decrease of demand at 17.72%

What Influences Customer Flows in Shopping Malls: Perspective from Indoor Positioning Data

Offline stores are seriously challenged by online shops. To attract more customers to compete with online shops, the patterns of customer flows and their influence factors are important knowledge. To address this issue, we collected indoor positioning data of 534,641 and 59,160 customers in two shopping malls (i.e., Dayuecheng (DYC) in Beijing and Longhu (LH) in Chongqing, China) for one week, respectively. The temporal patterns of the customer flows show that (1) total customer flows are high on weekends and low midweek and (2) peak hourly flow is related to mealtimes for LH and only on weekdays for DYC. The difference in temporal patterns between the two malls may be attributed to the difference in their locations. The customer flows to stores reveal that the customer flows to clothing, food and general stores are the highest; specifically, in DYC, the order is clothing, food and general, while in LH, it is food, clothing and general. To identify the factors influencing customer flow, we applied linear regression to the inflow density of stores (customers per square meter) of two major classes (clothing and food stores), with 10 locational and social factors as independent variables. The results indicate that flow density is significantly influenced by store location, visibility (except for food stores in DYC) and reputation. Besides, the difference between the two store classes is that clothing stores are influenced by more convenience factors, including distance to an elevator and distance to the floor center (only for LH). Overall, the two shopping malls demonstrate similar customer flow patterns and influencing factors with some obvious differences also attributed to their layout, functions and locations.

Customer Preferences of Offline Store Atmosphere of Berry Benka with Conjoint Analysis Method

RESEARCH OBJECTIVES, to determine the customer preferences about how the ideal store looks like according to many aspects such as Exterior, General Interior, Store Layout, and Interior Display. RESEARCH METHODS that used is Conjoint analysis method. ANALYSIS using this Conjoint method can know which aspects among the components that have the most value and the combination as what is expected by the customer. RESULT ACHIEVED is generally for some aspects Berrybenka’s Offline Store have met customer expectation but not fully compliant. CONCLUSIONS that can be generated is the result can be used as reference data for the company to develop its store to maximize their performance. (MJ, AD, D).

A Study on the Selection Attributes of Side-dish Stores Using IPA - Focused on Offline Stores

A Study on the Selection Attributes of Side-dish Stores Using IPA - Focused on Offline Stores

The Influence of Offline Store Image on E-Commerce:An Implication for International Retailers Targeting the Chinese Market

The Influence of Offline Store Image on E-Commerce:An Implication for International Retailers Targeting the Chinese Market

한ㆍ중 소비자의 모바일 페이 이용 만족에 관한 연구 -오프라인 매장 사용을 중심으로-

한ㆍ중 소비자의 모바일 페이 이용 만족에 관한 연구 -오프라인 매장 사용을 중심으로-

Beyond Showrooming: Category Expansion from Offline Stores

Many online-first retailers have adopted omnichannel strategies to expand their territories from online to offline. In this paper, we seek to understand the function of offline showroom for multi-category online retailing platforms, which is relatively understudied. Using detailed transaction-level data along with in-store product scanning information from a major online retailing platform in China that introduced its first offline showroom during the data period, we identify a positive category expansion effect for the existing customers who visit the offline showroom using difference-in-differences approach. That is, a customer tends to purchase products from new categories that otherwise not purchased in the online environment, after visiting the offline showroom. Furthermore, we find evidence that (1) in addition to the physical display of the products in the showroom, sales people working onsite contribute to half the category expansion effect; (2) the effect is not a mere frenzy of impulsive purchase, and the showroom helps to better match customer needs with products; (3) the effect is smaller among experienced customers. Practical implications are discussed.

오프라인 매장에서의 모바일 페이 소비자 유형에 관한 연구 - 삼성페이 사용자를 중심으로 -

오프라인 매장에서의 모바일 페이 소비자 유형에 관한 연구 - 삼성페이 사용자를 중심으로 -