Abstract
Puru Kambera is a creative business that sells women’s Muslim fashion products. It has been established since 2017 in Bandung through an online sales. The survey states that fashion is on the second-highest rank out of 16 creative industry subsectors in Indonesia. Along with Bandung that has known as a creative city and center of fashion. Based on this condition, the company decided to establish Puru Kambera offline store. In this paper, business design and feasibility analysis are performed to find out whether the establishment of the offline store is feasible to run. The business design will be projected for 5 years with MARR value of 9.40%. While the feasibility analysis is performed based on market, technical, and financial aspects. The feasibility calculation result show NPV of IDR 356,595,609, IRR in 35%, and PBP for 3.428 years, it can be concluded that Puru Kambera offline store establishment is feasible. Furthermore, sensitivity analysis is also performed to find out the business conditions if there are some undesirable changes occur. The sensitivity analysis result shows that Puru Kambera offline store establishment is sensitive in increase of product cost at 8.20%, decrease of selling price at 5.61%, and decrease of demand at 17.72%
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: IOP Conference Series: Materials Science and Engineering
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
