Abstract
RESEARCH OBJECTIVES, to determine the customer preferences about how the ideal store looks like according to many aspects such as Exterior, General Interior, Store Layout, and Interior Display. RESEARCH METHODS that used is Conjoint analysis method. ANALYSIS using this Conjoint method can know which aspects among the components that have the most value and the combination as what is expected by the customer. RESULT ACHIEVED is generally for some aspects Berrybenka’s Offline Store have met customer expectation but not fully compliant. CONCLUSIONS that can be generated is the result can be used as reference data for the company to develop its store to maximize their performance. (MJ, AD, D).
Highlights
Nowadays, the development of e-commerce industry in Indonesia is increasing drastically
So there is a significant relationship between Estimates Preferences and Actual Preferences in the Exterior attribute and the nature of the correlation is strong because the resulting correlation value is 1.00 and the sig is greater than 0.5 (Kendall tau) . 2
General Interior For the card results that are formed on the General Interior component, 16 cards are through the Orthogonal Design process
Summary
The development of e-commerce industry in Indonesia is increasing drastically. More and more new e-commerce companies are emerging and multiplying in all types of industries. The growth of the e-commerce industry has a good impact on the country's income. Referring to Statista, the value of e-commerce retail sales in Indonesia in 2016 reached 5.56 billion USD or an increase of 23% from the previous year. Even in 2018, it is predicted to increase by more than 239%, with total sales of around 11 billion USD. This has become one of the factors that increase the growth of new companies in the e-commerce field
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Engineering and Advanced Technology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
