ABSTRACT This article delves into the development of tourism in Papua New Guinea during the decolonization era from 1960 to the 1970s. It argues that divergent theories and strategies emerged regarding the promotion of tourism. One perspective, championed by the Australian colonizers, viewed the exotic aspects of the Indigenous savage culture as the primary attraction for tourists. On the contrary, another faction led by nationalist Papuans and New Guineans advocated for a focus on respect and dignity of the Indigenous people, aligning with the nation’s journey towards self-governance and eventual independence. This article highlights the significance of promoting a positive image and upholding respect, particularly in a nation grappling with perceptions of ‘otherness’ and a legacy of colonialism. As Papua New Guinea progressed towards self-rule and sovereignty, tourism development became intertwined with broader national development objectives that prioritized economic empowerment and the welfare of its citizens over the pursuit of a competitive destination in the Pacific.
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