Objective Of Communication Research Articles

Sustainable rural road network planning with a balance of urban and rural development

Rural roads are the backbone to any country and is always a key for sustainable development. Rural roads are often considered as an entry point for poverty alleviation and employment generation. Rural Connectivity is achieved in different levels of hierarchy through a traditional hierarchical structure – National Highways, State Highways, Major District Roads, Other District roads and Village roads for achieving a long term objective of adequate road communication in India. The policies for connectivity of villages are followed mainly by population criteria. The connectivity through hierarchy is to be planned from the travel behaviour and activity generation, which depends on various profiles like demographic, socio – economic profiles, facility profile and the impedance values. This methodology proposes a strategic model that characterizes the varying profiles in an area and accounts the demand based on these profiles. An integrated model based on clustering analysis and GIS has been formulated for assessing the demand potential and thereby giving an orientation to a hierarchal rural road network configuration. This promises to be scientific tool as it was validated with the existing higher order road network such as National and State highways in the region. The study has been attempted on Medak district of Telangana state.

Science popularization from the perspective of the theory of communicative action

This theoretical article proposes using Jürgen Habermas's theory of communicative action (TCA) as a normative instruction for texts intended for science popularization (SP). We used TCA approaches, such as the validity claims that should characterize argumentative debate and the interactive processes with ‘lifeworld’ components (culture, person and society), to create a theoretical relationship between Habermas's theory and SP practices. We propose that the TCA aligns with the objectives of a dialogic communication about science with the non-specialist public and can contribute to perspectives that emphasize dialogue about science in society. We conclude that the premises of communicative action can guide SP policies.

Речевая агрессия: формы и сферы бытования. Культурно-национальная специфика проявления

The paper aims to study the characteristics of the notion content, as well as the forms of expression and spheres of existence of verbal aggression in the space of modern communication. Today verbal aggression is being actively spread by the mass media resources (television, printed publications, Internet communication, etc.). The scientific originality of the research lies in the complex analysis of theoretical investigations of the notion “verbal aggression” and the analysis of means to express verbal aggression on the Internet. As a result, it has been revealed that verbal aggression is the expression of verbal hostility by the subject of speech towards the object of communication through lexical, grammatical, stylistic and intonational language means.

Communication Mechanism and Optimization Strategies of Short Fitness-Based Videos on TikTok During COVID-19 Epidemic Period in China

Scientific and moderate exercise is an effective remedy to boost the immune system and minimize the risk of infection in coronavirus disease 2019 (COVID-19) epidemic period. In this context, social media platforms play an essential role in communicating scientific fitness at home. Based on the integrated analysis of communication, physical geography, and health geography, this article takes short fitness-based videos on TikTok as the research object and comprehensively uses text analysis, mathematical statistics, and spatial analysis to reveal the characteristics of communication elements, fitness preferences, and the spatiotemporal evolution of these short videos, and to explore the communication mechanism and optimization path of short videos. The results show that: (1) the communication information focusing on “fighting against the epidemic and keeping fit at home” is made into short videos by female youth. Through the communication channels mainly composed of texts, pictures, and audio, the communication subjects carry out multilevel interactive communication with the communication objects; (2) fitness preferences are mainly composed of dances, unarmed fitness, and fitness with equipment; (3) from the perspective of time, taking February 20 as the node, the daily number of released short videos shows a trend of “increase before decrease”; from the perspective of space, the distribution is significantly unbalanced across provinces, and the direction is not apparent; and (4) this article explores the communication mechanism and targeted optimization countermeasures of short fitness-based videos on TikTok in China's COVID-19 epidemic period.

Social and behavior change communication

Social and behavior change communication (SBCC) is an effective communication approach and strategy that triggers people/society/communities which helps to promote changes in knowledge, attitudes, norms, beliefs. It also assists to adopt healthy, beneficial and positive behavioural practices. Audiences are carefully segmented, messages and materials are pre-tested, and both mass media and interpersonal channels are used to achieve defined behavioral objectives. Programs are designed on the basis of existing data and follow a systematic process, analyzing the problem in order to define barriers and motivators to change, and design a comprehensive set of tailored interventions that promote the desired behaviors. An SBCC strategy is the document that guides the design of interventions, establishing intended audiences, setting behavioral communication objectives and determining consistent messages, materials and activities across channels. SBCC is a research-based, consultative process that uses communication to promote and facilitate behavior change and support the requisite social change for the purpose of improving health outcomes. SBCC is guided by a comprehensive ecological theory that incorporates both individual level change and change at broader environmental and structural levels. Thus, it works at one or more levels: the behavior or action of an individual, collective action taken by groups, social and cultural structures, and the enabling environment." Social and behavior change communication (SBCC) represents the culmination of decades of research and practice in the public health field, where communication has been a critical element of efforts to encourage positive health behaviors.

LE PARLEUR – UNE CLÔTURE QUI NE S’OUVRE PAS

"Every verbal interaction aims to gain an informative accumulation for the participants. However, there are also deviations from this rule, the result being a type of meaningless communication that lacks the object of communication. In our analysis, we take into consideration two of I. L. Caragiale’smoments and sketches, in which the understanding is distorted without the interlocutors feeling bewildered. Here, communication is replaced by noise or prattle and words circulate from one speaker to the other as material ""objects"" or signifiers. The signified is not a priority for the speakers; therefore, it is necessary to resort to various cognitive processes to restore the discursive universe. The readers feel confused, but in the end, they enter the game of these talkative puppets, as they pretend to be interested in the meaninglessness of this kind of noisy speech."

Milkability of Holstein cows is significantly affected by the incidence of clinical mastitis for weeks after diagnosis.

The main objective of this research communication was to explore the extent of milkability changes caused by the incidence of clinical mastitis. Our second objective was to investigate if the milkability of cows shortly before mastitis incidence significantly differed in comparison with healthy cows. Milk yield, milking time, average milk flow, partial milk flows and the occurrence of bimodal milk flows were monitored during the first 120 d in milk for all cows that calved on the farm during the experimental period (n = 127). A veterinarian diagnosed 27 cows with clinical mastitis, while the remaining healthy cows served as a control group. The period surrounding the mastitis was monitored in a timeline from 2 weeks before to 4 weeks after the diagnosis. We did not observe any significant differences in milkability between the healthy cows and the cows in the pre-mastitis period, which suggests that monitoring these might not be useful for early mastitis detection. Milk yield and milk flow were significantly decreased in the week of mastitis diagnosis compared to the pre-mastitis period. Milking time was not affected in the week of diagnosis, but was significantly increased in the following week, because milk yield returned to pre-mastitis values, but average milk flow was still significantly decreased. Milk yield was normalized to pre-mastitis values as the first of monitored parameters. Milk flow returned to pre-mastitis values in the fourth week after mastitis diagnosis. Milking time was the only parameter that was significantly affected up to a month after diagnosis. Our results showed that milkability changes caused by mastitis are significant and should not be ignored. The ability to adjust milking settings for cows diagnosed with mastitis could become a useful tool for improving mastitis treatment.

The History of Anatomy, its importance and new trends in the teaching/learning process

Anatomy, in its broadest concept, is the science that studies the development and constitution of living beings. The study of human anatomy becomes mandatory for all courses in the Health Area since its understanding is fundamental for understanding the physiology and pathological processes that affect the human being. Some strategies such as Youtube videos, digital tables such as Anatomage, synthetic pieces and body painting were created to facilitate and socialize access to such information. The main objective of this short communication was to integrate the knowledge obtained through the survey of the History of Anatomy with the current trends of new teaching methodologies, which can help in learning but cannot replace the use of natural parts such as corpses.

A brief note on monotonic and fatigue fracture events investigation of thin-walled tubular austenitic steel specimens via fracture surface topography analysis (FRASTA)

The main objective of this short communication is to show the fracture progression in each loading case and complement knowledge about fracture mechanisms underpinning the tensile and fatigue performance of thin-walled tubes. For this purpose, the fracture surface topography analysis (FRASTA) method was used in the thin-walled tubular austenitic stainless-steel specimens. Two cases were analyzed: monotonic tension, and uniaxial fully-reversed fatigue. Furthermore, the fractures topographies were quantified through the profiles over their entire surfaces with the support of an optical confocal measurement system. The results showed the usefulness of the FRASTA method in identifying characteristic zones in the cracking process for the analyzed cases and motivates its development for other materials and complex loading cases.

Smart Digital Forensic Readiness Model for Shadow IoT Devices

Internet of Things (IoT) is the network of physical objects for communication and data sharing. However, these devices can become shadow IoT devices when they connect to an existing network without the knowledge of the organization’s Information Technology team. More often than not, when shadow devices connect to a network, their inherent vulnerabilities are easily exploited by an adversary and all traces are removed after the attack or criminal activity. Hence, shadow connections pose a challenge for both security and forensic investigations. In this respect, a forensic readiness model for shadow device-inclusive networks is sorely needed for the purposes of forensic evidence gathering and preparedness, should a security or privacy breach occur. However, the hidden nature of shadow IoT devices does not facilitate the effective adoption of the most conventional digital and IoT forensic methods for capturing and preserving potential forensic evidence that might emanate from shadow devices in a network. Therefore, this paper aims to develop a conceptual model for smart digital forensic readiness of organizations with shadow IoT devices. This model will serve as a prototype for IoT device identification, IoT device monitoring, as well as digital potential evidence capturing and preservation for forensic readiness.

Сущность и основные отличия потребительских обществ от кредитных потребительских кооперативов в свете привлечения денежных средств граждан

The article is devoted to the comparative analysis of the essence of consumer and credit cooperatives in the context of attracting citizens' funds, the transformation of their economic processes and functions in the genesis of microeconomic development. The research is based on the analysis of historical documents and Russian publications, as well as on statistical conclusions of economic data. The aim of the study was to study the evolution of consumer societies and credit cooperatives as instruments for attracting household finances on the example of Russian and foreign companies since the middle of the XIX century. Semantic definitions of the categories consumer society and consumer credit cooperative, tasks and historical stages of the development of the studied communication tools in the field of attracting the means of the population are determined. The author's experience of comparative characteristics of the analyzed economic entities is proposed, reflecting the risks, advantages and disadvantages of the studied communication objects. The functions of the Bank of Russia as the main regulator of consumer credit cooperatives are disclosed. The final results of the study substantiate the importance of financial literacy and present an algorithm that allows the population to distinguish the legal activities of consumer credit cooperatives from fraudsters.

Efficacy and safety of 3D printing-assisted percutaneous nephrolithotomy in complex renal calculi

This study evaluated the efficacy and safety of 3D printing technology combined with percutaneous nephrolithotomy in the treatment of complex renal calculi. Ninety patients with complex renal calculi were randomly divided into a 3D printing group (45 patients) and a control group (45 patients). In the 3D printing group, a patient-specific 1:1 3D printing model was established based on the patient's thin-layer CT scanning data. A 3D printing model was used for preoperative communication between doctors and patients. Preoperative puncture training, channel design, residual stone prediction, and percutaneous nephrolithotomy were performed under the guidance of a 3D printing model and B-ultrasound. The control group was treated with the conventional B-ultrasound-guided puncture method. Results suggest that there was a statistically significant difference between the two groups (P < 0.05). The overall score of the doctor-patient communication objects in the 3D printing group was 19.32 ± 1.57 points, and in the control group, it was 14.51 ± 2.13 points. The operation time of the 3D printing group was 103.21 ± 13.49 min, and that of the control group was 126.12 ± 25.87 min. The calculi clearance rate of the 3D printing group was 96%, while that of the control group was 80%. The incidence of postoperative complications was 6.67% in the 3D printing group and 22.22% in the control group. Compared with traditional percutaneous nephrolithotomy, 3D printing technology combined with percutaneous nephrolithotomy can significantly enhance the effectiveness of doctor–patient communication, shorten operation time, reduce operation bleeding, improve the stone clearance rate, reduce the incidence of complications and shorten the length of hospital stay. The proposed method is thus a safe and effective method to treat complex renal calculi.

EFFECT OF SUPPLEMENTATION WITH TYPICAL MEXICAN FOODS (OPTUNA FICUS INDICA, THEOBROMA CACAO AND EDIBLE CRICKETS) IN HIGH-FAT/HIGH-SUGAR DIET-FED MICE

The obesogenic environment, including high fat/ high sugar diet, are risk factors for developing multiple diseases associated with obesity, such as metabolic-associated fatty liver disease (MAFLD) and metabolic syndrome, among others. An increase in physical activity and change of diet is the first therapeutic line to prevent or treat obesity; however, adherence to this treatment is negligible. Therefore, this communication's objective was to evaluate the effect of supplementation with a mixture of foods of Mexican origin: Optuna ficus indica, Theobroma cacao and edible crickets (MexTHER) on a diet high in saturated-fats and fructose-sucrose in obesogenic mice. Twenty male C57BL/6J mice were divided into three groups between 7 and 8 weeks of age. Control group: Normal diet (ND) for 16 weeks; HF Group: Diet with 45% of Kcal from fat and water added with 55% fructose and 45% sucrose ad libitum for 16 weeks; and Therapeutic group: HF diet up to week eight and the last 8 weeks switched to a high fat/sugar diet supplemented with 10% nopal, 10% cocoa and 10% cricket (MexTHER). The animals were sacrificed at 16 weeks and histological, biochemistry and cognitive analysis were performed. Mice fed with MexTHER diet showed a significant reduction in weight at sacrifice. After two weeks MexTHER group equaled their weight to the ND group (ND = 35.92 ± 4.76, HF = 47 ± 7.11, MexTHER = 34.20 ± 6.71 p <0.001). Liver weight, visceral fat, and epididymal fat were also significantly reduced. The MexTHER group significantly decreased levels of triglycerides, cholesterol, LDL, insulin, glucose, GIP, leptin, PAI-1 and resistin. The livers of MexTHER and ND mice did not show histological alterations. The size of adipocytes showed significantly smaller diameters in the MexTHER group against HF group. Mice supplemented with MexTHER improved cognitive parameters, obtaining higher Discrimination Index than the ND group in test novel object recognition (NOR). Supplementation with nopal or cocoa has been shown to reduce alterations caused by a diet high in fat and sugar; however, the simultaneous supplementation proposed in this project induced more noticeable benefits, being similar to those achieved with a switch from HF diet to ND diet. MexTHER supplementation is a potential strategy for the treatment of diseases associated with excessive consumption of fat and sugars, such as MAFLD. The authors declare that there is no conflict of interest. This work has been fully subsidized by the Fond de Desarrollo Scientific de Jalisco (FODECIJAL) with key number 7941-2019.

Socialization of Smart Communicative Objects in Industrial Internet of Things

In the recent past the Internet of Things (IoT) is moving from interactive objects to smart objects. The number of smart devices or sensors built-in becomes larger. The increase in the number of services exchanged between connected objects has led to the creation of a new concept called Social IoT (SIoT), in which heterogeneous or homogeneous objects can interact and request or exchange services, which makes it possible to include social or human actions in the IoT platform. The use of technologies based on the concept of the Internet of Things in applications and industrial sectors has built a new concept of research called the Industrial Internet of Things (IIoT). The integration of the SIoT concept into the Industrial Internet of Things (IIoT) plays an important role in improving system performance in Industry 4.0 and gives rise to the Social Internet of Industrial Things (SIoIT). In this context, we have revealed a new socio-inspired interaction model between industrial communicating objects inspired by sociological approaches that transform objects into socialized industrial communicating objects. These objects form a community, autonomously and dynamically, by exchanging messages to know each other perfectly, and service requests between objects are realized in an adaptive way according to the principles of social interaction governed by socio-inspired strategies and conditions. The model is evaluated using Netlogo multi-agent system simulation environment.

A construção marcadora discursiva de visualização virtual e seu estatuto categorial

The thesis that in the portuguese language there is a highly metaphorized conven-tionalized constructional schema formed by visual verbs, olhar (look) and ver (see), accompa-nied or not by a second subpart, responsible for managing meanings that articulate functions in the scope of discoursive marking domain (Sambrana, 2021) supports the postulate that discursive marker construction of virtual visualization configurates on this schema that are agglomerated such elements. This schema licenses constructions acting in the contexts of usage that driving procedural meanings. These meanings are created from the manipulation of the attentional space, e.g., olha...eu pensei que fosse morrer or Vê lá, Júlia, o artigo é pra hoje. Such more procedural meanings emerge from the strategies of interaction regulation articulated among the speakers, and shaped by their social and communicative objectives. As a result of that, these elements should be regarded as part of the discourse markers class. As a storage capacity of the memory of speakers (Bybee, 2010 &amp; Traugott; Trousdale, 2013), the discursive marker construction of virtual visualization is configured as schema[Visual (Xafixoide)]MDVV.

Toward Wisdom-Evolutionary and Primitive-Concise 6G: A New Paradigm of Semantic Communication Networks

The sixth generation (6G) mobile networks will reshape the world by offering instant, efficient, and intelligent hyper-connectivity, as envisioned by the previously proposed Ubiquitous-X 6G networks. Such hyper-massive and global connectivity will introduce tremendous challenges into the operation and management of 6G networks, calling for revolutionary theories and technological innovations. To this end, we propose a new route to boost network capabilities toward a wisdom-evolutionary and primitive-concise network (WePCN) vision for the Ubiquitous-X 6G network. In particular, we aim to concretize the evolution path toward the WePCN by first conceiving a new semantic representation framework, namely semantic base, and then establishing an intelligent and efficient semantic communication (IE-SC) network architecture. In the IE-SC architecture, a semantic intelligence plane is employed to interconnect the semantic-empowered physical-bearing layer, network protocol layer, and application-intent layer via semantic information flows. The proposed architecture integrates artificial intelligence and network technologies to enable intelligent interactions among various communication objects in 6G. It features a lower bandwidth requirement, less redundancy, and more accurate intent identification. We also present a brief review of recent advances in semantic communications and highlight potential use cases, complemented by a range of open challenges for 6G.

Семиотические функции образно-ассоциативных форм дизайна в городской среде

The paper specifies the communicative and semiotic properties of associative design objects and the possibilities of their application in open urban spaces. It also presents figurative and associative forms of design as visual reference points and signs and considers basic principles of visual perception of information, embedded in the objects of sign communication. The study reveals the initial set of criteria and techniques that provide an effective and functional process of designing figurative forms of design — signs of visual communication and examines the main criteria and rules for the design of associative figurative design forms and the semiotic features of the perception of information in these forms. The paper analyzes the process of transformation of natural forms into a figurative design form. The author, basing on the associative design method, traces different degrees of conventionality of the design image (from recognizable, stylized to abstract), emphasizing the need to maintain a clear functional conditionality of the design form. The study proves that associative modeling obeys the same objective harmonization laws that determine the development of each design form. The principle of the associative-shaped form clearly reveals the artistic idea, has a stronger emotional and aesthetic impact on the viewer than a simple utilitarian form, and allows for the possibility of various semiotic interpretations. The researcher suggests that an association as a connection between two representations (when one, having appeared, evokes in the mind another or several associative rows), is visually more acceptable to the appearance of semiotic signs in an urban environment. Any associative-shaped form as a semiotic sign can be interpreted in different ways and metaphorical flexibility may be achieved. However, the design forms must exhibit visibility and clarity of understanding for all social groups of the population. The author considers this topic in the context of design issues of creating a visually comfortable subject-spatial urban environment for a favorable human life. Natural imitations introduced into the fabric of urban development are capable of minimizing the influence of technogenic urban visual environment, saturating them with additional meanings, and compensating for the insufficiency of natural forms.

Status of water, sanitation, and hygiene and standard precautions in healthcare facilities and its relevance to COVID-19 in Afghanistan.

BackgroundTo protect the health and safety of healthcare workers (HCWs), it is essential to ensure the provision of sustainable water, sanitation, and hygiene (WASH) services and standard precautions in healthcare facilities (HCF). The objectives of this short communication were 1) to assess the availability of WASH services and standard precautions in HCFs in seven provinces in Afghanistan before the COVID-19 pandemic, and 2) to elucidate the relevance of these patterns with the number of reported HCW infections from COVID-19 in the mentioned provinces.MethodsWe analyzed secondary data from the 2018-19 Afghanistan Service Provision Assessment survey, which included 142 public and private HCFs in seven major provinces in Afghanistan. Data on COVID-19 cases were obtained from the Afghanistan Ministry of Public Health Data Warehouse. Weighted prevalence of WASH services and standard precautions were calculated using frequencies and percentages. ArcGIS maps were used to visualize the distribution of COVID-19 cases, and scatter plots were created to visualize the relevance of WASH services and standard precautions to COVID-19 cases in provinces.ResultsOf the 142 facilities surveyed, about 97% had improved water sources, and over 94% had improved toilet for clients. Overall, HCFs had limited availability of hygiene services and standard precautions, which was lower in private than public facilities. More than half of the facilities had safe final disposal and appropriate storage of sharps and medical waste. Of the seven provinces, Herat province had the highest cumulative COVID-19 case rate among HCWs per 100,000 population and reported lower availability of WASH services and standard precautions in HCFs compared to other provinces.ConclusionOur findings show disparities in the availability of WASH services and standard precautions in public and private facilities. Private facilities had a lower availability of hygiene services and standard precautions than public facilities. Provinces with higher availability of WASH services and standard precautions in HCFs had a lower cumulative COVID-19 case rate among HCWs per 100,000 population. Pre-pandemic preparation of adequate WASH services and standard precautions in HCFs could be potentially important in combating infectious disease emergence.Supplementary informationThe online version contains supplementary material available at https://doi.org/10.1265/ehpm.21-00272.

Implementasi Strategi Komunikasi Pemasaran Produk Cawang AC Pro PT Gobel Dharma Nusantara di Masa Pandemi Korona

The research focused on the implementation of marketing communication strategy on Cawang Pro Air Conditioning Product at PT Gobel Dharma Nusantara during the corona virus pandemic . Since the corona virus (covid-19) pandemic has spread to almost all corners of the world, has hit the business of goods and services. Many companies must quickly adapt to this condition and also very tight business competition in Air Conditioning products. PT Gobel Dharma Nusantara must adjust to these conditions to anticipate the product disappearing from the market, which is caused by the health crisis. The theoretical framework used in this study is the concept of marketing communication, model concept, marketing communication strategy, online media utilization and AISAS theory. This research was qualitative research with a case study method. The results showed that the implementation of the marketing communication strategy at PT. Gobel Dharma Nusantara have done 3 strategic steps. The first step is planning communication marketing including determining marketing communications objectives, setting a marketing communications budget, and determining the development of marketing communications programs. The second step is executing on marketing communications by changing the tools and elements of marketing communications digitally. The third step is evaluating. Thus, the entire implementation of marketing communications is carried out continuously so that the company continues to exist in the midst of the corona virus pandemic situation

STRATEGIES AND TACTICS OF MANIPULATIVE INFLUENCE IN TERMS OF POLITICAL DISCOURCE: ANALYSIS AND CLASSIFICATION

Objective. The objective of the present article is to investigate the problem of defining the «strategy» and «tactics» of manipulative influence in political discourse, to study the existing classifications of scientific communication strategies and tactics and to analyze their features. Methods. The main scientific results are obtained by applying a set of general and special research methods, namely: analysis, systematization and generalization of scientific literature, induction, deduction (to identify approaches to understanding the nature of tactics and strategies of manipulative influence and their characteristics and features). Results. Discourse is one of the most important communicative categories that reflects speech interaction. The subject of special scientific interest is political discourse. Manipulation and mechanisms for choosing appropriate tactics and language tools play a leading role in political discourse. The influence of information flow on consciousness is an obvious fact. Most often, the manipulation is carried out in such a way that it is difficult to identify what the authors of the message or what tools they use. The urgency of studying the essence of strategies and tactics of manipulative influence on public opinion is explained by a large number of studies on this issue. Manipulation is a complex phenomenon, its implementation is carried out through the use of certain strategies and tactics. Manipulation involves a special presentation of information, which is carried out in such ways as distortion of information (from open untruth to shift the concept in the semantic, semantic field), which allows you to adjust the degree of psychological influence, create your own image of reality; concealment of information; manipulation with the method of submission of material and time of submission of information; subthreshold supply of information (taking into account the peculiarities of unconscious perception of information); overloading the recipient with information selected for a certain parameter. As the main objective of political communication is to gain and retain power, the description of the manipulative process uses appropriate strategies, tactics and language tools that are aimed at convincing the recipient of the correctness of their position as opposed to the position of political opponents.