Purpose This paper aims to study numerically the non-Newtonian solution of carboxymethyl cellulose in water along with copper oxide nanoparticles, which flow turbulently through twisted smooth and finned tubes. Design/methodology/approach The twisted-tape inserts of rectangular and triangular sections are investigated under constant wall heat flux and the nanoparticle concentration varies between 0% and 1.5%. Computational fluid dynamics simulation is first validated by experimental information from two test cases, showing that the numerical results are in good agreement with previous studies. Here, the impact of nanoparticle concentration, tube twist and fins shape on the heat transfer and pressure loss of the system is measured. It is accomplished using longitudinal rectangular and triangular fins in a wide range of prominent parameters. Findings The results show that first, both the Nusselt number and friction factor increase with the rise in the concentration of nanoparticles and twist of the tube. Second, the trend is repeated by adding fins, but it is more intense in the triangular cases. The tube twist increases the Nusselt number up to 9%, 20% and 46% corresponding to smooth tube, rectangular and triangular fins, respectively. The most twisted tube with triangular fins and the highest value of concentration acquires the largest performance evaluation criterion at 1.3, 30% more efficient than the plain tube with 0% nanoparticle concentration. Originality/value This study explores an innovative approach to enhancing heat transfer in a non-Newtonian nanofluid flowing through an oval tube. The use of twisted-tape inserts with rectangular and triangular sections in this specific configuration represents a novel method to improve fluid flow characteristics and heat transfer efficiency. This study stands out for its originality in combining non-Newtonian fluid dynamics, nanofluid properties and geometric considerations to optimize heat transfer performance. The results of this work can be dramatically considered in advanced heat exchange applications.
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