The rapid development of creative industries changes key principles of urban development. This paper reveals ethical and aesthetic values that determine a specific character of creative space in contemporary cities. The author considers those conditions under which a new ethics emerges in this space and explicates its specific features. The article suggests the hypothesis that it is possible to compare the formation logics of the rococo salon community in opposition to the classicist and baroque aesthetics of the absolutist regime and the present-day creative class in its opposition to the etiquette of the dominant ideology. This analogy allows considering creative space as a superhistorical model for the aestheticization of political resistance, its further institutionalization, and transfiguration. Special attention is paid to the analysis of the value of novelty in different sociocultural and historical contexts of its embodiment and correspondent judgment strategies. The final part of the article outlines “the space of passion” as an essential expression and symbolic characteristic of magnetic urban zones.