Literature for children and youth is a special type of literature. Her literaly and language organization is focused on the child reader, his needs and peculiarities perception of information. From works of art, the child learns about the world around him, gets to know the people’s culture, history and traditions, and this helps in the formation of the worldview and value systems. The title serves a kind of signal that prompts the reader to turn to the text or discard it. The relevance of the research is importance of studying the main trends in the nomination of Ukrainian works for children and youth.
 The article found out that the titles of modern artistic texts for children and youth generally correspond to the rules for creating of the title, but they also have certain ones features that distinguish them from others and give grounds to outline the general and partial tendencies of nomination of works. General trends characterize the works for children and youth in the context of the general literary process and demonstrate the author’s desire to find the original form and veil the content. It is possible thanks to the use of means of the puns which provide an aesthetic effect through the conscious violation of language norms and content elements. The specificity of the representation is analysed elements of the language game at different levels of the language system, in particular: the use of the Latin alphabet (graphical level), use of non-literal signs (graphical and orthographical level), use of assonance and alliteration, rhyming (phonetic level), involvement of antonyms, homophones, homographs, etc. (lexical level), use of occasionalisms, diminutives forms (at the level of vocabulary and word formation), manifestations of intertextuality and attraction to dialogicity (textual level). The specifics of implementing intertextuality are described through allusions to folklore, Ukrainian myths and legends, other literary works, films, works of art, famous personalities, etc. Dialogicity is traced in the titles, which are interrogative, exclamatory sentences or contain appeals, aposiopesis.
 The partial trends in the naming of works have been singled out and summarized, which is clear represented in the literary works of individual modern writers. This, in particular, repetition of a fragment of the title of the work, since the new work is a continuation of the previous one (works by V. Rutkivskyi, S. Dermanskyi, L. Nitsoi, L. Voronina, O. Gavrosh, S. Hridin, G. and T. Mykytchakiv, M. Pavlenko), repetition of a fragment of the title of different works from one cycle (works by O. Esaulov from the series "Children’s Detective"), an indication of the genre of the work (works by N. Devyatko, H. Maniv, N. Voskresenska, O. Kryzhanivska), rhyming (works by O. Mamchich), means of phonostylistics – assonance, alliteration (works by H. Falkovich), of the same type structural models of headings, such as: one-word names (works by O. Krotiuk), negative word forms (works by S. Hrydin), adjective-noun phrases (works by V. Petruk), syntactic constructions that represent a subjunctive part of a complex sentences (works by H. Malyk).
 It is concluded that in order to understand the information contained in the title, it is necessary to take into account a global context that enables the associative relationships of the title to be defined in cultural space. Partial trends in the nomination of works of art provide recognizability of the writer, strengthen the originality and expressiveness of his creative work completion.