Compliance with the Code of Ethics in the Presentation of Transactional Analysis Concepts Through Statements and Manifestation in Social Networks

Abstract

This article is based on the report at the SOTA conference (March 25-26, 2023) and is devoted to the study of ways of demonstration and manifestation as a psychologist in the space of social media, safely for this psychologist, clients, subscribers, readers, taking into account the need to exclude the risks of violation the code of ethics. In my opinion, the relevance of this topic is high, since many psychologists have a need to demonstrate themselves, but sometimes the ways that marketing offers may be a violation of ethical norms. In this paper I reflect on how to demonstrate yourself in social media relying on the concepts of Transactional Analysis, and how to realize the needs of a specialist in presenting him- or herself, whether it is a desire to share promotional and useful information, or to reveal him- or herself as a professional to potential future clients, or to receive recognition and be noticeable. At the same time, the novelty of my perspective is that in the article I analyze the ways to realize the need for presence in social networks, taking into account the uniqueness of the specialist. In particular, I consider how to run a channel, blog, website, account with pleasure and interest, thereby making social networking a safe process, both for the specialist and for readers, so that the ethical principles become not an image of a Controlling Parent, but a support and a way to help in taking care of yourself and your customers with respect. In this article, I rely on research in the field of Transactional Analysis by authors such as Eric Berne, Vann Joines, Ian Stewart.