Abstract Ribbon phases consist of long cylindrical aggregates that have non-circular normal sections. We have recently pointed out that scattering data for a large number of different intermediate ribbon phases of lower than hexagonal symmetry found in ionic surfactant systems indicate that these phases have a structure possessing a centred rectangular symmetry. In this communication, we have investigated the aggregate dimensions for the phases with cylindrical aggregates, i.e., the hexagonal phases and the centred rectangular ribbon phases. Previously published phase diagrams, small angle X-ray and neutron scattering data and 2HNMR data for these phases in different systems have been used for this purpose. The results are that the axial ratios of the aggregates increase when the temperature decreases, when the surfactant concentration increases, and when the average surfactant charge decreases. Models that semi-quantitatively describe the thermodynamics of the micellar, hexagonal and lamellar phases, which are based on the Poisson–Boltzmann cell model approach, have previously been presented in the literature. We have extended these models to treat also the ribbon phases. The results from the calculations show the same trends with respect to changes in the dimensions of the non-circular aggregates upon changes in temperature, surfactant concentration and average surfactant charge, as those obtained experimentally. Theoretically calculated phase diagrams with ribbon phases are also presented. Based on the predictions of the model and some previously published experimental data for hexagonal phases, it is proposed that the formation of non-circular, cylindrical aggregates is a general property of single-chain, ionic surfactant/water systems, and that these aggregates in general pack on hexagonal lattices. The normal sections of these aggregates are circular on average, on account of the fact that the degree of deformation and the orientation of deformation changes along the axis of the aggregates and with time. Only for some systems, temperatures and surfactant concentrations do the asymmetric aggregates line up and ribbon phases with centred rectangular symmetry are obtained. The driving mechanisms for the transition from the hexagonal phase with asymmetric (fluctuating) cylinders and further to the centred rectangular phase with asymmetric (stiff) cylinders is also discussed. It is argued that this phase transition is of the first order.