The article considers the issues of formation management culture at enterprises and organizations, which were formed in conditions of instability, socio-economic crisis, riskiness of conditions not only the functioning but also the existence of staff. The components of the manager's professional culture (professional knowledge; developed skills, abilities necessary for effective and high-quality management functions), as well as components of the manager's communicative competence (perfect command of professional terms, business Ukrainian and foreign languages, various types of interactive communication, rhetoric; open proactive thinking; empathy; ability to accurately assess and manage the communication situation; ability to make informed management decisions, etc.), which is a leading element of his personal and professional culture were considered. The rules of crisis communication are given (1. "Build trust", 2. "Systematic", 3. "Tell the truth", 4. "Express emotions", 5. "Demonstrate a positive attitude", 6. "Communicate about the state of affairs in the country", 7. "Communication with subordinates", 8. "Think about the plan to overcome the crisis"), as well as the rules of effective feedback (1. Choose the right time and constructive attitude; 2. Describe observations; 3. Explain the impact; 4. Suggest an alternative; 5. Agree on an action plan). Necessity of the head’s emotional intelligence development for maintenance of his professionalism growth, stress-resistance and efficiency of relations management in collective was proved. To this end, ways to develop emotional intelligence in modern conditions have been developed: online trainings, selfdevelopment of perception and management own emotions skills, establishing effective feedback, improving communicative competence, conflict prevention, team training, art therapy and mastering mechanisms "fine-tuning" (identification, empathy, attraction, reflection, causal attribution), as well as the method of nonviolent communication (emphasis on empathy, self-experience and honest self-expression), which form the basis for effective communication, especially in modern stressful conditions.
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