An analysis of the current state of the geometrically non-linear theory of elasticity and of thin shells is presented in the case of small deformations but large displacements and rotations, the ratios of which are known as the ratios of the non-linear theory in the quadratic approximation. It is shown that they required specific revision and correction by virtue of the fact that, when they are used in the solution of problems, spurious bifurcation points appear. In view of this, consistent geometrically non-linear equations of the theory of thin shells of the Timoshenko type are constructed in the quadratic approximation which enable one to investigate in a correct formulation both flexural as well as previously unknown non-classical forms of loss of stability (FLS) of thin plates and shells, many of which are encountered in practice, primarily in structures made of composite materials with a low shear stiffness. In the case of rectilinear elastic whereas, which are subjected to the action of conservative external forces and are made of an orthotropic material, the three-dimensional equations of the theory of elasticity are reduced to one-dimensional equations by using the Timoshenko model. Two versions of the latter equations are derived. The first of these corresponds to the use of the consistent version of the three-dimensional, geometrically non-linear relations in an incomplete quadratic approximation and the Timoshenko model without taking account of the transverse stretching deformations, and the second corresponds to the use of the three- dimensional relations in the complete quadratic approximation and the Timoshenko model taking account of the transverse stretching deformations. A series of new non-classical problems of the stability of columns is formulated and their analytical solutions are found using the equations which have been derived with the aim of analyzing their richness of content. Among these are problems concerning the torsional, flexural and shear FLS of a column in the case of a longitudinal axial, bilateral transverse and trilateral compression, a flexural-torsional FLS in the case of pure bending and axial compression together with pure bending and, also, a flexural FLS of a column in the case of torsion and a flexural-torsional FLS under conditions of pure shear. Five FLS of a cylindrical shell under torsion are investigated using the linearized neutral equilibrium equations which have been constructed: 1) a torsional FLS where the solution corresponding to it has a zero variability of the functions in the peripheral direction, 2) a purely beam bending FLS that is possible in the case of long shells and is accompanied by the formation of a single half-wave along the length of the shell while preserving the initial circular form of the cross-section, 3) a classical bending FLS, which is accompanied by the formation of a small number of half-waves in the axial direction and a large number of half-waves in a peripheral direction which is true in the case of long shells, 4) a classical bending FLS which holds in the case of short and medium length shells (the third and fourth types of FLS have already been thoroughly studied in the case of isotropic cylindrical shells), 5) a non-classical FLS characterized by the formation of a large number of shallow depressions in the axial as well as in the peripheral directions; the critical value of the torsional moment corresponding to this FLS is practically independent of the relative thickness of the shell. It is established that the well-known equations of the geometrically non-linear theory of shells, which were formulated for the case of the mean flexure of a shell, do not enable one to reveal the first, second and fifth non-classical FLS.