The use of bio-ethanol in chemical looping combustion (CLC) and reforming (CLR) has the potential to produce energy and/or hydrogen and, as a negative-emissions technology (NET), to remove CO2 from the atmosphere at low cost following the principles of bio-energy with CO2 capture and storage (BECCS). The determination of the rate of the chemical processes involving the fuel conversion with the oxygen carrier is required for the modelling and design of a chemical looping unit. In this work, a kinetic study of ethanol conversion is performed considering a NiO-based material as the oxygen carrier. Combined experiments in TGA and fixed bed were conducted. TGA tests confirmed that the oxygen carrier was reduced by a ethanol-containing gaseous stream at temperatures higher than 773 K. An apparent reaction kinetics for the NiO reduction with ethanol was determined, which might be used in simplified fuel reactor models. However, tests performed in a fixed bed revealed that products derived of the ethanol decomposition, such as CH4, CO, H2 were responsible for NiO reduction, instead of the direct reduction with ethanol. High temperature kinetics of processes involved in ethanol conversion, namely dehydration, dehydrogenation and decomposition, were determined. Both, non-catalytic and Ni-catalytic reactions were of relevance under chemical looping conditions. A reaction pathway was described to be used in detailed fuel reactor models of chemical looping units.