The relevance of the study is that the analysis of education as a factor in the formation and development of a and the conditions conducive to the emergence of a is done. Formulation of the problem - the conceptualization of education as a factor in the formation and development of a personality, its main categories in terms of and the demand of man as a creator of an innovative environment, based on a new level of interaction man-society-education, changing the model of sociality. Analysis of recent research and publications. In the study, we rely on the phenomenon of creativity, which is studied in the works of V. Andruschenko, V. Beh, V. Voronkova, A. Kravchenko, S. Kutsepal, O. Kivlyuk, R. Olexenko. The main focus is on Richard Florida's work Homo creatives: How the New Class Conquers the World (Kyiv, 2018). The matrix of education as a factor in the formation and development of a focuses attention on the discourse thinking of the relationship creative personality-education and the influence of the information society on these relationships. Exemption of unexplored parts of the general problem - conceptualization of the concept of creative personality and its role in modern information society. At the heart of the study - the conceptualization of the basic schemes of creativity and this is a scientific novelty . The epistemological character of the statement and the praxeological solution of this problem in favor of a person and education show that the society must have the necessary and sufficient resources for the reproduction of a person and its effective development that affects the social sphere of man. The basic material . The analysis of formation and development of the person as the main factor of education is carried out; the definition of creative personality is presented; it is proved that the component is the dominant factor necessary for solving problems of efficiency of all spheres of activity, including economic ones; conditions that contribute to the growth of the component in the future are analyzed ; It was found that it is a creative social as a new class of information society. The object of research is the concept of a as a new social and cultural phenomenon. The subject of research is the influence of the information society on the formation and development of a personality. Methodology is a method of cultural creation, which provides an opportunity for the formation and development of a personality. Conclusions - the concept of education as a factor in the formation and development of a in the conditions of the information society is formed