New Generation Of Consumers Research Articles

Improving Sunflower Halva Stability and Texture by Controlling Tahini Particle Size Distribution

Sunflower halva is an appreciated product, but shows currently a quality below the expectations of the new generation of consumers, having a hard texture and oil exuded on the surface (low stability). The aim of this work was to assess the influence of tahini particle size on sunflower halva texture and stability. Eight different particle size sunflower tahini samples were produced at pilot plant scale, the higher the number of passes through the colloidal mill, the smaller the particle size (P1- coarsest → P8 - finest). Halva prototypes (25g / piece), including also an industrial sample (H0), were obtained at laboratory scale by mixing the nougat with tahini. The texture was evaluated on Stable micro systems TA.HD Plus texture analyzer equipped either with a cylinder probe or with a blade set. All samples were stored for 60 days at 4°C, room temperature (~25°C) or 40°C. During storage, the colloidal stability of all samples was assessed by a gravimetric technique. Tahini samples P6 → P8 were not suitable for halva production while due to the low viscosities, the product was impossible to be shaped. Among obtained sunflower halva prototypes (H1 → H5) it was shown that decreasing tahini particle size decreased sunflower halva hardness and stability. For each sample, the increase of storage temperature decreased sunflower halva stability. Sunflower halva H3 was the most efficient, while was more stable and showed smaller hardness values than H0.

New Young Writers on Wool

Wool textiles play such an integral part in British history that it is surprising wool makes up such a low percentage of the global fiber market. With the price noticeably more than cotton, wool is perhaps viewed as more of a premium product, confined to niche markets. Another view is that in today's modern world of man-made synthetics and fast fashion, wool no longer has a place. However, there are plenty of signs that wool is making a comeback as a twenty-first-century fibre. Wool's message—good looks, comfort, longevity, and sustainability, along with its many new developments and end uses— should resonate with a new generation of consumers.

The handbook of personal area networking technologies and protocols

This Handbook offers an unparalleled view of wireless personal area networking technologies and their associated protocols. It lifts the lid on their growing adoption within the consumer electronics, home automation, sports, health and well-being markets. Bluetooth low energy, ZigBee, EnOcean and ANT+ are comprehensively covered, along with other WPAN technologies including NFC, Wi-Fi, Bluetooth classic and high speed, and WHDI. It also features 802.11ac, the Internet of Things, Wireless USB, WiGig and WirelessHD. The Handbook shows how white space radio, cellular and Femtocells have inadvertently blurred the boundaries between personal and wide area communications, creating disruptive topologies through technology convergence. It explores how pervasive WAN technologies have spawned a new generation of consumers through the Lawnmower Man Effect and explains how our personal space has become integral to social media streams, including Twitter, Facebook and Pinterest. An essential read for students, software engineers and developers, product planners, technical marketers and analysts.

The Influence of Palm Oil Addition on Sunflower Halva Stability and Texture

Halva is one of the most popular food products of Middle Eastern and North African countries. Worldwide, the most known halva contains roasted sesame seeds, while usually in Eastern European countries the most appreciated is sunflower halva. However, even if sunflower halva is an appreciated product, it has currently a quality below the expectations of the new generation of consumers. Sunflower halva main issue is caused by the oil which separates at the surface during storage, determining a low commercial aspect of the product. Thus, the aim of this work was to assess the influence of palm oil addition on sunflower halva stability and texture. Five samples containing different oil percentages [w/w] (1%, 2%, 3%, 4%, 5%) were prepared, as well as a control sample prepared using the standard recipe (no palm oil added). The texture of all samples was analyzed by an instrumental method, while the colloidal stability was determined by a gravimetric technique during 40 days of storage at two different temperatures (1-2ºC and 15-20ºC). After the storage test at 1-2oC, there were not significant differences between the samples, for all palm oil containing samples as well as for control the percentages of separated oil being below 0.6%. With respect to the control sample, the halva samples containing 1%, 4% and 5% of palm oil showed a decrease in their stability, while samples containing 2% and 3% showed an improved stability (3.44% and 1.78% of separated oil). During this study it was established that the sample containing 3% palm oil was the most favorable, regarding its textural properties, as well as its colloidal stability.

BLOGS ARE THE ELEMENTS OF POLITICAL FIELD

The article analyzes the influence of blogosphere on the political process. The author studies political mechanisms of public policy-making through the activity of political blogs. The article also grounds the choice of the research tools and shows that the Internet is becoming, in contrast to the other media platforms, the territory of free self-expression. The article analyses and summarizes different communication theories and defines blogs’ role in a modern political and communication space. The application of modern Internet technologies and the development of other mass media encourage the formation of different representational images of political events. During the study different types of communicative interaction in different types of democracy are represented in the article, and as well the increase of Internet community role’s influence on the modern political process. Democratic reforms are inevitably linked with the increase of public political activity, where one of the forms of expression of one’s opinion is political blogging. In a modern political space one can note a new generation of consumers of media goods with skills, talents, interest and enthusiasm to use the opened opportunities of creating and transforming the continent. In the summary we point out that modern political process differs the appearance of new determinants of mass media development as well as the development of other communication facilities. DOI: http://dx.doi.org/10.12731/2218-7405-2013-10-44

Attitude towards organic meat: an empirical investigation on West Balkans Countries (WBC) consumers

The organic meat market in West Balkan Countries (WBC) is quite young, but steadily growing. The aim of this paper is to better enable understanding of WBC consumers' awareness, attitude and perception towards organically produced meat, i.e. to gain insight into consumers' preferences, motives, attitudes and interest to buy such products in selected WBC (Slovenia, Bosnia and Herzegovina, Montenegro and Serbia). This paper provides a comparison to the results obtained by researchers in other countries. A questionnaire was completed by 900 respondents, which were representative of the WBC population. The data were subject to univariate analysis, chi-square tests, ANOVA and correlation analysis. Result indicated that the definition of ‘organic’ is not yet clearly installed in consumers' perceptions. Consumers perceive organic meat as healthy, safe, natural, tasty, expensive, environmental friendly and of good quality. WBC consumers express a positive attitude towards organic meat. These results are particularly useful for product marketing and future product development in the organic food sector, as they provide an indication as how it can better reach and satisfy existing organic food consumers, and possibly, adapt organic food consumers in order to attract new segments and a new generation of consumers.

The Role of Food Science Theory in Guiding the Alimentary Behavior Case Study: The Bucharest AES Students

Abstract Despite the well-publicized connections among diet, weight and health, statistics show that the prevalence of overweight and obesity is increasing at an alarming rate, particularly between children and teens. This is due to the fact that the new generation of consumers is generally accustomed to eating products created by the modern food industry, characterized by the special sensorial properties, but not always with a nutritional balanced profile. Young people are generally seduced by the sensorial properties in evaluating the foodstuffs’ quality and they neglect or even disregard the nutritional properties. The paper calls for the conversion of the new generation of consumers in responsible consumers of foodstuff, through specialized disciplines of higher education, like Food Science, by improving the nutrition education and by acquiring the practical skills for the objective assessment of food quality.

Lasers get groovy

Laser turntables make light work of playing gramophone records without the need for scratchy styli, and claim to beam into hidden areas of sonic data, reports James Hayes. Audio digital recovery and restoration technologies have, in recent years, attracted interest from music labels keen to tap into the commercial opportunities of releasing archive recordings for a new generation of consumers. At the same time sound preservationists and recording engineers are intrigued by new ways to 'release' sounds locked into old-fashioned recording media. In recent decades the necessity to preserve historic archive recordings for national cultural history has become a matter of great importance whether they be records of statesmen making historically-important broadcasts or legendary poets reading their own work, shellac, like silver nitrate film stock, is a fragile base medium. Moreover, aged recordings have been damaged by mishandling and over-play down the years.

How cool brands stay hot: branding to generation Y

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. It will help you to re-connect with the new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them. Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation. Winner of the 2012 Berry-AMA Book Prize for the best book in marketing. Winner of expert Marketeer's Marketing Book of the Year 2011. Twenty-five per cent of this book's net royalties will be donated to the Staying Alive Foundation - a global HIV/AIDS charity empowering young people.

Will European agricultural policy for school fruit and vegetables improve public health? A review of school fruit and vegetable programmes

For the first time, public health, particularly obesity, is being seen as a driver of EU agricultural policy. In 2007, European Ministers of Agriculture were asked to back new proposals for school fruit and vegetable programmes as part of agricultural reforms. In 2008, the European Commission conducted an impact assessment to assess the potential impact of this new proposal on health, agricultural markets, social equality and regional cohesion. A systematic review of the effectiveness of interventions to promote fruit and/or vegetable consumption in children in schools, to inform the EC policy development process. School schemes are effective at increasing both intake and knowledge. Of the 30 studies included, 70% increased fruits and vegetables (FV) intake, with none decreasing intake. Twenty-three studies had follow-up periods >1 year and provide some evidence that FV schemes can have long-term impacts on consumption. Only one study led to both increased fruit and vegetable intake and reduction in weight. One study showed that school fruit and vegetable schemes can also help to reduce inequalities in diet. Effective school programmes have used a range of approaches and been organized in ways which vary nationally depending on differences in food supply chain and education systems. EU agriculture policy for school fruits and vegetables schemes should be an effective approach with both public health and agricultural benefits. Aiming to increase FV intake amongst a new generation of consumers, it will support a range of EU policies including obesity and health inequalities.

Family as a source of consumer‐based brand equity

PurposeThe main purpose of the current work is to analyse the role played by the family on consumer‐based brand equity. In the proposed model, information of a brand provided by both the family and the firm (via price, promotion and advertising spending) is analysed as a source of consumer‐based brand equity and its dimensions.Design/methodology/approachAn empirical study was conducted in young adults (18‐35) via structural equations model. Brand equity is analysed in six different brands of milk, toothpaste and olive oil.FindingsResults prove that positive brand information provided by the family has effects on the formation of brand awareness‐associations and perceived quality, and this may lead in turn, to brand loyalty and overall brand equity. The effects of the information provided by the family are higher than those of the marketing variables studied. Results also show that brand loyalty is much closer to the concept of overall brand equity than brand awareness‐associations and perceived quality.Research limitations/implicationsThe sample size does not allow to analyse differences in the effects between types of products and consumers.Practical implicationsDue to the importance of the family on the formation of the consumer‐based brand equity, firms should analyse how to take advantage of this factor to approach new generations of consumers. Actions to foster family associations and brand recall may ease the transfer of brand equity from one generation to another.Originality/valueFamily has been usually considered as an external influence factor of consumer behaviour, however, its importance as information provider had not been analysed in the process of brand equity formation.

Mind your X's and Y's: satisfying the 10 cravings of a new generation of consumers

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential. Generation Y has more buying power than any previous generation of teens and twentysomethings. But how to win their attention and loyalty?In Your X's and Y's, Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson, coauthor of Don't Think Pink and a leading marketing consultant, pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' groundbreaking research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings -- for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few.This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyzes the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact. Your X's and Y's equips anyone who wants to reach these consumers -- brand managers and their advertising, online, creative, packaging, events, and promotions teams; small-business owners and their marketing staff; advertising agencies and specialists -- with the know-how to transform market research into profitable strategies.Members of Generations X and Y are the most coveted and hard-to-reach consumers in the marketplace. Mind Your X's and Y's is a master class in how to create compelling brands for this Connected Generation.

Delayed increases in liver cirrhosis mortality and frequency of alcoholic liver cirrhosis following an increment and redistribution of alcohol consumption in Finland: evidence from mortality statistics and autopsy survey covering 8533 cases in 1968-1988.

Changes in the legal restrictions for alcohol consumption in 1969 liberated purchasing and marketing of low-alcohol beer. Subsequently, within the space of 5 years, the per capita consumption of absolute alcohol increased from 4.2 to 6.5 liters. To evaluate the possible effects of this change upon liver cirrhosis mortality as well as prevalence of liver cirrhosis in autopsy series, we surveyed mortality statistics and data from 8,533 medicolegal autopsies in 1968 through 1988. Liver cirrhosis mortality statistics revealed a highly significant (p less than 0.001) increase from 6.4 to 13.7 per 100,000 during the period, and similarly, the prevalence of liver cirrhosis in the autopsy series showed a highly significant (p less than 0.001) increase from 3.0% to 6.1%. More specifically, this increase was attributable to a highly significantly (Chi-square 15.4, p less than 0.001) increased proportion of alcoholic liver cirrhosis occurring at a younger age and almost exclusively in males. The stepwise mode of increase as well as the changes in sex and age distribution of cirrhosis since 1969 could be interpreted as an effect of distribution of consumption to a new generation of consumers. The forensic autopsy series seemed to reflect changes in per capita consumption with a shorter time lag than with mortality statistics. Additionally, only 7% of the 448 cirrhotics singled out from this material exhibited liver cirrhosis as a cause of death and were thus also included in the official mortality statistics, suggesting the greater accuracy of our forensic autopsy series.