Abstract
Wool textiles play such an integral part in British history that it is surprising wool makes up such a low percentage of the global fiber market. With the price noticeably more than cotton, wool is perhaps viewed as more of a premium product, confined to niche markets. Another view is that in today's modern world of man-made synthetics and fast fashion, wool no longer has a place. However, there are plenty of signs that wool is making a comeback as a twenty-first-century fibre. Wool's message—good looks, comfort, longevity, and sustainability, along with its many new developments and end uses— should resonate with a new generation of consumers.
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