Poland in Blue: The Phenomenon of the Denim Clothing Industry in Polish Society During the Socialistic Period

Abstract

In the People’s Republic of Poland 1 , blue jeans were much more than just an element of clothing. They have become a symbol of freedom, a generational rebellion, and an aspiration for the world on the other side of the Iron Curtain. Aid parcels sent by relatives, mainly from the USA and also from Great Britain, Canada, and Australia played a significant role in getting to know denim clothing in socialist Poland. In the second half of the 1960s, the domestic production of substitute denim-like materials 2 , including denim-like trousers, was started. They were a response to the demand, in particular, of groups of young people for products made of this type of material. The new improvements and material inventions were supervised by the association of clothing industries and research laboratories, which played an essential role in the creation of materials for domestic production (Kortan 1981). A group of active Polish textile and fashion designers contributed to promote comfortable denim clothing from the West. This article presents the role of the denim clothing industry in Poland during the socialist period (1952–1989), considering the cultural context and the impact of this clothing on discovering alternative forms, replacing the originals from capitalist countries. It should be noted that in the People’s Republic of Poland, new types of textile materials were developed and improved so that they corresponded, at least in part, to materials from the West and filled in product gaps. To this end, proprietary commercial versions of fabrics used to produce garments, including the jeans discussed in this publication, were made of a textile known as in Polish word “Teksas” a denim substitute. Researching archival materials and showing achievements in the field of textiles and fashion fills the gap in research on cultural significance of fashion, textile materials and the production of denim and clothing from domestic fabrics of the socialist era.