Networked Media Environment Research Articles

Dizajn vizual'noj peredachi informacii s elementami tradicionnoj kul'tury Kitaya v setevoj mediasrede

The article discusses the integration strategy of China traditional culture and visual transmission design under the network media environment. In order to promote the diversified application of traditional cultural symbols in visual transmission design, and comprehensively promote the growth of visual transmission design in the emerging media era.

Popularization of science in colleges and universities in the new network media environment based on artificial intelligence

By introducing new network media and artificial intelligence technology into the field of science popularization in colleges and universities, this research strives to solve the practical problems of science popularization websites that are large but not distinctive in the current era, and tries to improve the social impact and economic benefits of such science popularization platforms, so as to promote platform innovation and break away from the stereotyped system design form. Through the establishment of a science popularization system for colleges and universities, the mainstream content management can be achieved, and the differentiation management between the main station and the substation can be completed. The platform design is implemented by Java EE technology, carrying multi-functional module components, completing the componentized configuration of the system, which can be developed sustainably and has good security. The university science popularization system can operate stably in most environments, and the security management measures are strict. It can take multiple means to effectively protect the security of information, and it is simple and easy to implement. It can be seen from the design of simulation experiment that this promotion system, through the design of hybrid recommendation strategy, can_ UserCF and SBBRM_ Based on the advantages of Doc2Vec algorithm, the accuracy and coverage of system recommendations are improved, making it more universal. And the hybrid recommendation results can be compared with the main recall model to prove the efficiency of the system. This paper introduces artificial intelligence technology into the field of science popularization in colleges and universities, so as to realize the system design and improvement based on the new network media environment.

Implementation of Embedded Microprocessor in Optimal Teaching of Physical Health in the Internet Era

The emergence of the online media environment has made the social environment faced by contemporary students more complicated. How to adapt to the rapid development of the network media environment, correctly grasping yourself in the complicated network world, not indulging in the network, is one of the focuses of many families and schools. As a media environment, the network has the advantages of rapid dissemination, large amount of information, strong interactivity, and rapid release. Especially through the integration with traditional media and new mobile media, it has become an important source of people’s access to massive information. It has had a profound impact. For college sports health science, how to guide students to use online sports health resources for independent learning is an important topic in the reform of college sports health education in the new era. How the university sports health science under the Internet environment can help the development goals of the healthy China in the new era becomes the theoretical problem of the in-depth study of sports health care in colleges and universities in China. This paper studies the optimization and implementation of the teaching principles of sports health in the Internet era. It integrates all the teaching principles of sports health since the reform and opening up and then produces questionnaires. The professors of the teaching of health education are the subjects of the survey. They conducted three rounds of questionnaire survey on the integrated teaching principles of 51 sports health education and analyzed the statistics of each round by mathematical statistics and logic analysis. After the logic unit consumption optimization, the microprocessor performance has been greatly improved and the critical path delay performance optimization maximum value has been increased from 4.69 to 8.24.

Data-Driven Dynamic Neural Programming for Network Media Nonlinear Visual Communication Design

As network media data gradually enters the field of visual communication design as information, more scholars have begun to rationally study the relationship between visual communication and network media. This paper mainly studies how to use data-driven nonlinear dynamic neural programming method to realize visual communication design in network media environment. The study constructs a network media visual communication design system from three aspects: data-driven, design process realization, and system flow establishment. The network media visual communication design is realized through the five process stages of data: analysis, definition, integration, visual presentation, and rendering. Based on the optimal control of visual communication design, the evaluation of visual communication realization and the dissemination of visual communication information are further analyzed, and the following three conclusions are drawn: firstly, each factor does not exist alone; they influence each other. The system digs out the association rules of different factors that affect the visual communication design under the standard of 10% support and 85% confidence; secondly, comparison of the output value of the system with the real output value of the object is found that they are very close, which shows that the dynamic neural programming method is more complex and nonlinear. Finally, through the simulation of the relationship between the continuous dissemination of information and the number of tourists, on the first day, there was the first burst of new customers. The first outbreak occurred on the fifth day of the first week. In the first month, as the number of tourists increased, the dissemination of tourist information by tourists also gradually increased. This fully shows that there is always a long-term relationship between information dissemination and audiences.

CONSTRUCTING IDENTITY AND COMMUNALITY ON A SOCIAL MEDIA PLATFORM: An Exploration of #Igbotwitter Tweets

Expanding on Vogel et al ’s (2014) idea of "fulfilling belongingness", this paper explores how the Twitter hashtag #Igbotwitter reflects a complex transnational dialogue about Igbo identity markers in a globalised media landscape. Adopting an interpretive thematic analysis, the study analysed 47 #Igbotwitter tweets shared by diaspora Nigerians . The analysis revealed some overarching themes like "The Igbos as Business-Minded People", "Cultural/Traditional Enthusiast", among others. This study draws attention to how social media provide users with a unique space to address cultural and socio-economic discourse, reconstruct identities, and refute cultural misconceptions on a transnational level. It further highlights how the users attempt to preserve and project the Nigerian Igbo identity and also fulfil a sense of belongingness in the current networked media environment. This study contributes to the literature on identity construction on digital platforms. To cite this article (7TH apa STYLE):: Udenze, S.. (2022). Constructing Identity and Communality on a Social media platform: An Exploration of #Igbotwitter Tweets. Journal Communication Spectrum: Capturing New Perspectives in Communication, 12(1), 11-28. http://dx.doi.org/10.36782/jcs.v11i2.2120

Discussion on the Construction of Campus Culture in the Environment of New Media based on Computer Network

In the computer network and new media environment, continuously strengthening the construction of campus culture in our country has a very important role and significance. It can not only promote the healthy development of students' thoughts and behaviors, but also enable them to complete the learning of relevant subjects and professional knowledge in a more convenient and efficient learning environment. This article first understands the current situation, connotation and significance of campus culture construction in our country under the computer network new media environment, and then further analyzes the main problems faced by our country’s campus culture construction under the computer network new media environment, and finally discusses further in this environment. The main methods and strategies to strengthen the construction of campus culture in our country.

Internet education in the sphere of medicine and the attitude of Russians to their health and vaccination

The article reviews the forms of medical enlightenment in social networks that are in demand by the population of modern Russia. The authors' attempt to analyse the online medical discourse was supplemented by surveys that revealed important topics about health for Russians. The results of 2 sociological studies (2018-2019) on the phenomenon of medical education are considered. In the first study, in the course of a representative survey on two samples (heterogeneous by age and youth), the respondents' need for knowledge about health and medicine was revealed. On the subject of vaccination, an analysis of unstructured social media data is provided. The second study showed that more than half of the respondents prefer self-medication, but almost 2/3 undergo medical examination once every 3 years. Traditions and the way of life in parents’ family, as well as habits in one's own family, have a positive effect on the attitudes of self-preserving behaviour. The studies performed confirm the assumption that the social network media environment can be a platform for preventive state educational policy in the field of health-saving practices and self-preservation behaviour of the population of Russia.

Affective politics and online culture: Reserved’s digital marketing campaign in post-hegemonic perspective

The article employs post-hegemonic theory to reframe how power operates within online cultures. To that end, it investigates a digital marketing campaign for a Polish clothing brand, Reserved, and its reception in social media. Examining over one thousand comments on Facebook, it argues that while the initial viral success abruptly turned into public outcry, the actual response was much more varied, encompassing a multiplicity of different feelings and immediate orientations, not necessarily congruent with the backlash. In this sense, the shifting balance of power was not contingent on the emergence of a public consensus that challenged corporate hegemony, but pertained to the arrangement of affective intensities to habituate the multitude to the networked media environment. Consequently, the article approaches Reserved’s campaign and its online reception as involving a series of corporeal attunements that re-territorialized multiple and incongruent affective flows into established networked structures and corresponding relations of power.

Coming to terms with dysfunctional hybridity: A conversation with Andrew Chadwick on the challenges to liberal democracy in the second-wave networked era

Andrew Chadwick’s view of today’s “hybrid media system,” as outlined first in his 2013 book of the same name, has moved scholars to understand how changes in politics are linked to changes in communication infrastructures and tools and to the ways people negotiate power in the networked media environment. His work has provided readers with a blueprint to follow that moves focus beyond the usual categories of media and the usual sites of power. In this interview, conducted in November, 2019, Chadwick discusses what he calls “dysfunctional hybridity” and the urgency that kind of hybridity brings to the need to update our thinking about media, power and society.

Sustained journalist–audience reciprocity in a meso news-space: The case of a journalistic WhatsApp group

By engaging with journalists in the networked media environment, audiences can play a role in shaping the epistemologies of journalism: how journalists know what they know, and communicate knowledge claims. While audiences have been offered opportunities to engage in news-production processes, ongoing reciprocal relationships between journalists and audiences online are rare. This study shows how sustained reciprocity takes place in a large-scale WhatsApp group opened by an Israeli journalist/blogger for her audience. Based on an analysis of group conversations, blog posts, and interviews, we demonstrate how a continuous conversation between the journalist and her loyal audience members allows the co-construction of journalistic knowledge across the news-production process. The online space that affords ongoing reciprocal exchanges is termed here a meso news-space, occurring between the private and public realms. This study contributes to understanding how sustained reciprocity can be accomplished and how it can promote shared benefits for journalists and community members.

The Cultural Exchange between China and Korea under the Network Media Environment

With the popularization of network media, it has changed the current structure of cultural communication, and also made cross-border cultural exchanges enter the digital era. Cultural soft power has become an important indicator of the development of countries in the world. South Korea is one of the countries representing the strategy of cultural soft power in the world. In the 21st century centered on globalization and informationization, “Korean Current” has brought great development to Korea. At the same time, it has brought great influence to China. This paper takes the cultural exchange between China and Korea as the research object. Firstly, from the perspective of network communication, this paper analyses the cultural trade between China and Korea under the network media environment. Then this paper analyses the influence and function of network media on cross-border cultural exchanges between China and Korea. Finally, some suggestions are put forward.

Digital interface in Indonesia’s public service broadcasting: Its initiatives and regulatory challenges

Abstract The merging of broadcast platforms, the Internet and social media has challenged the former state-owned broadcasters of Indonesia to find new content strategies and forms suited to the networked media environment. Over the past decade, the arrival of digital technology and rapid growth of social media has broken down the previous linear model of service delivery in Indonesian broadcasting. However, national policy on this issue remains lacking. At present, the Indonesian Broadcast Law (Law No. 32 of 2002) only gives the country’s public radio an ability to use the spectrum in the analogue model. Digital migration, as well as legal protection of social media services, remains an ongoing debate among policy-makers, that will allow free market competition, in particular to opportune the interface of service providers and content producers. Drawing from semi-structured interviews, observations and regulatory reviews, this article broadly investigates the introduction of digital interfaces in the new public service broadcasters of Indonesia, with particular focus on the process through which Indonesian PSBs have embraced the digital media environment to enable the flow of information and public participation between the media entities and their publics. In this article, I present both technology and regulatory perspectives by emphasizing the dynamics of the digital media modes of public service delivery, particularly those through which analogue broadcasts and social media have sought new ways to intertwine. In detail, I will examine certain interactive services applied by Radio Republik Indonesia (RRI), the flagship of Indonesian national public radio, namely RRI-Play, RRI.co.id and RRI-Net, to manage audience participation. Since 2016, these digital platforms have mediated public access to RRI content, generated data on media users, and monitored technological performance. In inspecting these platforms, I refer firstly to the normative debate of public service broadcasters as ‘deliberative public sphere’ before segueing into the three public-service functions that are important in social network media landscape: curation, moderation and monitoring. Furthermore, this article analyses problems behind the regulatory design of Indonesian public-service media within the context of digital broadcasts in the country.

Small acts of engagement: Reconnecting productive audience practices with everyday agency

In this article, we develop the concept of small acts of engagement (SAOE) in a networked media environment as a conceptual framework to study specific audience practices and as an agenda for research on these practices. We define SAOE, such as liking, sharing, and commenting, as productive audience practices that require little investment and are intentionally more casual than the structural and laborious practices examined as types of produsage and convergence culture. We further elaborate on the interpretive and productive aspects of SAOE, which allow us to reconnect the notions of a participatory culture and a culture of everyday agency. Our central argument is that audience studies’ perspective allows viewing SAOE as practices of everyday audience agency, which, on an aggregate level, have the potential to become powerful acts of resistance.

Citizen typography and political brands in the 2016 US presidential election campaign

The 2016 presidential campaign between Hillary Clinton and Donald Trump saw citizen typography emerge in highly visible and highly impactful ways, particularly as the candidates made seemingly little attempt to maintain full control over their visual brand identities. But what does the surprising significance of typography in this recent campaign reveal about marketing and citizen participation in politics, about political brand management in a networked media environment and about typography’s role as a key pillar of branded political communication? This essay offers two key concepts: the networking of political brands and an emerging logic of participatory aesthetics – both of which point to a decentralization of traditional ‘brand management’ in favour of affectively driven political engagement through visual communications disseminated over communication networks.

Impact of We Media on Deconstruction and Reconstruction of College Students’ Ideological and Moral Outlook

In recent years, the rapid development of network technology has brought new changes in the media, and pushes mankind into a new era of information. The network we media represented by the Internet is the product of current network technology and media, because of its high openness, freedom and tolerance, the network we media becomes the important strength impacting ideological and moral aspects of college students. On the one hand, the new media can enrich students’ information resources, broaden their horizons, on the other hand, the information brought by new media is not always good, which impacts the students’ moral outlook, and the traditional moral order is imbalanced. The moral anomie phenomenon of college students has aroused great concern of the society, under the background of new media, moral construction has become increasingly prominent. As the pillar of national future, college students’ moral level is closely related to the development of social morality. In the network media environment, due to the immaturity of college students’ moral, inappropriate moral education at school and the new media environment, the moral cognition and moral behavior are not aligned, and the moral subject is absent. The moral education at the virtual space is detached with the moral education from reality, and moral standards are diverse. Therefore, it is imperative to set up correct moral consciousness and cultivate good behavior habits. In this paper, the positive and negative aspects of the influence of we media on ideological and moral outlook of college are analyzed, and the college students’ ideological and moral status in the network we media environment are analyzed. It is pointed out that in the process of shaping the moral outlook for students, school should be responsible for the ideological and moral cultivation, and make the network we media a healthy moral education platform, so as to promote students growth healthier.

Nurturing Authority

When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism.

Debunking public service? Meta-academic and personal reflections from inside the Swedish Public Service Broadcasting Commission

During the last half of 2015, a number of Swedish publishing and broadcasting companies—Bonnier, Schibsted Sweden, Mittmedia, Bauer Group—agreed to fund and establish a national Public Service Broadcasting Commission. The purpose was to initiate a public debate about the behaviour and operation of Swedish public service broadcasters—in particular, how they affected the commercial media market, and generally, to discuss the role of national public service broadcasting in a networked media environment. I was a Commission member, and this article describes the background, debates and proposals put forward by the Commission. On one hand, it focuses the work of the Commission with an emphasis on the different public debates the Commission stirred. On the other hand, the article will in a meta-scholarly fashion elaborate on the academic tradition of doing scholarly work focused on public service in Sweden. A recurrent notion in the article is hence meta-academic. Importantly, the article stresses the scholarly bias in favour of public service that is usually present within this tradition (primarily emanating from the field of political communication). Thus, the article is devoted to various debates surrounding the work of the Commission and the role of academics within these discussions (including myself). Finally, the article presents a few thoughts about what it might mean for academics to be (or become) lobbyists.

Investigative Reporting in the Networked Media Environment

The internet and social media sites are used extensively by violent extremist actors, providing new areas of inquiry for journalists reporting violent extremism. Based on 26 in-depth interviews with Norwegian media professionals, the present article describes how journalists monitor, assess, and make use of online information in investigative reporting of violent extremist groups in today’s networked media environment, characterized by complex interaction patterns, a plurality of voices, and blurred boundaries between private and public communication. While existing research on journalists’ use of social media as a source has tended to emphasize breaking news, the present article focuses on longer-term investigative efforts of journalists. The article gives insights into journalistic investigative practices in the networked media environment, in general, and in reporting violent extremism, in particular.

Professional role enactment amid information warfare: War correspondents tweeting on the Ukraine conflict

War correspondents work within a networked media environment characterised not only by an explosion of information but also a wide range of actors producing competing narratives and viewpoints. This study examines the ways in which war correspondents enact their professional roles when tweeting from within a conflict zone. The analysis sheds light on the conditions of modern information warfare in the context of reporting from within the Ukraine conflict. It also identifies the emerging social media practices of war correspondents and the different role categories that journalists are adopting on Twitter.

Respect and Disrespect in Deliberation Across the Networked Media Environment: Examining Multiple Paths of Political Talk

There is extensive research dedicated to civility in online deliberation, but empirical studies on mutual respect are still scarce. By adopting a systemic approach to deliberation, this study identifies different targets of disrespect conversation partners, arguments, actors and groups involved in a certain conflict, profanity without a clear target, and investigates their relations with deliberation in different online contexts. This paper argues that the nature of digital affordances related to anonymity and homophily influences the expression of foul language, but not as significantly as was originally assumed. Analysis reveals that online social norms help to explain the configuration of interactions and practices of reasoning together in YouTube, blogs, and Facebook; and the extent to which profanity affects justification and reciprocity.