Negative Motives Research Articles

Negative emotional reactivity to racial/ethnic stress among Black adults who smoke

Black/African American (hereafter, Black) adults who smoke are at risk for tobacco-related health disparities in the United States (US). Although racial-based stressors (e.g., discrimination) are associated with smoking among this group, past work has not characterized individual differences in negative emotional reactivity to racial/ethnic stress in terms of smoking. The present investigation sought to address this limitation and evaluate the incremental validity of negative emotional reactivity to racial/ethnic stress on smoking processes after accounting for clinically important covariates. Participants included 517 Black individuals from the US who endorsed daily cigarette smoking (≥5 cigarettes per day, Mage = 45.1 years of age, 51.5% female). Results indicated that negative emotional reactivity to racial/ethnic minority stress was associated with an increased risk of severity of problems when quitting (ΔR 2 = .01), perceived barriers for smoking cessation (ΔR 2 = .03), and addictive (ΔR 2 = .03) as well as negative mood reduction smoking motives (ΔR 2 = .04); with effects evident after adjusting for frequency of racial/ethnic discrimination and other factors (e.g., drug use problems). Overall, the present findings provide novel empirical evidence that negative emotional reactivity to racial/ethnic minority stress among Black adults in the US is associated with several smoking processes implicated in the maintenance and relapse of smoking.

Motivations for political donations in Aotearoa New Zealand

This research explores motivations for political party donations in Aotearoa New Zealand (NZ). Drawing on interview data from 29 political ‘insiders,’ we utilize McMenamin and Power’s theoretical framework to assess the pragmatic, partisan and social motivations for donations. We extend the original framework beyond business donations, incorporating a broader range of donor and non-donor insights. We observe strong social motivations for donating and a general agreement among political actors that donations provide access to politicians. The theoretical lens is expanded by NZ-specific factors, notably a strong concern for democracy and the potential for adverse impacts from donating. The latter brings negative motivations into the theoretical lens. We offer an amended framework that more closely reflects donation motivations in the NZ environment, which is dominated by a small pool of large donors, close connections between political actors and a desire for adequately funded political parties to enhance democratic outcomes.

The mediating role of intentional self-regulation in the constructive and pathological compensation processes of problematic social networking use

Perceived social isolation is a key predictor of college students’ problematic social networking site use (PSNSU). According to the Fear-Driven/Compensation-Seeking Hypothesis, reducing the fear of social isolation and compensating for social deficits serve as negative reinforcement motivations for SNS use, which may potentially result in PSNSU. This study investigated the association between perceived social isolation and PSNSU through the mediating roles of intentional self-regulation and parasocial relationships from a compensatory perspective. Additionally, gender differences in the mediating model were examined. Findings from an online survey of 893 college students in China revealed a positive relationship between perceived social isolation and PSNSU. The serial mediation model showed that intentional self-regulation and parasocial relationships both had positive individual mediating effects, as well as a negative serial mediating effect. Moreover, these mediating effects were only significant among women. The findings suggest that in the association between perceived social isolation and PSNSU, the mediating role of intentional self-regulation forms a constructive compensatory process, while its serial mediating role through parasocial relationships forms a pathological compensatory process. Interventions for PSNSU should take the mediating role of intentional self-regulation in constructive compensation process and the gender difference into consideration.

The Indirect Effects of Negative Affect Reduction Motives on the Relationship Between Sex and Severity of Problems When Trying to Quit Among Black Adults Who Smoke

Background. African American/Black (hereafter referred to as Black) persons who smoke constitute a tobacco disparities group in the United States. Within the Black population, female smokers experience a disproportionate percentage of these disparities and are less likely to quit cigarettes than their male counterparts. Two factors implicated in female smokers’ relatively worse quit success are (1) motives to smoke to reduce negative affect and (2) expectancies that smoking will reduce negative affect. Objectives. The present study sought to test sex differences in these two clinically relevant cognitive constructs and evaluate the indirect effects of sex and severity of problems when trying to quit via smoking motives and expectancies for negative affect reduction among Black adults who smoke. Participants included 103 Black adults who smoke daily (72% male; Mage = 44.5 years, SD = 11.5 years). Results. Results revealed sex differences in both negative affect reduction motives and expectancies, as well as a partial indirect effect for sex on the severity of problems when trying to quit through negative affect reduction motives (a1b1 = 0.18, 95% CI [0.04, 0.38]) but not negative affect reduction expectancies (a2b2 = −0.01, 95% CI [-0.11, 0.09]) in a simultaneous model of indirect effects. Conclusions. These findings shed light on the complex relationship between race, sex, and severity of problems when trying to quit, particularly when complicated by smoking motives and expectancies. Current data should be considered when developing sex-specific, tailored smoking cessation interventions for Black women.

Positive and Negative Pathways Linking Depressive Symptoms to Problematic Alcohol Use Among Argentinian College Students: An Examination of Positive and Negative Urgency Traits and Internal Drinking Motives

ABSTRACT Growing evidence suggests the tendency to act rashly under positive and negative emotions and affect-related drinking motives connect symptoms of mood disorders with alcohol-related problems. However, studies examining this sequence are scarce in Latin-American samples. The present study evaluated, in Argentinian college students (n = 403; 68.2% women; Mage = 21.03 ± 4.90), a sequential model of symptoms of depression, urgency traits, internal drinking motives, and problematic alcohol use. Path analysis was conducted to examine the direct and indirect associations between symptoms of depression and problematic alcohol use (heavy episodic drinking and alcohol-related negative consequences) via positive and negative urgency traits and internal drinking motives. Findings revealed indirect associations from depressive symptoms to problematic alcohol use via urgency traits and drinking motives (e.g. depression symptoms→positive [negative] urgency→enhancement [coping]→drinking problems). This suggests that students who experience more symptoms of depression may be more likely to react to these experiences of negative affect by engaging in heavy drinking episodes and encounter more alcohol-related problems. This seems to stem from a higher propensity to act rashly during intense emotional experiences and a greater motivation to drink as a means of regulating their mood. Future interventions aimed at preventing or reducing problematic alcohol use (especially among Argentinian young adults) might consider targeting these specific impulsivity traits as well as affect-related drinking motivations.

Customer backlash against pandemic Surcharges: The mediating role of inferred negative motives and implications for the “Surcharge Economy”

The services sector was adversely affected by the pandemic. Supply chain disruptions, staff shortages, and low customer traffic led revenues to decline. To offset these challenges, some businesses introduced pandemic surcharges, which were not well received by customers. The current work aimed to understand customer backlash against pandemic surcharges and test potential strategies to reduce negative reactions to such surcharges. Across three experiments, results offer evidence for a key mediator whereby surcharges increase perceived negative firm motives, which leads to lower purchase, return, and tipping intentions. Making the surcharge optional and justifying it based on lost business were ineffective in reducing negative response to the surcharge. However, explaining that the surcharge was needed to cover additional cleaning costs or buy safety equipment reduced inferred negative motives and consequently increased purchase and tipping intentions. Implications for a broader “surcharge economy” are discussed.

Development and Validation of the Maternal Drinking Motives Scale (M-DMS)

Background Alcohol use is a gendered behavior and motherhood is a life stage which may influence drinking motives. However, there are no drinking motive scales uniquely tailored to maternal populations. This work developed a new maternal drinking motives scale (M-DMS) and determined associations between the M-DMS and alcohol-related behavior. Methods An online observational survey (n = 534) and online test–retest survey (n = 164) were conducted with adult, UK mothers. From the observational study, data on drinking motives was extracted to determine M-DMS items and factor loading. This was split into two data sets for exploratory and confirmatory factor analyses. Alcohol Use Disorders Identification Test (AUDIT) and Timeline Follow back data, taken from both surveys, were combined to determine the M-DMS’s predictive validity. Results Following a parallel analysis and exploratory factor analysis, a two-factor model (positive reinforcement motives, negative reinforcement motives) was deemed the best fit. Probability functional analysis identified items with problematic responses. These were removed before confirmatory factor analysis (on the second dataset) demonstrated a good fit for the two-factor model. All factor loadings were significant and positive (βs > 0.56). Reliability of the two subscales was excellent: negative reinforcement (ωT = 0.95), positive reinforcement (ωT = 0.89). Test–retest reliability was good for both negative (ICC = 0.84, 95%CI = 0.80–0.88) and positive (ICC = 0.77, 95% CI = 0.71–0.82) subscales. Both subscales predicted AUDIT and quantity of alcohol consumption (ps < 0.001). Conclusion The first tailored Maternal Drinking Motives Scale (M-DMS) provides a more valid research tool for assessing psychological mechanisms of alcohol use in mothers.

“Bringing Children in a Burning World?” The Role of Climate Anxiety and Threat Perceptions in Childbearing Motivations of Emerging Adults in Switzerland

This research investigates the relation between climate anxiety, threat perceptions for future generations, and childbearing motivations in childless emerging adults. Using a sample of 1211 Swiss college students aged 18–25, the study explores if threat perceptions mediate the relationship between climate anxiety and childbearing motivations. Results from structural equation modeling (SEM) indicated that climate anxiety significantly predicted greater perceptions of threat, which in turn related to less positive childbearing motivations and more negative childbearing motivations. Specifically, the relationship between climate anxiety and childbearing motivations was partly to fully explained by threat perceptions, suggesting that worries about the future environment could be an important factor in emerging adults’ complex reproductive considerations. No gender moderation was found. These findings underscore the need for policy interventions that provide psychological support and targeted educational resources to assist young adults in navigating the complex interplay between climate anxiety, threat perceptions, and their decisions regarding childbearing.

Associations between alcohol consumption and empathy in a non-clinical sample: drinking motives as a moderator

People consume alcohol for multiple reasons. Negative motives are often associated with alcohol-related problems. These problems might be explained by negative effects of high alcohol consumption on empathy. Past studies have associated alcohol use disorder (AUD) with reduced cognitive and affective empathy. Few studies have focused on non-clinical samples and considered behavioral empathy. We examined the links between alcohol consumption and multiple aspects of empathy, and if these links were moderated by negative drinking motives. We collected online data of 520 unselected individuals. All completed the AUD Identification Test (AUDIT) and a Drinking Motives Questionnaire. Affective and cognitive empathy were assessed using the Empathy Quotient. Behavioral empathy was assessed by asking participants how likely they would help the person in each of 24 scenarios involving pain. Helping others in pain was positively predicted by affective and cognitive empathy. Higher AUDIT scores were associated with helping others less, particularly among participants who scored higher on drinking to cope with negative affect. People who drink more and do so to cope with negative affect appear to have less behavioral empathy. This supports the view that negative drinking motives contribute to AUD risk.

Psychologically Traumatic Birth: Associations with Increased Drinking and Delayed Risk of Alcohol Harm in Mothers

Abstract Background Experience of trauma is a risk factor for increased alcohol use. Childbirth can be psychologically traumatic but there is minimal research investigating whether psychological birth trauma (PBT) is a risk factor for increased maternal drinking or what factors are associated with alcohol use in mothers who have and who have not experienced PBT. Method An online observational survey of mothers with (n = 291) and without (n = 230) experience of PBT. Participants self-reported alcohol use and completed measures of alcohol harm, drinking motives, trauma (general and birth related) and mental health. Free text options were included to complement quantitative data. Results Irrespective of PBT status, stronger endorsement of negative reinforcement drinking motives (e.g. coping) predicted higher alcohol use and hazardous drinking. However, children’s age influenced this relationship. In mothers with a history of PBT, negative reinforcement drinking motives predicted weekly alcohol use and alcohol harm as their children grew older. In mothers without PBT, positive reinforcement drinking motives predicted greater weekly alcohol use as children grew older, but negative drinking motives predicted reduced drinking. Multiple aspects of the parental role influenced drinking (e.g. coping-based motives) and non-drinking (e.g. child well-being motives) behaviour. Changes in motives from pre-motherhood to motherhood focused around a shift from positive to negative reinforcement drinking motives. Mothers with PBT reported mental health symptoms as both a reason to drink and not to drink alcohol. Conclusion This study provides novel evidence on maternal alcohol use, and how PBT may influence drinking behaviour in mothers. Importantly, PBT may be a type of trauma which is associated with a delayed risk for maladaptive alcohol use and risk of alcohol harm. This evidence can facilitate more research aimed at understanding this important public health issue and can inform alcohol interventions tailored to the needs of mothers which consider the long-lasting impact of birth experience.

Features of the value of a safe lifestyle of adolescents with deviant behavior

The subject of the study is the value of a safe lifestyle of adolescents with deviant behavior. The author reveals the essence of the value of a safe lifestyle through related values, safety, lifestyle, and safe behavior. By the value of a safe lifestyle of adolescents, the author understands a subjective attitude to safe behavior, reflecting socio-cultural values, as well as norms and rules concerning a safe existence that must be observed in various life situations. The author defines the components of the value of a safe lifestyle: cognitive, motivational, and regulatory. Social disadvantage leads to the deformation of the image of teenagers, the emergence of deviations, with which they try to change the world around them. The implementation of deviant behavior is becoming more and more spontaneous, without a stable motive and planning. The methods of researching the value of a safe lifestyle were testing, questionnaires, a survey method and a method for diagnosing situations, methods of statistical data processing (2 – Pearson criterion). The novelty of the study is the concretization of the concept of the value of a safe lifestyle, the structure of the value of a safe lifestyle of adolescents is empirically confirmed, the features of the value of a safe lifestyle of adolescents with deviant behavior are revealed. Based on empirical data, the peculiarities of the formation of the value of a safe lifestyle for adolescents with deviant behavior have been established: adolescents with deviant behavior have insufficiently formed knowledge about safe life, the value of safety is more represented at the level of beliefs, the orientation of motivation to study safe behavior is represented by external positive and negative motives, they do not comply with safety norms and rules in their life. They do not lead an active lifestyle, have bad habits, volitional self-regulation of which is characterized by impulsivity and instability of intentions, low self-control of behavior in various life situations.

Qualitative Content Analysis for Enhancing Intercultural Sensitivity in Cross-Cultural Management

This article presents the intercultural sensitivity improvement in cross-cultural management by qualitative content analysis, by collecting journals published during the year 2015-2020, to sort out the contents of cross-cultural management in the area of intercultural sensitivity of intercultural education. Findings indicate that six categories with thirteen sub-categories of collected materials, which consisted of teaching pedagogies (formal, non-formal, and informal education), symptoms of negative feelings, reasons of negative feelings (self and others), motivations, solutions (self and agencies), and results of solutions. The guideline proposed emphasizes for the process based on these findings, suggests management to assess teaching environments, recognize and approve students’ requirements, narrow cultural gaps, and judge the final objectives fulfillments. With this discovery, future literature reviews can utilize it as reference in the field of cross-cultural management.

Heterogeneity in drinking motives among college student drinkers: a latent profile analysis

Scant research has utilized person-centred approaches to investigate associations between patterns of drinking motive facets and alcohol-related outcomes and depressive symptoms. To address this gap, 1,216 first- and second-year Chinese college students (Mean age = 19.14, SD = 0.94, 37.3% male) who had consumed alcohol in the past year were surveyed by questionnaires. Latent profile analysis was used to identify distinct classes based on four drinking motives: enhancement, coping, conformity, and social motives. A 5-profile solution provided the best overall model fit to the data, including the ‘low’ (n = 712; 58.6%), ‘moderate’ (n = 213; 17.5%), ‘high’ (n = 120; 9.9%), ‘high external/low internal reinforcing’ (n = 108; 8.9%), and ‘high positive/low negative reinforcing’ motives groups (n = 63; 5.2%). Students with high drinking motives endorsed the highest levels of alcohol use outcomes and depression symptoms, while reporting the lowest level of drinking refusal self-efficacy. Students with moderate motives tended to occupy the middle position across all outcome variables. Students characterized by high external/low internal motives reported elevated depressive symptoms and drinking-related problems. Those with high positive/low negative motives exhibited high drinking intention and alcohol consumption, but low levels of drinking-related problems and depressive symptoms. These findings shed light on the heterogeneity among college student drinkers, paving the way for targeted alcohol interventions tailored to diverse drinking motive patterns.

The Association between Women’s History of Sexual Abuse, Mental Health, and Sexual Motivations in Committed Intimate Relationships

In committed intimate relationships, motivations for engaging in or avoiding sexual relations can indicate partners’ perceptions, needs, and attitudes toward sexual intimacy, and reflect sexual functioning. Sexual motivations can be positive, reflecting and advancing relational goals, such as establishing and maintaining closeness between partners and pleasure, or negative, stemming out of fear of one’s partner, pleasing them, or depriving sexual contact to punish the partner or establish relational power. In this study, we extended the current conceptualization and assessment of negative sexual motivations to explore the associations between women’s history of sexual abuse, their mental health, and their negative sexual motivations. Structural equation modeling results from 236 adult Israeli women who were in committed intimate relationships indicated that a woman’s history of sexual abuse negatively predicted her mental health which, in turn, negatively predicted her negative sexual motivations. Mental health mediated the association between a woman’s history of sexual abuse and her negative sexual motivations. These findings have theoretical and empirical contributions to research in terms of the short- and long-term effects of sexual abuse on women, mental health, and women’s sexuality. Their clinical implications for mental health professionals, sexual therapists, and clinicians working with women who experience sexual abuse are also discussed.

행동활성화체계 및 행동억제체계가 SNS 중독경향성에 미치는 영향

Objectives The purpose of the study examines the effects of the behavioral activation system(BAS) and the be-havioral inhibition system(BIS) on social network service(SNS) addiction proneness, the mediation effect of SNS use motives, and the moderated mediation effect of self-control and distress tolerance in the link between BAS, BIS, SNS use motives, and SNS addiction proneness. Methods BAS, BIS, SNS use motives, self-control, distress tolerance, and SNS addiction proneness of 342 adults were measured online. Results First, BAS and BIS predicted SNS addiction proneness. Second, positive reinforcement motives mediated the relationship between BAS and SNS addiction proneness, and negative reinforcement motives mediated the relationship between BIS and SNS addiction proneness. Third, self-control moderated the mediation effect of positive reinforcement motives between BAS and SNS proneness among passive users. Fourth, distress tolerance moderated the path from negative reinforcement motives to SNS addiction proneness in the mediation model. Conclusions These results expanded the understanding of the effect of the organic and motivational factors on SNS addiction proneness, and suggested that distress tolerance could have a significant role in reducing the effect of BIS on SNS addiction proneness.

Sexual orientation-based microaggressions and cannabis use outcomes among sexual minority individuals: The impact of negative affect and coping-motivated cannabis use

IntroductionSexual minority individuals report significantly more cannabis use and problems than their heterosexual peers, possibly due to their frequent experiences with sexual orientation-based microaggressions. As a result, sexual minority individuals may turn to cannabis use to cope with the negative affect associated with these experiences. No known studies have tested this hypothesis; therefore, the current study tested if sexual orientation microaggressions are positively associated with negative affect (anxiety and depression), cannabis coping motives, and cannabis-related outcomes (frequency, problems); if coping motives are positively associated with cannabis-related outcomes; and if negative affect and cannabis use to cope with negative affect serially mediate the relation between sexual orientation microaggressions and cannabis-related outcomes. MethodsSexual minority undergraduate students who reported cannabis use in the past three months (N = 328; 71.3 % cis-female) completed an online survey. ResultsMicroaggressions were significantly positively correlated with anxiety, depression, coping-motivated cannabis use, cannabis-related problems, non-sexual orientation-related stress, and overt sexual orientation-based discrimination. Additionally, after controlling for non-sexual orientation-related stress and overt sexual orientation-based discrimination, microaggressions were indirectly positively related to cannabis use frequency and problems via the sequential effects of negative affect and coping motives. This relation remained significant when examining negative affect specific to sexual orientation microaggressions and cannabis use to cope with this microaggressions-specific negative affect. ConclusionsResults highlight the adverse impact of sexual orientation microaggressions in terms of negative affect and negative cannabis-related outcomes.

Українські воєнні мігранти – мотивації, очікування, прагнення та інші напрями соціологічного осмислення

The author considers the problem of Ukrainian war migrants in the context of the sociological study of this phenomenon. Almost from the first weeks of crossing the western border, Ukrainian war migrants became the object of surveys, which encountered several methodological problems: insufficient sensitivity of quantitative research, socially desirable responses about returning, the impossibility of long-term planning under stress and uncertainty, etc. In addition, quantitative surveys of migrants are not representative, given the unavailability of data on the general population of such people in the countries of temporary stay. Despite the large array of accumulated empirical data, knowledge about the motivations for migration and plans for return remains somewhat fragmented. The paper examines available empirical data on this topic, conducts a theoretical analysis of modern migration studies, and takes steps to form a sociological framework for further study of the situation of Ukrainian war migrants. Among other things, it is suggested to consider positive and negative motivations and comparisons between Ukraine and the country of current residence. It is also recommended to apply an importance filter and to use the terminology of “delayed return”. The necessity of studying the aspirations of migrants is proved, which will help to shed light on the aspect of agency, which remains in a shadow. The relevance of studying family dynamics of migration is also argued. The article also discusses the need to understand that returning to Ukraine after the war can be another migration into the unknown, not a return to the familiar. As for the object of the research, the importance of studying the motivations of those who returned after a more or less long experience in other countries and those who changed from one host country to another is emphasized. Implementing these frames to the research arsenal will expand the possibilities of sociological understanding of this phenomenon.

The coloniser or the missionary? Identity crisis as a conflict in Biblical reception among the Agikuyu of Central Kenya

The Bible was a new phenomenon among African cultures that treasure the oral traditions governing their moral and spiritual life. Many African communities were reluctant to welcome the biblical discourse because it not only disagreed with traditonal African religious practices, but it was also imposed on them by foreigners laden with negative political motives. This article examines the difficulty of distinguishing between the coloniser and the missionary as an initial conflict in biblical reception among the Agikuyu of Central Kenya. The article analyses how the missionaries inculcated the biblical message and how the Agikuyu gradually shifted from their initial belief that "there is no difference between a White coloniser and a White missionary" to a friendly relationship with missionaries and acceptance of Christianity. To explore these dynamics, the article employs witness accounts from African scholars, intertextual analysis of texts regarding Agikuyu because of the initial challenge of distinguishing British colonialists from missionaries. The results will contribute to understanding the dynamics of conflict in the reception of the biblical discourse and the reception of people by others in the world nowadays.

SOCIAL MEDIA AND ARTIFICIAL INTELLIGENCE: PERSPECTIVES ON DEEPFAKES’ USE IN NIGERIA’S 2023 GENERAL ELECTIONS

This study sets out to identify the forms and reasons behind deepfakes’ use and the effects during Nigeria’s 2023 general elections. The survey design was adopted using the quantitative research method for data collection and analysis. A total of 1500 copies of the “Perspectives on Use of Deepfakes” questionnaire was distributed to a research population drawn from five states of the South-South region of Nigeria namely Cross River, Rivers, Akwa Ibom, Delta and Bayelsa. A set of 300 copies was distributed to each of the states with the help of research assistants from each location apart from Cross River. At the end of the field distribution, 1123 copies of the questionnaire were returned from all the states. The research population were Nigerians of voting age, 18 years and above, irrespective of age, educational qualification and occupational status. The research respondents were randomly selected to fill in the questionnaire. After quantitative analysis using statistical tables with simple percentages, findings revealed that the use of artificial intelligence in the form of deepfakes was dominant on social media especially in picture and voice forms and that deepfakes were used as a mudslinging tool to dent the image of some Nigerian politicians and as propaganda tools to present some personalities as misfits in Nigeria’s leadership positions. The paper concluded that Artificial Intelligence in the form of deepfakes was used predominantly for negative motives and recommended enactment of laws to regulate the use of deepfakes in Nigeria’s political space especially during elections.

Promoter or barrier? Assessing how social media predicts Covid-19 vaccine acceptance and hesitancy: A systematic review of primary series and booster vaccine investigations

RationalePrior research indicates that social media is primarily a negative contributor to Covid-19 vaccine outcomes. ObjectiveThe current systematic review of Covid-19 primary series and booster vaccine investigations provides a more nuanced and comprehensive assessment of this association by exploring a) how distinct social media judgments and actions predict different vaccine-related outcomes - perceptions and intentions/uptake, b) both primary series and booster findings, c) types of social media, and d) comparisons across different populations. MethodWe conducted a systematic review of published research examining the link between social media and COVID-19 vaccine outcomes – judgments, intentions, and uptake. Overall, we identified 113 published articles. ResultsThe findings reveal complex associations between distinct social media predictors and these outcomes. The most consistent negative relationships emerge within studies looking at ‘social media as an information source,’ ‘trust’, and ‘general social media use/passive exposure’ as predictors of less favorable vaccine judgments and intentions/uptake. Conversely, studies focused on ‘information seeking’ indicate more mixed results. Among the few booster investigations, there are more positive than negative associations between social media predictors and Covid-19 vaccine intentions. Across different social media platforms and sample populations, social media was a less robust/consistent negative predictor of COVID-19 judgments and intentions. ConclusionsWhile social media can contribute to more negative COVID-19 vaccine judgments and motivations, the consistency of this relationship may vary across populations, the platforms users access, and the nature of exposure. Overall, social media campaigns promoting COVID-19 vaccines should employ distinct strategies to target those individuals that value social media as an information resource.