Negative Cues Research Articles

The role of expectations and habitual emotion regulation in emotional processing: An ERP investigation.

Available evidence from separate lines of event-related potential (ERP) research has highlighted the role of expectations and emotion regulation on emotional processing by revealing that (i) expectations can alter emotional responses, and (ii) the instructed use of emotion regulation strategies may modulate emotional responses. Yet, little is known about the interplay between expectations and habitual emotion regulation strategies prior to and at the onset of an emotional event. The present study aimed to investigate this potential relationship. Participants completed an affective-cueing task consisting of cues (red squares and blue circles) signaling the likely valence of upcoming target images (negative or neutral). This task allowed us to examine the impact of expectations at 2 temporal stages, Cue Interval and Target Interval, by measuring the late positive potential (LPP) as an index of emotional processing. Habitual use of emotion regulation strategies was assessed through the Emotion Regulation Questionnaire (ERQ), which measures the use of cognitive reappraisal and expressive suppression in everyday life. In the Cue Interval, LPP amplitude was greater for negative versus neutral cues (p < .001). In the Target Interval, LPP amplitude was greater for negatively cued versus neutrally cued targets, regardless of target valence (p = .003). ERQ reappraisal, but not suppression, negatively correlated with LPP modulation as a function of cue valence during both intervals (ps < .05). These findings provide novel insights regarding the interplay between expectations and habitual emotion regulation in emotional processing both prior to and at the onset of an emotional event. (PsycINFO Database Record

“Anyone free to chat?” Using technological features to elicit quality support online

ABSTRACTThis study examines how support seekers can integrate verbal and nonverbal cues in social network sites (SNSs) to elicit quality support from others. Building from sensitive interaction systems theory and verbal person centeredness (VPC), participants (N = 579) evaluated a SNS profile that contained manipulated levels of directness in status updates used to seek support and nonverbal emotional expression in profile pictures. To capture the transaction of support, participants provided supportive messages in public and private conditions that were coded for their level of VPC. Negative emotional cues in profile pictures increased VPC in private messages, whereas directness in status updates negatively predicted VPC in private messages. Participants produced messages with higher levels of VPC after they viewed profiles that incorporated more features to disclose distress effectively. Broadly, this study addresses whether the content people post on SNS profiles shapes the quality of the supportive messages they receive.

Sexual Cues Mediate the Daily Associations Between Interpersonal Goals, Pain, and Well-being in Couples Coping With Vulvodynia.

Vulvodynia is an idiopathic vulvovaginal pain condition that has significant sexual and relational consequences. Most women with vulvodynia continue to have intercourse, possibly because of a desire to approach positive outcomes (e.g., intimacy) and avoid negative outcomes (e.g., partner disappointment). This study examined daily associations between approach and avoidance sexual goals and women's pain during intercourse and couples' sexual and relational well-being, as well as the mediating role of sexual cues. Over 8 weeks, on sexual activity days (M = 8.77), women with vulvodynia (N = 101) and their partners reported their sexual goals, attention to sexual cues, sexual function, and relationship satisfaction, and women reported pain during intercourse. On days when women and partners held higher approach goals, they attended more to positive sexual cues, and in turn, felt more relationally satisfied, whereas on days when they held higher avoidance sexual goals, partners were more focused on negative sexual cues, and in turn, partners reported lower relationship satisfaction. On days when women reported higher approach goals, they reported less pain, and both they and their partners attended more to positive sexual cues, and in turn, both had higher sexual function, whereas on days when women reported higher avoidance goals, both they and their partners attended more to negative sexual cues, and in turn, women reported greater pain, and both partners reported poorer sexual function. Interventions should target cognitive-affective processes during sexual activity as one pathway by which sexual goals impact pain and adjustment.

Effects of acute aerobic exercise or meditation on emotional regulation

Effective emotional regulation is critical for overall psychological well-being; as such, it is important to investigate potential methods to optimize emotion regulation abilities. The purpose of this study was to examine the effects of an acute bout of aerobic exercise and meditation on emotional regulation among young adults. Participants (N=63, mean age=21.3yrs) were randomly assigned to stretch (control group, n=21), walk (n=21), or meditate (n=21) for 10-min, after which they were exposed to a film clip (3min) intended to elicit a negative emotional state (e.g., sadness, anger). Participants then viewed 12 International Affective Picture System images validated to elicit a negative valence. Participants' affect (valence and arousal) states were monitored before, during, and after the stretching, walking, and meditation bouts using the Feeling Scale (FS) and Felt Arousal Scale (FAS). Distinct affect was assessed utilizing an affective circumplex measure before and after the stretch/walk/meditation bout, as well as following the film clip and image viewing. A significant group×time interaction effect was present when evaluating circumplex excited: P=0.001 (η2=0.21). Additionally, an interaction effect of meditation and emotional regulation was observed (P=0.009) among those with varying degrees of meditation experience. A 10-min bout of brisk walking and meditation, prior to exposure to a negative emotion cue, did not differentially effect the ability to regulate sadness, anger, or anxiousness when compared to an active stretching control group. Future replicative work addressing this paradigm, which is in support of positive psychology theory, is warranted.

The Habenula's Role in Adaptive Behaviors: Contributions From Neuroimaging.

The Habenula's Role in Adaptive Behaviors: Contributions From Neuroimaging.

Relevance of the SFU ReviewSP-NEG corpus annotated with the scope of negation for supervised polarity classification in Spanish

Up to now, negation is a challenging problem in the context of Sentiment Analysis. The study of negation implies the correct identification of negation markers, the scope and the interpretation of how negation affects the words that are within it, that is, whether it modifies their meaning or not and if so, whether it reverses, reduces or increments their polarity value. In addition, if we are interested in managing reviews in languages other than English, the issue becomes even more problematic due to the lack of resources. The present work shows the validity of the SFU ReviewSP-NEG corpus, which we annotated at negation level, for training supervised polarity classification systems in Spanish. The assessment has involved the comparison of different supervised models. The results achieved show the validity of the corpus and allow us to state that the annotation of how negation affects the words that are within its scope is important. Therefore, we propose to add a new phase to tackle negation in polarity classification systems (phase iii): i) identification of negation cues, ii) determination of the scope of negation, iii) identification of how negation affects the words that are within its scope, and iv) polarity classification taking into account negation.

A neurocomputational investigation of reinforcement-based decision making as a candidate latent vulnerability mechanism in maltreated children.

Alterations in reinforcement-based decision making may be associated with increased psychiatric vulnerability in children who have experienced maltreatment. A probabilistic passive avoidance task and a model-based functional magnetic resonance imaging analytic approach were implemented to assess the neurocomputational components underlying decision making: (a) reinforcement expectancies (the representation of the outcomes associated with a stimulus) and (b) prediction error signaling (the ability to detect the differences between expected and actual outcomes). There were three main findings. First, the maltreated group (n = 18; mean age = 13), relative to nonmaltreated peers (n = 19; mean age = 13), showed decreased activity during expected value processing in a widespread network commonly associated with reinforcement expectancies representation, including the striatum (especially the caudate), the orbitofrontal cortex, and medial temporal structures including the hippocampus and insula. Second, consistent with previously reported hyperresponsiveness to negative cues in the context of childhood abuse, the maltreated group showed increased prediction error signaling in the middle cingulate gyrus, somatosensory cortex, superior temporal gyrus, and thalamus. Third, the maltreated group showed increased activity in frontodorsal regions and in the putamen during expected value representation. These findings suggest that early adverse environments disrupt the development of decision-making processes, which in turn may compromise psychosocial functioning in ways that increase latent vulnerability to psychiatric disorder.

When signal swamps substance: the effects of multi-unit discount’s positive and negative cues on sales

PurposeMulti-unit discounts (MUDs, e.g. “3 for $4”) typically increase sales relative to other discounting frames. This study demonstrates the value of MUDs by showing that positive multi-unit price/quantity signals are potent enough to match and even exceed the sales produced by larger discounts on single items. However, there is reason to believe that MUDs can produce neutral effects in some cases (e.g. among consumers interested in only single-unit purchases) and even negative effects in others. In addition, the study considers whether MUDs can, in some cases, reduce purchase quantities by signaling smaller-than-otherwise-planned purchase amounts and/or lower-quality products.Design/methodology/approachThe effectiveness of MUDs is tested in both the field and lab. Study 1 models purchase quantities stemming from 2,374 purchases of discounted items at a mass retailer. Purchased products ranged in type from pantry items to apparel and electronics, and ranged in price from 44¢ to $99.99. There were 1,530 single-unit discounts, 596 two-unit discounts and 248 discounts, involving three or more units. Study 2 consists of a laboratory experiment that overcomes the shortcomings of Study 1 by accounting for non-purchasers, controlling for product classes and testing whether smaller MUDs can lead to lower purchase quantities for larger-purchase-quantity products.FindingsThe results of both the field study and the laboratory experiment indicate that MUDs’ monetary cue (savings) and purchase-quantity cue (volume) increase purchase quantities. Generally, purchase quantities increased monotonically with the number of units offered in the discount. In fact, the quantity cue is so effective that it can increase sales enough as to substitute for larger discounts. However, in some instances, MUDs can decrease intended purchase quantities. The negative effect of MUDs is the most pronounced for larger unit deals, offering deeper discounts on perishable goods.Originality/valueThis research is the first to demonstrate that the power of the signals provided by MUDs may be so positive as to lead them to be more effective than discounts of substantially larger value but also so negative as to render them less effective than single-units discounts. This negative outcome poses a threat beyond those typically associated with discounts, in that rather than consumers simply discounting a discount, in which case the discount remains positive even if their impact at the margin wanes, the MUD frame may actually reduce sales.

Is Neural Processing of Negative Stimuli Altered in Addiction Independent of Drug Effects? Findings From Drug-Naïve Youth with Internet Gaming Disorder.

Difficulties in emotion regulation are commonly reported among individuals with alcohol and drug addictions and contribute to the acquisition and maintenance of addictive behaviors. Alterations in neural processing of negative affective stimuli have further been demonstrated among individuals with addictions. However, it is unclear whether these alterations are a general feature of addictions or are a result of prolonged exposure to drugs of abuse. To test the hypothesis of altered negative affect processing independent of drug effects, this study assessed neural function among drug-naïve youth with a behavioral addiction-Internet gaming disorder (IGD). Fifty-six young adults (28 with IGD, 28 matched controls) participated in fMRI scanning during performance of a well-validated emotion regulation task. Between-group differences in neural activity during task performance were assessed using a whole-brain, mixed-effects ANOVA with correction for multiple comparisons at currently recommended thresholds (voxel-level p<0.001, pFWE<0.05). Compared to controls, youth with IGD exhibited significantly blunted neural responses within distributed subcortical and cortical regions including the striatum, insula, lateral prefrontal cortex and anterior cingulate in response to negative affective cues, as well as during emotion regulation. Independent component analysis (ICA) further identified between-group differences in engagement of a fronto-cingulo-parietal network, involving decreased engagement in IGD youth relative to controls. Study findings are largely consistent with those from prior neuroimaging studies in substance-use disorders, thus raising the possibility that neural processing of negative affect may be blunted across drug and behavioral addictions independent of acute or chronic drug effects.

Does the Effort of Processing Potential Incentives Influence the Adaption of Context Updating in Older Adults?

A number of aging studies suggest that older adults process positive and negative information differently. For instance, the socioemotional selectivity theory postulates that older adults preferably process positive information in service of emotional well-being (Reed and Carstensen, 2012). Moreover, recent research has started to investigate whether incentives like gains or losses can influence cognitive control in an ongoing task. In an earlier study (Schmitt et al., 2015), we examined whether incentive cues, indicating potential monetary gains, losses, or neutral outcomes for good performance in the following trial, would influence older adults’ ability to exert cognitive control. Cognitive control was measured in an AX-Continuous-Performance-Task (AX-CPT) in which participants had to select their responses to probe stimuli depending on a preceding context cue. In this study, we did not find support for a positivity effect in older adults, but both gains and losses led to enhanced context processing. As the trial-wise presentation mode may be too demanding on cognitive resources for such a bias to occur, the main goal of the present study was to examine whether motivational mindsets, induced by block-wise presentation of incentives, would result in a positivity effect. For this reason, we examined 17 older participants (65–76 years) in the AX-CPT using a block-wise presentation of incentive cues and compared them to 18 older adults (69–78 years) with the trial-wise presentation mode from our earlier study (Schmitt et al., 2015). Event-related potentials were recorded to the onset of the motivational cue and during the AX-CPT. Our results show that (a) older adults initially process cues signaling potential losses more strongly, but later during the AX-CPT invest more cognitive resources in preparatory processes like context updating in conditions with potential gains, and (b) block-wise and trial-wise presentation of incentive cues differentially influenced cognitive control. When incentives were presented block-wise, the above described valence effects were consistently found. In contrast, when incentives were presented trial-wise, the effects were mixed and salience as well as valence effects can be obtained. Hence, how positive and negative incentive cues influence cognitive control in older adults is dependent on demands of cue processing.

Oxytocin Receptors in the Anteromedial Bed Nucleus of the Stria Terminalis Promote Stress-Induced Social Avoidance in Female California Mice

BackgroundThe neuropeptide oxytocin (OT) is a key regulator of social and emotional behaviors. The effects of OT are context dependent, and it has been proposed that OT increases the salience of both positive and negative social cues. Here we tested whether the bed nucleus of the stria terminalis (BNST) mediates anxiogenic effects of OT. MethodsFirst, we studied the effects of systemic administration of an OT receptor (OTR) antagonist L-368,899 on social behavior in male and female California mice exposed to social defeat. We examined the effect of L-368,899 on G protein activation and used early growth response factor 1 immunohistochemistry to identify potential sites of OTR action. Finally, we examined the effects of L-368,899 infused in the BNST on behavior. ResultsA single dose of systemic L-368,899 increased social approach in stressed female mice and decreased social approach in male mice naïve to defeat. L-368,899 prevented OT activation of G proteins and did not activate G proteins in the absence of OT. Intranasal OT, which reduces social approach in female mice but not male mice, increased early growth response factor 1 immunoreactivity in the nucleus accumbens core and anteromedial BNST in female mice but not in male mice. Stressed female mice that received an infusion of L-368,899 into the anteromedial BNST but not the nucleus accumbens core increased social approach and decreased social vigilance responses. ConclusionsOur results suggest that OTR activation in anteromedial BNST induces a vigilance response in which individuals avoid, yet attend to, unfamiliar social contexts. Our results suggest that OTR antagonists may have unappreciated therapeutic potential for stress-induced psychiatric disorders.

Exploring gambling craving through the elaborated intrusion theory of desire: a mixed methods approach

Gambling disorder is a well-established behavioural addiction, which was classified with substance-related disorders in the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders. Although craving was introduced as a new diagnostic criterion for substance-related disorders, it was not included for gambling disorder. This study aimed to explore the experience of gambling craving and to evaluate whether the elaborated intrusion theory of desire (EIT), a cognitive model of craving, fits gambling craving. A mixed methods study was conducted among 31 non-clinical gamblers. The qualitative part consisted of open-ended questions targeting the components of the EIT. The quantitative part consisted of a questionnaire designed to assess triggers and descriptions of gambling craving. Qualitative analysis revealed six distinct conceptual categories related to gambling craving: positive and negative affect, external cues, mental imageries, thoughts and physiological sensations. The quantitative analysis highlighted the most relevant triggers (e.g. spontaneous thoughts) and experiential characteristics (e.g. visual imagery) of gambling craving. The present study allowed the authors to support the relevance of the EIT as it applies to gambling craving by disentangling its core features. Findings from this study suggest that the use of interventions derived from the EIT may be relevant for problem gambling treatment.

Attentional characteristics of Chinese college students receiving social threat cues in rejection situations

We investigated the attentional characteristics of 98 Chinese college students when they received social threat cues in explicit and ambiguous rejection situations, and further examined the moderating effect of degree of rejection sensitivity. Participants were instructed to play an interactive game in pairs, after which they completed the Rejection Sensitivity Questionnaire for College Students and, finally, a dot-probe task. The results showed that all participants had an attentional bias toward social rejection cues in both social rejection and general situations. In the ambiguous rejection situation, highly rejection-sensitive individuals showed attentional bias and tended to avoid social threat cues and nonsocial negative cues. Degree of rejection sensitivity moderated the relationship of ambiguous rejection, influencing individuals' attentional processing of threat cues. We sought to develop some specific interventions that could be used to alert highly rejection-sensitive college students to the characteristics of the attentional processing strategies they use for social avoidance.

Long-Term Associations of Justice Sensitivity, Rejection Sensitivity, and Depressive Symptoms in Children and Adolescents.

Depressive symptoms have been related to anxious rejection sensitivity, but little is known about relations with angry rejection sensitivity and justice sensitivity. We measured rejection sensitivity, justice sensitivity, and depressive symptoms in 1,665 9-to-21-year olds at two points of measurement. Participants with high T1 levels of depressive symptoms reported higher anxious and angry rejection sensitivity and higher justice sensitivity than controls at T1 and T2. T1 rejection, but not justice sensitivity predicted T2 depressive symptoms; high victim justice sensitivity, however, added to the stabilization of depressive symptoms. T1 depressive symptoms positively predicted T2 anxious and angry rejection and victim justice sensitivity. Hence, sensitivity toward negative social cues may be cause and consequence of depressive symptoms and requires consideration in cognitive-behavioral treatment of depression.

Adults' implicit associations to infant positive and negative acoustic cues: Moderation by empathy and gender.

In this study a novel auditory version of the Single Category Implicit Association Test (SC-IAT-A) was developed to investigate (a) the valence of adults' associations to infant cries and laughs, (b) moderation of implicit associations by gender and empathy, and (c) the robustness of implicit associations controlling for auditory sensitivity. Eighty adults (50% females) were administered two SC-IAT-As, the Empathy Quotient, and the Weinstein Noise Sensitivity Scale. Adults showed positive implicit associations to infant laugh and negative ones to infant cry; only the implicit associations with the infant laugh were negatively related to empathy scores, and no gender differences were observed. Finally, implicit associations to infant cry were affected by noise sensitivity. The SC-IAT-A is useful to evaluate the valence of implicit reactions to infant auditory cues and could provide fresh insights into understanding processes that regulate the quality of adult-infant relationships.

How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

This cross-cultural research investigates how store brand perceptual cues and cultural differences affect the relationships between service quality and attitude toward store brands in two emerging countries. Using mall intercept surveys, the authors gather data from 1027 respondents in Brazil and Vietnam. Based on structural equation modeling results show that both positive and negative perceptual brand cues mediate the effects of overall service quality, store physical aspects, store reliability, and personnel attention on attitude toward store brands. Moreover, specific mediation processes arise; perceived price and functional risk mediate these effects in both countries investigated, whereas store brand perceived value and financial risk do not. The cultural context moderates the relationships as well, such that the effects of overall service quality, store physical aspects, and store personnel attention on attitude toward store brands are stronger in Brazil than in Vietnam. However, the effect of store reliability does not differ across countries.

Prolonged Grief, Autobiographical Memory, and Its Interaction With Value Orientations in China and Switzerland

As a psychopathological function of prolonged grief (PG) disorder, disruptions in autobiographical memory have been shown in bereaved individuals in terms of preferred access of loss-related memory and reduced specificity in non-loss-related memory. The present study examined these features in two distinct cultural groups. The cultural differences between these two groups were further investigated in the light of their personal value orientations. A sample of 30 Chinese and 30 Swiss bereaved parents who had lost their child completed the Autobiographical Memory Test and self-reported scales to assess the severity of PG and traditional versus modern value orientations. Consistent with previous studies, more severe PG was found to be associated with a greater proportion of loss-related memories and reduced specificity of non-loss memories in the combined sample, particularly in response to negative cues. These manifestations were observed in the Chinese sample as a whole (but more salient in participants wi...

Self-construal differences in neural responses to negative social cues

Cultures differ substantially in representations of the self. Whereas individualistic cultural groups emphasize an independent self, reflected in processing biases towards centralized salient objects, collectivistic cultures are oriented towards an interdependent self, attending to contextual associations between visual cues. It is unknown how these perceptual biases may affect brain activity in response to negative social cues. Moreover, while some studies have shown that individual differences in self-construal moderate cultural group comparisons, few have examined self-construal differences separate to culture. To investigate these issues, a final sample of a group of healthy participants high in trait levels of collectivistic self-construal (n=16) and individualistic self-construal (n=19), regardless of cultural background, completed a negative social cue evaluation task designed to engage face/object vs context-specific neural processes whilst undergoing fMRI scanning. Between-group analyses revealed that the collectivistic group exclusively engaged the parahippocampal gyrus (parahippocampal place area) – a region critical to contextual integration – during negative face processing – suggesting compensatory activations when contextual information was missing. The collectivist group also displayed enhanced negative context dependent brain activity involving the left superior occipital gyrus/cuneus and right anterior insula. By contrast, the individualistic group did not engage object or localized face processing regions as predicted, but rather demonstrated heightened appraisal and self-referential activations in medial prefrontal and temporoparietal regions to negative contexts – again suggesting compensatory processes when focal cues were absent. While individualists also appeared more sensitive to negative faces in the scenes, activating the right middle cingulate gyrus, dorsal prefrontal and parietal activations, this activity was observed relative to the scrambled baseline, and given that prefrontal and occipital regions were also engaged to neutral stimuli, may suggest an individualistic pattern to processing all social cues more generally. These findings suggest that individual differences in self-construal may be an important organizing framework facilitating perceptual processes to emotionally salient social cues, beyond the boundary of cultural group comparisons.

How previous positive experiences with store brands affect purchase intention in emerging countries

PurposeBrand experience is a key factor that helps elucidate why consumers choose a given brand among others. The purpose this paper is to investigate how previous experience with store brands affects store brand purchase intention in two emerging markets and whether the cultural context moderates the relationships between store brand positive or negative cues and store brand purchase intention.Design/methodology/approachA store-intercept survey undertaken in the Latin American context generated 769 usable responses from consumers of two metropolitan cities (Brasilia and Bogota), respectively, in Brazil and Colombia. The questionnaires were collected in four well-established retail chains by professional investigators. Structural equation modelling was used to test a series of proposed hypotheses.FindingsOverall, this paper reveals that consumers in Latin America do care about brand experience when shopping. More specifically, the results indicate that previous positive experience with store brands has a positive effect on consumer purchase intention in both countries investigated. In Brazil, store brand price perceptions mediate rather strongly the relationship between previous experience with store brands and purchase intention. In contrast, this effect is weak in Colombia. Store brand perceived risk has significant mediation effects in Brazil, but no mediation effects in Colombia. The authors also underline heterogeneous moderation effects of the cultural context, suggesting that common perceptions of Latin America as a culturally homogeneous region are stereotypical.Research limitations/implicationsRespondents were consumers of only two Latin American emerging countries (Brazil and Colombia) and shoppers of two retail chains in each country. Caution should therefore be exercised when generalising the results to other emerging markets.Practical implicationsThe paper offers recommendations on how to standardise/adapt brand experience management in different Latin American markets. Overall, retailers should go beyond the transaction itself and establish true differentiation using different store brand ranges. However, due to differences in cultural contexts, marketing communication should adopt different approaches to each country: emphasise the price advantages of store brands in Brazil, but focus on other factors such as quality in Colombia. Because they are culturally bound, risk perceptions towards store brands should also be managed carefully. It would be possible to target premium consumer segments with standard store brands in Colombia while a more sophisticated approach is necessary in Brazil (e.g. co-branding or launching more premium store brands).Originality/valueBy employing three theoretical frameworks (learning theory, cue utilisation theory and culture theory), this research investigates the effect of previous experience with store brands on purchase intention in two emerging countries that are geographically close but culturally different. It highlights direct and indirect processes of brand experience and underlines significant structural path differences between the two Latin American countries investigated in terms of consumption behaviour towards store brands.

Online Smoking Cessation Advertising and Young Pacific Smokers in New Zealand

Introduction: Social media advertising could be effective in promoting smoking cessation. However, it's salience to Pacific youth in New Zealand who smoke is unknown.Aim: To explore the views that 18–25 year old Pacific smokers have towards online smoking cessation advertising.Methods: Twenty young Pacific smokers, aged 18–25 years, were recruited through indirect snowballing methods interviewed in focus groups by a female Pacific researcher. Questions centred on smoking cessation advice via social media and devices, preferences for advertisements, effective features and implications for internet banner and ad designs, positive versus negative framing, cultural cues and motivations. The general inductive approach was used to analyse the data for common themes.Results: Smartphones were the most common device and Facebook the social media site most often used by participants. The informants recommended that the advertisements should have the following features: central position, eye-catching, bold imagery using simple language; endorsed by Pacific Island personalities; and positively framed messages to secure and maintain interest. The collective nature of Pacific cultures should be leveraged and testimonies from previous smokers used to strengthen motivation and dispel common myths around smoking.Conclusion: There are potential opportunities for social media to be used as a platform to promote smoking cessation among Pacific young people.