The article examines the issues of improving the effectiveness of public administration in the field of higher education in a philosophical and ideological aspect. Education is characterized as the basis of the social, political, economic, spiritual and cultural development of the nation. The importance of modernizing management mechanisms at the state level in the field of higher education is proven. The conditions for ensuring the proper level of development of the educational market are investigated. The importance of decentralization in the field of higher education and expanding the autonomous capabilities of higher education institutions in Ukraine is substantiated. The challenges facing the national system of higher education as of today are characterized. Higher education is considered as a sphere for the activities of public administration bodies. The importance of applying the methodology of social and organizational design in reforming public administration of higher education is substantiated. It is proved that the essence of social and organizational design lies in the scientifically based determination of opportunities for the implementation of targeted organizational changes in social systems and institutions, which is used to solve specific management tasks. The fact is substantiated that with the introduction of the principles of humanism, democracy, autonomy of higher educational institutions, as well as public-private partnership and public-public management into the legislation, the main scientific research in Ukraine will be focused on the development and implementation of effective mechanisms for implementing legislative changes in the management system of higher education. The essence of public management in the field of higher education is determined, as well as the most important principles according to which it is carried out at the current stage of development of social relations, in particular in our state. The functions of public management in the field of higher education are presented.
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