National Tourism Market Research Articles

BUSINESS TOURISM: A PROSPECTIVE DIRECTION OF TOURIST ACTIVITY

The article examines the sphere of business tourism in Ukraine and the world market. The main indicators of the world market of tourist services and the segment of business tourism as one of its most important components were studied, and an analysis of the dynamics of the development of business tourism was carried out on the example of the leading countries of the world. The actual statistical indicators of business tourism of the countries of the world, indicators of accounting of business trips are analyzed. As a result of the study, changes in the ratings of indicators of the functioning of the sphere of business tourism in some countries were revealed. The places of business tourism in the development of the tourist industry of the countries of the world have been determined. The leading exporters and importers of tourist products are named, and the position of Ukraine in certain segments of the business tourism market is determined. The influence of the activation of the business services sector on the regional development of Ukraine is characterized. The key obstacles to the development of the business tourism business in Ukraine are indicated and the main tasks to overcome them are proposed. It was determined that business tourism, as a large part of the tourism industry in the future, is the basis for the image and economic progressiveness of the entire country. The factors that create obstacles for the development of business tourism in Ukraine, the prospects for the development of the national tourism market have been studied. The strengths and weaknesses facing the business tourism industry of Ukraine at the current stage are considered, and recommendations are given for increasing the competitiveness of the national tourism product. The potential for the development of business tourism in certain regions has been determined. Thus, business tourism is a strategic tool of both the foreign and domestic policy of our country as a whole and a key to the success of the development of regions, because all over the territory of our country there is a diverse business. The classification of business tourism by specific directions, the concept of "business tourism" has been improved. The main groups of participants in the field of business tourism are highlighted and the most dynamic segment of the business travel market is highlighted. The distribution of foreign tourists served by tour operators and travel agents in Ukraine is analyzed.

НІШЕВИЙ ТУРИЗМ ЯК ШЛЯХ РОЗВИТКУ ПОВОЄННОЇ УКРАЇНИ

The article examines the current problems of the development of the national tourism market in the post-war period. It is determined that the future of tourism in Ukraine is associated with the development of niche tourism types, accordingly, the essence of this form of tourism, criteria for identifying niches, methods and ways of their formation are established, and problems encountered in the process of their organization are outlined. In post-war Ukraine, it is advisable to develop such types of niche tourism that correspond to European tourism development trends and take into account the post-war state of the country. European trends include promoting unknown tourist destinations; increasing attention to education and training of tourism professionals; cooperation with governments and the private sector for cultural exchange. Ukrainian realities include creating a concept of memorializing historic places, developing memory-related tourist itineraries associated with the struggle for independence; forming unique tourist destinations and tourism products in the regions. Post-war tourism development was actively discussed at the level of the State Tourism Development Agency, regional administrations, and local communities at the First National Tourism Summit. The result of the discussion is the formation of the Concept of Memorializing Historic Sites in the Kyiv region. Among the priority types of niche tourism, cultural, health and wellness, rehabilitation, inclusive, "dark" tourism and memory-related itineraries are highlighted. Cultural tourism increasingly uses elements of intangible cultural heritage to preserve authenticity and shape the region's image. Creative tourism is developing as a new paradigm of cultural tourism, increasing the role of new experiences that tourists gain from participating in various activities. Health tourism is at the peak of popularity due to the steady demand for physical and spiritual healing and rehabilitation. Local communities and entrepreneurs are involved in the development of inclusive tourism which corresponds to global trends and existing demand. Each region should already identify its macro and micro niches and develop marketing programs for their promotion with the involvement of the local community. To improve the quality of personnel training for the development of regional niche types of tourism, relevant educational disciplines should be included in educational programs on the various levels.

Sosialisasi Kepada Masyarakat: Penerapan Strategi Pemasaran Terhadap Peningkatan Pendapatan pada Wisata Bukit Condong

The purpose of this service activity is to provide socialization to the community in implementing the Bukit Condong marketing strategy in order to increase the number of domestic and non-domestic tourist visits. The implementation of this service activity carried out by the author uses interview survey methods and direct discussions and observations as well as discussions with the community. From the results of the activities and analyzed descriptively using the marketing concept, it was concluded that tourism objects have the greatest marketing potential in providing customer satisfaction, so they are worthy of being promoted and marketed in the national tourism market in particular.

АНАЛІЗ ДІЯЛЬНОСТІ СУБ’ЄКТІВ ТУРИСТИЧНОЇ ДІЯЛЬНОСТІ В ЖИТОМИРСЬКІЙ ОБЛАСТІ

The article analyzes the activities of tourism entities in Zhytomyr and Zhytomyr region on the basis of a survey and static analysis of data from the Main Department of Statistics of Ukraine for 2020. The state and level of development of the market of tourist services of Zhytomyr at the level of both consumers and performers is characterized. Based on the analytical review of consolidated statistics on the activities of tour operators and travel agencies in Zhytomyr region and the results of the survey, it was concluded that Zhytomyr region occupies a weak position in the national market of tourism services, both in number of registered tour operators and travel agencies and by the number of sold tourist packages. It was found that only passive tourism is developing in the region, ie the departure of tourists abroad. Zhytomyr region "exports" tourists to other countries. And the most popular for recreation are countries such as Egypt and Turkey (budget option for family vacations). Such dynamics negatively affect the development of both regional and national tourism market and related industries of the country. Such statistics coincide with the results of the survey. It was found that the family budget for vacation ranges from 20 to 40 thousand hryvnias (93% of respondents) per family. Only 7% of respondents spend more than 50 thousand hryvnias on vacation. Such results are in good agreement with the answers regarding the choice of countries for recreation. As a result of the survey, it was found that the leaders among tour operators are: Anex Tour, Join UP and Coral Travel. Thus, tour operator and travel agency activities in the Zhytomyr region are poorly developed. There, Zhytomyr region ranks 17th with the number of tour packages sold 2215. This is a very low figure for the whole region. The region is dominated by outbound tourism. It is the focus on the development of domestic tourism that should be a priority for the development of tourism in the region. Effective implementation of tours in the country and region, and not just the sale of tour packages for holidays abroad, should become the dominant task of travel companies in the region. Such tours will provide quality and inexpensive recreation, promote long-term prosperity and development of the local community and improve the profitability of small and mediumsized businesses.

СУЧАСНИЙ СТАН РОЗВИТКУ ДІЛОВОГО ТУРИЗМУ В УКРАЇНІ ТА ТУРИСТИЧНИХ РЕГІОНАХ СВІТУ

The article examines the field of business tourism in Ukraine and the world market. The main macroeconomic indicators of the world market of tourist services and the segment of business tourism as one of its most important components are studied, the analysis of dynamics of development of business tourism on an example of the leading countries of the world is carried out. The actual statistical indicators of business countries of the world, indicators of dynamics of the market of business and private travels in Ukraine are analyzed; features of business travel accounting. The impact of the intensification of the business services sector on the regional development of Ukraine is described. The factors that create obstacles to the development of business tourism in Ukraine, the prospects for the development of the national tourism market are studied. The problems facing the business tourism industry of Ukraine at the present stage are considered, recommendations for increasing the competitiveness of the national tourism product are given. The study revealed changes in the ratings of indicators of business tourism in some countries. The places of business tourism in the development of the tourism industry of foreign countries and Ukraine are determined. The leading exporters and importers of tourist products are named, the position of Ukraine in certain segments of the business tourism market is determined. The set of advantages is highlighted, the opportunities of the business sector by regions are determined, the ways of development of the Mys-industry of Ukraine are presented. Methods for assessing its effectiveness in the future will expand business activity in the country dozens of times, as a result, it was determined that business tourism as a large part of the tourism industry in the future, is the basis for image and economic progress of the country. Business tourism is a strategic tool for both foreign and domestic policy of our country as a whole and the key to the success of regional development, because throughout the country is a diverse business.

Intangible cultural heritage as a resource for cultural tourism: the case of embroidery and carpet weaving in Ukraine

The purpose of the article is to present intangible cultural heritage as a resource for a special category of cultural and educational tourism, namely heritage tourism. The authors use embroidery and carpet weaving as examples of intangible cultural heritage. The methods used in the study include a review of foreign and domestic theoretical and methodological developments, analysis of best practices in the field of heritage tourism, field research, analysis of materials collected during a survey of locations and the authors’ personal experience of tourist products. The results of the study outline the development of heritage tourism based on a creative approach as well as strategic plans of the state regarding tourism development. Based on practical experience, the authors present general principles of designing tourist routes, where elements of intangible cultural heritage act as “magnets”. The analysis has indicated elements of intangible cultural heritage that can appeal to tourists under particular circumstances. The authors argue that the development of heritage tourism based on a creative approach to designing tourist products in the form of intangible cultural heritage should popularize it in the national tourism market and promote tourism destinations with intangible cultural heritage, such as embroidery and carpet weaving. These tourist destinations should be used not only to attract domestic and foreign tourists, but also to promote the Ukrainian culture.

Проблеми та перспективи екологізації туризму в Україні

The article considers modern tendencies in tourism development and analyzes the existing approaches to greening tourism; ecological problems of managing tourism development in Ukraine. The article aims at substantiating scientifically and theoretically the prospects for developing the national tourism market in Ukraine, taking into account the environmental factor. To attain the aim, the following general scientific and special methods were used: analysis and synthesis were used to study the scientific principles of tourism development; statistical analysis, comparison and generalization helped us to study the impact of environmental factors on the tourism market development in Ukraine. The authors draw attention to the need to increase the level of environmental safety of travelling in accordance with the sustainable development criteria. It is determined that greening tourism is a consistent implementation of the ideas within the "green" economy paradigm and international experience in nature conservation and sustainable environment in environmental legislation, recreational tourism, regional management, development of "green" technologies, environmental education and recreational nature management. The main directions of greening tourism at the macro- and micro-levels have been identified by analyzing the state of the environment and the tourism industry in Ukraine. Thus, the authors believe that an ecologically safe tourist product should include the following points: environmentally friendly transportation, food consumption, garbage collection and processing throughout the journey; environmentally friendly building materials used for tourist accommodation; participation of tourism business entities in solving environmental problems in the region

Особливості маркетингової діяльності туристичних підприємств в Україні

The article examines the essence, significance and features of marketing of tourism services, outlines its role and significance for tour operating enterprises, identifies the main trends in the development of the national tourism market. The authors have developed and substantiated theoretical and methodological approaches to the formation and development of the conception of marketing in the market of tourism services. The analysis and assessment of the activity of tourism organizations in Ukraine are carried out, the factors of efficiency of marketing strategy of tourism enterprises are researched. The marketing model of management of tourism enterprises is proposed. Approaches to the formation of tourism services on the basis of marketing are defined, strategic directions of development of the tour operating organization on the basis of marketing approaches in the domestic and world tourism markets are offered. Recommendations for the use of the conception of targeted marketing and development of product strategies have been elaborated. The conceptual bases of marketing activity in the market of tourism services are suggested, the special role is defined and advantages of its realization taking into account transformation of socioeconomic relations, branch features of the modern tourism market and complex character of a tourism product are shown. The functional directions of marketing development in the market of tourism services and instruments of their practical realization are presented. The proposed approach provides freedom in the choice of commercial tools of an expanded set of marketing activities, which are a strategic resource to increase competitiveness, which stimulates consumer demand, increases commercial efficiency and overall effectivity of tourism services.

СОЦІОЛОГІЧНИЙ АСПЕКТ ОРГАНІЗАЦІЇ ДОЗВІЛЛЯ В УКРАЇНІ

The relevance of this study is due to the fact that one of the most common forms of recreation for the population is tourism, which is developing at a faster pace than other types of similar services.Ukraine, restructuring its economy on market principles, is included in the global tourism process, as evidenced by the growth of tourist flows and the increase in the volume of activities ofthe reformed tourism industry. In our country, the legislative and regulatory framework is deve-loping (the laws of Ukraine «On Tourism», «On Resorts» and other legislative acts, decrees of the President and resolutions of the Cabinet of Ministers), the national tourism industry is being built according to world standards (State programs for the development of tourism), which make it possible to implement state tourism policy and influence the formation of the national tourism market. The international recognition of Ukraine as a tourist state is fixed by its admission to the World Tourism Organization (WTO), which now has 158 member countries, and by the election of the first among the CIS countries to the Executive Council of the WTO.The inclusion of Ukraine in the global tourism process, the development of the tourism industry and the activities of the subjects of the tourism market require scientific substantiation of the directions of development and problems of the geospatial organization of national tourism on the basis of generalizing world trends and their scientific understanding.Keywords:recreation, tourism, services, tourist animation, leisure, factors of tourism development, infrastructure.

Innovation and Development of Rural Leisure Tourism Industry Using Mobile Cloud IoT Computing

As a promising IoT application, the rural leisure tourism industry can promote the reconstruction of industrial structure in rural areas and realize a sustainable, rapid, and healthy development of rural economy. This paper takes the rural leisure tourism industry in China as an example and aims at building an intelligent and integrated modern IoT use case. Based on the traditional rural leisure tourism, we improve the system by adding the data analysis over a mobile cloud IoT computing platform. In particular, this work investigates the characteristics of the national tourism market under the security requirements from governmental cloud data management policy. Our study shows that the geographical concentration index G of tourists in the Chinese market continues to increase. With the booming of IoT applications in rural leisure tourism, intelligent and integrated tourism guidance and optimized decision‐making will provide tourists with better information and thus make rapid improvement of geographical concentration index.

МЕНЕДЖМЕНТ СИСТЕМИ ІНДИКАТОРІВ ДО ОЦІНКИ ЕФЕКТИВНОСТІ ЗАПРОВАДЖЕННЯ СТАЛОГО РОЗВИТКУ ТУРИЗМУ ТА ЙОГО МІЖНАРОДНЕ ПОЗИЦІОНУВАННЯ

The article considers the directions of development and promotion of national tourism, segmentation of tourists by the most important criteria, such as consumer preferences, geography and demography, which will analyze their perception of destination. The strategic directions of forecasting, planning and programming of sustainable development of the national tourism industry, as well as the criteria for its promotion on the world stage are determined. It is proposed to use the brand of the tourist market as the only process of creating and managing the tourist image of the country in order to achieve its status, which guarantees a stable circle, determines consumer benefits, creates added value for tourist services and strengthens market position in tourism. A system of indicators for assessing the effectiveness of sustainable development in the context of strategic positioning of national tourism is presented. The management system of the tourism industry has been improved in the interests of increasing the attractiveness of tourism products offered on the national tourism market of Ukraine. Quantitative tools have been developed to assess the effectiveness of sustainable tourism development, which consists in calculating such indicators as the total contribution to the economy, the number of jobs created, the contribution of regional markets to local budgets, the probability of risk of loss of planned revenues. and make the necessary management decisions in a timely manner to adjust exceptional measures. A set of measures has been developed to create organizational and economic prerequisites for effective information support for sustainable development of the national tourist space, a database of market participants, increasing the level of scientific validity of management decisions in the field of tourism development based on reliable information. It is substantiated that the development of priority types of tourism and improvement of tourist products will help increase their attractiveness, create favorable conditions for increasing the influx of tourists and the profitability of tourist infrastructure.

Retrospective Analysis of Development and Reform of the National Tourist Market: Foreign Experience and Possibilities of Adaptation in Ukraine

The article provides a retrospective analysis of the development and reform of the national tourism market. The foreign experience of the tourist services market development and the market for tourist services in Ukraine are analyzed. The essence and functional role of the tourist services market in Ukraine is revealed. It is proved that the market of tourist services plays an appropriate functional role, in particular, the realization of the value and consumer value of the tourist product; maintaining the balance of supply and demand for the tourist product, etc. The best foreign experience of formation and development of the market of tourist services, possibilities of their adaptation in Ukraine are generalized. It is substantiated that foreign experience is interesting and useful for Ukraine. Based on the results of the study, a number of practical recommendations were developed in order to implement and fulfil optimization of the management of the tourist services market in Ukraine.

Тенденції розвитку лоукост-авіакомпаній в Україні та їх вплив на вітчизняний туристичний ринок

Тенденції розвитку лоукост-авіакомпаній в Україні та їх вплив на вітчизняний туристичний ринок

Problems and prospects of the development of the tourist market of Ukraine in the context of global trends

The tourism industry is an increasingly important element in Ukraine's economy, the vector of development of which is aimed at active integration into the world economy, but at the same time the pace of its development leaves Ukraine at the lowest ranking positions in the world tourism market. In this situation, it is important to study the factors that create obstacles to tourism development in Ukraine and determine the prospects of the domestic tourism market, which should be the basis for implementing measures to realize the tourism potential of Ukraine and stimulate international tourism. The article analyzes the current state of development of the tourism industry of the world and Ukraine. The problematic aspects of the industry development in the country are determined on the basis of the indicators of the tourist competitiveness index. Prospects for the development of the national tourism market are studied. The subject of the article is the current state, problems and prospects of the national tourism market in the context of global trends. The aim is to study the state of the tourism business in Ukraine, identify problems and prospects for the development of the domestic tourism market. Objective: to identify the features of the market of tourist services of Ukraine and the prospects of successful entry into the world market of tourist services. General scientific methods are used: analytical, static, descriptive, comparative and structural-logical analysis. The following results were obtained: based on the study, it was found that the level of development of the tourism market of Ukraine is very low compared to world indicators, despite the fact that Ukraine has a strong tourism potential. It is proved that Ukraine can offer competitive tourist products in all promising tourist areas and has all the opportunities to successfully enter the world tourism market, provided that the existing problems of the domestic industry are overcome. Conclusions: it is necessary to increase the level of the main areas of tourism promotion in Ukraine, which will strengthen the relationship of tourism with other priority areas of development as a whole country and individual regions, which, in turn, will strengthen the economy, fill the budget, increase incomes of the population, the creation of a powerful tourism industry and the preservation of the historical and cultural heritage of the country.

INNOVATION AND INVESTMENT POLICY AS A TOOL FOR THE MODERNIZATION OF THE TOURISM AND RECREATION COMPLEX OF UKRAINE: PROSPECTS FOR THE DEVELOPMENT OF MEDICAL TOURISM CLUSTERS

The article is devoted to the study of formation and implementation of the innovation and investment policy of Ukraine in the field of tourism and recreation. The cluster approach is considered as an effective mechanism of modernization and growth of the enterprises’ of the tourism sector competitiveness. The prospects for the implementation of the cluster model for the development of medical tourism as an innovative and highly profitable component of the national tourism market offering are highlighted.The post-industrial society priority is to improve the quality of life and develop an innovative economy therefore to invest in human capital. Accordingly the role of innovation and investment policy is increasing as a tool designed to activate innovative entrepreneurship; to identify priority areas of scientific research and stimulate the systemic application and effective implementation of research results in aim of to increase the creative potential of the human resources; to ensure the coherence of actions of stakeholders: business entities, innovation, financial and organizational and management structures.Structural imbalances and financial crises, characterizing of the Ukrainian economy, led to the fact that the country was on the verge of survival and national security fall. At the same time, the development of science and innovation in recent years has been characterized mainly by negative trends - a reduction in human resources and the extent of scientific research. In this regard, the state today is faced with the task of conducting a balanced investment and innovation policy, constant stimulation of innovation processes, including the creation of effective mechanisms for the development of priority in the context of the above trends, branches of the national economic complex - tourism and health.The experience of the leading in the global tourism market countries proves that clustering is an effective mechanism that contributes to the modernization and growth of the competitiveness of tourist destinations. The effectiveness of the cluster model is ensured by the rational use of the existing resource potential of the territory; cooperation and competition combination; innovation, which is achieved through the mutual exchange of information, knowledge, know-how and patents.The population’ aging trend and at the same time the growth of life expectancy along with the acceleration of the pace of scientific and technological progress, in particular in the field of genetic engineering, biotechnology, cell research, stimulate the demand for medical tourism services and increasing their quality and range. Medical tourism is extremely promising and highly profitable, a kind of activity, which in its development is based on the latest achievements of science and technology and highly qualified personnel.Ukraine, which has all the prerequisites for the development of medical tourism, still remains aloof from this profitable business, and the existing companies are deprived of state support and operate in a very unfavorable institutional and legal environment. Cluster is a common form of territorial organization of this type of tourism, the creation of clusters of medical tourism should be an important task for representatives of science, public administration system and tourism business of Ukraine.

КОМУНІКАТИВНІСТЬ, ЇЇ РОЛЬ У РОЗВИТКУ ТУРИЗМУ НА ПРИКЛАДІ ІВАНО-ФРАНКІВСЬКОЇ ОБЛАСТІ

Aim: The purpose of the article: To analyze the current state of the transport network development, the index of transport communication, the dynamics of the number of users of mobile communication services, on the example of Kyivstar Company in Ivano-Frankivsk region. Determine the role of transport and mobile networks in promoting and enhancing the development of tourism on the basis of multifunctionality, mutual permeability and complementarity of various elements of socio-economic systems. Methods – the study of communicative and its role in the development of tourism on the example of the Ivano-Frankivsk region is based on the combination of methods of sectoral and territorial analysis. In particular, a systematic approach is used for the study using comparative methods, statistical analysis, analytical analysis, etc. This methodology includes an analysis of the conditions and factors of tourism development within the administrative unit of Ukraine based on statistical data of indicators (types of vehicles and connections, number of arrivals / departures of passengers, directions of tourist flows from / to Ivano-Frankivsk region, etc.). Results – the article analyzes the impact of transport and mobile networks on the development of the tourism industry, for example, Ivano-Frankivsk region. The emphasis is placed on the index of transport communicativeness of the Ivano-Frankivsk region. The analysis of migration monitoring with the help of Kyivstar telecommunication operator was carried out, namely: citizens' migration in Ivano-Frankivsk, duration of their stay, geography of their arrivals. In comparison with the statistical indicators of the state of tourism development, external (country) and internal (oblast) donors of tourists are determined. The influence of communicativeness on the current state of the tourism industry is substantiated. Scientific novelty – for the first time, on the basis of sectoral-territorial analysis the state of development of the tourism industry through the prism of transport and mobile networks has been analyzed. The results of the research may form the basis for writing course papers, theses, preparation of lecture-practical material, monitoring of the national tourism market. Practical significance – materials of the publication, conclusions can be used during the educational process, preparing training for the national tourism industry, the practical activities of tour companies, to popularize the western region of Ukraine, on the example of Ivano-Frankivsk region on the external and internal tourist markets.

Effects of Crisis Communication Strategies and Media Report on Corporate Image in Catering Industry

The enhancement of economic development and living standard in last years has the people stress more on recreational life that tourism becomes prevalent in Taiwan. County and city governments positively promote tourism and hold cultural festivals to enhance the boom of accommodation and catering industries and further fire national tourism market and catering industry. Through online questionnaire survey, the customers of Wang Steak, TASTy, Tokiya, and ikki, which are the subsidiaries of Wowprime and burst out the oil scandal recently, are distributed 800 copies of questionnaires. Total 388 effective copies are retrieved with the effective rate 49%. The research results are concluded as follows. 1. Crisis Communication Strategies would affect Media Report. 2. Crisis Communication Strategies would influence Corporate Image. 3. Media Report has significantly positive effects on Managerial Capacity in Corporate Image. 4. Media Report presents remarkably positive effects on Corporate Reputation in Corporate Image. 5. Media Report shows notably positive effects on Communication News in Corporate Image. It is expected that catering businesses could enhance the countermeasures of Crisis Communication Strategies to cope with crises.

Business Tourism Development on the Basis of Public–Private Partnership

The indicators of business tourism reflect the background of a national economy support, the openness of business environment in general. The article discusses the relevant problems of tourism in Ukraine in accordance with the global trends in the world services market. The research covers statistical observations, contradictions, and challenges in the formation of a model of recreational planning and, using the prominent experience of tourism-leading countries in the national strategies, highlights advantages and disadvantages of construction of large-scale convention centers as elements of business tourism. Tourist flows for Ukraine are estimated as rather unstable, which substantiates the necessity of monitoring of the national tourism market. The creation of an integrated warehouse for tourism data is needed, either for governmental institutions, local administrations, or private companies, which could receive updated information on the state of the market. Public–private partnership in this will enable access to extra funds in order to use IT technologies in tourism warehouse maintenance, while the private participants will enrich their market research. The ability to evaluate foreign economic operations in trade in services is intended to solve the break in information support of tourism development in Ukraine.

Современные тенденции развития российского рынка туристских услуг в контексте сервисизации мировой экономики

The article describes the current economic trends development services sector through the effective economic development paradigms prism: from industrial-oriented to service-oriented, when it’s impossible to provide the high-tech and knowledge-intensive industries accelerating development, without the consumer industries complex of public goods and services providing development. The life quality improving and human interest to the new impressions had provided the growth of committed travels. Under the world economics consumer psychology changes, from the second half of the XX century, the world has witnessed the rapid development of global and national tourism markets. However, the Russian national market of tourist services lags behind the world´s leading tourism industry and shows a slow growth. The huge territory, underdevelopment supporting infrastructure, lack of tourist class hotels lead to the fact that the development of the tourism sector in the country is extremely uneven and has a point character. Moreover, in 2014 the Russian market of tourist services was recognized as opaque. A large number of limiting factors hinder the development of domestic tourism in Russia, in this regards, the international tourism in our country is developing primarily with a focus on travel. At the science point of view, the management decisions in any economics sphere, even if in tourist market developing, have to be based on the current status and forecasts of market development study and analysis. Due to this reasons, the considered in this article information about current trends in the Russian national tourism market has a high relevance.

Travel Motivation of Tourists to Kruger and Tsitsikamma National Parks: A Comparative Study

As countries and destinations try to increase their share of the international and national tourism market, it is important to understand why people travel and why they choose a specific destination. We here determine and compare travel motives of visitors to Kruger and Tsitsikamma National Parks. We administered 2899 questionnaires in the Kruger National Park and 829 in the Tsitsikamma National Park. A factor analysis was used to determine the travel motives and six factors were identified respectively for both parks. Results showed that tourists have common as well as unique motives in the two parks. Common motives in both parks include escape from city life and relaxation as well as knowledge seeking, nostalgia and park attributes. Unique to the Kruger National Park are activities and novelty compared to nature experience and photography for the Tsitsikamma National Park. This research therefore confirmed that different attractions and destinations feed different travel motives even when classified as similar types of products. Marketers can use this Information to position these parks and to focus their marketing communication more effectively.