ABSTRACT Despite the increasing prominence of local ecological-distributive conflicts (EDCs) as subjects of social science research in recent decades, interaction between the media and territorial conflict has remained overlooked, still requiring further investigation. Indeed, there is currently a lack of systematic, up-to-date analysis of the relationship between the media and ecological-distributive protests that goes beyond the investigation of NIMBY narratives to provide a general overview of territorial protest representations and their implications for conflict. Based on the application of Political Claims Analysis to the national newspaper, la Repubblica, and its reporting of six Italian local EDCs, this article aims to discuss the ambivalent representations of territorial protest in the media, while also highlighting the implications of different narrative patterns for the values and perspectives embedded in public opinion. The twofold aim is to investigate the media’s narrative strategies with regard to local protests and their evolution throughout the mobilizations and to assess how the cultural context influences the likelihood that different messages will gain support. This investigation is crucial not only for filling the existing gap regarding the relationship between media and the ongoing spread of EDCs in Italy, but also for grasping broader dynamics concerning media management of environmental conflict, something that is becoming increasingly relevant to both the political and media spheres.