Muslim Consumers Research Articles

The Influence of Subjective Norms and Religiosity on the Purchase Intention of Halal Products with the Mediator Variable of Consumer Attitudes

The muslim communities are spread throughout the world, one of the country which has Muslim majority is Indonesia. Based on the development of Islam, culture, and social life, Indonesian people are highly interested in products related to lifestyle, one of which is the skincare products. This study aims to reveal the influence of subjective norms and religiosity on consumer buying interest, with the mediator variable of consumer attitudes. This research will involve Muslim consumers who understand the Scarlett brand of halal skincare products. The number of samples was determined to be 160 people, who were selected using the convenience sampling method. The research data obtained is primary, collected using a questionnaire, and will be analyzed using the SEM approach and the help of the PLS data processing program. The results of the analysis show that religiosity and subjective norms positively influence consumer attitudes toward halal skincare products and product purchase intentions. In addition, consumer attitudes are also a mediator variable of the effect of religiosity and subjective norms on product purchase intentions.

Challenges and Opportunities in the Halal Pharmaceutical Industry in Malaysia

Following the global significance of halal pharmaceutical products, Malaysia has positioned itself as a key manufacturer to increase industrial demand. This study examines Malaysia's halal pharmaceutical industry by internalizing consumer preferences for halal pharmaceuticals and the associated complexities. The data derived from literature reviews were subjected to documentation analysis. Consumer preference was substantially influenced by religious beliefs, product quality, and health concerns. Halal certification, cross-contamination concerns, and regulatory compliance were the key issues underlying halal pharmaceutical products. Overall, this empirical work expanded the current literature with pivotal insights into the future developments of halal pharmaceuticals in Malaysia. Industry players, policymakers, and stakeholders can utilize such knowledge to develop strategies that enhance the halal pharmaceutical industry and meet Muslim consumers’ preferences.

Review of Islamic Law on Halal Food Products in an Effort to Protect Consumers in Surakarta City

The development of food and beverages sold and bought and sold more and more in the current era. This makes consumers free to choose whatever food they like, but as smart consumers must be careful and careful in consuming the goods consumed. Halal labeling is an important item in products that become the main preference for consumers, especially for Muslim consumers to purchase products even though sometimes only limited to the intention to buy. One of the largest Muslim consumers is in Surakarta City. A perspective review of Islamic law needs to be carried out to protect consumers against the products they consume. The urgency of this research makes it important for this research to be carried out so that consumers and producers understand each other correctly about the concept of labeling from the perspective of Islamic law and positive law. This study aims to determine the review of Islamic law on halal restaurant products, as well as determine the influence of halal labeling on purchasing decisions for public consumption products in Surakarta City.

Situating halal: religiosity, identity and lifestyle in halal consumption in the United Kingdom and United Arab Emirates

In this paper we draw on a study of Muslim consumer perceptions and concerns about halal labels and certification practices in two affluent countries: the United Kingdom (UK) (where Muslims are a minority of the population) and United Arab Emirates (UAE) (where Muslims are the majority). The study looked at a stratified sample of 330 Muslim consumers in each country. Our analysis points to a growing demand for variety alongside increasing concern for the presence of food additives, genetically modified organisms (GMOs), and alcohol in both cases. Expanding demands to label food and other commodities suitable for Muslims with information about quality and standards of production (Gauthier, 2021) are globalising trends, which Muslims everywhere engage with through ‘an Islamic lens – halal’ (Turaeva and Brose, 2020: 301). Our paper wants to address the gap in the literature that very little is known about how consumers perceive the halal concept regarding foodstuffs (see Demirci et al, 2016), and we argue that the expansion and segmentation of halal markets suggests that religious consumerism is affected by religious groups, and also by supply chain actors, and that these markets cannot be controlled by religious authorities. Our research findings provide fresh insight into the existing understanding of religion and consumption, pointing to the geographical specificities of processes of politicisation of halal consumption: the rise of new Muslim youth subcultures in the UK and the coexistence of growing processes of secularisation with ‘halalisation’ in the UAE.

RELIGIOUSLY GLOWING: BLENDING RELIGIOUS EXPRESSION IN SKINCARE ADS

In Indonesia, many skincare product advertisements carry religious themes in them. This research focuses on religious expressions used in Wardah, Safi and Kahf skincare product advertisements. The three skincare product advertisements combine religious expressions in the form of concepts, symbols and stories. This research also examines the meaning of religious expressions in Wardah, Safi and Kahf advertisements. The theory used in this research is the theory of the relationship between religion and advertising by Stefanie Knauss (2016). This research aims to prove the function of religious expressions in Wardah, Safi and Kahf skincare product advertisements with descriptive qualitative method through observation and analysis of the three advertisements. From the results of the research, the writer found that religious expressions in Wardah, Safi and Kahf skincare product advertisements to attract consumers, especially for Muslim consumers in Indonesia. This research can be used as a reference base and foundation for studies that focus on analyzing the meaning contained in religious expressions in skincare product advertisements.

Factors Influencing Muslim Consumer Behavior and Purchase Intention as a Mediating Variable toward Halal Food Products in Indonesia

Factors Influencing Muslim Consumer Behavior and Purchase Intention as a Mediating Variable toward Halal Food Products in Indonesia

Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers’ Satisfaction

This study explores the factors influencing consumer satisfaction among young Muslim online shopping users. Exogenous variables include celebrity endorsement, social media marketing, and promotion programs. Data were taken from 306 young Muslims from several cities in Indonesia. The analysis technique adopted structural equation modeling (SEM) with a reflective construct model. The findings reveal that celebrity endorsement through social media as the technology collection exerts the most significant influence on both direct and indirect relationships. Conversely, social media marketing demonstrates minimal impact, with insignificant effects observed in direct and indirect relationships. However, promotional programs emerge as a significant determinant of customer satisfaction, directly and as a mediating variable in purchase decisions. Additionally, importance‐performance map analysis (IPMA) confirms the prioritization of celebrity endorsement to enhance consumer satisfaction. This study is the first to examine the relationship between celebrity endorsements and young Muslims when shopping online and whether it can influence their decision to buy and their satisfaction. It provides unique insights into how promotional programs and social media marketing impact this demographic, utilizing SEM for robust analysis. The findings highlight the significant role of celebrity endorsements and promotional programs in driving customer satisfaction, offering valuable implications for marketers targeting young Muslim consumers.

Pengaruh Produk Halal terhadap Pilihan Konsumen dalam Berbelanja di Indonesia

Halal is an essential factor for Muslim consumers in choosing products and services. Indonesia is a country with the largest Muslim population in the world. Producers must understand the factors that influence consumer buying behavior towards halal products. Sales of halal products are increasing, especially demand from Muslim consumers. This study aims to determine consumer buying behavior when buying halal products in Indonesia. This study involves the variables of halal awareness, halal logo, attitude, halal marketing, and halal image as independent variables, and buying behavior as the dependent variable. This study uses quantitative research methodology. The research data used primary data. Primary data was collected through a survey using a structured questionnaire. The questionnaire was created using Google Forms and distributed online to respondents. The data collection technique uses a probability sampling technique. The samples are selected randomly. The sample data was 320 respondents. The data analysis method uses SEM (Structural Equation Modeling) to predict the effect of independent variables on the dependent variable. The results of this study indicate that halal attitudes and images influence consumer behavior when buying halal products. Halal awareness, halal logo, and halal marketing do not influence consumer buying behavior when buying halal products. The findings of this study have implications for marketers and manufacturers in developing marketing strategies for halal products in Indonesia. Marketers need to understand the needs and preferences of Muslim consumers by building a positive attitude and halal image on the products sold. The availability of halal products in the market can help drive more buying behavior toward halal products.

Determining Halal Food Preferences among Muslims Living in Osaka, Japan

Many Muslims residing in Japan encounter numerous challenges in accessing assured halal food and beverages. The availability of Halal-certified food remains a persistent issue for Muslims in Japan, as they continually struggle to find suitable food options. This paper aims to identify the specific challenges faced by Muslim consumers in Japan, evaluate their coping strategies, and explore the factors influencing their purchasing decisions. Qualitative data, obtained through shadowing and interviews, were collected from two participants aged 23 and 26, both long-term residents of Osaka, Japan. The study revealed several findings, notably that both participants frequented stores offering imported goods. They assessed food products based on past experiences and selected grocery stores primarily based on pricing. Checking manufacturing batch numbers to determine the product's origin was considered important, and both participants placed trust in established international brands. Analysis of the research data indicated that both participants employed conservative and exploratory coping mechanisms to navigate the challenges of finding Muslim-friendly food in Japan. Further research in this domain should encompass a larger sample of Muslims and delve deeper into the awareness of syubhah products, customers’ understanding of cross-contamination concerning halal, and the logistics surrounding halal products.

Extending the Theory of Planned Behavior to Examine Factors Influencing Intention to Purchase Halal Chocolate Among Malaysian Muslims

Manuscript type: Research paper Research aims: The purpose of this study is to examine factors influencing intention to purchase halal chocolate among Muslim consumers in Malaysia by extending the classical Theory of Planned Behaviour (TPB). This study specifically investigates the influence of attitude, subjective norms, perceived behavioural control, halal knowledge, habit, and religiosity on the intention to purchase halal chocolate. Design/Methodology/Approach: A total of 252 valid responses were obtained through convenience sampling and analysed using SmartPLS 4.0. Research findings: The results indicate that attitude, subjective norms, and religiosity are the factors that influence purchase intention for halal chocolate, while perceived behavioural control, halal knowledge, and habit do not. Subjective norms have the strongest influence on purchase intention for halal chocolate, followed by attitude. Theoretical contribution/Originality: The findings contribute to the growing literature on halal food and consumer behaviour. In particular, the study provides empirical evidence on the importance of attitudes, subjective norms, and religiosity in influencing purchase intentions for halal chocolate. Practitioner/Policy implications: This study could serve as a basis for halal chocolate manufacturers, retailers, exporters, and importers to better understand Malaysian Muslim customers and the factors that drive them to purchase halal chocolate. Furthermore, the government and related agencies, such as the Malaysian Cocoa Board (MCB), could devise strategies to re-establish and strengthen the country’s cocoa industry, allowing Malaysia to reclaim its position as the world’s leading cocoa producer. Research limitation/Implication: This study includes six variables that influence halal chocolate purchase intention. Future studies could include other internal and external factors influencing purchase intention, such as the role of the halal certification logo

BRAND LOYALTY AND HALAL AWARENESS FOR HALAL BEVERAGE PRODUCT AMONG GEN Z

Abstract- Nowadays, many mineral waters have sprung up with various brands, including Le Minerale. However, some consumers do not know the importance of sorting and choosing mineral water products regarding brand image and halal awareness in increasing brand loyalty through trust in a brand. So, this study aims to determine the influence of brand image and halal awareness on Le Minerale product brand loyalty with brand trust as a mediation variable. The Grand Theory in this study is the Theory of Planned Behavior (TPB). This study used quantitative methods with data collection techniques carried out through the distribution of questionnaires with Likert scale measurements. The sample used was 90 Generation Z Muslim consumers (aged 13-28 years) who had consumed Le Minerale products. Sampling technique using KMO. This study uses multiple analysis tests supported by validity and reliability tests statistical tests, namely the T-test, F-test, R2 test, classical assumption test, and Sobel test. The study results showed that the variables of brand image, halal awareness, and brand trust positively and significantly affected brand loyalty. Then, brand image and halal awareness positively and significantly affected brand trust. Furthermore, the Sobel test brand trust test can mediate brand image and halal awareness of brand loyalty.
 Keywords: Brand Image; Brand Loyalty; Brand Trust; Halal Awareness; Mineral Water

The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption

Aim: Due to the environmental crises threatening natural balance and the future of humanity, new approaches are observed in consumption preferences. Consumers who are sensitive to environmental issues consider future generations and nature in their purchasing decisions. They strive to reduce the overconsumption of resources. The antecedents of this environmental approach, which is called sustainable consumption, consist of variables such as environmental awareness, social awareness, food safety, and fair-trade principles. This study examines whether halal principles, among the increasing Muslim population's fundamental values, are an antecedent of sustainable consumption. Method: A descriptive research design was conducted to gather the data required to test the hypotheses of the research model. Required data was collected from the members of the Facebook group, which consists of members who share their consumption experiences within the framework of halal principles, through an online survey. Findings: The findings of this study indicate that halal values affect the tendency to consume sustainably, like other consumptionrelated sustainable values. Within the framework of sustainable understanding for Muslim consumers, halal-oriented values are found to be an influential variable in the consumption process. Results: It is possible that considering halal values while developing marketing strategies to promote sustainable consumption in countries with a large Muslim population will positively affect consumer attitudes.

Blockchain for Resilient Halal Food Certification during Post-COVID Era

This study examines the overwhelming effects of the COVID-19 pandemic on the global food industry with a specific focus on the challenges faced by the Muslim community in validating and certifying Halal food. The unprecedented disruptions caused by the pandemic, including border closures and lockdown measures, underscored the urgent need for a sustainable ecosystem to ensure food security and maintain the integrity of Halal standards. This study explores the potential of blockchain technology as a robust and transparent solution for enhancing Halal food validation, certification, and auditing. Moreover, this research examines how blockchain is applied in the Halal sector using eHalal.io as a case study and netnography to understand online communities’ behaviour regarding Halal products. By facilitating secure transactions and instilling trust in the supply chain. Blockchain emerges as a transformative tool that can empower Halal authorities to adapt to the evolving demands of Muslim consumers, especially in the rapidly expanding online realm during crisis and post-pandemic era. Through an in-depth analysis of the benefits and implications of blockchain adoption, this study contributes to the discourse of leveraging technology to navigate the challenges Muslim communities face and establish resilient Halal food certification practices in the wake of and after the COVID-19 pandemic. These findings highlight the potential of blockchain as a catalyst for innovation, efficiency, and sustainability in the Halal food industry, paving the way for a more resilient and inclusive future.

Young Muslim Consumer Behavior on Digital Platform: What can be Learned for Developing Halal Product?

<p><em>Indonesia memiliki peluang besar dalam pengembangan produk halal dan merupakan negara dengan konsumsi online terbesar di Asia</em><em>. </em><em>Penelitian ini bertujuan untuk mengobservasi perilaku konsumsi generasi muda muslim Indonesia </em><em>pada</em><em> platform digital. Penelitian berkaitan dengan perilaku konsumsi pada platform digital telah menunjukkan hasil yang cukup signifikan, namun akademisi dan praktisi yang peduli dalam pengembangan produk halal masih sedikit.</em><em> S</em><em>ehingga penting untuk memahami perilaku konsumen agar dapat menyasar konsumen yang tepat</em><em>. </em><em>Penelitian ini dikembangkan berdasarkan Theory of Planned Behavio</em><em>r serta </em><em>memanfaatkan data primer yang diperoleh melalui kuesioner. </em><em> </em><em>Sebanyak 155 responden generasi muda muslim dipilih melalui teknik accidental sampling dan dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa perilaku konsumen </em><em>pada</em><em> platform digital dipengaruhi oleh Attitude, Perceived behavior control, Recreation orientation, dan Promotion. Sementara itu, subjective norm, Religiosity dan Perceived Benefit merupakan alasan sekunder yang membuat mereka memilih platform digital. Hasil statistik ini men</em><em>unjukkan</em><em> bahwa konsumen di era digital sangat sensitif terhadap harga yang lebih murah. Selain itu, berbagai layanan tambahan yang disediakan oleh platform digital seperti pembayaran di tempat (COD) memudahkan mereka untuk memenuhi kebutuhan konsumsinya. Oleh karena itu, berdasarkan temuan tersebut, penting bagi produk halal untuk mengembangkan platform digital yang mampu memberikan layanan tambahan yang berguna untuk meningkatkan kenyamanan dan kepuasan pelanggan.</em><em></em></p><p>Indonesia have great opportunity for halal product developments and the largest online consumption in asia. This study aims to observe the consumption behavior of young muslim through digital platforms. Research related to consumer behavior has revealed a significant result on digital platform, however the academics and practitioners who are concerned in the halal product development are few. Therefore, it is important to understand consumer behavior in targeting the right consumers. This research is developed based on theory of planned behavior and used primary data obtained through questionnaire. 155 young muslim respondents selected with accidental sampling techniques and analyzed using partial least squares structural equation modeling as the data processing tools. The results show that consumer behavior in digital platforms is influenced by Attitude, Perceived behavior control, Recreation orientation, and Promotion. Meanwhile, subjective norm, Religiosity and Perceived Benefit are secondary reasons they choose digital platforms. This statistical results explain that the consumers in the digital era are sensitive to lower price. In addition, various supplementary services provided by digital platforms such as paylater payments make it easy for them to satisfy their consumption. Therefore, based on the findings, it is important for halal products to develop a digital platform that is able to provide useful supplementary services to increase customer convenience and satisfaction.</p>

Analysis of the consumptive behavior of Muslim consumers: A study on social, psychological, and financial literacy

This research aimed to examine how social, psychological, and financial literacy factors influence the online shopping behavior of college students. The study included 350 undergraduates from Jakarta who were selected using a convenience sampling method. The data was analyzed using regression analysis, which revealed that social and psychological factors significantly negatively impact students' online shopping behavior. On the other hand, financial literacy has a significantly positive impact. This study gives students and the community important insights into managing finances effectively and avoiding impulsive purchases of unnecessary items.
 Public interest statement
 As the Muslim population continues to grow, it becomes increasingly important to understand the values, preferences, and needs of Muslim consumers. This knowledge can help businesses develop relevant products, improve marketing strategies, and build stronger relationships with their target markets. This study provides valuable insights into consumer behavior, particularly among Muslim consumers.

Implementasi strategi dan dampak nike sebagai brand olahraga dalam industri fashion halal

The development of halal industry trends has attracted the attention of multinational companies such as Nike to enter the halal fashion market with the launch of hijab products in 2018. This research aims to analyze the strategy implementation and impact of Nike as a sports brand in the halal fashion industry. By using descriptive qualitative methods and collecting secondary data from various sources, this research explores the reasons behind Nike's controversial move to enter this market. The results show that the launch of the Nike Pro hijab is part of the company's efforts to expand market share and improve its brand image among Muslim consumers. Additionally, this research highlights the impact of capitalism in companies' expansion strategies in this rapidly growing market, as well as the social and economic implications associated with the presence of large companies such as Nike in the halal fashion industry.

How Do Halal Component and Marketing Drive Muslim Consumers?

This research addresses a specific issue within halal marketing, emphasizing its novelty. Despite widespread recognition in marketing literature of the roles played by various halal components and strategies in influencing consumer purchase intentions, there is a distinct research gap in the lack of studies focusing on specific categories. This study aims to fill that gap by examining the relationship between halal awareness, certification, and other marketing elements in shaping the halal purchase intentions of Mixue consumers in Indonesia. Structural equation model analysis of data from 156 Mixue consumers revealed positive correlations between halal awareness, certification, and brand with purchase intentions, while food quality and promotion showed negative and non-significant relationships. Theoretically, the research strives to advance a conceptual model of halal purchase intentions by integrating halal components with marketing elements, contributing to marketing literature with a specific focus on Mixue and its consumers in Indonesia. The practical implications involve a deeper understanding of factors influencing halal product purchase intentions, aiding marketing decision-making and business strategies in this rapidly growing market.

Developing Halal Cosmetics Awareness Module: A Case Study in Malaysia

In conjunction with the rise of the number of world Muslim population and beauty awareness, the halal market in beauty products is anticipated to increase due to the growing demand of Muslim consumers. Malaysia is a predominantly Muslim countries and is amongst the biggest contributor towards the development of global halal hub. However, there is still a dearth of understanding among consumers and manufacturers of cosmetic products in terms of the meaning and the requirements needed for a cosmetic product to be deemed as Halal. There are also a serious lack of trust and awareness of halal products in cosmetic industry especially among consumers. Therefore, the development of the halal cosmetic awareness module is an effort to facilitate the cosmetic industry in Malaysia to comply with the Shariah requirements.

Determinan Pola Konsumsi Dharuriyyah, Hajiyyah dan Tahsiniyyah (Studi Kasus Pengguna Marketplace di Kota Malang)

The advancement of technology in the era of digitalization offers convenience to consumers for quick and easy shopping through digital platforms such as marketplaces. Marketplaces provide various products and services, ranging from basic needs to luxury items. This convenience creates new opportunities and challenges in understanding consumer behavior, especially in terms of how a consumer's consumption patterns correspond with Islamic values in the context of meeting their needs. This research aims to analyze the determinants or factors influencing the consumption patterns of a Muslim consumer in meeting various levels of needs, such as financial literacy, hedonic motivation, technological proficiency, and price discounts. A case study was conducted on marketplace users in Malang City using a quantitative method and multiple linear regression analysis. The research results indicate that a consumer's financial literacy and technological proficiency, as well as the presence of price discounts, have an effect on their consumption patterns at the dharuriyyah, hajiyyah, and tahsiniyyah levels of need. However, hedonic motivation does not affect consumption patterns at all levels of needs. By understanding the effect of these factors on consumption patterns, this research offers valuable insights into how consumers perceive and prioritize their various needs in the ever-evolving digital environment.

THE INFLUENCE OF RELIGIUSITY, KNOWLEDGE, AND PROFIT SHARING ON STUDENTS' PREFERENCE ON ISLAMIC BANK

The low of Islamic bank market share in Indonesia need to uncover which factors to influence consumers’ behaviours and how communication and interaction among Islamic bank and Muslim. This study aims to determine the influence of religion, knowledge and profit sharing on students' interest in saving in Islamic banks. The population in this study were students at Palopo City University. The number of questionnaires processed in this study were 100 respondents. Structural equation modelling (SEM) was used to examine research hypotheses by AMOS and SPSS software. The results of this study indicate that religiosity has a positive effect on student interest, knowledge has a positive effect on student interest, while profit sharing also has a positive effect on student interest in saving at Islamic banks. It implies Islamic bank managers and regulators need promote the main goals of Islamic bank and systems, which also offers regulations and invite students as agent of change to provide insight among Muslim bank consumers.