Abstract
In Indonesia, many skincare product advertisements carry religious themes in them. This research focuses on religious expressions used in Wardah, Safi and Kahf skincare product advertisements. The three skincare product advertisements combine religious expressions in the form of concepts, symbols and stories. This research also examines the meaning of religious expressions in Wardah, Safi and Kahf advertisements. The theory used in this research is the theory of the relationship between religion and advertising by Stefanie Knauss (2016). This research aims to prove the function of religious expressions in Wardah, Safi and Kahf skincare product advertisements with descriptive qualitative method through observation and analysis of the three advertisements. From the results of the research, the writer found that religious expressions in Wardah, Safi and Kahf skincare product advertisements to attract consumers, especially for Muslim consumers in Indonesia. This research can be used as a reference base and foundation for studies that focus on analyzing the meaning contained in religious expressions in skincare product advertisements.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
