Music Industry Research Articles

The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter

Recently, customer engagement in social media has received great attention in the literature, with the aim of understanding its impact on brands and product performance. However, little attention has been given to the potential dark side of engagement, especially in the context of new product launches. This article thus examines the relationships among customer engagement in social media, new product fit, brand longevity, and new product performance. Using the music industry as a context, this research shows that the small but positive effect of prerelease social media engagement on record sales becomes strong when the level of fit is high; for newer artists, engagement can even have a negative effect when fit is very low. This study uses a sample of 181 albums launched by 158 artists in the Canadian market between 2016 and 2017 and a data set that combines weekly record sales, social media activity, and Spotify's audio features analysis. A regression discontinuity–inspired model that accounts for endogeneity concerns is applied to test the hypotheses. This study contributes to the literature by providing robust empirical evidence of a possible negative side of engagement. Although engagement can help artists succeed, it might interfere with their artistic freedom.

FEMINISM IN THE MUSICAL LANDSCAPE OF NORTH- EAST INDIA: AN IN-DEPTH ANALYSIS

This research explores the intricate interplay between feminism and the musical landscape of North-east India, focusing on the state of Assam, Sikkim, and Meghalaya, delving into both traditional and contemporary expressions. In the region known for its diverse cultures, the study aims to elucidate the place of women in traditional music, analyze the representation of women in contemporary genres, and the feminist that are prevalent in the North-east Indian music tradition and industry. Through ethnographic fieldwork, interviews, and a comparative analysis of gender dynamics in the industry, the research seeks to uncover the ways in which music acts as a conduit for challenging and reshaping societal perceptions of gender roles. The findings aim to contribute to the global discourse on feminism in music while providing nuanced insights into the unique cultural context of North-east India. This research not only adds to academic knowledge but also holds practical implications for fostering gender equality and empowerment within the regional music scene.

Does AI‐assisted creation of polyphonic music increase academic motivation? The DeepBach graphical model and its use in music education

AbstractBackgroundIn the modern music industry, AI music generators have gained particular importance. The use of AI greatly simplifies the creation of polyphony. In addition, it can increase student motivation and interest.AimsThis study focuses on the AI‐assisted creation of polyphonic music. The purpose of this study is to determine how creating polyphony through the Deep Bach model impacts the academic motivation of music university students.Materials & MethodsAchieving this goal is possible by conducting an experimental training program based on the use of the above‐mentioned model.ResultsThe results show that students in the experimental group have higher motivation than the control group participants. Therefore, AI‐based music creation has the potential to become a new trend in music education.ImplicationsThe findings of this study can be useful for music education experts, providing empirical data on the effectiveness of AI in music education. The use of the data can ultimately improve the learning process. Future research can focus on developing alternative AI models as well as investigating their effectiveness in music education.

A Study of Isan Folk Music Creation Using a Sampler for Music Education

This research represents a creative exploration in the field of music (Practice as Research: PaR) with the objectives of 1) studying the use of a sampler from Isan instruments and instruments from various cultures to create musical compositions using music software, and 2) examining the appropriate contexts for using a sampler in creative musical works. The research findings reveal that 1) Isan folk music possesses unique characteristics in terms of sound quality and performance techniques, while other musical elements can be combined with it in a technologically driven creative process. This involves connecting the concepts and methods of both traditional and diverse cultural music to create unified compositions using technology, such as recording musical notes in standard notation, exporting them as MIDI files, and then importing them into audio recording software to refine the sounds for complete songs. 2) Regarding the appropriate contexts for using a sampler in creative music, three main contexts were identified: an Isan folk music composition context, a music education context, and a commercial or music business context. In summary, the process of using a sampler for creative music works can bridge the concepts of various cultural music and integrate them with technology. Furthermore, this process can be extended to enhance interdisciplinary learning and teaching methods, making it applicable in diverse contexts.

Impression management through social media: impact on the market performance of musicians’ human brands

PurposeHuman brands in the music industry use self-presentation tactics on social media to manage audience impressions. This practice has led to many posts asking followers to adopt behaviors favoring the human brand. However, its effectiveness in leveraging relevant performance metrics for musicians outside social media, such as popularity in specialized media, music sales and number of contracted concerts, needs further exploration. This study aims to reveal the effect of impression management tactics conveyed on social media on the market performance of musicians’ human brands.Design/methodology/approachSecondary data research classifies 5,940 social media posts from 11 music artists into self-presentation tactics (self-promotion, exemplification, supplication and ingratiation). It shows their predictions on three market performance metrics in an annual balanced panel study.FindingsImpression management tactics via posts on social media are mostly self-promotion, improving the musicians’ market performance by increasing the number of contracted concerts. Conversely, ingratiation generated the most positive effect on the musician’s popularity but reduced music sales. Besides lowering the musicians’ popularity, exemplification also reduced the number of contracted concerts, while the supplication had no significant effect.Originality/valueTo the best of the authors’ knowledge, the research is the first to use social media postings of musicians’ official human brand profiles based on self-presentation typologies as a complete impression management tool. Furthermore, it is the first to test the effects of these posts on market performance metrics (i.e. outside of social media) in a longitudinal study.

In Tune with Ethics: Responsible Artificial Intelligence and Music Industry

Bu çalışma, müzik endüstrisinde yapay zeka etik sorunlarına dair bir tartışmayı başlatarak, OECD yapay zeka İlkeleri çerçevesinde dokuz etik ifadeyi analiz etmektedir. Çalışma, bu yönergeler içinde şeffaflık, insan-merkezli değerler, adalet ve gizlilik konularında artan bir vurgu tespit etmektedir. Yapay zeka tarafından yönlendirilen müzik sistemlerine güven oluşturmak için şeffaflığın önemli olduğu kabul edilirken, insan değerlerinin korunması ve insan ve yapay zeka tarafından üretilen eserler arasındaki ayrım önemli konular olarak ortaya çıkmaktadır. Makale, müzik endüstrisinde üretken yapay zeka sistemlerinin çevresel etkilerini ele almadaki bir boşluğa dikkat çekmektedir. Ortaya çıkan zorlukları ele almak için sürekli araştırma ve diyalog çağrısında bulunarak, yapay zekanın dönüştürücü potansiyelini yönlendirirken müzik yaratımında etik değerleri korumak için çok taraflı işbirliğini vurgulamaktadır.

Collaboration and Competition: A Social Network Analysis of Thailand’s Music Industry

This study quantitatively investigates the collaborative framework and competitive landscape of Thailand’s evolving music industry, driven by technological progress and changing consumer preferences. By examining data obtained from Thailand’s Department of Intellectual Property, specifically 138,868 songs, it explores the complex network of relationships among music creators, artists, and various rights-holders, including those associated with recording, music, melodies, and lyrics. Utilizing social network analysis, this research uncovers a power law distribution in these networks, reflecting a scale-free market configuration. This characteristic is marked by a few dominant players exercising considerable market influence, contrasted with numerous less-interconnected participants. This investigation notes regular patterns of collaboration between artists and different rights-holders. Furthermore, the network of music creators displays small-world properties, with short collaborative distances fostering efficient information exchange and creative synergy. Crucially, this study identifies key influential players instrumental in directing the industry’s major trends, highlighting their role in market concentration. These significant findings will provide critical evidence for informing future policy development aimed at improving efficiency and equity in the digital content industries.

Good models borrow, great models steal: intellectual property rights and generative AI

Abstract Two critical policy questions will determine the impact of generative artificial intelligence (AI) on the knowledge economy and the creative sector. The first concerns how we think about the training of such models—in particular, whether the creators or owners of the data that are “scraped” (lawfully or unlawfully, with or without permission) should be compensated for that use. The second question revolves around the ownership of the output generated by AI, which is continually improving in quality and scale. These topics fall in the realm of intellectual property, a legal framework designed to incentivize and reward only human creativity and innovation. For some years, however, Britain has maintained a distinct category for “computer-generated” outputs; on the input issue, the EU and Singapore have recently introduced exceptions allowing for text and data mining or computational data analysis of existing works. This article explores the broader implications of these policy choices, weighing the advantages of reducing the cost of content creation and the value of expertise against the potential risk to various careers and sectors of the economy, which might be rendered unsustainable. Lessons may be found in the music industry, which also went through a period of unrestrained piracy in the early digital era, epitomized by the rise and fall of the file-sharing service Napster. Similar litigation and legislation may help navigate the present uncertainty, along with an emerging market for “legitimate” models that respect the copyright of humans and are clear about the provenance of their own creations.

Melodic Construction in Children's Songs "Toyor Al-Janna Channel as a Model"

This study aims to identify the melodic construction of a child's song from a specialist standpoint, as well as the characteristics of the melodic style used in these songs. The research population consists of a selection of songs from Toyor Al-Janna channel، which included (22) songs selected randomly.The researchers relied on the descriptive analytical method to prepare this study, and attempted to scientifically analyze songs in an attempt to discover the melodic building there in. The study concluded a set of results: the structure of the melodic sentences of children's songs is formulated with a mechanism that tends to rely on familiar musical scales and a simple music distribution, with melodic styles familiar to the child, which begin with a musical introduction with modern electronic instruments, and with active and simple rhythms. Most of the passages tune is concentrated in an up-and-down tonal sequence and in simple melodic jumps، repeating the tune within the child's sound space. It was clear that melodies of this age category missed the harmonic tunes for not fitting into the age category of children. The study concluded with a number of recommendations the most important of which are: the necessity of diversification of the rhythms and genres accompanying children's songs to avoid monotony and repetition, and to focus on variations in melody in the song while maintaining simplicity so that the child can perform it.

Pengembangan Sistem Pemesanan Tiket Konser Berbasis Web Untuk Meningkatkan Pengalaman Pengguna

In facing intense competition in the music event promoter industry, companies must always pay attention to changes in the environment, especially along with the rapid development of technology. The era of information technology has created new opportunities and challenges that companies must face in maintaining their competitiveness. One important aspect that needs to be considered is ordering tickets for music concert events online. This website offers a revolutionary solution by integrating innovative concepts through the use of HTML, JavaScript (JS), and CSS. The responsive and aesthetic interface ensures an efficient, engaging and interactive ticket booking experience for customers. By utilizing this technology, customers can easily and conveniently book tickets without having to leave the comfort of their home. More than just a ticket booking platform, this website also functions as a complete source of information about music events. This approach engages customers holistically, giving them access to up-to-date information, event schedules and other exclusive content. In this way, companies not only meet customers' transactional needs but also build deeper and more sustainable relationships. In the context of increasingly fierce competition, this innovative approach is expected to win the hearts of customers and make the company relevant amidst industrial dynamics. With a focus on a holistic user experience, this website aims to be more than just a ticket booking platform, but rather a premier destination for music lovers looking for information and a satisfying experience.

Rhetorics of authentic hybridity and the racially mobile mestiça in “Girl from Rio”

ABSTRACT Brazilian pop star Anitta has achieved several indicators of a successful crossover to the U.S. music market. In this essay, I perform a close reading of the music video for “Girl from Rio” that pays special attention to how Anitta rhetorically deploys racial hybridity and mobility to construct and authenticate Brazilianness and Latinidad. Through a series of visual and textual dichotomies, “Girl from Rio” aims to appeal to a globally recognizable Brazilian identity that relies on well-known constructions of mestizaje. As rhetoricians continue to study how racial scripts prompt racial recognition, this essay contributes to this scholarly movement by focusing on Latinidad’s relationship to Blackness. Ultimately, Anitta’s music video is one among many examples of how rhetorics of mestizaje and Latinidad work together relationally to sanction both the movement and containment of certain bodies and move closer to whiteness and away from Blackness.

Comparative Study of the Pop Music Industry in China and the United States

The pop music industry has a wide-ranging social influence and serves as an important medium for cultural exchange and international dissemination. This article aims to conduct a comparative study of the pop music industries in China and the United States, with the goal of comparing the differences and variations in pop music development between these two-major economic and cultural powers. Firstly, we compare and analyze the differences and similarities between the two countries in terms of music market size, music consumption patterns, and the value chain of the music industry. Secondly, we explore the challenges and opportunities faced by the pop music industries in China and the United States, aiming to inspire reflections on the development of the pop music industry in both countries. The study reveals that the future direction of China's pop music industry focuses on increasing the number of paying users and integrating pop music with social platforms. On the other hand, the U.S. pop music industry is dedicated to expanding into emerging overseas markets and enhancing its own influence. The future development trends of the pop music industry in China and the United States provide valuable insights for further exploration and promotion of the pop music industry's development.

Copyright and digital music platforms: harmony or dissonance?

This study addresses the complex relationship between copyright and digital music platforms in the digital era. As digital platforms become the primary means of music distribution, significant challenges arise concerning the protection and fair compensation of authors. The article explores the evolution of the music industry, from the early days of the phonograph to modern streaming platforms, highlighting the technological changes that have shaped the relationship between music and technology. The copyright system in Brazil is also discussed, influenced by the French dual protection model, encompassing both economic and moral rights. The text also analyzes the role of the Central Office for Collection of Copyright (ECAD) and its seven Associations in the collective management of copyright, as well as the issue of transparency in the distribution of economic rights. One point of debate is whether music transmission through streaming platforms should be considered public or private performance, directly impacting copyright revenue collection. Therefore, this study aims to present the relevant panorama of this new context of copyright associated with digital music platforms (streaming). Adopting a deductive methodology with exploratory research, the article concludes that the landscape of copyright in Brazil and its relationship with digital music platforms is a complex and challenging topic that requires careful consideration and appropriate regulation to ensure authors are adequately protected in a constantly evolving digital environment. It emphasizes the need for greater transparency and clarity in the collection, calculation, and distribution system of economic rights by digital music platforms.

Can Online Music Platforms Be Fair? An Interdisciplinary Research Manifesto

In this article we present a manifesto for research into the complex interplay between social media, music streaming services, and their algorithms, which are reshaping the European music industry – a sector that has transitioned from ownership to access-based models. Our focus is to assess whether the current digital economy supports a fair and sustainable development for cultural and creative industries. The manifesto is designed to pave the way for a comprehensive analysis. We begin with the context of our research by briefly examining the de-materialisation of the music industry and the critical role of proprietary algorithms in organising and ranking creative works. We then scrutinise the notion of “fairness” within digital markets, a concept that is attracting increasing policy interest in the EU. We believe that, for “fairness” to be effective, the main inquiry around this concept – especially as regards remuneration of music creators – must be necessarily interdisciplinary. This presupposes collaboration across complementary fields to address gaps and inconsistencies in the understanding of how these platforms influence music creation and consumption and whether these environments and technologies should be regulated. We outline how interdisciplinary expertise (political science, law, economics, and computer science) can enhance the current understanding of “fairness” within Europe’s cultural policies and help address policy challenges. The article details how our research plan will unfold across various disciplinary hubs of a Horizon Europe project (Fair MusE) that aims to explore the challenges and opportunities of today’s digital music landscape. The plan culminates in the integration of these hubs’ findings to deliver “key exploitable results”.

음악 산업 외부환경 변화에 따른 음악 교육 방향 설정에 관한 연구

The music industry environment is changing rapidly, and accordingly, the direction of music education is also changing at a rapid pace. However, there are insufficient tools to predict and set these problems. The purpose of this study is to set the direction of music education according to changes in the music industry environment and to present analysis tools for this purpose. To achieve the purpose of the study, PEST factors corresponding to the external environment of the music industry and SWOT factors corresponding to the direction of music education are analyzed through web crawling and topic modeling from RISS respectively. These results were analyzed using the PEST-SWOT methodology and topic modeling was proposed as a analysis tool. This study will help those involved in music education set educational directions.

성격유형(MBTI)별 음악수용 방식에 관한 연구

The purpose of this study is to study the way music is accepted by personality type. A survey was conducted on young people (19-34 years old) living in Korea, and 288 subjects were involved. For survey statistics, IBM SPSS Statistics 27 version was used. The K-squared test is used to verify the relationship between categorical data, and in this study, music preference and personality type were analyzed as categorical variables, respectively. Through this, statistical results can be obtained as to whether music has an association with a specific personality type or whether there is a difference in music preference according to personality type. Research on the music acceptance method considering the audience's personality type could open a new horizon in music therapy, education, marketing, and even the music industry as a whole.

EDM에서 나타나는 라틴 아메리카 리듬 표현 기법 연구

The purpose of this study is to analyze Latin American rhythm expression techniques in EDM, explore the impact of these expressions on the future music industry, and present a new perspective on musical creativity. Prior to the study, a basic study was conducted to explore the impact of the times according to the historical flow of each genre. For in-depth research, the scope was limited to works released after 2010, which are evaluated as the heyday of EDM, and cases showing the rhythmic characteristics of Latin America were selected by referring to articles and introductions from distributors. As a result of analyzing the instruments and rhythms applied in the works selected to draw conclusions, new works were formed by introducing various traditional instruments, samba, reggae-like rhythms, and 'Call And Response' playing methods, and it was found that these experiments could contribute to the development of the future music industry by creating new experiences and expanding the diversity of music.

An Analysis of the Dwindling Seriousness in Perceiving and Listening to Bollywood Music: from Blockbuster to Lackluster

Music in Indian era ranging from 70s to 90s previously was perceived as a medium that united our diversified Indian society using Bollywood as ‘projected motion pictures medium established in a commercial theatrical setting’, however with passing ages, the art form has not been credited enough in influencing and mending habitual realities as an equipollent democratic medium of social interaction, recreation, and evolution. While India and Indians have respected and celebrated all genres of music since ages dating back from being musical maestro gems in the Mughal durbars to making music from movies as Mother India (1957) ever-perennial milestones in Indian music industry. The spread of music in between the 20 and 21 centuries shared a parallel realm of pragmatism altering the seriousness with which music was created and listened to in the past and the concerning western music streaming influence that it is consumed in currently.

Desain Album “Collide” Band Dieonic

Dieonic is an Alternative Rock music group with the Shoegaze subgenre hailing from Padang, Indonesia. Formed in 2022, Dieonic presents a fusion of key shoegaze elements within a series of alternative rock tracks, refining the essence of emo music. In the midst of Padang's vibrant underground music scene, Dieonic emerges with a distinctive sound, deviating from the conventional trends. This latest project aims to develop a visual communication concept that mirrors the artistic visualization of Dieonic's musical creations and their unique identity. Beyond offering educational insights into the significance of album design in the music industry, this endeavor concentrates on fortifying Dieonic's visual branding as a pivotal aspect of the band's identity, employing a semiotic approach. The cover design for Dieonic's 'Collide' album underwent a meticulous process, utilizing the 5W+1H analysis and the 4D method design for data analysis. The subsequent creative design seeks to encapsulate the band's essence. The resulting design serves as the primary medium in the form of the album itself, accompanied by supplementary materials such as album CDs, booklets, Spotify previews, posters, t-shirts, and flags. These diverse media will undergo thorough testing for their efficacy with a verified target audience to gauge their overall success.

Psychosocial Experiences of Indonesian Performing Musicians In Building a Sustainable Career

This study explores the challenges and strategies of Indonesian musicians in establishing sustainable careers from psychosocial experiences. The study utilizes Interpretative Phenomenological Analysis (IPA) on six professional musicians with over ten years of experience. The findings reveal the importance of adaptation, personal growth, maintaining passion, and creativity. The study concludes that happiness, health, and productivity are crucial for career sustainability, emphasizing the interrelation of personal identity, social support, and career dynamics in the music industry. The research highlights the need for musicians to navigate psychosocial challenges effectively to build long-term, fulfilling careers.