Music Video Clips Research Articles

Development and Implementation of Health Education Tools for Excluded Areas in the Czech Republic

Abstract Background Reducing health inequalities among population groups is imperative, however, health communication strategies tailored to ethnic minorities remain under-researched. To address this issue, various health communication strategies were developed and tested within the 3 year Saste Roma project, focused on improving health literacy and disease prevention in the excluded Czech Roma population. Methods A planning group comprising of doctors, sociologists, psychologists, NGOs and community health workers was established to create tailored health communication tools. The tools were developed with consideration of the sociocultural specifics of the Roma community, using focus groups, in-depth interviews, and the Delphi method. A PR agency was hired to implement the tools. Reach, engagement and Price Per Click = PPC were measured for online tools; feedback on offline tools was collected via surveys and interviews. Results From April 2021 to March 2024, 12 online and offline tools addressing 10 diseases were developed for various age groups and implemented. These tools, such as health literacy brochures and leaflets (78,500 pcs distributed), music videoclips (viewed 150,000 times), a mobile application (with over 500 users), social media profiles dedicated to health (with 140 followers), preventative events, school-based e-learning modules (implemented in 86 elementary schools in excluded areas), online campaigns (reaching 556,337 people; PPC of 0.85 EUR in case of in-house campaign Vs. PPC of 3.21 EUR by PR agency) or poster campaigns (engaging 3,046 individuals) focusing on excluded areas. Lessons This project represents the first extensive use of diverse communication tools targeting the Roma population. The involvement of community representatives (patients, artists, actors, and residents) in tool development is crucial. Training and support for health community workers are essential to achieve effective engagement with the community. Key messages • Tools must be delivered in a culturally sensitive and comprehensible manner by members of the communities. • Commercial PR agencies failed with this specific campaign. Cooperation with Roma artists and influencers is essential.

Genesis of Music Video Clip as a Popular Form of Modern Audiovisual Culture: Experiments with Music Visualisation

The purpose of the article is to reveal the peculiarities of the development of the music video clip in the context of the historical interaction of musical and audiovisual culture. Research methodology. General scientific methods of cognition were applied, in particular analysis and synthesis, systematisation of theoretical data, the method of structural-functional analysis, which made it possible to reveal specific aspects of the interaction of music and various forms of artistic practices in the space of audiovisual culture; a typological method, with the help of which various features of the music video clip in the structure of modern audiovisual culture are revealed. Scientific novelty. The genesis of the music video clip as a popular form of modern audiovisual culture is studied; the problem of integration of visual images and music as part of artistic practices in historical retrospect is considered. Little-known works of foreign scientists, the problems of which are correlated with the subject area of research were introduced into scientific circulation. Conclusions. The genesis of the music video clip testifies to the significant role of artistic practices in the process of image and music interaction at the early stages, which contributed to the invention of new creative ways of representing the imaginary – animation and montage proposed by avant-garde artists; videos and video installations created by mastering the television image; music videos that opened a new dimension for experimentation, becoming an influential form of modern culture. Artistic history of analogue interactions between cinema and music during the 20th century demonstrates the antecedent conditions of production, perception, and socio-political context that were necessary for the mass popularization of the music video as an established form. Thanks to the early experiments in the formation of visualised music, the music video as a new form of audiovisual art gained cultural value, which allowed it to play a significant role at the modern stage. The music video played and continues to play a key role in the socio-cultural space. The technological evolution from analogue to digital means of production and display has accelerated the development of both the form and the aesthetics of the music video, which emphasises one of the most important roles of art in society – to provoke thought and encourage a rethinking of social, political and cultural conditions and surroundings, using this is the main means of communication, including popular music.

The Effectiveness of the "I Can Brush My Teeth" Movement and Song Program in Improving Tooth Brushing Knowledge in Children Aged 4-6

Children with good dental health can experience optimal physical, mental and social development, but in reality 9 out of 10 Indonesian children experience dental caries. This study aims to determine the effectiveness of the "I Can Brush My Teeth" singing and dancing program to increase 4 – 6 years old children’s toothbruhing knowledge. This research uses quantitative research method with a within-subjects quasi experimental pre-post design to measure the effectiveness of intervention using movement and song methods delivered through music video clips as a medium for learning children's knowledge regarding the frequency, duration, schedule and benefits of good toothbrushing, as well as providing children with an understanding of the importance of parental involvement. Post test results showed a significant increase in the average children's knowledge score using the non-parametric Wilcoxon Signed Rank Test comparison technique with a P value of 0.002 with a significance limit of <0.05. One week after post-test1 another post-test was done (post-test 2), and the increase of toothbrushing knowledge persists significantly with a P value of 1.000 with a significance limit of <0.05. Based on the results of the data analysis above, it can be concluded that "I Can Brush My Teeth" singing and dancing program is considered effective in increasing the knowledge of children aged 4 - 6 years about good tooth brushing. Further research evaluating the effect of parental involvement using singing and dancing programs on the level of knowledge about good toothbrushing behavior in children aged 4 - 6 years is considered necessary.

Cultural Identity of North Maluku in Folk Pop: When Traditional Meets the Future

North Maluku, which located in the eastern part of Indonesia is known for its rich cultural diversity that has been established for centuries. There are many traditions and arts that are represented as part of its cultural expression, in which one of them is music. There are several genres of music that are popular among local residents, from traditional, such as Baronggeng music to modern, such as pop, dangdut, and rock. Amongst these variety of music genres, there is one genre that is able to attract the attention of people outside North Maluku, namely Folk Pop. Interestingly, one of the figures who is quite active in expressing North Maluku identity through this Folk Pop genre is a group of young people who are members of a local music group known as TreesHome. However, a question arises when considering whether or not the identity presented by TreesHome reflects the cultural identity of North Maluku Therefore, the study aims to attest how TreesHome is able to maintain the cultural identity of North Maluku in in each music video clip and each of their stage acts. This study is qualitative descriptive research, and by using Identity Theory approach by Stets and Burke (2022), the study will examine and analyze the aforementioned problem. From the analysis result, can be concluded that TreesHome is able to express elements of North Maluku's cultural identity through a combination of 7 out of 11 ethnic cultural elements proposed by Salter & Harpending (2013) with modernization in the Folk Pop music genre that they present which ultimately provides added value to the cultural identity of North Maluku. Overall, the research can contribute in development of strengthening North Maluku’s cultural identity through Folk Pop by combining traditional and modern music performance.

Expansión transmedia del video musical: casos de estudio de álbumes visuales en la industria musical actual

El álbum visual supone un nuevo artefacto comunicativo originado con la lógica del contexto transmedia en su expansión del formato videoclip musical. Se analizan tres casos de estudio, empleando el análisis multimodal para conocer el significado y aporte de los materiales visuales, buscando elementos de intertextualidad y recursividad de motivos y patrones visuales para la realización de un storytelling. Las conclusiones apuntan a tres caminos diversos en la construcción de una representación autoexpresiva de las artistas, gracias a una performatividad visualizada materializada en una mayor intertextualidad y uso de la apropiación cultural.

Emotion Recognition Using Continuous Wavelet Transform and Ensemble of Convolutional Neural Networks through Transfer Learning from Electroencephalogram Signal

Purpose: Emotions are integral brain states that can influence our behavior, decision-making, and functions. Electroencephalogram (EEG) is an appropriate modality for emotion recognition since it has high temporal resolution and is a non-invasive and cheap technique.
 Materials and Methods: A novel approach based on Ensemble pre-trained Convolutional Neural Networks (ECNNs) is proposed to recognize four emotional classes from EEG channels of individuals watching music video clips. First, scalograms are built from one-dimensional EEG signals by applying the Continuous Wavelet Transform (CWT) method. Then, these images are used to re-train five CNNs: AlexNet, VGG-19, Inception-v1, ResNet-18, and Inception-v3. Then, the majority voting method is applied to make the final decision about emotional classes. The 10-fold cross-validation method is used to evaluate the performance of the proposed method on EEG signals of 32 subjects from the DEAP database.
 Results:.The experiments showed that applying the proposed ensemble approach in combinations of scalograms of frontal and parietal regions improved results. The best accuracy, sensitivity, precision, and F-score to recognize four emotional states achieved 96.90% ± 0.52, 97.30 ± 0.55, 96.97 ± 0.62, and 96.74 ± 0.56, respectively.
 Conclusion: So, the newly proposed model from EEG signals improves recognition of the four emotional states in the DEAP database.

Visual and Verbal Sign in RM and Wale Music Video “Change”

The writing of “Visual and Verbal Signs in RM and Wale Music Video Change” is to identify the types of visual communication elements and to analyze the meaning in visual and verbal communication elements. The data was collected by documentation method, note-taking technique and by downloading the music video, watching and listening carefully and finding the signs and classifying the data according to the types. In analyzing the data, the theory of visual communication proposed by Dyer (1993) and theory types of meaning proposed by Leech (1983) were used. The finding of analysis shows 15 elements in six visual categories. They include appearance (age, gender, national & racial, hair, body & size, look), manner (expression, eye contact, pose, & clothes), activity (touch, body movement, positional communication), props and setting. While in verbal representation of the Change music video clip findings seven meanings including conceptual meaning, connotative meaning, social meaning, affective meaning, reflected meaning, collocative meaning and thematic meaning.

THE UNIVERSITY STUDENTS� EXPERIENCES IN LEARNING ENGLISH USING YOUTUBE : A CASE STUDY OF INDEPENDENT LEARNING

YouTube is a website that facilitates users to share the videos they have, or just enjoy various videos uploaded by content creators. There are various kinds of videos that can be uploaded through this site, such as video blogs, music video clips, education videos, and others. Learning English independently through YouTube is a research topic which aims to find out the experiences of students while studying English and the challenges and opportunities they get. English Education in one private university in Cirebon became the object that the researcher chose and there were four female students who participants in this study. This research uses qualitative methods and data analysis uses thematic analysis. Data from this research is found by doing questionnaire and interview seasons. All participants showed positive responds. The results of this research indicate that YouTube is an application that can be used independently. Learning English by watching videos can help them improve their English skills, especially in listening and speaking skills. The benefits they get while using YouTube as a medium for learning English are interesting English learning content, good pronunciation, unfamiliar word, familiar with accent, a lot of information and knowledge through the videos that they see for learning.

The Representation of Non-Heterosexuality in YouTube: Study on K-Pop Girl Group Music Video

Since the late 2000s, the Korean pop music industry (K-pop) has made significant progress outperforming the music industry of other countries. The abundance of South Korean media content showing the concept of “Girl Band” is engaging because of changes in gender representation in the Korean pop music industry. This study focuses on the representation of non-heterosexuality in the music videos of the K-Pop girl groups Mamamoo, Loona, and Red Velvet. The Music Video (MV) of the three girl bands shows other sexual orientations, as is often shown in the South Korean media. By observing the three music videos, the author found that South Korea has begun to represent several sexualities and genders that exist through the KPop industry. This study aims to analyze how the South Korean entertainment industry began to represent non-heterosexuality in the music video clips of K-Pop girl groups. The method used in the study uses a qualitative approach with semiotic analysis by John Fiske. The results of this study indicate the existence of a non-heterosexual ideology implied by the three girl groups through the content in the music video uploaded on the Youtube media platform

Figurative language used in Blackpink featuring Selena Gomez's song lyric "Ice Cream": A discourse analysis

A pop song is one of the popular genres widespread in society. The label 'popular' is used as it covers a diverse range of masses, started from pre-dominantly youth to adult, that target them as the market. To the extent of the popular meaning, a song is supported with alluring music video clips, entertaining musical instruments, and lyrics that make an addiction by turning the repeat mode on a music player. Regardless, no all of the songs carried by singers incorporate lyric meanings of what they indeed seem. They thus frequently embed figurative features of the language to fit the context of a song. The figurative language feature is a variety of language that authors operate to convey out of the comprehension of literal meaning. It then involves no surface context instead of a deep one. Therefore, this descriptive qualitative analysis study was conducted to investigate how figurative language features carry and influence the meaning behind BLACKPINK-Selena Gomez's song Ice Cream. The findings showed that metaphor (48%) was the most frequent figure spotted in the musical discourse, followed respectively by simile (28%), hyperbole (12%), and repetition (12%). It indicated the song was intended to convey the lyrics contained no real-context meanings that can cause misleading or even be puzzlement if the listeners cannot comprehend the song as a whole. Therefore, further research may comprehensively consider this issue with different perspectives to broaden the language field.

Perception of cuts in different editing styles

The goal of this work is to explain how the cuts and their insertion in different editing styles influence the attention of viewers. The starting hypothesis is that viewers’ response to cuts varies depending on whether they watch a movie with a classical versus a messy or chaotic editing style. To undertake this investigation, we created three videos with the same narrative content and duration but different editing styles. One video was a fixed one-shot movie. Another video followed a classical editing style, based on the rules of classic Hollywood movies, according to David Bordwell’s studies. The other video used a chaotic style, beyond post-classic, which broke the classical rules of continuity and was inspired by music video clips. We showed these stimuli to 40 subjects while recording their brain activity using the electroencephalography (EEG) technique. The results showed that cuts reduce the eyeblink frequency during the second after they are seen. Since blinking is a well-known attention marker, we propose that cuts increase viewers’ attention. Cuts initiate a flow of electrical activity from the visual cortex to the cognitive processing zone in the prefrontal area. We also found that the different editing styles in which cuts are inserted affected perception, confirming the initial hypothesis. These results could be of great interest and utility for creators of audiovisual content and the management of attention in their work.

Video materials as an effective tool for teaching foreign students Russian colloquial speech in the conditions of distance learning

The purpose of the study is to offer a comprehensive methodological work with a music video clip for the development of the communicative competence of foreign students studying Russian in the conditions of distance learning. The article reveals the need to update teaching methods in the field of speech in a foreign language, which is dictated by the rapidly changing cultural and linguistic environment and the specific nature of communication in new situations. The scientific novelty consists in a step-by-step description of the methodology of interactive acquaintance of foreign students with the cultural capital of Russia, the task of which is the development of speech skills against the background of general cultural knowledge. As result, it was revealed that working with authentic video material helps foreign students to understand fluent Russian, feel freer in live communication, adapt faster and overcome the language barrier.

Visual and Verbal Communication in the Music Video Clip Entitled “Millionaires”

This study is aimed at analyzing the elements of visual and verbal communication and the messages of the song lyrics of millionaires. The data of this study collected intensively through watching the music video clip and note-taking. In analyzing the data this study uses the main theory of principle visual communication elements by Dyer (1993), theory of sign by Goodwin (1992), and theory of meaning proposed by Leech (1974). The findings showed that the use of visuals was found 13 elements are appearance, manner, activity, props, and setting, visual or images. As for verbal communication elements, the finding showed 4 meanings representation: conceptual meaning, connotative meaning, affective meaning, and thematic meaning. Furthermore, there is a correlation between visual signs and verbal representation in the video clip as well as the meaning of the song lyrics.

Reflejos de la identidad indígena andina en el videoclip narrativo de la música andina: caso Otavalo – Ecuador

Las producciones audiovisuales de los pueblos indígenas se enfocan en el documental y cine, así las reflexiones y los análisis se concentran en los dos ámbitos. Sin embargo, las producciones audiovisuales en otros formatos como: telenovelas, parodias, entrevistas y videoclips no son del interés de los investigadores. En ese marco, se selecciona al videoclip musical como un formato que creció en la última década y que diferentes grupos en la sociedad aprovechan para contar sus historias y propias representaciones de la realidad. Es el caso de la música andina indígena, que a través de la producción del video musical ven en las plataformas digitales los espacios para alojar y difundir la canción andina, promocionar la banda musical y representar la identidad cultural. Por esa razón, el objetivo de este artículo es analizar la relación de los tres componentes básicos de la estructura narrativa en el videoclip musical de los grupos artísticos indígenas de la ciudad de Otavalo en Ecuador. La metodología para el análisis parte desde un enfoque narrativo y se analizarán los personajes, los acontecimientos, las transformaciones y los ambientes. Las conclusiones aportarán conocer cuáles son las características, fortalezas y debilidades en la estructuración del video musical andino indígena.

Differential media effects on male body satisfaction and mood

ObjectivePrevious research has shown that idealised images of men in the media have the capacity to trigger body dissatisfaction in male viewers. However, little is known about these effects across diverse media types. This study compared the effects of different media on men's body satisfaction and mood within a social comparison theory framework.MethodYoung adult men (N = 110) were randomly assigned to view images of scenery or idealised depictions of males across four media conditions including television commercials, music video clips, still images where the model was posed, or still images where the model was active. Men completed pre‐ and post‐test measures of state body satisfaction and mood, and a post‐test measure of social comparison.ResultsMen who viewed television commercials reported a significant drop in body satisfaction and greater social comparison. No effects were found across the other media types.ConclusionOur findings suggest that televised depictions may be particularly detrimental to men's body image, which may be due to increased social comparison processes.

Visual and Verbal in Music Video Clip of The Script's Band Entitled 'The Man Who Can't Be Moved'

The title of this paper is “Visual and Verbal In Music Video Clip Of The Script’s Band Entaitled “The Man Who Can’t Be Moved”. The writing of this under graduate thesis aimed at finding out the messages from the lyrics of the music video clip applying theory of visual communication elements and the theory of meaning. It is also aimed at analyzing the use of visual and verbal communication elements as well as finding out correlation between the visual elements and verbal representation with the meaning of the song in this video clip.The aims of this study were to analyze the elements of visual communication and to find out the meanings of the song lyric. The method used in this study was library research method and it is supported by note taking technique. The data was qualitativelyanalyzed based on John Dyer’s theory (1993) and the theory of meaning by Geoffrey Leech (1974). It was found that the music video clip in the album The Script contained the 5 categories of visual communication such as appearance, manner, activity, props and setting, and visual or image. The meanings of the song lyrics found were conceptual and connotative meaning. The relationship between verbal and visual communication found that they were supporting each other.

Теоретические аспекты изучения поликодового текста в современном языкознании

The article considers the concept of polycode text in the theoretical aspect. Modern trends in studying polycode text as a synthetic phenomenon, which includes signs of various semiotic systems, are analysed. Musical video clips, movies, Internet texts are considered as polycode texts; advertising texts are mostly of polycode nature. The concepts “creolized text” and “polycode text” are compared. It is shown that the key issue while studying polycode text is a problem of its adequate understanding. Polycode text functions in each of modern cultural spaces, in any developed language, therefore, its studies are of universal nature.

TEENAGE PERCEPTION OF THE ROLE OF BEAUTY VLOGGER IN THE EFFORT TO DEVELOPE BUYING INTEREST

Youtube is a popular video sharing website where users can load, watch and share video clips in a free way. Generally videos on YouTube are music video clips, movies, TV, and videos made by Youtubers. The video that is popular by teenagers, especially young women, is the vlog content of makeup tutorials or review makeup by beauty vlogger. Currently the cosmetics industry believes the YouTube Beauty Vlogger to review its products through vlog content. One of them is Emina cosmetic product that trusts Abel Cantika, a YouTube beauty vlogger as a Celebrity Endorser for its products. This study uses the theory of mass communication and the theory of perception regarding the buying interest on a product. The purpose of this study is to examine more deeply the role of beauty vlogger in influencing buying interest in teenagers on Emina cosmetics. This study used a qualitative research method with data obtained through interviews with three informants who are teenagers in terms of age 17- 20 years old. The results of the research of the three informants showed that the role of beauty vlogger greatly influenced the buying interest in Emina products. To cite this article (7 th APA style) : Widiastuti, T. (2019). Teenage Perception towards the Role of Beauty Vlogger in the Effort to Develop Buying Interest. Journal Communication Spectrum, 9 (1), 1-13. http://dx.doi.org/10.36782/jcs.v9i1.1924

Videoclips musicales en YouTube como herramienta para el aprendizaje. Ejemplo práctico en la enseñanza universitaria

Se presenta una actividad docente en un entorno universitario mediante el análisis de conceptos de la Geografía Económica a través del visionado de videoclips musicales integrados en la plataforma YouTube. El alumnado (N=33) trabaja de manera grupal y colaborativamente, en sesiones presenciales y sesiones tutorizadas, seleccionando un grupo musical y una canción y analizando en profundidad la letra y las imágenes presentes en el vídeo, con el objeto de observar e intentar resolver problemáticas cotidianas. Son los propios estudiantes quienes califican la práctica. A través de un breve cuestionario los alumnos destacan la realización de un trabajo participativo, ameno, divertido y novedoso. Se observa una alta motivación de los estudiantes y la capacidad de reflexión y de debate sobre cuestiones geográficas y económicas actuales. Se sugiere un mayor seguimiento por parte del profesorado y, por tanto, una mayor dedicación de horas si se desea implementar en cursos venideros. This article shows a teaching exercise implemented at the university level through the analysis of different concepts related to Economic Geography, by the viewing of music video clips through the YouTube platform. The students (N=33) work collaboratively in teams, choosing a music band and a song and analyzing in depth its lyrics and pictures, in order to observe and try to solve everyday problems. The students themselves qualify the exercise. The evaluation is done through a brief questionnaire which highlights a participatory approach and an entertaining, dynamic and original work. A high motivation and students’ capacity for critical reflection on current geographical and economic issues are observed. It is suggested a higher follow-up of the activity and, therefore, a greater dedication of hours to be implemented in future classes.

Emotion Recognition Using Ensemble Bagged Tree Classifier and Electroencephalogram Signals

Introduction: Emotion plays a key role in our daily life and work, especially in decision making, as people's moods can influence their mode of communication, behaviour or productivity. Emotion recognition has attracted some research works and medical imaging technology offers tools for emotion classification. Aims: The aim of this work is to develop a machine learning technique for recognizing emotion based on Electroencephalogram (EEG) data Materials and Methods: Experimentation was based on a publicly available EEG Dataset for Emotion Analysis using Physiological (DEAP). The data comprises of EEG signals acquired from thirty two adults while watching forty 40 different musical video clips of one minute each. Participants rated each video in terms of four emotional states, namely, arousal, valence, like/dislike and dominance. We extracted some features from the dataset using Discrete Wavelet Transforms to extract wavelet energy, wavelet entropy, and standard deviation. We then classified the extracted features into four emotional states, namely, High Valence/High Arousal, High Valance/Low Arousal, Low Valence/High Arousal, and Low Valence/Low Arousal using Ensemble Bagged Trees. Results: Ensemble Bagged Trees gave sensitivity, specificity, and accuracy of 97.54%, 99.21%, and 97.80% respectively. Support Vector Machine and Ensemble Boosted Tree gave similar results. Conclusion: Our results showed that machine learning classification of emotion using EEG data is very promising. This can help in the treatment of patients, especially those with expression problems like Amyotrophic Lateral Sclerosis which is a muscle disease, the real emotional state of patients will help doctors to provide appropriate medical care. Keywords: Electroencephalogram, Emotions Recognition, Ensemble Classification, Ensemble Bagged Trees, Machine Learning