Perspective Of Multimodal Discourse Analysis Research Articles

The Interpretation of Feminism in Feminist Movie Poster from the Perspective of Multimodal Discourse Analysis--Taking Barbie as an Example

The Interpretation of Feminism in Feminist Movie Poster from the Perspective of Multimodal Discourse Analysis--Taking Barbie as an Example

Subtitle Translation Strategies of The Broke Sisters Season 1 Episode 3 from the Perspective of Multimodal Discourse Analysis

Subtitle Translation Strategies of The Broke Sisters Season 1 Episode 3 from the Perspective of Multimodal Discourse Analysis

The Research of Henan Image Construction from the Perspective of Multimodal Discourse Analysis

Night Banquet in Tang Dynasty Palace, as a dance program in the Henan Spring Festival Gala, went virus on the Internet and triggered hot discussion about the integration of Chinese traditional excellent culture and modern Internet technology in different fields after its launching. This program not only innovates the presentation style of traditional culture, but also promote the image of Henan rapidly in some degrees. In addition, the Night Banquet in Tang Dynasty Palace conveys rich information to the audience through using different modes, such as images, music, body movement and facial expression. This paper intends to analyze how different modes connected to convey meanings as well as constructing the image of Henan in the video based on the Visual Grammar Theory in Multimodal Discourse Analysis, which is an useful tool to analyze videos and pictures. After the discussion, the author concludes that Henan is a province with huge amount of cultural resources, open and innovative spirits, and cautious and conscientious images.

A Study on the Translation of the Promotional Video for Quanzhou’s Application for World Heritage from the Perspective of Multimodal Discourse Analysis

A Study on the Translation of the Promotional Video for Quanzhou’s Application for World Heritage from the Perspective of Multimodal Discourse Analysis

Research on Subtitle Translation from the Perspective of Multimodal Discourse Analysis—Taking the Movie Lighting Up the Stars as an Example

Research on Subtitle Translation from the Perspective of Multimodal Discourse Analysis—Taking the Movie Lighting Up the Stars as an Example

Research on the Subtitle Translation of The Legend of Sealed Book from the Perspective of Multimodal Discourse Analysis

With the innovation of multimedia technology, a vast array of Chinese films has been rapidly translated and disseminated internationally, significantly enhancing the soft power of Chinese culture. As a quintessential multimodal text, the subtitling of films necessitates an analysis and interpretation of the multimodal discourse within them. The theory of multimodal discourse analysis, which takes multimodal discourse as its subject, provides a scientific analytical framework and practical guidance for the multimodal translation of film subtitles. Therefore, this paper employs the framework of multimodal discourse analysis theory, drawing on Zhang Delu's proposed dimensions of cultural, contextual, content, and expression levels, to conduct an in-depth analysis of the subtitle translation of the film The Legend of Sealed Book. The aim is to offer insights into the practice of film subtitle translation and to further the international dissemination of Chinese culture.

Multimodal Discourse Analysis of the Promotional Film Countdown: Beginning of Spring for the Opening Ceremony of Beijing Winter Olympics

The promotional film “Countdown: Beginning of Spring” presented at the opening ceremony of the 2022 Beijing Winter Olympics is a typical example of disseminating Chinese culture and shaping the image of China on the international platform. This paper takes the promotional film as the research object and explores the meaning of 24 solar terms in the film from the perspective of Multimodal Discourse Analysis. Apart from the elements of the Winter Olympics, the short film also vividly reflects the characteristics of the solar terms, the connotation of traditional Chinese culture and the national image of harmony between man and nature through visual, audio and text resources.

Resumés in English from the perspective of multimodal discourse analysis

Resumés play a crucial role in individuals’ careers; hence how to create an eye-catching resumé is always a big concern. This article aims to discover discourse features of resumés in English from the perspective of Multimodal Discourse Analysis (MDA). It focuses on describing layout features, lexical choices, grammar features and the image-language relations in 50 English resumés based on the qualitative method. There are combinations of linguistic and visual elements in these resumés. The findings show five general layout sections in English resumés and four main patterns. This study indicates verbs, adjectives and compounds used in expressing ideas and rely on the transitivity system of Systemic Functional Grammar to analyze grammatical features. Additionally, three types of image-language relations are identified: Clarification, Exposition, Augmentation. It is expected that the results of this study can be useful for writing resumés in English as well as for teaching and learning English language.

The Construction and Communication of National Image by Publicity Documentary Subtitle Translation from Multi-Modal Perspective: A Case Study of China on the Move

With the evolution of globalization, the world pattern has become more open and diverse. A good national image is the strategic capital for friendly exchanges and cooperation between countries. The shaping and dissemination of national image have become the most important game strategy for countries in international political and economic competition. As one of the most important media of external communication, publicity documentary fully embodies the construction of national image. This study is based on the perspective of multimodal discourse analysis, using the cultural, contextual, and content dimensions of the multimodal discourse analysis framework proposed by Zhang Delu as the specific research and analysis path. The bilingual subtitles of the documentary China on the Move are used as the corpus, and an overall example analysis is conducted from the cultural and contextual levels. Then, a specific analysis is conducted from the content level on the modality in the documentary. Through subtitle translation, explain how documentaries achieve precise construction and accurate communication of the national image through multimodal cooperation.

On German National Image Self-Shaping from the Perspective of Multimodal Discourse Analysis—A Case Study of German Chancellor Scholz's Tweets

Multimodality is a major trend in the current discourse world. Multimodal discourse analysis focuses on the co-construction of different symbolic resources and the internal rules of each mode, which enriches the perspective of traditional discourse research. On the international political stage, national propaganda windows also actively use multimodal means to shape their ideologies and national images. This thesis, based on the three metafunctions of language and visual grammar theory, makes a multimodal analysis of German Chancellor Scholz's tweets posted in the second half of 2022, to explore Germany's process of shaping its national image on social media platforms. The German government uses a rich symbolic system to design discursive expressions, establishing a national image to the world that proactively assumes the responsibility of global governance, wholeheartedly defends the core interests of the people, and strictly defends the traditional value order.

Subtitling Translation of Foreign Propaganda Documentaries from the Perspective of Multimodal Discourse Analysis

As an important component of Chinese culture, traditional Chinese medicine (TCM) is receiving increasing attention in the world. Documentary is a multimodal communication medium that integrates elements such as text, image, sound, animation, and so on, effectively promoting the international dissemination and development of TCM culture. Based on the theoretical framework of multimodal discourse analysis by Delu Zhang, taking the documentary Our Traditional Chinese Medicine released by the National Administration of Traditional Chinese Medicine as an example, this paper analyzes the subtitling translation of the documentary from the cultural, textual, expressive aspects, and the aspect of content, and explores the use of language, image, voice, action and other modes and their cooperation. The result shows that the subtitling translation of Our Traditional Chinese Medicine utilizes multiple modalities to enhance the expressiveness and logic of documentaries, thereby improving the effectiveness of external dissemination.

LA TRADUCCIÓN DE LA NOVELA GRÁFICA: PERSPECTIVA SEMIOLÓGICA Y MULTIMODAL

LA TRADUCCIÓN DE LA NOVELA GRÁFICA: PERSPECTIVA SEMIOLÓGICA Y MULTIMODAL

Chinese English Teaching Research From the Perspective of Multimodal Discourse Analysis

Chinese English Teaching Research From the Perspective of Multimodal Discourse Analysis

Subtitle Translation from the Perspective of Multimodal Discourse

Film and television works are multimodal discourse composed of a variety of symbol systems such as text, sound and image, so the audience's various senses can be mobilized at the same time when watching movies. Starting from the perspective of multimodal discourse analysis, this paper applies Delu Zhang’s theoretical framework of multimodal discourse analysis to analyze the subtitle translation of Harry Potter and the Philosopher's Stone from four aspects: culture, context, content and expression, so as to understand the influence of multimodal on subtitle translation.

Representation of Writing Skill Importance In a Video Advertisement From The Perspective of Multimodal Discourse Analysis

Representation of Writing Skill Importance In a Video Advertisement From The Perspective of Multimodal Discourse Analysis

多模態話語視角下中國外交話語翻譯管窺———以中美阿拉斯加高層戰略對話為例

Translation is not only a task but also a tool in the international political competition. It's urgent for us to strengthen and improve our work in international communication to demonstrate a real, three-dimensional and comprehensive China, in which the English translation of diplomatic discourse also matters. This study finds that the English translation of Chinese diplomatic discourse is mainly in the form of symbols, and little attention is given to pictures, images, audio and other multi-modal forms. The latter, however is often more intuitive and vivid, which can enhance the communication effect from the perspective of multi-angle and three-dimension, increasing audience coverage. From the perspective of multi-modal discourse analysis, this paper focuses on the China-US Alaska high-level strategic dialogue in the following two aspects, i. e, verbal modal and non-verbal modal discourse analysis, in hope of shedding some light on the English translation of Chinese diplomatic discourse.

A Multimodal Analysis of Discourse and Narrative In Kurdish Television Documentaries

From the perspective of multimodal discourse analysis, this paper analyses Kurdish television documentary film that produced by Kurdish television during the Islamic State in Iraq and Syria ISIS period in Iraq, exploring the discourse of the film by examining the visual, verbal, soundtracks modes, also considering how those modes work together to create narrative structure in the extracted film. The investigation has been done through applying, Iedema (2001) Reading Images: Visual Grammar by Kress & Van Leeuwen (2006; 2020; 1996). To deconstruct the elements of documentary film A modern software named Multimodal Video analysis by Kay L. O’Halloran & E (2013), has been applied. Results show, the extracted film has been produced by shaping the footages into an artefact by putting recorded materials together to make narrative structure, the deployment of various modes in the dynamic discourse, make the documentary films more effective in order to achive its discourse, Kurdish Television attempted to confirm ISIS brutality, ISIS crimes against Kurdish people, and displacement of Innocent civilians including children.

A Study of “A Valediction: Forbidding Mourning” from the Perspective of Multimodal Discourse Analysis

“A Valediction: Forbidding Mourning” is one of John Donne’s representative works. It displays the poet’s profound love for his wife by using ingenious conceit and defamiliarization techniques. The poet uses the image of compasses to express his spectacular ideas and his unusual view of love. Based on the theory of multimodal discourse analysis developed by systemic functional linguisticians, this paper interprets the poem from four aspects: visual mode, auditory mode, verbal mode and multimodal meaning integration, so as to understand the poem from the perspective of form, sound and meaning comprehensively, enriching the connotation of the poem.

Interactive meaning of visual images in Da Nang city tourism discourses on some Vietnamese websites

This article studies the interactive meaning of visual images in Danang tourism discourse from the perspective of multimodal discourse analysis. This research direction assumes that images, language, music... are all sources of meaning. The analytical data are images collected from a number of Vietnamese websites by three media subjects, including the local tourism management agency, the central media agency, and the travel agency. The content of this study is based on the image analysis framework of Gunther Kress and Theo van Leeuwen. The results show that there is an imaginary interaction between the participants in the visual image and the viewers through the image research criteria such as the gaze, the size of frame and shooting angle of the participants (human, animal, place… etc.). These criteria show not only the connection, social distance and attitude of the participants in the images towards the viewers, but also the different intentions of the media subjects: The offer images in the tourism discourse invite not only viewers to participate in tourism activities but also expect viewers to witness the activities of the participants in the visual images; the shooting distance (size of frame) represents not only the social distance, but also the purpose of emphasizing the details of the participants or providing the entire context of the participants' appearance in the visual image; the shooting angle (horizontal and vertical) not only shows the attitude or power of the participants in the images to the viewers, but also to emphasize the special details of the participants in these images. Therefore, depending on their purposes, media subjects need to enhance visual images with different criteria about the gaze, the size of frame and shooting angle of participants in the images in the tourism discourses in Da Nang city on Vietnamese websites in order to improve communicational efficiency of these visual images about tourism in this city on those websites in the future.

‘Open’, ‘connected’, ‘distinctive’, ‘pioneering’, and ‘committed’: semioscaping Shanghai as a global city

ABSTRACT The identity of a city matters in a global age. This article explores the discursive construction of the global city’s identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish itself as a global city. Under the assumption of city agency in the semiotic practice of public signage, the signs photographed on site at Pudong International Airport of Shanghai were analysed from a critical perspective of multimodal discourse analysis, focusing on identity building for unique selling propositions. Questions addressed include what the identity of the global city looks like in Shanghai and how Shanghai is semioscaped as a global city and thereby its ethos implicitly represented. The findings suggest both global convergences and local particularities in the semioscaping of Shanghai as a global city. It argues that this way of identity building is attributable to the negotiation and contestation of power subject to the social norms, ideologies of a specific city.