The COVID-19 pandemic compelled educational institutions to swiftly shift from conventional classroom instruction to remote and hybrid learning models, prompting the widespread adoption of digital tools and mobile apps for online education. As the world emerges from this crisis, there's a growing interest in exploring innovative ways to utilize multimedia tools for improved engagement, accessibility, and learning outcomes. Multimedia encompasses diverse content formats, including videos, interactive simulations, and online collaboration tools, offering various avenues to enhance the process of teaching and learning. This research paper investigates the role of multimedia tools in education, focusing on their utilization, and the challenges and barriers associated with their integration into classroom settings within the Jakarta District of Indonesia's higher education sector. Qualitative research methods were employed, involving interviews, observations, and documentation analysis conducted at a higher education institution in Bekasi District, Indonesia. Interviews were conducted with the educators (providing learning materials). The study discovered that the incorporation of multimedia tools, such as images, videos, animations, and interactive platforms like Kahoot, enhances students' focus, interest, and engagement, consequently improving memory retention and comprehension. The research also identified various challenges in successfully incorporating multimedia tools into the field of education, including resource limitations, digital literacy gaps, connectivity issues, lecturer's unfamiliarity with technology, lack of motivation, inadequate digital tools, subscription costs, quality concerns, and potential distractions. The paper offers practical recommendations for successful multimedia integration in classrooms, emphasizing clear guidelines, brief video content, specific tasks for students, thought-provoking questions, early material distribution, and guidance in using ICT.
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