The professional training of specialists in multimedia design in higher educational establishments of the People's Republic of China is considered. The results of the analysis of scientific and methodological literature on the research problem indicate that its various aspects were reflected in the scientific works of scientists who considered the professional skills of future design professionals at the level of higher education (E. Antonovich, Liu Guilin, Liu Chunilin, Schi Chanfa, Yu Zuguan, A. Antipovsky, N. Borevskaya, L. Kalashnik, Liu Donmin, V. Danilenko, M. Opalev, N. Pazura, Su Xiaohuan, N. Franchuk, Zhu Mutsu, Jia Yachen, M. Yakovlev, etc.). At the same time, the problem of professional development of specialists in multimedia design is not sufficiently researched. The psychological and pedagogical peculiarities and organizational and pedagogical conditions of the development of professional training of specialists in multimedia design in higher educational institutions of the artistic profile of the People's Republic of China are theoretically proven. The systematization, comprehension and generalization of the research results are carried out; the features and general tendencies of the modern media industry and its influence on the development of professional training of specialists in multimedia design in higher educational institutions are established; the characteristics of the media environment are outlined, the content and structure of multimedia activities are substantiated, its classification is identified. The essence of the basic concepts of research (professional training, multimedia design, media design) has been specified. The expediency of the main educational blocks, which provide activation of creative possibilities and professional training of specialists in multimedia design in higher educational institutions, is determined; the essence of their constituents is revealed; the theoretical conclusions are specified, the prospects for studying the problem in question are specified.
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