This paper discusses the relation between newer approaches of intercultural rhetoric research (and specifically its distinction between “big” and “small” cultures) and the academic literacies approach which assumes that local institutional and individual biographic factors influence decisively the development of an individual academic writing competence. Based on this discussion it claims that the “research article” does not constitute a single genre but rather a genre colony consisting of members (genres) which differ according to linguistic, disciplinary, institutional and individual affiliations and status of writers and which are connected through a system of family resemblances. This claim is exemplified through a qualitative case study of two German academic texts, a “professional” published paper and a students’ seminar paper. By applying a multi-level text analysis combining genre analysis and rhetorical structure analysis, it is shown that although the two texts exhibit several similarities in terms of their genre structure, their rhetorical macro- and micro-structures differ significantly. These results are interpreted as a corollary of the different institutional and hierarchical positions of the authors and as a single-case support for the initial claim of the paper.