MSME Products Research Articles

Behavior of Halal Cosmetic Product Purchase Decision In Generation Z

One of the halal lifestyles that continues to increase in Indonesia is the use of halal cosmetic products. The purpose of this study was to examine the effect of religiosity and country of origin on purchase decisions for halal cosmetic products through the variable halal awareness as an intervening variable. Analysis of the model used is Partial Least Square-Structural Equation Modeling (PLS-SEM). The data in this study are primary data with 273 generation Z respondents in Central Java Province who use halal cosmetic products. The sampling technique was carried out using purposive sampling method. The results showed that there was a positive and significant influence between religiosity and country of origin on purchase decisions for halal cosmetic products. Furthermore, halal awareness is able to mediate the relationship between religiosity and country of origin on the decision to purchase halal cosmetic products. Policy implications that can be applied by stakeholders include increasing halal education policies, strengthening halal certification on imported cosmetic products, facilitating halal certification on MSME products, and helping to promote local halal cosmetic products.

Analysis of Cirebon City Local Government Policies in the Use of Social Media for MSME Product Marketing

The development of MSMEs in Cirebon City faces several challenges, including the lack of understanding among MSME actors about the use of technology in digital marketing. This study aims to determine the involvement of local government, especially the Office of Small, Medium Enterprises, Industry, and Trade Cooperatives, in supporting MSMEs through the use of social media. The study examines two variables: the content of the policy and the implementation environment. This research is qualitative in nature, with data collection techniques conducted through direct interviews with the Office and MSMEs in Cirebon City. The results indicate that the use of social media for marketing MSME products in Cirebon City has been effective, as evidenced by the increased promotion of MSME products. However, limitations in human resources, skills, and knowledge about marketing administration remain weaknesses. Therefore, regular and consistent training on the use of social media platforms for MSMEs is necessary, and the Cirebon City Regional Government should monitor the implementation of these programs.

Analisis Evaluasi Kualitas Pelayanan di K3 Mart Graha Pena Surabaya: Pengalaman Konsumen

K3 Mart is a minimarket that markets various kinds of Korean products and from other countries as well as MSME products with a lifestyle theme. The products marketed at the minimarket are halal products. This research was conducted with the aim of finding out the quality of service provided by employee staff to consumers based on the consumer's experience after visiting. This research is qualitative research with a focus on analyzing consumer experiences regarding service quality. This research uses descriptive research. The research method used is a qualitative method with interview and observation data collection techniques. The indicators used in this research are physical evidence, reliability, empathy, responsiveness and assurance. The research results show that the five indicators have been well implicated by business owners and staff employees. Even though it is considered quite good, the business owner and staff are still trying to improve the quality of service at K3 Mart Graha Pena.

Strategi Pemasaran Produk UMKM Pada Era New Normal Covid-19 Di Kabupaten Luwu

This study aims to determine the marketing strategy of MSME products in the new normal Covid 19 era in Luwu Regency. The results showed that the marketing strategy of MSME products in the new normal Covid 19 era in Luwu Regency, namely: increasing the variety of products offered to consumers, utilizing technology in marketing products, providing fast and good service to consumers, and conducting effective promotions.

The Influence of Product Quality and Service on the Purchase Decision of MSME Products of Bandrek Red Ginger People in Bandar Sono Village, Nibung Hangus District, Batubara Regency

This research was conducted on MSMEs Personnel of Bandrek Ginger Merah which operates in the field of selling red ginger. The aim of the research to determined and analyzed the influenced of product and service quality on consumer product purchasing decisions. The population was 100 consumers who came to buy red ginger products at MSMEs, sampling was taken using random samples with saturated samples so that the total sample were 100 respondents. The type of data used was primary data and the data sources used are secondary data, data collection techniques used literature studies, surveys and observations. Data analysis techniques were multiple linear regression, classical assumption testing and hypothesis testing. The results of the research showed that the quality of products and services partially and simultaneously has positive and significant effected on consumer product purchasing decisions at MSME Insan Bandrek Jahe Merah in Bandar Sono Village, Nibung Hangus District, Batubara Regency. There was strong correlation between product and service quality and product purchasing decisions in red ginger bandrek human MSMEs. The value of R2 = 0.469 means that the decision to purchase red ginger products in the company can be explained by the quality of the product and service by 46.9% and the remaining 53.1% can be explained by other variables not studied.

Utilization of Marketplace in Increasing Sales Revenue of UMKM Products in Langsa City

Background: Information technology which is developing so rapidly has had a major impact on changes in all fields, including the economic/business sector. The digital era and the increasing number of internet users provide various conveniences in various activities. The research is entitled Analysis of Marketplace Utilization in Increasing Revenue for Sales of MSME Products in Langsa City. This type of research uses qualitative. The formulation of this research problem is 1) how to use the marketplace to increase income for sales of MSME products in Langsa City, 2) what is the impact of using the marketplace on the economy of MSMEs in Langsa City. The results of the research are 1) The use of online marketplace media has a big impact on the sales income of business people, especially for Micro, Small and Medium Enterprises in West Langsa District, Langsa City. With support and assistance from the Langsa City Government for micro business actors to increase their production and sales capacity, considering that business actors can indirectly help the government in alleviating poverty, 2) The impact of using the marketplace on Facebook has the potential to support economic growth for business actors. The role of the marketplace is very influential in promotion and marketing, disseminating information to consumers to meet their needs. In terms of material (economic) welfare, marketplace users bring changes to the economy of small and medium businesses in Langsa City.

Peningkatan SDM Menuju Kemandirian UMKM Melalui Kualitas Pendidikan dalam Mewujudkan Tujuan Pembangunan yang Berkelanjutan (Suistanaible Development Goals) di Desa Ciwalat Kec. Pabuaran, Kab. Sukabumi

Increasing Human Resources Towards MSME Independence through Quality Education in Realizing Sustainable Development Goals in Ciwalat Village, District. Pabuaran, Kab. Sukabumi. This service was carried out on Sunday, June 2 2024, which was attended by 20 students and 6 supervisors from Pamulang University. The general aim of this community service activity is to socialize that the way to achieve MSME independence and improve human resources is through quality education so that sustainable development can be achieved in Ciwalat Village. The methods used are survey methods and direct delivery of material as well as simulations and discussions regarding management, HR management, marketing of MSME products. This service activity succeeded in providing understanding to the community, especially the importance of quality education in improving human resources and developing MSMEs in an effort towards sustainable development.

Assistance with the Legalization of MSME Products in Gondang Village, Gangga District, North Lombok Regency

Assistance with the legalization of MSME products can provide knowledge to the public for sustainability as well as security and comfort for MSME activists both from a legal perspective and their position as products that are suitable to compete in national or global markets. The focus of this research is on the factors behind the defects in the identity of products produced by MSME activists in Gondang Village, Gangga District, North Lombok Regency. The method used in this research is qualitative by collecting data through interaction. directly with MSME activists to then provide an explanation regarding the importance of legalization of MSME products. primary (community) and secondary data sources (books related to MSME product regulations)

Pendampingan Peningkatan Kualitas Produk UMKM melalui Digital Marketing dan branding serta Inovasi Kemasan di Kelurahan Kilasah Kecamatan Kasemen

The issues faced by MSME actors in Kilasah village include difficulties in expanding their businesses to a wider consumer and customer reach due to the quality of their products not being easily recognized by many people. This can happen due to several factors, namely; a lack of knowledge about current marketing strategies, the absence of branding that can enhance sales quality, a lack of innovative packaging that can increase consumer and customer appeal, and an inability to utilize information technology as an alternative for digital marketing. Some of the small and medium enterprises (SMEs) found in Kilasah Village include Mang Ompong's skewered meatballs, roadside coconut ice, Seblak, Karedok, Cuangki meatballs, Cendol ice, and Umpe peanuts, along with many other SMEs. Almost all of these MSME products are marketed every day using conventional methods, such as being sold on the roadside with small stalls and using mobile carts. However, the peanut MSME still employs a seasonal marketing method, selling only during Islamic celebration days, which occur once a year. Therefore, the PkM team is optimistic about providing assistance in the creation of packaging innovations, branding, and digital marketing to enhance the quality of the UMKM umpet peanuts, which are considered to require more support. The implementation of the program goes through several stages that serve as the method for community service, namely the observation stage, preparation stage, implementation stage, and evaluation stage. The results of the mapping have a significant impact on improving the quality of the Umpet peanut MSME products. Assistance in creating packaging innovations and branding for Umpet peanut MSME products is essential to enhance the appeal to potential consumers and customers, as well as to sustain the business so that it continues to operate and grow. Assistance in creating Instagram social media accounts can enhance product quality in sales, reach a wider market, sustain the business, compete with other MSME players, and develop the business for further advancement.

Digital marketing training to increase the marketing of MSME products in the Banua Anyar Village

The COVID-19 pandemic has caused a significant decline in sales for MSMEs, especially those relying on conventional sales methods. This community service aims to provide digital marketing training to enhance the marketing of UMKM products in Kelurahan Banua Anyar, Banjarmasin City. The training consisted of two parts: firstly, discussions and presentations on online marketing strategies for UMKM products, and secondly, hands-on training on technology and applications to support online sales. This program was able to provide convenience for MSMEs to expand market access for their products, especially with increased knowledge about digital marketing and skills in utilizing social media and product photography.

Assistance in the Legalization of Gawah Daya Coffee UMKM Products, Kayangan District, North Lombok Regency

Assistance with the legalization of MSME products such as Gawah Daya Coffee is a crucial step in ensuring business continuity and legal compliance. Through a structured approach, MSMEs can meet legal requirements, increase market access and strengthen their business position. The results of the assistance show a significant increase in legal compliance, strengthening the capacity of MSME owners, and access to wider markets. With guaranteed legality, Gawah Daya Coffee MSMEs can gain long-term benefits in the form of sustainable business growth and improved image in the eyes of consumers. Assistance with the legalization of MSME products has had a significant positive impact on the growth and sustainability of MSME businesses in the coffee sector.

PELATIHAN PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI PRODUK UMKM UNGGULAN DI DESA WISATA AAN, KLUNGKUNG

The current flow of digitalization needs to be studied, so that we can always adapt to developments over time, including in the era of digitalization 5.0. Until now, Aan Tourism Village has taken advantage of existing digitalization opportunities by promoting its potential attractions through Instagram social media. Aan Tourism Village which located in Klungkung district, is a tourist village that has the potential for natural, culinary and spiritual tourist attractions. It is important to maximize the use of social media, especially Instagram, to promote the various attractions of Aan Tourism Village, including MSME products produced by local communities as souvenirs for tourists when traveling. The aim of this program was to help the MSME business stake holders in Aan Tourism Village to carry out promotions on Instagram social media, by editing photos using the features offered to beautify photos. The results of this training were; (1) Instagram business social media account, (2) Upload photos of MSME products that have been edited using Instagram editing features, (3) Upload Instagram stories by adding interesting stickers, locations, captions and songs. In conclusion, these three outputs can make the products they offer attractive before uploading them to Instagram social media.

The Influence Of Marketing Mix On Purchasing Decisions On Umkm Products Malaysian Chips Reynia

This research is motivated by the researcher's observation of the marketing mix, which is a marketing strategy carried out to influence consumer purchasing decisions. This study aims to describe the marketing mix, purchasing decisions, and analyze the effect of marketing mix on purchasing decisions on Malaysian Reynia chips MSME products. The research method used in this research is a quantitative method with a causal associative approach. The population in this study were all Malaysian chip MSME customers with an unknown number. The sampling technique used was purposive sampling. Data collection was carried out with a Google form and using a Likert scale that had been tested for reliability validity. Data were analyzed by descriptive and correlation analysis. Based on the results of statistical calculations on marketing mix variables seen from product and price indicators with a percentage of 29%, the most dominant is the consideration of consumers in making purchasing decisions on Malaysian Reynia chips MSME products. The results of the research were conducted using Pearson product moment correlation analysis, it is known that the correlation coefficient of marketing mix (X) with purchasing decisions (Y) is 0.740 which is included in the strong category. The results of the hypothesis test obtained tcount> ttable, namely 8.926> 1.668 and a significance value of 0.000 <0.05. It can be concluded that there is a significant relationship between the marketing mix and purchasing decisions and the hypothesis results are Ha accepted and Ho rejected.

Mosque As the Center of Economic Empowerment of the Millennial Generation in Garut Regency

Mosques are the most important facilities for Muslims. There needs to be efforts by mosque administrators to make mosques the center of Muslim civilization, especially in efforts to empower the millennial generation. This research aims to analyze the role of mosques as centers for economic empowerment for the millennial generation in Garut Regency. The research method used is qualitative with a case study approach. Data collection was carried out through in-depth interviews, observation and documentation. The research results show that mosques have a strategic role in empowering the economy of the millennial generation in Garut Regency. Some of the roles of mosques include (1) Mosques as centers for creative economic activities, such as entrepreneurship training, business incubation, and promotion of MSME products; (2) Mosques as a place to distribute zakat, infaq and alms (ZIS) funds for the economic empowerment of the millennial generation; (3) Mosques as a space for collaboration and synergy between the millennial generation, mosque administrators and other stakeholders in developing economic empowerment programs; and (4) Mosques as centers for strengthening Islamic character and values ​​that support the economic development of the millennial generation.

Sosialisasi Legalitas Badan Usaha dan Pendaftaran Merek Dagang Dalam Upaya Meningkatkan Penjualan Produk UMKM di Wilayah Banyumas

This article evaluates the effectiveness of the socialization of business entity legality and trademark registration to increase sales of MSME products in the Banyumas region. The main problems MSMEs face in Banyumas are the low level of business legality and the need for awareness of the importance of trademark registration, which impacts low consumer confidence and limited market access. The research method used was qualitative, with data collection techniques through observation and documentary studies. The results showed that the socialization of MSME actors in business legality and trademark registration increased the knowledge and awareness of MSME actors about the importance of business legality and trademarks. The dynamics of the mentoring process showed the strengthening of MSME networks and collaboration and the emergence of local leaders who play an active role in the community.

COLLABORATION BETWEEN BUMDES AND MSMES IN ACCELERATING HALAL CERTIFICATION FOR FOOD AND BEVERAGE PRODUCTS IN MADURA

AbstractThe implementation of the halal certification program in Indonesia, especially in Bangkalan Regency, has not yet run optimally. This can be proven by the large number of SMEs who do not yet have halal certification. This research has several objectives, including (1) To find out the mechanism for managing MSME products in Bangkalan. (2) To describe the application of halal certification to MSME products in Bangkalan. (3) To find out and analyze the role of BUMDes in providing services to the community, especially MSMEs in Bangkalan. (4) To identify optimization of BUMDes services in Bangkalan. This research is descriptive analytical in nature using a juridical-empirical approach. This approach is used because of the characteristics of the law itself. The data collection technique for this research is a survey which takes samples from a population and uses interviews as a data collection tool in addition to literature study. The results of this research show that first, there are only a few MSMEs that already have legal or household product permits. Second, the majority of MSMEs in Bangkalan do not yet have halal certification, this is due to their ignorance about the existence of halal certification. Third, the role of BUMDes in the halal certification issue is still not optimal. This is because most village-owned enterprises still focus on managing tourism and service units.

Preserving Spiritual Rights through Halal Certification for MSME Products: Voluntary vs. Mandatory

Preserving Spiritual Rights through Halal Certification for MSME Products: Voluntary vs. Mandatory

ANALISIS KETERTARIKAN KONSUMEN MELALUI PROMOSI MEDIA SOSIAL INSTAGRAM PADA PRODUK IGOOD COFFEE

Information, communication and digital technology that is growing rapidly has changed the pattern of people's buying culture from offline to online. Finally, the product marketing strategy also has to keep up with changes in the community, including the marketing of MSME products in Purworejo Regency. This research was conducted to find out more about the influence of Instagram social media promotion on the intention to buy Igood Coffee products, either partially or simultaneously. The number of samples is 112 respondents. The instrument test uses validity and reliability tests. Data analysis technique using multiple linear regression. Content Creation has a significant effect on the intention to buy Igood Coffee products, Content Sharing has no significant effect on the intention to buy Igood Coffee products, Connecting has no significant effect on the intention to buy Igood Coffee products and Community Building has a significant effect on the intention to buy Igood Coffee products. Content Creation, Content Sharing, Connecting and Community Building simultaneously can also have a positive and significant effect on the intention to buy Igood Coffee products. Therefore promotions on Instagram social media in the form of testimonials and positive reviews from consumers will be more optimal to influence buying interest for Igood Coffee products

The Role of Digital Marketing as a Strategy in Improving Wonosobo MSME Product Marketing

T Karangsari Village, Sapuran District, Kaabupaten Wonosobo is one of the villages in Wonosobo Regency that has the potential of a Tourism Village. With the increasing number of tourist visitors, it will increase the potential income for local village communities. Wonosobo Regency typical products have been widely known by the public, but since the occurrence of Covid 19 has caused a lack of tourist visitors visiting tourist sites in Karangsari Village, Sapuran District, Wonosobo Regency. This condition also has an impact on the quiet sales turnover of MSME products, especially in Karangsari Village, Sapuran District, Wonosobo Regency. One of the contributing factors is caused by the marketing model that is still carried out traditionally, so that when the Covid 19 pandemic occurred, it was very difficult for local entrepreneurs to survive running their businesses. Digital marketing is a business strategy that can be used when there are government policies related to social restrictions of the community. The purpose of this community service is to develop products and increase online sales, in order to increase marketing reach. The methods carried out are by: (1) providing training and socialization about the concept of Digital Marketing and its usefulness in business strategies, (2) utilizing digital marketing through social media.

Developing MSME Products via Digital Marketing Training and Application to Enhance Online Marketing

Developing MSME Products via Digital Marketing Training and Application to Enhance Online Marketing