Abstract
Assistance with the legalization of MSME products such as Gawah Daya Coffee is a crucial step in ensuring business continuity and legal compliance. Through a structured approach, MSMEs can meet legal requirements, increase market access and strengthen their business position. The results of the assistance show a significant increase in legal compliance, strengthening the capacity of MSME owners, and access to wider markets. With guaranteed legality, Gawah Daya Coffee MSMEs can gain long-term benefits in the form of sustainable business growth and improved image in the eyes of consumers. Assistance with the legalization of MSME products has had a significant positive impact on the growth and sustainability of MSME businesses in the coffee sector.
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