MSME Products Research Articles

ANALISIS KETERTARIKAN KONSUMEN MELALUI PROMOSI MEDIA SOSIAL INSTAGRAM PADA PRODUK IGOOD COFFEE

Information, communication and digital technology that is growing rapidly has changed the pattern of people's buying culture from offline to online. Finally, the product marketing strategy also has to keep up with changes in the community, including the marketing of MSME products in Purworejo Regency. This research was conducted to find out more about the influence of Instagram social media promotion on the intention to buy Igood Coffee products, either partially or simultaneously. The number of samples is 112 respondents. The instrument test uses validity and reliability tests. Data analysis technique using multiple linear regression. Content Creation has a significant effect on the intention to buy Igood Coffee products, Content Sharing has no significant effect on the intention to buy Igood Coffee products, Connecting has no significant effect on the intention to buy Igood Coffee products and Community Building has a significant effect on the intention to buy Igood Coffee products. Content Creation, Content Sharing, Connecting and Community Building simultaneously can also have a positive and significant effect on the intention to buy Igood Coffee products. Therefore promotions on Instagram social media in the form of testimonials and positive reviews from consumers will be more optimal to influence buying interest for Igood Coffee products

The Role of Digital Marketing as a Strategy in Improving Wonosobo MSME Product Marketing

T Karangsari Village, Sapuran District, Kaabupaten Wonosobo is one of the villages in Wonosobo Regency that has the potential of a Tourism Village. With the increasing number of tourist visitors, it will increase the potential income for local village communities. Wonosobo Regency typical products have been widely known by the public, but since the occurrence of Covid 19 has caused a lack of tourist visitors visiting tourist sites in Karangsari Village, Sapuran District, Wonosobo Regency. This condition also has an impact on the quiet sales turnover of MSME products, especially in Karangsari Village, Sapuran District, Wonosobo Regency. One of the contributing factors is caused by the marketing model that is still carried out traditionally, so that when the Covid 19 pandemic occurred, it was very difficult for local entrepreneurs to survive running their businesses. Digital marketing is a business strategy that can be used when there are government policies related to social restrictions of the community. The purpose of this community service is to develop products and increase online sales, in order to increase marketing reach. The methods carried out are by: (1) providing training and socialization about the concept of Digital Marketing and its usefulness in business strategies, (2) utilizing digital marketing through social media.

Developing MSME Products via Digital Marketing Training and Application to Enhance Online Marketing

Developing MSME Products via Digital Marketing Training and Application to Enhance Online Marketing

Implementation of Data Mining using Aprirori Algorithm to Improve Sales Patterns of MSME Products

Implementation of Data Mining using Aprirori Algorithm to Improve Sales Patterns of MSME Products

Pendampingan Legalitas PIRT Pada UMKM Hasil Olahan Laut Di Desa Padelegan Kecamatan Pademawu Kabupaten Pamekasan

Padelegan village is a village that has a variety of processed seafood. Padelegan village has several MSMEs managed by the des aitu community itself. MSME products produced are in the form of processed marine products. Such as anchovy krispi, crab crackers, rengginang lorjuk, and others. The problem experienced by MSMEs in Padelegan Village is that they do not have a PIRT permit which has an impact on product distribution. The solution to this problem is the existence of Pirt permits which will have an impact on product distribution because consumer confidence increases. Community service activities through the Independent Community Service grant program aim to assist MSME actors in applying for Pirt permits. The method of community service consists of several stages, namely preparation, discussion, implementation and assistance, monitoring and evaluation. The method used in this service is to provide assistance in the management of household industrial production certificate (PIRT). The results of this service activity are in the form of Pirt permits owned by partners

Pemanfaatan Potensi Desa Musirlor Melalui Produk UMKM dalam Menyongsong Wisata Bendungan Semantok

This research will add MSME products located in Musirlor Village, Rejoso District, Nganjuk Regency. We use the method of Asset Based Community Development (ABCD) which means an approach by utilizing the potential of assets in it that intersect with the potential of Tourism. A methodology used to uncover power in society through dialogue with citizens to determine the type of skill. From the results of research through these methods, most of the population in the village Musirlor 50% work as farmers and gardening. Unfortunately, the population here lacks the Giants and skills to produce processed products from agricultural products. Analyzing from these conditions, we innovate to make processed corn named “Japri (Crispy Corn)” and companion products for MSMEs, namely Citronella Oil and (Papi) Crispy papaya. With the Semantok Dam located in the next village, namely Sambikerep village, it will certainly be an area that will be crowded with visitors from out of town, even abroad so that it becomes an opportunity for the surrounding community, especially Musirlor Village which is only 3.5 kilometers from the dam.

Sosialisasi Digital Marketing dalam Upaya Peningkatan Penjualan Produk UMKM di Kepulauan Banda, Maluku Tengah

The purpose of this community service activity is to provide education in the form of outreach to increase sales of MSME products through digital marketing in the Banda Islands, Central Maluku. The methods used to carry out community service activities are qualitative methods in the form of interviews and active and participatory learning methods. After being evaluated through several interview questions, this socialization was able to increase the knowledge and insight of MSME players in the Banda Islands so that they could maximize the potential of technology around them in an effort to increase sales of MSME products.

Halal Certification, Halal Awareness, and Product Quality: A Three-Way Interaction and its Influence on Purchase Intention for MSME Products

This study seeks to explore how Halal Certification, Halal Awareness, and Product Quality impact the purchase intentions of MSMEs in Cirebon, utilizing quantitative methodologies. The data were meticulously analyzed using statistical procedures and purposive sampling. The study utilized SmartPLS 3 software to assess the theoretical framework. The investigation's outcomes reveal that Halal Certification and Halal Awareness exert a substantial and positive influence on Purchase Intention. Construct validity was verified, incorporating assessments of both convergent and discriminant validity, while construct reliability was evaluated by conducting tests for internal consistency. Bootstrapping methods were employed to execute significance assessment. Concurrently, it was observed that Product Quality notably boosts Purchase Intention. For stakeholders and academics associated with MSMEs, these results provide essential understanding into how Purchase Intention can be understood and improved by examining the impacts of Halal Certification, Halal Awareness, and Product Quality.

The Role of Halal Certification and Brand Image in Increasing Consumer Trust (Case Study of MSMEs Crispy Masjef Bananas)

One of the MSME products in the city of Medan that has been certified halal is Pisang Crispy Masjef, founded in 2020 and quite well known among the people around Medan Johor for its crispy bananas and abundant toppings. The problem in this research is whether halal certification and brand image have an influence on increasing consumer trust and promoting Masjef Crispy Banana MSMEs, as well as what the owner's role is in increasing consumer trust. The objectives of this research are: (1) to know and analyze the effect of halal certification in increasing consumer confidence; (2) to explain and analyze the influence of brand image in promotion; and (3) to understand the role of the owner of Masjef Crispy Banana UMKM in increasing consumer trust through halal certification and brand image. The research method used in this study is descriptive quantitative. The research results show that halal certification and brand image have a significant effect on increasing consumer trust, with the t-count value of the halal certification variable being 4.963 and the t-count value of the brand image variable being 9.512, which is proven to be greater than the t-table value of 1.673. Furthermore, this research also indicates that the owner of the Crispy Masjef Banana UMKM plays a role in increasing consumer confidence by arranging halal certification and carrying out re-branding according to surveys and market demand, changing from "Bersama Pisang Horn Masjef" which uses the main ingredient of banana horns to "Crispy Banana Masjef" which uses the main ingredient of kepok banana.

Impact of Green Marketing Mediating Brand Love on Purchasing Decisions for Batik MSME Products in Central Java

Impact of Green Marketing Mediating Brand Love on Purchasing Decisions for Batik MSME Products in Central Java

PENGARUH TIKTOK TERHADAP CONSUMER IMPULSIF BUYING ONLINE BEHAVIOR PRODUK UMKM WANITA MADURA

TikTok is one of the most used social media platforms popular among young adults and teens and has over 1.4 billion monthly active users by 2023. Indonesia itself ranks second in the world for TikTok users, with monthly active users reaching 99.1 million people in April 2022. TikTok is enjoying significant growth in user acquisition with an increase in brands appearing on the platform. This study studies how TikTok affects the impulse buying behavior of consumers of Madura MSME products through the lens of the Stimulus-Organism-Response (SOR) model consisting of product-related visual appeal and product feasibility (Stimuli), perceived enjoyment, (Organism), and impulse purchase intention (Response) Smart PLS is used to analyze respondent response data from closed questionnaires distributed through online channels. The findings suggest that the visual appeal and feasibility of the product positively affect perceived enjoyment. The data confirms the positive effect perceived enjoyment among TikTok users has on their impulse buying behavior. In addition to theoretical implications and suggestions for expanding the research domain, the study offers practical recommendations for marketers to leverage TikTok's ability to drive impulse buying behavior

Analysis of Factors Affecting Online Shopping Activities for MSME Products During the COVID-19 Pandemic

The Covid19 pandemic has become a game-changer for human life, including shopping procedures and habits. During this pandemic, there was an increase in online shopping activities, including shopping for MSME products. In this study, an analysis of the factors that influence online shopping activities for MSME products was carried out in the Bogor area and its surroundings. Data was collected through online questionnaires distributed by snowballing. From the results of data processing, 3 variables that significantly influence are Hedonic Motivation, Internal Subject Norm, and Behavioral Intention. For further research, it is recommended to add variable testing of the quality of goods/products, quality of shop/merchant services, satisfaction with services/products, the reputation of merchants, and a sense of security for online transactions in the marketplace.

Designing a Blockchain-based SME transaction model using the Federated Byzantine Agreement to shorten transaction validation times

Since the world experienced the Covid-19 pandemic, the role of MSMEs in the e-commerce sector has grown rapidly and contributed 50% of Indonesia's GDP. However, investors and some consumers still underestimate MSMEs. They have a low level of trust in MSMEs. This is due to the lack of a transparent system so that cases of fraud against MSME products often occur. This issue of trust and transparency needs to be resolved with technological solutions. One technology that can solve this problem is Blockchain. However, currently there are still validation problems if it is to be implemented in MSMEs. This research aims to resolve validation time constraints in the implementation of MSMEs. This research builds a Blockchain-based MSME transaction model using Federated Byzantine Agreement (FBA) algorithm to solve validation time problems. The result shows that FBA is able to complete transactions with the fastest validation time compared to Proof of Work (POW), Proof of State (POS), and Proof of Authority (POA).

Pelatihan Desain Foto Produk UMKM Menggunakan Aplikasi Canva Pada PKK Papan Mas Bekasi

Community service activities at PKK RW 007 Tambun Selatan District aim to provide understanding and skills to PKK members regarding the use of the Canva application in designing photos of MSME products. The focus is on the PKK Board RW 007 Mas Tambun Selatan in Bekasi City. Activity participants are given practical training in using the Canva application, a user-friendly graphic design platform. In this training, PKK members teach how to create attractive product photo designs and support MSME promotions. Through the Canva application, they can easily edit images, add text, and create aesthetic designs without requiring in-depth graphic design skills. Using Canva aims to empower MSMEs in PKK RW 007 to increase the competitiveness of their products in the market. With an attractive design, it is hoped that MSME products can be more easily recognized and sought after by consumers. Apart from that, this training also provides an understanding of marketing strategies through social media and online platforms, so that MSME products can be reached by a wider market. The results of this activity are expected to have a positive impact, such as increasing sales and awareness among the public of PKK RW 007 MSME products Apart from that, this activity can also become social capital for PKK members to continue to develop skills in using technology to support the development of MSMEs in their environment.

Product Marketing Strategy For Micro, Small and Medium Enterprises

This research was conducted to find out about how the comparison or advantages between conventional and sharia marketing strategies in MSME players. This research uses the Systematic Literature Review method. This research procedure has 4 stages consisting of identification, screening, eligibility, and inclusion. The literature in this study comes from several journals from Google Scholar. After searching for articles with a range of 2011 to 2023, there were 20 articles that discussed the Marketing Strategy of MSME Products. The purpose of the marketing strategy is to facilitate MSME players in Indonesia. Highlights : Conventional vs. Sharia Marketing: Understand the comparative advantages. Systematic Literature Review: Methodology for comprehensive analysis. Impact on MSMEs: Enhancing accessibility and effectiveness of marketing strategies. Keywords : Conventional marketing, Sharia marketing, MSME players, Systematic Literature Review, Product

Pendampingan Pembuatan Katalog Produk pada UMKM Batik Sekar Rinambat sebagai Media Pemasaran

MSME problems lie in the strategy and limitations of marketing methods. This activity is a collaborative effort aimed at increasing product awareness and sales. UMKM Sekar Rinambat was founded in 2021 with traditional Bojonegoro batik products. Until now, we still face challenges in penetrating a more comprehensive market because we don't use the proper marketing methods. This service activity focuses on assistance in creating product catalogs; marketing strategies can be improved. Product catalogs act as a communication tool facilitating product exposure to potential consumers. This catalog is an effective medium for expanding market reach by presenting clear and exciting information. This assistance provides double benefits: first, introducing the product to a broader market, and second, providing MSMEs with a better understanding of effective marketing procedures. Through this approach, public awareness of MSME products can be increased significantly, which is expected to increase sales. Using the Participatory Action Research (PAR) method allows the service team to understand and be able to provide mentoring on target. The results of this assistance help create product photos and provide a strong foundation for business development and growth at local and regional levels. Catalog creation can also be used as a tool for digital marketing through e-catalogs to increase product sales.

The Effect of Organizational Culture, Digital Marketing Strategy, Service Quality, and Environmental Sustainability on Customer Satisfaction of MSME products in Indonesia

The Effect of Organizational Culture, Digital Marketing Strategy, Service Quality, and Environmental Sustainability on Customer Satisfaction of MSME products in Indonesia

Optimizing Selling Prices for MSME Products Through Analysis of Determining the Cost of Good Manufactured

COGS is very important in determining the selling price of a product. The aim of this research is to compare the calculation of the COGS between methods variable costing with method full costing based on market prices as the basis for determining product selling prices. The object of this research is the Traditional Herbal Medicine MSMEs Ibu Mani Pamekasan. The method used is a case study with direct observation. Data analysis techniques using variable costing and full costing. The results of the research, namely in calculating the cost of production, show that the method full costing has a higher nominal figure than the method variable costing so that if the object of the research wants long-term profits then use the calculation of the cost of production using the method full costing because of the method full costing takes into account all elements of production costs both fixed and variable. The results of this research are useful for MSMEs in maximizing their profits.

LEGAL PROTECTION AND LOCAL POLICY SUPPORT ON THE COMMERCIALIZATION OF EXPORT PRODUCTS AND INNOVATIVE ADVANTAGES OF MSME PRODUCTS

The purpose of this study is to describe the direct and indirect effects of legal protection and local policy support on the commercialization of export products and their implications for the innovative advantages of MSME products. The problems explained are (1) the influence of legal protection support and regional policy support on product commercialization, and (2) the role of stakeholders in increasing innovative excellence for product commercialization.The method used in this research is a juridical approach combined with a quantitative approach, sociological especially correlational. This research was conducted in Yogyakarta and Semarang, Central Java, Indonesia. The research population is MSME actors in the two cities, totaling 300 people with a sample of 76 people. Data collection techniques using questionnaires, observation, interviews, and documentation. The quantitative data that has been collected was analyzed using a structural equational modeling (SEM) approach, used Smart PLS software. Qualitative data only used as complementary analysis. The results showed legal protection support and local policy support significantly influenced product commercialization and innovative advantage. Theoretically, this research provides insight into the product commercialization as a mediator variable. With these findings, it is expected that significant support will emerge from the government as a regulator, academics as a educator, the private sector as a catalyst, and the community as a driver for the development of law literacy as MSMEs in Indonesia.

The Role of Influencers and Digital Marketing in Boosting Sales for Culinary MSMEs in Solo

This study aims to explore the impact of influencers on promoting MSMEs in Solo City, the effectiveness of influencer and digital marketing strategies in supporting MSMEs, and the benefits derived from influencer collaborations. Qualitative research employing a case study approach is utilized, with data validity ensured through source triangulation. Data analysis follows Miles and Huberman's methodology, encompassing four stages: data collection, data reduction, data presentation, and conclusion. The study focuses on MSMEs in Solo City employing influencer marketing strategies, with participants including both influencers and MSME owners. Findings reveal that influencers play a crucial role in introducing MSME products, enhancing brand image and awareness, and significantly boosting sales by up to 2 to 3 times. Moreover, digital marketing, particularly leveraging Instagram as a promotional platform, is highlighted as an effective tool for reaching a wider audience and driving sales growth for Solo's culinary MSMEs.