MSME Products Research Articles

VILLAGE DEVELOPMENT GALLERY (VDG) OF PASIR MUKTI VILLAGE IN BOGOR REGENCY AS A VILLAGE DEVELOPMENT EXHIBITION MEDIA

Village planning and development currently demands the participation of villagers in developing village potential. Thus, the village government needs to properly socialize the products of spatial planning and village development plans to the villagers, so that they cares more about the development of their area. Unfortunately, many village planning and development products have not been properly socialized. On the other hand, the era of digitalization and the industrial revolution 4.0 demands the information disclosure that can not been met in the most villages. Most of villages currently have less communicative and less informative planning products due to the lack of information media and human resources to compile and present well their spatial planning and development products. Pasir Mukti Village has great economic potential with many metal craft MSMEs spread throughout the village and absorbing a large number of workers. However, the great potential of Pasir Mukti Village has not been fully publicly socialized. Therefore, it is necessary to have a forum or media for information development in Pasir Mukti Village, both in the form of spatial and development planning products, as well as village potential information. In addition, Pasir Mukti Village needs to improve human resource competencies in the preparation process to its dissemination.This community service program aims to empower villagers through several competency improvement trainings, as well as participatory preparation of village development galleries as educational nodes and dissemination of information related to spatial planning, development plans and village potential in Pasir Mukti Village. The objectives of this activity can be achieved through three main stages, including: (1) identification of community needs related to village development galleries and competence in preparing village spatial planning and development, as well as village potential; (2) preparation of village development galleries; and (3) training to increase the competence of the community, who will become managers of the village development gallery.As a result, the program received a very good response from the participants consisting of village officials, Village-Owned Enterprises (BUMDes), Family Welfare Development (PKK), MSME actors, and youth organizations (Karang Taruna). It can be seen from (1) their active participation during FGD and training; (2) their participation and volunteerism to donate a small portion of their MSME products to be displayed in the village development gallery; and (3) their willingness to participate in repairing and enhancing the quality of the gallery building, as well as providing the equipment. Furthermore, the trainees have quite high commitment, that can be seen from their enthusiasm in participating in the FGD and two series of full-time training.Based on the results of these activities, this community service program can (1) increase the knowledge of the Pasir Mukti villagers about the importance of a media/facility as an information center for spatial planning and village development, as well as a medium for promoting village products, education, and public interaction; (2) improve the quality of the human resources of the Pasir Mukti villagers, especially training participants consisting of representatives of village officials, BUMDes, and MSME actors, and (3) build a village development gallery as a new tourist destination in Pasir Mukti Village. Thus, it is hoped that in the long term, this activity can increase the income and welfare of the Pasir Mukti villagers.

Peningkatan Daya Saing UMKM Berbasis Inovasi Dan Kreativitas Di BSD Kota Tangerang Selatan

The intense competition in the business world creates a need for MSMEs to improve their business in order to compete in the market. For example, globalization has made it easy for goods and services to enter the country, resulting in high competition between domestic and foreign businesses. Therefore, in this era, the role of innovation becomes a determining factor in being able to compete in the market. This activity aims to increase the competitiveness of MSMEs in BSD, South Tangerang City based on innovation and creativity in response to the increasingly intense competition in the F&B world. This activity uses a survey method. Based on the survey results, the existing business actors in BSD, South Tangerang City do not have a good business model, do not have innovative menus that are different from other brands, and still do not have a digital marketing strategy. Therefore, a BMC business model, SWOT analysis, AIDA analysis, promotion strategy design, and new menu design were created for business actors to apply. To achieve this, this service activity uses a method consisting of three stages: analysis, presentation, and action. The results of this activity were able to bring about changes to MSME products in BSD, South Tangerang City in the form of opening new branches.

Pendampingan Legalitas Usaha dan Produk UMKM Anggota BMT NU Singgahan

Individuals or groups that produce products, be it food, goods or services, don't just sell without a product identity. As a form of identity for the product that is owned, a brand is needed to provide the identity of the product. The identity of the product can be in the form of a product brand and the legality of the product. In this study, assistance is provided to MSME actors for product legality. Assistance is carried out with the target of BMT NU Singgahan members who have businesses. The assistance was carried out with the first step, namely a business survey owned by BMT NU Singgahan members who are MSME actors. Furthermore, the focus group discussion (FGD). After the FGD, it will be followed by socialization of the mentoring program that will be carried out. In addition to outreach, this study provides training on how to obtain product legality in the form of business registration numbers (NIB), home industry food production certificates (SPP-IRT), halal certificates, and brands registered with the Directorate General of Intellectual Property (DJKI) as well as product financing by BMT NU Singgahan. The resource persons in the training were from the Tuban Health Office, Curator of Curation Houses, Companion for Halal Solution Institute (PPH LSH) ISNU Tuban halal products, and BMT NU Singgahan. From the results of a study that has been conducted, there are 24 MSMEs from 8 villages partnering with BMT NU Singgahan who are willing to be assisted in submitting the legality of MSME products and businesses including NIB, SPP-IRT, halal certificates, and brands registered with the Directorate General of Intellectual Property (DJKI) as well as product financing by BMT NU Singgahan.

Peningkatan Mutu dan Kualitas UMKM Dengan Membangun Brand dan Brand Exposure Untuk Memperluas Segmentasi Pasar

This paper aims to describe the improvement in the quality and quality of MSMEs in Manuk village, Siman sub-district, Ponorogo district by building a brand and brand exposure to MSME products in the village so that the products can be better known so that the market segmentation reached becomes wider, so that it is expected to increase sales value and product sales. This activity is one of the work programs carried out by the group in the University of Muhammadiyah Ponorogo KKN program as a form of community service where it is hoped that this activity will have an impact on the Manuk village community, especially the MSME sector in the village can develop so that community welfare also increases. The program being carried out is in the form of designing a logo and making stickers as the identity of MSME products and making attractive packaging so that the product is more attractive to consumers.

KOMUNIKASI PEMASARAN DIGITAL PRODUK CAKE AND COOKIES DALAM MENINGKATKAN PENJUALAN KOMUNITAS UMKM

There has been a change in marketing strategy, from traditional to modern. Modern marketing strategy was chosen because it has several advantages, such as wide market and cheap promotional costs. One of users modern marketing strategies is MSMEs. Modern or digital marketing has proven to be influential in showing the advantages of MSME products so they can compete with competitors. Purpose of the study is to analyze digital marketing communication activities carried out by Teras Ciapus MSME community in promoting cake and cookies products. This is qualitative research with interview and digital observations. The digital marketing communication activities carried out by Teras Ciapus MSME community were not optimal. The account used to promote the products is their personal account. They have not taken full advantage of the features available on social media it’s because they do not really understand the functions and uses of the features on it. It takes the role of a number of external parties, such as the banking, the Ministry of MSMEs, academics and practitioners who have concentration on MSME digital literacy.

Pelatihan Dasar Pembuatan Merek Sebagai Identitas Produk UMKM Kelurahan Argasari

Brands can be the strength of a product that is trusted by consumers. Micro, Small, and Medium Enterprises in Argasari Village, Cihideung District, Tasikmalaya City Basic Brand Making Training as a product identity has had an impact on Argasari Village business actors, totaling 28 people, as evidenced by the increase in the category of "less" knowledge during the pre-test by 35.71% to 3.57%, "enough" from 57.14 percent to 42.86%, and the "good" category from 7.14% to 53.57%. The significance of the training results can provide advantages in increasing the sales volume of MSME products.

Upaya Peningkatan Daya Saing UMKM di Era Society 5.0

The era of society 5.0 is one of the phases of change that can provide a lot of efficient changes to the development process and improve the quality of people's lives. On the other hand, this era shows a lot of community tips in improving skills and expertise that will bring many positive changes in the future. MSMEs as part of economic performance that supports the process of improving a more prosperous life in several spheres of economic benefit. Many people use MSMEs as a tool that aims to increase income and improve welfare. However, competitiveness in the era of society 5.0 brings many changes that coincide with each other so as to increase competitiveness in it. The research method used in this research is literature study with a qualitative type. The data collection technique used was a literature study by collecting some information that supports the research topic. The research results obtained show that increasing the competitiveness of MSMEs is related to the use of social media as a tool for promoting MSME products. The use of e-commerce is also very useful for improving the economy in the era of society 5.0
 Keywords: Competitiveness, MSMEs, era of society 5.0

Experiential Marketing to Improve Interest In Buying MSME Products of Powder Coffee Tugu Sari Pupuan Bali

This study aims to identify important indicators in experiential marketing to increase interest in buying MSME products with Tugu Sari Pupuan stamped coffee powder, Bali. This study uses a quantitative method research design to test models and instruments that have been developed by previous researchers through inferential statistics, namely by using Structural Equation Modeling, with the Partial Least Square (PLS) approach. The population in this study were coffee connoisseurs with 90 respondents. The independent variables used in this study were sense experience, feel experience, think experience, act experience, and relate experience.<br />The results showed that, to increase interest in buying MSME products, Tugu Sari coffee was strongly influenced by act experience (0.724) with the highest indicators being economical packaged products (0.945), unique products (0.937), and products with character (0.921). The findings in this study are useful for increasing people's buying interest in coffee MSME products. The most important indicators for increasing interest in buying MSME products are variables that come from relate experience, namely consumers recommending them to others

Model of MSME Digital Marketing through for Biopharmaceutical Products

Sleman Regency has more than 50 traditional markets and also a variety of MSME business and there are more than 18,293 accommodation, food and beverage business sectors that are developing. Mobile-based information technology is urgently needed as a medium that supports efforts to promote and market MSME products, especially traditional culinary products, in this case processed products of Biopharmaca plants. The existence of a social restriction policy due to the COVID-19 pandemic requires the public to recognize technology as a medium of socialization towards digitalization. Thus, a mobile-based application is needed as a meeting place for sellers and buyers specifically for local Sleman products. Digital innovation has an impact on increasing the income and economy of MSME actors in Sleman Regency, Special Region of Yogyakarta.

Sosialisasi Efisiensi Produksi dan Omzet Penjualan UMKM Kripik Singkong melalui Pemanfaatan Sistem Informasi Digital Marketing

A prolonged pandemic as a result of the Corona virus is one form of threat that attacks many countries in the world. This pandemic has an impact on almost all sectors of life. One of the sectors affected apart from health is the economic sector. The economic sector cannot be separated from the shift where previously there were many conventional businesses, so in recent years it has begun to shift to digital business. In relation to MSMEs as one of the economic sub-sectors, inevitably they have to keep up with the times. The phenomenon that MSME products have constraints in terms of marketing so that many products are not sold, the use of traditional marketing strategies that have not reached a wide market share and a significant decline in income during the Covid-19 pandemic which has an impact on the low economic resilience of MSME actors. This PKM activity does not only carry out digital marketing activities for MSME products, but also solves the problems of cassava chip SMEs in marketing their products, from product design, packaging, to marketing through digital marketing. The objectives of this PKM are 1) to provide training to cassava chips SMEs how to design products to be attractive and provide different flavors that are liked by potential consumers; 2) provide training on how to package attractive and durable products; 3) provide training on how to market products through digital marketing so that the products produced are known to the wider community. The method used is in the form of training for MSME actors with clear output targets for each training subject.

Socialization of Intellectual Property Rights (IPR) to coffee shop business actors in Denpasar City

The Office of Cooperatives and MSMEs in Denpasar City is a human resource development agency and training center for human resources. The role of this Office is to provide training in encouraging young employees and entrepreneurs to develop skills, enthusiasm and critical thinking to develop MSME products. This community service activity aims to improve the quality of human resources, especially in the aspect of the urgency of Intellectual Property Rights (IPR) for coffee shop entrepreneurs in Denpasar City. The result of this program is an increase in knowledge about IPR and concrete actions in registering intellectual property for the products and brands of businesses that are initiated.

Digitalisasi Ekonomi UMKM sebagai Upaya Pemberdayaan Ekonomi Berkelanjutan di Masa Pandemi Covid-19

The Covid-19 pandemic has caused the Gubuk Tiwul MSME industry in Ngerangan Village, Bayat District, Klaten Regency, to experience a slump. The lack of knowledge of business actors about the development of digital technology has hampered the flow of buying and selling MSMEs in Gubuk Tiwul during the pandemic. Whereas the digitization of MSMEs is essential to create innovations in business that can make the economy survive and rise. Therefore, this community service activity aims to introduce a digital system to MSME business actors in managing and promoting Gubuk Tiwul MSME products. The activity method consists of 3 stages, namely the information stage, which aims to determine the current needs of the Gubuk Tiwul MSMEs; the guidance and practice stage, which seeks to implement the MSME digitization theory that has been given; and the habitual independence stage which aims to create the independence of business actors in sustainably running their business digitally. Business actors are provided with comprehensive materials starting from how to produce and distribute hygienic products, techniques for up-to-date packaging products, how to obtain product certification, product marketing techniques through social media or e-commerce, to how to manage finances effectively and efficiently through the system. Digital. The evaluation results show that the service activities have benefited MSME business actors in Gubuk Tiwul to manage and promote their products through a digital strategy.

PELATIHAN PEMANFAATAN MEDIA SOSIAL ADSENSE UNTUK MENGOPTIMALKAN IKLAN PRODUK TEPAT SASARAN PADA UMKM KABUPATEN JENEPONTO

This Community Service Research, which was funded by the Makassar Dipa University Foundation, is intended as a form of approach offered to overcome the problems that exist in the UMKM assisted group of Vena Energi. The problem that is often faced by MSMEs is in the process of introducing and marketing their products. MSME actors have taken several ways to introduce their products to the public, namely by posting their products to social media such as Facebook, Instagram or via WhatsApp status. However, this did not have an impact on increasing sales of their MSME products, this was because the posts of MSME actors on social media had not yet targeted social media user criteria such as age criteria, location, hobbies, and many other criteria. This can only be done when MSME actors post it in the form of advertisements known as Facebook ads and Instagram ads. For this reason, we, from the team implementing the community service program activities at Dipa Makassar University, have held community service in the form of training for MSME actors in the Vena Energi Jeneponto fostered group, so that they have the skills and ability to advertise and target potential buyers based on criteria that match their MSME products in facebook ads and also Instagram Ads.The result is the creation of MSME actors who are able to utilize Adsense social media to optimize MSME product advertisements so that they are more targeted and able to increase the number of MSME product sales for the Vena Energi Jeneponto fostered group

PELATIHAN PENERAPAN INOVASI DIGITAL DAN SERTIFIKASI HALAL PADA PELAKU UMKM KOTA CIREBON

The community service aims to provide comprehensive training and mentoring in obtaining halal certification and mastering information technology to MSMEs located in the city of Cirebon. The activity was attended by 30 MSMEs and lasted for one day at the Faculty of Economics and Business, Universitas Swadaya Gunung Jati. Through this activity, the importance of understanding the procedures for halal certification registration and optimizing the use of innovative technology for MSMEs is emphasized. The results of this community service activity include increasing awareness among MSMEs about the importance of implementing halal certification in their business operations. They are also encouraged to actively register their business units in the halal certification process with LPPOM MUI, thus enhancing the credibility and competitiveness of their products in the market. In addition, through information technology training, MSMEs are able to utilize technological innovations on various social media platforms to expand their market reach. Therefore, this community service is not only aimed at improving the overall quality of MSME products, but also empowering them through understanding and mastery of halal certification procedures and the use of relevant information technology in the context of modern business.

ANALISIS PENGARUH MEDIA SOSIAL TERHADAP MIANT BELI PRODUK UMKM KABUPATEN PURWOREJO DI YODOTUKU.COM

The rapid development of information and communication technology has changed the pattern of people's buying culture from offline to online. Finally, the product marketing strategy must also follow changes in the community, including the marketing of MSME products in Purworejo Regency. This research was conducted to find out more about the effect of social media promotion and electronic word of mouth (e-WoM) on buying interest of MSME products in Purworejo Regency at Yodotuku.com, either partially or simultaneously. The number of samples is 112 respondents selected by purposive sampling method. The instrument test uses validity and reliability tests. Data analysis technique using multiple linear regression.The results of the study show that social media promotion has a positive but not significant effect on the buying interest of MSME products in Purworejo Regency at Yodotuku.com. This is shown through the results of the t test of 0.329 (> 0.05). While e-WoM is known to have a significance value of 0.000 (<0.05), has a positive effect on consumer buying interest. Based on the test results, the calculated f is greater than the value of f table (64.353 > 3.08), it is known that simultaneously there is a positive and significant influence between social media promotion and e-WoM �on the buying interest of UMKM Purworejo Regency products at Yodotuku.com. Therefore promotion on social media in the form of positive testimonials and reviews from consumers will be more optimal to influence buying interest for MSME products.

MSME Development Strategy in Tourism Destination Tanjung Lesung, Tanjung Jaya Village,District Panimbang, Pandenglang

Tanjung Jaya Village as one of the villages in Panimbang Regency provides a number of very high business potentials. promising. However, this business opportunity has not been fully utilized by the people of Tanjung Jaya and MSME actors. Therefore, this program aims to develop strategies regarding human resources, marketing, bookkeeping, and MSME products in a professional and independent manner to support income and improve the welfare of the people in Tanjung Jaya Village. The implementation method used is interviews, and seminars for MSME actors. First of all, the researcher asked MSME actors in Tanjung Jaya Village about the concept of managing a business professionally, innovatively, creatively and independently. Next, researchers will score and triangulate the results of interviews with the Tanjung Jaya community to carry out MSME development strategies. With the implementation of these activities, it has a positive impact on the people of Tanjung Jaya Village to increase business potential, especially in the MSME sector. In the end, this program can support income and improve the welfare of the people of Tanjung Jaya Village and also contribute to increasing economic growth in Panimbang Regency.

Economic Recovery Strategy for the SMEs Post Covid-19 Pandemic in Ponorogo: The Role of the Penta Helix Model

This study aims to develop a Penta helix collaboration strategy for SMEs in Ponorogo. The research method used in this research is qualitative with data collection through interviews, surveys, and observations. This study indicates that to develop sustainable SMEs, necessary to involve elements that play and contribute equally in developing the competitiveness of sustainable SMEs. Ponorogo needs to apply the Penta helix strategy in planning, implementing, and developing SMEs. The strategies that need to be carried out by the Penta helix elements involved are 1) The Government of Ponorogo needs to provide training and business assistance on an ongoing basis and provide convenience for MSMEs in terms of business legality. 2) Academics play a role as companions for MSME development and resource persons in business managerial training, 3) The media plays an active and sustainable role in publicizing and promoting MSME products so that they can be known by the wider community. 4) The Ponorogo community can play a role in assisting the right marketing strategy according to the problems faced by each MSMEs, and are also active in consuming MSMEs products. 5) Industry and business people play a role as partners who foster MSME product opportunities in facing competition by collaborating in the fields of training, marketing and assisting in building partnership networks.

The Influence of Product Quality, Price and Service Quality on the Purchase Decision of Msme Products (Janji Jiwa Coffee) among Students

The Influence of Product Quality, Price and Service Quality on the Purchase Decision of Msme Products (Janji Jiwa Coffee) among Students

Development of MSMEs' potential through digital marketing in Pabean Udik Village, Indramayu Regency

Development of digital marketing techniques is mostly driven by changes in customer behavior and technology advancements. A major element of this transformation is the MSME sector. The Faculty of Computer Science, UPN Veteran Jakarta provides community service by training and implementing digital marketing for MSMEs in Pabean Udik Village. This program was carried out to support MSMEs so they can take advantage of digital technology to promote products, effectively interact and communicate with potential customers wherever they are. The program method involves training participants on how to digitize products using their personal smartphones, which is followed by the development of a company profile that serves as a landing page for customers using the Google My Business program. A technical team and trainers help them develop business profiles and upload images of their products. The training has increased the participants' knowledge of product digitization. Additionally, MSME products are eye-catching and simple to market online using Google My Business applications.

Training on the use of e-commerce to MSMEs in Kayo Batu Village, Jayapura City

One of the villages in Jayapura City is Kampung Kayo Batu, which provides a variety of MSME products. The marketing and sales of MSME products are still performed in the traditional way. According to this, MSME performers still receive a limited amount of income. Knowing how information and communication technology (ICT) is used is important for expanding product marketing and sales. This community service activity aims to help MSME actors use ICT in promoting and marketing their products. The method applied in this activity includes socialization and training on the use of social media and e-commerce for promoting MSME products in Kayo Batu Village. The result obtained from the program is the actors receive a new understanding which encourages to start promoting their products online through e-commerce and social media.